This document discusses product classification, product life cycles, new product development, branding, and packaging. It provides the following key information:
1. Products can be classified in various ways such as by durability, tangibility, consumer goods classifications. The product life cycle consists of four stages: introduction, growth, maturity, and decline.
2. Developing new products involves idea generation, screening, concept development and testing, creating a marketing strategy, product development, test marketing, and commercialization. Many new products fail due to overestimation of demand, poor design, incorrect positioning, and other factors.
3. Branding identifies the source of products, simplifies handling, and creates advantages like customer loyalty.
B Business and Management (Standard Level)
All material taken from the IB Business and Management Textbook:
"Business and Management", Paul Hoang, IBID Press, Victoria, 2007
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
B Business and Management (Standard Level)
All material taken from the IB Business and Management Textbook:
"Business and Management", Paul Hoang, IBID Press, Victoria, 2007
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Overview on Edible Vaccine: Pros & Cons with Mechanism
U - III MM.ppt
1. MARKETING MANAGEMENT
UNIT – III
The product – Classification of products -
Product Life Cycle (PLC) – New product
planning - Product Modification - Elimination
– Product failure – Branding – Features –
Types of brands – Packaging – Functions -
Kinds.
2. What is a product?
A product is any offering by a company to a
market that serves to satisfy customer needs
and wants.
It can be an object, service, idea, etc.
5. Consumer Goods Classification
Convenience
Unsought
Shopping
Specialty
Consumer Product Classifications
Convenience Products
Shopping Products
Specialty Products
Unsought Products
(1) Products of which consumers are unaware
(2) Products that consumers do not consider
purchasing until a need or emergency arises
9. Product Life-Cycle Strategies
The course of a product’s sale and profit
over it lifetime.
It involves four distinct stages:
Introduction,
Growth,
Maturity,
And decline.
Not all products follow this cycle
10. Sales & Profit Life Cycles
Introduction Growth Maturity Decline
Time
Sales
&
profits
($)
11. Introduction stage
The product life-cycle stage in which the
new product is first distributed and made
available for purchase.
12. Growth stage
The product life-cycle stage in which a
product’s sales start climbing quickly.
13. Maturity stage
The stage in the product life cycle in which
sales growth slows or levels off.
Modify the market,the product,and the
marketing mix.
14. Decline Stage
The product life cycle stage in which a
product’s sales decline
15. Definition
New Product Development
Development of original products,
product improvements, product
modifications, and new brands
through the firm’s own R & D
efforts.
16. New Product Development Strategy
New products can be obtained via
acquisition or development.
New products suffer from high failure
rates.
Several reasons account for failure.
17. Causes of New Product Failures
Only 10% of new consumer products are still on the
market and profitable after 3 years.
Industrial products failure rate as high as 30%.
Overestimation of Market Size
Product Design Problems
Product Incorrectly Positioned, Priced or Advertised
Costs of Product Development
Competitive Actions
To create successful new products, the company
must:
understand it’s customers, markets and competitors
develop products that deliver superior value to
customers.
18. New Product Development Process
Idea Generation and Screening
Concept Development and Testing
Marketing Strategy
Business Analysis
Product Development
Test Marketing
Commercialization
19. New Product Development Process
Step 1. Idea Generation
Systematic Search for New Product
Ideas
Internal sources: Company employees at all levels,
R & D
External idea sources:
Customers
Competitors
Distributors
Suppliers
20. Process to spot good ideas and drop poor ones
Criteria
Market Size, Product Price, Development Time &
Costs, Manufacturing Costs, Rate of Return
Executives provide a description of the product
along with estimates of market size, product price,
development time and costs, manufacturing costs,
and rate of return.
Evaluated against a set of company criteria for new
products.
New Product Development Process
Step 2. Idea Screening
21. New Product Development Process
Step 3. Concept Development & Testing
1. Develop Product Ideas into
Alternative
Product Concepts
2. Concept Testing - Test the
Product Concepts with Groups
of Target Customers
3. Choose the Best One
idea for a possible product that the
company can see itself offering.
detailed version of the idea stated in
meaningful consumer terms.
22. New Product Development Process
Step 4. Marketing Strategy Development
Part Two - Short-Term:
Outlines the product’s planned price,
distribution, and marketing budget.
Part Three - Long-Term:
Describes the long-run sales and profit
goals, marketing mix strategy.
Marketing Strategy Statement Formulation
Part One - Overall:
Describes the target market, planned
product positions, sales, market share,
and profit goals.
23. New Product Development Process
Step 7. Test Marketing
Standard
Test Market
Full marketing campaign
in a small number of
representative cities.
Simulated
Test Market
Test in a simulated
shopping environment
to a sample of
consumers.
Controlled
Test Market
A few stores that have
agreed to carry new
products for a fee.
24. Brand
A name, term, sign, symbol
or design, or a combination of them,
intended to identify the goods
or services of one seller or group
of sellers and to differentiate
them from those of competitors.
25. The Role of Brands
Identify the maker
Simplify product handling
Organize accounting
Offer legal protection
26. The Role of Brands
Signify quality
Create barriers to entry
Serve as a competitive
advantage
Secure price premium
27. Advantages of branding
Easy for the seller to track down problems and
process orders
Provide legal protection of unique product
features
Branding gives an opportunity to attract loyal
and profitable set of customers
It helps to give a product category at different
segments, having separate bundle of benefits
It helps build corporate image
It minimises harm to company reputation if the
brand fails
28. Brand Strategy
Brand Positioning
Brand Name Selection
Brand Sponsorship
Brand Development
Three levels of
positioning:
Product attributes
Least effective
Benefits
Beliefs and values
Taps into
emotions
Key Decisions
29. Brand Strategy
Brand Positioning
Brand Name Selection
Brand Sponsorship
Brand Development
Good Brand Names:
Suggest something about
the product or its benefits
Are easy to say, recognize
and remember
Are distinctive
Are extendable
Translate well into other
languages
Can be registered and
legally protected
Key Decisions
30. Brand Strategy
Brand Positioning
Brand Name Selection
Brand Sponsorship
Brand Development
Manufacturer brands
Private (store) brands
Costly to establish and
promote
Higher profit margins
Licensed brands
Name and character
licensing has grown
Co-branding
Advantages /
disadvantages
Key Decisions
31. New Product Development Process
Step 5. Business Analysis
Step 6. Product Development
Business Analysis
Review of Product Sales, Costs,
and Profits Projections to See if
They Meet Company Objectives
If Yes, Move to
Product Development
If No, Eliminate
Product Concept
32. Commercialization
Must decide on timing (i.e., when to introduce
the product).
Must decide on where to introduce the product
(e.g., single location, state, region, nationally,
internationally).
Must develop a market rollout plan.
33. Packaging: The 5th P
All the activities of designing and producing
the container for a product.
34. What is the Fifth P?
Packaging, sometimes called the
fifth P, is all the activities of
designing and producing the
container for a product.
35. Packaging
Includes the activities of designing and
producing the container for a product
Packaging is done at three levels
- primary
- secondary
- shipping