Business2 week6
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1. Today's class will cover a review of student presentations, products, and marketing. It will include exercises on defining products, brand names, product lines, and marketing. 2. The product section will involve group exercises to define products and discuss product lines, line-stretching, and line-filling. Students will then analyze example responses. 3. For marketing, the class will discuss what marketing is and have students identify its key elements. They will then do a group SWOT analysis exercise on a company of their choice and present their findings.
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The document outlines the topics and activities covered in two class units - Products and Marketing. It includes a review of key concepts from each unit, such as defining products and marketing. It also lists the homework which is to complete an exercise analyzing strengths, weaknesses, opportunities, and threats (SWOT) of a selected company and present the analysis to the class. Students are encouraged to form study groups for the upcoming midterm exam and can receive an extra point by posting a photo of their group studying on Facebook.
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Message by sh. Titus Keller
Jacob made a vow that if God protected him on his journey, he would make God his God. (Genesis 28:20-21)
Paul held daily discussions for two years in Ephesus, teaching about the word of Lord. Many Jews and Greeks heard and believed, and God did extraordinary miracles through Paul. (Acts 19:9-10)
Paul decided to visit Jerusalem, Macedonia, Achaia, and Rome to continue spreading the word of God. (Acts 19:21)
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- 1. Unit 9 – Products Unit 10 – Marketing Business English 2 Week 6 Professor Hayashi
- 2. Today’s Class • Attendance & homework check • Review Presentation • Products BREAK • Marketing • SWOT Analysis
- 3. Products WARM UP! Sit with a NEW partner and go through the discussion questions on page 59.
- 4. Products • In groups, go through exercise 1b on page 60 • Do the comprehension and vocabulary questions on page 61 Exercise 1B 4. What is a product?/ The definition of a product 5. Brand Names 6. Product lines and product mixes 7. Line-stretching and line-filling
- 5. Products • Exercise 1c 2. Because this allows them to cover several market segments, leaves less space for competitors’ products, and makes it more likely that brand-switchers will occasionally buy their products. 3. Because they usually include products that are reaching the end of their life cycle, and because consumer needs, market opportunities, and the company’s possibilities are always evolving. 4. Overall company objectives, such as whether they are looking for a large market share, or market growth, or high profitability, and so on. 5. Stretching a line to the lower end of a market may damage a company’s image for quality. Conversely, companies making cheap products might not convince the market that they can also make high quality products. 6. Companies might fill their product lines in order to compete in niches previously occupied by competitors, or in order to use spare production capacity.
- 6. Products - Vocabulary Exercise 1D 2. credit facilities 3. warranty or guarantee 4. shelf 5. brand-switchers 6. (product) life cycle 7. profitability 8. opportunities 9. market share 10.image 11.niche
- 7. Marketing • What is marketing? Exercise 1a, page 64 3.identify 4.develop 5.persuade 6.modify 7.design 8.influence
- 8. Group Exercise http://www.youtube.com/watch?v=mCx5zZot60c&feature=related Create a SWOT analysis of a company of your choice and present it to your group. Choose the best analysis to share with the class. http://www.mindtools.com/pages/article/worksheets/SWOTAnalysisWorksheet.pd
- 9. Homework • Page 65 – exercise 1C BONUS – if you form a midterm study group and post a picture of your group studying happily on facebook, you will receive a bonus professionalism point!