Business with Impact co-creation journeys are designed to create new business opportunities for Finnish companies by integrating them into local value networks and addressing real problems with sustainable solutions. The initiative aims to foster collaboration among various stakeholders, enhance local capacities, and promote sustainable business practices that positively affect the environment and communities. The program involves a structured journey over 6-12 months with active participation from companies, research institutions, and local partners to pilot and develop impactful initiatives.

1. Business with Impact
Co-creation Journey Concept
Aki Koivistoinen, Dazzle Oy
Riku Mäkelä, Tekes & Embassy of Finland, New Delhi

2. Goals
Business with impact co-creation journeys offer
– New business for Finnish companies
– Integration to local value networks
– New solutions to real problems
– Positive impact to environment and lives of people

3. Concept
Business with Impact Co-creation Journey is an
action-oriented multi-stakeholder tool to
– Build understanding about the target market
– Explore the business & innovation & impact
opportunities
– Build value networks
– Pilot & demonstrate sustainable solutions for long-
lasting positive impact to lives of people and
environment
– Co-create operational models and new business
initiatives
Working together with local ecosystem players

4. Objectives
Business with Impact journeys aim to:
– Build ground for novel cooperation opportunities
in business, innovation, science and culture for
Finnish and foreign actors
– Build capacity
– Enhance quality of local offerings
– Build sustainable businesses
– Increase local ownership
– Connect different ‘silos’ into co-creation efforts

5. Financing for example in combination of Tekes Program &
MEE & MFA & local partner
Opening Networks: Team Finland game building in target
market & Finland
Platform partner(s) and enabling partners abroad supporting
the goals and Team Finland network
Participants: Companies, research institutions, governmental
actors, NGOs, and end-users aiming for shared target
Value promise: Knowledge, business intelligence, technology,
operational agility, strategic thinking and networks
Participants
(+ preparation)
Themes
Offering &
value promise
Key partners
Business with Impact – Before the journey
Financing
Opening
doors (public
and private)
Selection of target
country and definition
of remarkable aim
(Scope & Goal)
Themes are based on local needs and amount of participants
& profiles of FIN and Target participants
Target country & market are selected based on local needs
and remarkable market & impact potential

6. Presentation of the findings in BWI Events,
and evaluation & development of concrete initiatives
Opening
doors (public
and private)
Piloting and
testing of
solutions
Need
assessment
Co-creating
sustainable businesses
& wellbeing
Ecosystem &
value chains
Local
capabilities and
resources
Business with Impact – During the journey
Linking new
actors to the
initiatives

7. OBSERVATIONS
PROBLEMS WORTH SOLVING
AIM
DESIRED FUTURE 2020
INCREDIENTS
ESSENTIAL ELEMENTS & PLAYERS
OUR APPROACH
CONCRETE INITIATIVES
Building the desired future

8. Presentation of the findings in BWI Events,
and evaluation & development of concrete initiatives
Financing
Supporting companies
and need-based
initiatives
Linking new
partners to
the initiatives
Internationalization
Communication of
results
Business with Impact – After the journey
Opening
doors (public
and private)
Requires active
interplay in Team
Finland context

9. INSIGHT &
ACTION
UNDERSTANDING
OPPORTUNITIES &
CHALLENGIES
NETWORKING
PILOTING
BUILDING INITIATIVES
LEARNING
FROM HISTORY
PRESENTPAST FUTURE
Three time perspectives during the journey

10. Journey: process of 6 – 12 months
BEFORE DURING AFTER
FOLLOW-UP
AND
SUPPORT
FIELD WORK & WORKSHOPS
PRESENTATIONS &
NETWORKING
CO-DESIGNING TRIP
& PREPARATIONS
Typical full case: # of participants 40 + 260
workload 40 x 10 days, 260 x 1 day
facilitation € 100 000 and plenty of days

11. The Journey is the first step
Connecting in platform
- Multistakeholder teams
- Need assessment
- Ecosystem mapping
- Assessment of local
resources and capabilities
- Testing of value
proposition(s)
New need-based initiatives
Scaling sustainable solutions
Further development of
successfully piloted solutions
and designing scalable
business models
Reverse innovations to
wealthy countries in need of
sustainable solutions
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12. How the co-creation journeys could serve
Team Finland partners in their mission
Business with impact
– New business for Finnish companies
– New solutions to real problems
– Positive impact to environment and lives of people
– Integration with local value networks

13. Air Quality:
Preparatory Journey
to Delhi 10/2013

14. Rural India:
Full Journey
to Bihar 3/2014