The document discusses strategic imperatives and communication in Indian organizations. It covers three levels of decision making - operational, tactical, and strategic. There are also three levels of communication in the implementation process - intra-level, inter-level, and external. Before implementing strategies, organizations should consider what they are trying to achieve, why they are embarking on this path, whether they are just following others, why others are doing it, if it is the right approach, and how it will happen within legal and policy frameworks. The document also discusses the definition, process, characteristics, and principles of effective communication strategies.