1. The Business of Experience CanUX 2007 presented by Jess McMullin nForm User Experience | www.nForm.ca November 26, 2007

2. Bridge http://www.flickr.com/photos/northbaywanderer/255118619//

3. Disciplines

4. Increase our Influence

5. HOW

7. The Business Experience of

9. OUR SITUATION UNDERSTANDING TARGETING ADOPTING

10. OUR SITUATION UNDERSTANDING TARGETING ADOPTING Part 1

11. U.S.E.R.

15. OUR SITUATION UNDERSTANDING TARGETING ADOPTING Part 2

16. business understanding

17. business understanding depends on our

19. FEAR

20. FAILURE

21. CONTROL

22. value centred design

24. BUSINESS GOALS HUMAN NEEDS OFFERING DELIVERY

25. ?

26. PIVOT 180º

29. U.S.E.R.

30. OUR SITUATION UNDERSTANDING TARGETING ADOPTING Part 3

31. identify opportunity

32. experience impact framework

33. BUSINESS USER EXPERIENCE KIND OF IMPACT

34. business

35. LEAD MANAGE EXECUTE }

36. DELIVER AN OFFERING }

37. TO A CUSTOMER }

38. TO GENERATE REVENUE

39. $£¥€ $

40. LEAD MANAGE EXECUTE

41. LEAD MANAGE EXECUTE Insight | Direction | Resources | Constraints | Outcomes People | Process | Money | Materials | Infrastructure Discover | Develop | Produce | Market | Sell | Deliver | Support

42. experience user

43. UNDERSTAND SOLVE EVALUATE

44. UNDERSTAND SOLVE EVALUATE Qualitative | Quantitative | Analysis | Synthesis | Modeling Model | Architecture | Flow | Prototype | Interface | Specification Analytics | Heuristics | Usability Testing | Performance | Metrics

45. impact

46. OPTIMIZE INFORM TRANSFORM

47. OPTIMIZE INFORM TRANSFORM Efficiency | Convenience | Automation | Savings Policy | Approach | Current Opportunity | Decisions | Action Intersections | Framing | Connecting | Innovation | New Value

48. OPTIMIZE INFORM TRANSFORM Do what we do now, but better Make smarter decisions Change how we do business

49. BUSINESS USER EXPERIENCE KIND OF IMPACT

50. IMPACT USER EXPERIENCE BUSINESS

54. status quo

55. We do this already

57. upwards optimize

58. intranets data dashboards

60. execution transform

61. new ways working of

63. management inform

64. smarter insight decisions means

66. the best picture we’ve ever had of our customers This is

67. leadership transform

68. is often by transformation invitation

70. EXERCISE TARGETING

71. LEAD MANAGE EXECUTE Insight | Direction | Resources | Constraints | Outcomes People | Process | Money | Materials | Infrastructure Discover | Develop | Produce | Market | Sell | Deliver | Support

72. OUR SITUATION UNDERSTANDING TARGETING ADOPTING Part 4

73. Crossing the Chasm Geoffrey Moore “Crossing the Chasm” 1991

74. constraints reveal opportunity

75. Conflicting measures of success (b vs. d)

76. http://www.sxc.hu/photo/890642

78. PARTNER PILOT PUBLICIZE

79. Peel Back the Layers http://www.sxc.hu/photo/883940

81. Working Together Get People

85. VENDOR SHIP

86. PARTNER SHIP

87. MORE DO

88. MORE MATTER

89. closing in

90. value centred design

92. Blue Sky Barrier

93. Blue sky

94. Wave

95. World Changing http://commons.wikimedia.org/wiki/Image:As08-16-2593.jpg

96. Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.bplusd.org www.slideshare.net/jessmcmullin Questions?