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Market Testing &Commercialization
Market Testing• Test marketing is a technique used during  the product development• Using this product developers can refi...
DefinitionTest marketing is the stageat which the product &marketing programs areintroduced into morerealistic market sett...
Objectives• Consumer awareness & attitudes• Purchase measures• Reaction from competitors                                   4
Typesconcept     • Measuring              customer testing      reactionsProduct     • Put the real              product i...
“JUMPING INTO A STARTUPWITHOUT MARKET TESTINGCAN BE LIKE SKYDIVINGWITHOUT A PARACHUTE                          6
Benefits•   Save time & money•   Identify focus & different from others•   Obtain feedback from your target market•   Ensu...
A number of decisions aretaken for test marketingWhich kind of test market?What is to be tested?How long a test?
Disadvantages• Replicability• Effectiveness• Cost                            9
Commercialization• It is the process or cycle of introducing a  new product or production into the market• It is often con...
StagesDevelop            Launch          Test                            11
It takes place in the market when     the following questions are              answered• When the company has to decide on...
conclusionwithout testing a product inthe market it is not able toLaunch a product & it needcommercialization
ASHOKSINDHUSREE KALA            14
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Market testing & commercilisation

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Market testing & commercilisation

  1. 1. Market Testing &Commercialization
  2. 2. Market Testing• Test marketing is a technique used during the product development• Using this product developers can refine to make them more commercial• One of the simple test is online test marketing 2
  3. 3. DefinitionTest marketing is the stageat which the product &marketing programs areintroduced into morerealistic market settings.Philip kotler
  4. 4. Objectives• Consumer awareness & attitudes• Purchase measures• Reaction from competitors 4
  5. 5. Typesconcept • Measuring customer testing reactionsProduct • Put the real product intotesting selected markets Test • Logically examine themarketing marketing mix 5
  6. 6. “JUMPING INTO A STARTUPWITHOUT MARKET TESTINGCAN BE LIKE SKYDIVINGWITHOUT A PARACHUTE 6
  7. 7. Benefits• Save time & money• Identify focus & different from others• Obtain feedback from your target market• Ensure there is a need for your service• Test out different messages 7
  8. 8. A number of decisions aretaken for test marketingWhich kind of test market?What is to be tested?How long a test?
  9. 9. Disadvantages• Replicability• Effectiveness• Cost 9
  10. 10. Commercialization• It is the process or cycle of introducing a new product or production into the market• It is often confused with sales ,marketing or business development 10
  11. 11. StagesDevelop Launch Test 11
  12. 12. It takes place in the market when the following questions are answered• When the company has to decide on the introduction timing• Where the company has to decide ,where to launch its products• To whom the primary target conusmer group will have been identified earlier by research & test marketing 12
  13. 13. conclusionwithout testing a product inthe market it is not able toLaunch a product & it needcommercialization
  14. 14. ASHOKSINDHUSREE KALA 14

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