By Micke Kedback, presented at the 18th TCI Global Conference, Daegu, 2015.

1. Innovative methods for Cluster
Management
Micke Kedbäck
Parallel Session 3.5: Tools and Methodologies for Effective Cluster Management and Cluster Performance Improvement

2. 2
©2013–Allrightsreserved–FuturePositionX[FPX]Sweden–www.fpx.se2
www.fpx.se
©2014–Allrightsreserved–FuturePositionX[FPX]Sweden–www.fpx.se
Micke Kedbäck
- Investment Manager
Innovative methods for
Cluster Management
18th TCI Global Conference 3-6 Nov Daegu, Korea
Statements made in this presentation may contain forward-looking information about markets, trends expectations,
strategic objectives, business prospects, anticipated performance and other similar matters. A variety of factors,
many of which are beyond our control, affect the operations, performance, business strategy and results of
statements in this presentation and could cause actual results and experience to differ materially from the
expectations expressed in these statements.
Other names and brands may be claimed as the property of others. Information regarding third-party products is
provided solely for educational purposes. Future Position X is not responsible for the performance or support of third-
party products and does not make any representations or warranties whatsoever regarding quality, reliability,
functionality, or compatibility of these services or products.
Denna presentation är skyddat av upphovsrättslagen. Alla rättigheter till presentationen ägs av Future Position X.
Utskrift och kopiering av denna presentation får endast ske för personligt bruk. Offentlig särpublicering av data,
bilder eller diagram ur denna presentation är ej tillåten utan skriftligt medgivande av Future Position X.

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©2013–Allrightsreserved–FuturePositionX[FPX]Sweden–www.fpx.se3
www.fpx.se
©2015–Allrightsreserved–FuturePositionX[FPX]Sweden–www.fpx.se
We enable companies and organizations to develop new
products and services and to expand to new markets.
What is FPX
 Founded in 2006 as a non-profit cluster organization
 The Swedish GEO industry cluster organisation;
Government supported member organisation
 Over 200 cooperate cluster members and more than
30 government and research organisations in Sweden.
 Over 100 companies, research and government organisations
in more then 10 country's world wide
During the last 6 years there has been over 25 new
companies and over 140 new products launched from FPX.

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©2013–Allrightsreserved–FuturePositionX[FPX]Sweden–www.fpx.se4
www.fpx.se
©2015–Allrightsreserved–FuturePositionX[FPX]Sweden–www.fpx.se
“To accomplish great things
we must not only act, but also dream;
not only plan, but also believe!”
European
Cluster
Manager of
the year
2010 - 2011
Awarded Highest European
Cluster Excellence 2012 - 2014

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©2013–Allrightsreserved–FuturePositionX[FPX]Sweden–www.fpx.se5
www.fpx.se
©2015–Allrightsreserved–FuturePositionX[FPX]Sweden–www.fpx.se
- I sense the City,
The City senses me!

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©2013–Allrightsreserved–FuturePositionX[FPX]Sweden–www.fpx.se6
www.fpx.se
©2015–Allrightsreserved–FuturePositionX[FPX]Sweden–www.fpx.se
Geo Life Region Mission
We are the Geo Region of Europe.
Now we want to put the life and wellbeing
of the individual in focus, thus to create the
Geo Life Region

7. FPX Cluster Metrics
FPX analyze of e-mail communication
To identify the volume and frequency of
communication against different ‘bridges’
(categories) within the cluster network
Analysis methodology and May – Dec 2013 Data
Prepared by TSG Inc.
Confidential. Copyright TSG 2014

8. Methodology
Confidential. Copyright TSG 2014

9. FPX Data Analysis : Step 1
Confidential. Copyright TSG 2014
1. Extract Raw Data
1. Establish connections to mail server(s)
2. Extract emails from Mail server(s)
3. Consolidate mail data from different sources
4. Update mail extraction routines

10. FPX Data Analysis : Step 2
2) Clean and Categorize Data
1. Extract From and To Domains only to
protect privacy
2. Remove domains that are not needed
3. Categorize domains by Bridge
4. Store into data warehouse
5. Update extraction routines
Confidential. Copyright TSG 2014
Domain Frequency Category
movexum.se 30 1
aronssons.se 2 2
persamuelsson.se 3 2
reflectus.se 3 2
fanky.se 4 2
gullers.se 4 2
interlan.se 4 2
agima.se 5 2
cartesia.se 5 2
teria.se 5 2
trolskaskogen.se 5 2
Domains with less
than 4
communications
were ignored.
We also
eliminated ‘Junk’
emails

11. FPX Data Analysis : Step 3
3) Analyze Data and Create Visualizations
• Calculate frequency of interactions
• Calculate Actual metrics against Goals
• Create Visuals
• Update analysis and visualization routines
Confidential. Copyright TSG 2014
0%
50%
100%
Capital Company Research Public
Sector
Cluster Global
Average vs Goal for Number of Contacts
Per Category
Actual Number of Contacts Contact Gap
On average each month a
total of 140 valid domains,
and approx. 2000 email
communications per month
included in analysis.
1610 domains not included in
Analysis (junk or
uncategorized low frequency)

12. Bridge Metrics Summary
• Volume = Number of communications per bridge
• Diversity = Number of unique contacts per bridge
• Intensity = Average Number of Communications
per contact per bridge
• FPX has set Goals for its email communication per
Bridge for
• Diversity
• Frequency
Confidential. Copyright TSG 2014

13. FPX Goals
Confidential. Copyright TSG 2014
Capital Company Research Public Sector Cluster Global Market Education
Goal for Number of Contacts
Per Month (Diversity Goal) 5 150 15 40 25 30 15
Goal for Number of
Communications per Contact
Per Month
(Intensity Goal) 6 4 6 4 4 2 4

14. Results
Confidential. Copyright TSG 2014

15. Total Volume of Communication across Categories
Confidential. Copyright TSG 2014
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
May June July August September October November December
Total # Communications
Capital Company Research Public Sector Cluster Global Market Education
Geo Life Region Project caused spike in communication

16. Total # Contacts Per Month across Categories
Confidential. Copyright TSG 2014
0
10
20
30
40
50
60
70
80
Capital Company Research Public Sector Cluster Global Market Education
Total # Contacts
May June July August September October November December
Education
Contacts appear
to be increasing

17. Diversity of Contacts: Actual vs
Goal
Confidential. Copyright TSG 2014
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Capital Company Research Public Sector Cluster Global Market Education
Contact Gap - Actual vs Goal # Contacts
May June July August September October November December
On average, FPX is reaching up to 70% of its Diversity goal… How can this be increased given staff email workload?

18. Average Intensity of
Communication across Categories
Confidential. Copyright TSG 2014
0
10
20
30
40
50
60
70
Capital Company Research Public Sector Cluster Global Market Education
Intensity of Communication Per Contact
May June July August September October November December

19. Intensity of Communication :
Actual vs Goal
Confidential. Copyright TSG 2014
0%
200%
400%
600%
800%
1000%
1200%
1400%
Capital Company Research Public Sector Cluster Global Market Education
Intensity of Communication Per Contact
- Actual vs Goal
May June July August September October November December
Intensity goals generally exceeded. Management should review if intensity can be traded for diversity

20. FPX Management Insights
• The analysis shows that the total volume of communication each month is
about 2000. Staff is generally at their maximum email load at this level.
• This means that to reach the diversity goals, management will have to discuss
the intensity in each cluster category, since a reduction in intensity
(communication frequency) would allow for an increase in diversity (number of
contacts) of email communication work load.
• Given there are no additional people resources in any given month, the data
allows management to review and potentially make changes to the underlying
and hidden nature of how staff are communicating. This kind of insight has
never been revealed before until this type of analysis.
• This can also lead to a review of Intensity Goals (Average Number of
Communications per Contact) since FPX has generally exceeded its original goals
Confidential. Copyright TSG 2014

21. FPX Management Insights
• The data shows a consistent picture each month for 2013, with FPX needing to
review its Intensity-Diversity balance. The data also reveals some of the stories
of FPX during 2013, such as the work-load of different months. The data
correctly reflected that in June the FPX team was extremely engaged in a special
‘Geo Life Region’ project. The data also seems to indicate FPX is growing its
education side - Education Partners appear to be trending upwards.
• A question for management is ‘What is the ideal communication data
‘constitution’ (profile) of a cluster?’. Is the data profile for FPX unique or will
there be common trends across all clusters? Will there be different profiles of
how the data looks based on the maturity of a cluster and/or its market focus?
• FPX will continue to measure the bridges of the cluster to better understand
work performance and strength of the cluster bridges during 2014.
• It is hoped that similar analysis and comparison with other clusters will help to
provide a more comprehensive and longitudinal insight into cluster innovation
management and performance.
Confidential. Copyright TSG 2014

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©2013–Allrightsreserved–FuturePositionX[FPX]Sweden–www.fpx.se22
www.fpx.se
©2014–Allrightsreserved–FuturePositionX[FPX]Sweden–www.fpx.se
Micke Kedbäck
- Investment Manager
Future Position X
Creating the Geo Life companies for tomorrow
Thank You!
Statements made in this presentation may contain forward-looking information about markets, trends expectations,
strategic objectives, business prospects, anticipated performance and other similar matters. A variety of factors,
many of which are beyond our control, affect the operations, performance, business strategy and results of
statements in this presentation and could cause actual results and experience to differ materially from the
expectations expressed in these statements.
Other names and brands may be claimed as the property of others. Information regarding third-party products is
provided solely for educational purposes. Future Position X is not responsible for the performance or support of third-
party products and does not make any representations or warranties whatsoever regarding quality, reliability,
functionality, or compatibility of these services or products.
Denna presentation är skyddat av upphovsrättslagen. Alla rättigheter till presentationen ägs av Future Position X.
Utskrift och kopiering av denna presentation får endast ske för personligt bruk. Offentlig särpublicering av data,
bilder eller diagram ur denna presentation är ej tillåten utan skriftligt medgivande av Future Position X.