this presentation is on business strategies & CSR activities of Kokuyo camlin ltd. it covers the details about following points - Introduction Company Profile Business Strategies CSR Activities Conclusion Bibliography

1. CAREER POINT
UNIVERSITY
Introduction of Business
Environment
(SML-201)
Submitted to :
Prof. Tanu Gautam
School of
Commerce &
management

2. CONTENT:
 Introduction
 Company Profile
 Business Strategies
 CSR Activities
 Conclusion
 Bibliography

3. INTRODUCTION:
 . Kokuyo Camlin Ltd., formerly known as Camlin Ltd., is an
Indian stationery company based in Mumbai , India.
 Kokuyo of Japan holds around 51% state in Kokuyo
Camlin.
 Camlin manufactures arts materials , marker pens , fountain
pens , inks , pencils , and other stationery products

4. COMPANY PROFILE:
Name of Company Kokuyo Camlin ltd.
Started by: Mr. D P Dandekar.
Started in: 1931
Headquarter: Mumbai, Maharashtra.
Products: Stationery items.
Website: Kokuyocamlin.com.
Mr. D.P.
Dandekar.

5. BUSINESS STRATEGIES:
Business Strategy – Strategy means a plan
of action designed to achieve a long term
or overall goals.

6. PRODUCTION DEPARTMENT
STRATEGY:
Production Department:
 How product is made?
 Which type of technology is used?

7. MA RK ETI N G D EPA RTMEN T STRATEG Y:
Marketing department:
 How to satisfy customer?
 Which type of promotion used?
 Where product is sold?
 How to launch new product?
 How much price is to set for product?

8. HUMAN RESOURCE DEPARTMENT
STRATEGY:
H.R.Department:
 Employees satisfaction.
 Proper training & development.
 Effective communication.
 Interpersonal relationship.

9. FINANCE DEPARTMENT STRATEGY:
Finance department:
 Which type of fund is required?
 From where fund is raised?

10. CSR ACTIVITIES:
 Promoting . education, including special ....education and
employment enhancing vocation skills specially of children, women,
elderly, and the differently abled, and livelihood enhancement projects;
 Contribution to the Prime Minister's Notional Relief Fund Or any
other Fund set up by the Central Government for socio- economic
development and relief and welfare of the Scheduled Castes, the
Scheduled Tribes, other backward classes, minorities and women;

11. CONCLUSION:
 It is far clear that every business whether big or small can be
successfully grow by having a proper control and planning about each and
every strategy of all departments like production, H R, marketing, R&D ,
finance , etc.
 The second conclusion that can be made is that only that organization
which will payback to society , by doing CSR activities will undoubtedly
achieve good market understanding and society support.

12. BIBLIOGRAPHY:
 www.camlinkokuyopvtltd.com
 www.wikipedia.com
 Google images

13. Thank You

14. Presented by:
Bhupen Sharma(K13322)
Krishna Chetiwal(K13836)
Tanmay Khatri (K13838)
Yamini Kahaliya(K13341)