Oceana Adventure is a proposed underwater restaurant business with 4 partners. The business plan involves conducting market research and analysis to determine the target market segments of higher income individuals, tourists, families and couples. Competitors in the area offer similar underwater dining but lack the natural atmosphere. The management structure involves each partner taking on specific roles in restaurant management, human resources, marketing and finance. Financial projections estimate an annual profit of RM 7,205,000 with individual profits of RM 1,802,150 per partner after 4 years of operation.

1. SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENT (FNBE)
INTRODUCTION TO BUSINESS (BUSF 0103)
JANUARY 2013
ASSIGNMENT 1- BUSINESS PLAN (20%)
LECTURER
MR. CHANG JAU HO
GROUP MEMBER
YAP ZHI JUN ( 0310738 )
TOH CHEE CHENG ( 0311122)
YAP ZHONG LIN ( 0310557 )
KRISTINE YONG ( 0311297 )

2. BUSINESS BACKGROUND
OCEANA ADVENTURE REASONS:
- give the opportunity for
everyone to enjoy the beauty
of marine life
- Create a special and
interesting environment for
customers to have their
dinner
- Create a relaxing place for
customers to have fun, enjoy
their life
- Take the chance to earn profit

3. MARKET
ANALYSIS

4. What is market analysis means?
Marketing research that yields the
information about the marketplace.

5. Targeted people
Higher level income people
Tourists
Family
Couples
Wedding & annual dinner

6. Competitors
• 7 most incredible underwater restaurant

7. Competitors
• Strength
- Cheap meals
- Good service
- Polite waiter and waitress
• Weaknesses
- Don’t have a natural & fascinating atmosphere
- Not provide for marriage & annual dinner

8. Market Segmentation
Tourists
- Would like to have a try

9. Family
- Help children to develop the love of nature
- Improve the relationship between one another
- More communication

10. Couples
- Improve their relationships
- Privacy for couple
- Romantic atmosphere

11. Marriage dinner & Annual dinner
- Big space
- Able to discuss
- The environment is suitable

12. Target market segment strategy
- We target people between age 25-55
- Those who willing to spend on food
- Live nearby, passerby, tourists

13. MARKETING
STRATEGIES

14. SERVICE’S BENEFITS

15. SALES STRATEGIES
How we sell our product?

16. SALES STRATEGIES
How the customers obtain product from us?

17. PRICING
Steaks RM 40 – RM 70
Seafood RM 20 – RM 70
Desserts RM 10 – RM 20
Drinks RM 5 – RM 30

18. ADVERTISING
1. Poster
2. Television
3. Internet
4. Radio

19. PROMOTIONAL ACTIVITIES

20. MANAGEMENT
STRATEGIES

21. Strategies • Come out with
• To be an powerful
international • To be an advertisement
restaurant. international • Promote
restaurant. restaurant by
popular artist.
Goal
Tactics

22. Partnership Legal Strcuture
Oceana Adventure is a partnership
bussiness.
Toh Chee Cheng Kristine Yong
Yap Zhong Lin Yap Zhi Jun

23. Reasons for establishing a
partnership business
• Have 4 partners.
• Easier to get capital.
• Easier to form, manage and run.
• Partners share responsibility.

24. Role of Each Member
• Toh Chee Cheng – Restaurant Manager
• Kristine Yong – Human Resource Manager
• Yap Zhi Jun – Marketing Manager
• Yap Zhong Lin – Financial Manager

25. Oceana Adventure
Restaurant Human Resource Marketing Financial
Manager Manager Manager Manager

26. Job Description for
Each of The Position

27. Restaurant Manager
•Solve Problems.
•Motivate employees.
• Review and monitor expenses.
•Ensure high quality services.

28. Human Resource Manager
• Conduct training program.
• Resolve conflicts between workers.
• Assist in hiring workers.

29. Marketing Manager
• Conduct market research.
• Analyzing customer research.
• Develop marketing plan.
• Report the market activity.

30. Financial Manager
• Prepare budgets.
• Take part in making decision regarding
financial.
• Financial planning – cash flow.

31. Role of Mid – level Employees
Positions Job scopes
Chefs Cook.
Cashiers Calculate total payment and
answer customer’s question.
Stuff Manager Assist restaurant manager in
managing the restaurant.

32. Role of Low – level Employees
Positions Job scopes
Busboys Clean up the restaurant
Dishwashers Wash the dishes.

33. FINANCIAL
PLAN

34. BUDGET
Costs
Installation RM 3,000,000
Professional Chef RM 35,000
Kitchen Tools RM 15,000
Dining Tables & Chairs RM 23,000
Seafood RM 22,500
Safety RM 26,000
Decorations RM 25,000
Insurance RM 30,000
Total RM 3,176,500
*Individual Budget: RM 3,176,500 / 4 = RM 794,125

35. Estimated Annual Profit:
Expenses
Employee salaries RM 116,000
Credit card charges RM 6,000
Marketing fees RM 600,000
Management fees RM 590,000
Advertising RM 70,000
Taxes RM 10,000
Paper and Cleaning RM 3,000
Bill payments RM 2,500
Total RM 797,500
Sales
Tax received RM 2,500
Cost of goods sold RM 8,000,000
Total RM 8,002,500
*Estimated Profits: RM 8,002,500 – RM 797,500 = RM 7,205,000
*Individual Profits: RM 7,205,000 / 4 = RM 1,802,150

36. GRAPH OF LOSS AND PROFITS IN 4 YEARS
6
5
4
Loss
3 Profits
2
1
0
Year 1 Year 2 Year 3 Year 4

37. REFERENCES
• http://www.network-marketing-business-school.com/images/Moneyfalling.jpg
• http://2.bp.blogspot.com/-
Q2sC4SwLiE4/USWNL1kifvI/AAAAAAAAAus/ttVZDwxi0vw/s1600/Tourist-camera-map.jpg
• http://www.premierlife.ca/wp-content/uploads/2012/11/couple2.jpg
• http://planningelegance.com/wp-content/uploads/2009/03/beach-weddings.jpg
• http://www.hkesa.com.hk/image/Photos/L_Annual-Dinner_1.jpg
• http://www.laidtrades.com/wp-content/uploads/2010/04/Ithaa-Restaurant.jpg
• http://entertainmentdesigner.com/news/restaurant-design-news/7-most-incredible-
underwater-restaurants-and-hotels/
• http://yourfoodreview.com/wp-
content/uploads//2012/10/669b4ef93a05dc4b4124d6a849d65eff.jpg
• http://www.southpointefamilyresourcecenter.com/images/family-on-stomachs-smile.jpg
• http://pmofva.com/yahoo_site_admin/assets/images/relationship_improve.1115625_std.jpg
• http://i283.photobucket.com/albums/kk289/parkchick40/SeaWorld%20San%20Antonio/sea-
lion-interaction-program.jpg
• http://ak8.picdn.net/shutterstock/videos/1047208/preview/stock-footage-young-couple-dining-
exclusively-in-a-romantic-atmosphere-on-a-tropical-island.jpg
• http://www.brides.com/images/2011_bridescom/Index_Pages/dynamic-pages/Wedding-
Style/beach-wedding/beach-wedding-ideas-1-390.jpg