This document outlines a process for business process re-engineering. It discusses objectives such as re-organizing, re-structuring, and re-designing business processes. It also covers formulating strategic tools, developing a strong data base for decision making, and defining visions and objectives. The process is broken into three phases that cover order execution, re-designing responsibilities and communication, and strategic marketing, budgeting, and analyzing business units. The overall goal is to jointly change the game and enhance business profitability through dynamic efforts.