Professional Overview: Lynn Hunsaker - ClearAction

2,570 views

Published on

Pictorial resume / bio of Lynn Hunsaker, Customer Experience Transformation Strategist at ClearAction, CEO at Marketing Operations Partners, and co-founder of Marketing Future Forum.

See http://ClearActionCX.com

http://MOpartners.com

Published in: Business, Career
2 Comments
3 Likes
Statistics
Notes
  • Why not Tweet? Post on Facebook? Embed in a blog? StumbleUpon? Reddit? Add to your Delicious or Yahoo!Bookmarks or GoogleBookmarks? Fave it! Introduce me to your boss or customer experience-related colleague?

    Please note that my presentations are protected by Creative Commons License (see http://creativecommons.org/licenses/by-nc-nd/3.0/us/), which lets you know you can share them with others as long as you do not alter it in any way, nor use it for commercial purposes.

    NOTE: only *business* inquiries please.
    (I don't use SlideShare as a dating service!)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Sign-up for ClearAction newsletter! http://eepurl.com/bf16
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
2,570
On SlideShare
0
From Embeds
0
Number of Embeds
514
Actions
Shares
0
Downloads
10
Comments
2
Likes
3
Embeds 0
No embeds

No notes for slide

Professional Overview: Lynn Hunsaker - ClearAction

  1. 1. Lynn Hunsaker Strategist  Author  Speaker  Teacher  Leader  Innovator ClearAction  Marketing Operations Partners Marketing Future Forum Professional Overview
  2. 2. ClearActionCX.com © Copyright ClearAction LLC. All rights reserved.
  3. 3. MOpartners.com © Copyright ClearAction LLC. All rights reserved.
  4. 4. MarketingFutureForum.com © Copyright ClearAction LLC. All rights reserved.
  5. 5. Center your business on customers via sister companies Marketing Operations Partners and ClearAction Mobilize sustainable business growth • Customer experience metrics • Voice-of-customer actionability • Cross-functional transformation • Customer experience maturity Consulting for customer experience differentiation Mobilize marketing for emerging opportunities • Accountability • Alignment • Agility • Marketing maturity Consulting for marketing organizations’ effectiveness and efficiency Keys to growth by centering your business on customers: accountability, alignment & agility Empower marketers to chip away at silos • Accountability • Alignment • Agility A breakthrough community for marketing organizations -- member-led, expert-guided © Copyright ClearAction LLC. All rights reserved.
  6. 6. Testimonials • “ClearAction trained us in practical tools that could be implemented right away and elevated our collective CX knowledge. • Their personal examples of managing B2B CX were incredibly beneficial to us.” • “ClearAction taught us things that wouldn’t readily cross our minds and has increased our efficiency & accuracy in many areas • We highly recommend ClearAction as a business consultant” • "ClearAction is a leading expert in customer experience and customer relationships. • I value ClearAction's views on the role marketing needs to take on in managing the customer experience." © Copyright ClearAction LLC. All rights reserved.
  7. 7. Testimonials • “Marketing Operations Partners is masterful in aligning stakeholders. • They understand the importance of corporate accountability and generating ROI. • I highly recommend them to assist you in your marketing vision.” • “Marketing Operations Partners is one of the quintessential pioneers in defining what marketing ops is and should be. They helped me justify and quantify the need for MO to elevate marketing’s stature across the enterprise.” • “Marketing Operations Partners has a keen ability to identify opportunities, align divergent thinking, and mobilize individuals and teams toward a common goal. • They are progressive and pragmatic, and it has been an honor to work with them." © Copyright ClearAction LLC. All rights reserved.
  8. 8. >50% of Career in Industry Customer Experience • Director – Marketing & Business Development • Director – Marketing Communications • Head – Corporate Quality • Senior Manager – Customer Satisfaction Improvement & Quality Metrics • Program Manager – Voice of the Customer • Consultant – Market Research • Manager – Marketing Services • Manager – Strategic Information • Analyst – Market Research • Intern – Strategic Planning © Copyright ClearAction LLC. All rights reserved.
  9. 9. Direct Work With Customers Corporate Roles Partial List© Copyright ClearAction LLC. All rights reserved.
  10. 10. Japan Singapore Thailand Taiwan Korea Russia Poland Czech Republic Austria Hungary Turkey Qatar Scotland England Mexico Netherlands Belgium France Portugal Spain Morocco Germany Luxembourg Switzerland Italy Greece Canada U.S. Bahamas Curacao Aruba Guatemala Global Experience Lived in These Countries Multiple Visits Single Visit Key:Work teammates from Algeria, Belarus, Belgium, Canada, China, Curacao, Egypt, France, Germany, Greece, Holland, India, Iran, Israel, Italy, Japan, Korea, Malaysia, Mexico, Morocco, Norway, Russia, Singapore, Spain, Sweden, Taiwan, Thailand, UK, Viet Nam © Copyright ClearAction LLC. All rights reserved. Client: Remote Guidance
  11. 11. Guest Lecturer: Teaching Experience 17 courses & 14 workshops from 2005-2010 Students from College Board, Cisco, Comcast, HP, Intel, Intuit, Juniper, Kaiser, McAfee, Oracle, SalesForce.com, VISA, Wilson Learning, … © Copyright ClearAction LLC. All rights reserved.
  12. 12. Credentials Certifications Community Service © Copyright ClearAction LLC. All rights reserved.
  13. 13. http://clearactioncx.com/how-i-became-a-customer-experience-expert/ © Copyright ClearAction LLC. All rights reserved.
  14. 14. © Copyright ClearAction LLC. All rights reserved.
  15. 15. © Copyright ClearAction LLC. All rights reserved.
  16. 16. © Copyright ClearAction LLC. All rights reserved. Featuring ClearAction’s B2B CX benchmarking study findings
  17. 17. Presentations Partial List © Copyright ClearAction LLC. All rights reserved.
  18. 18. © Copyright ClearAction LLC. All rights reserved. CX Tools donated to CXPA resource library
  19. 19. © Copyright ClearAction LLC. All rights reserved. Online Events Co-Chair 2014 & 2015 Committee Co-Chair
  20. 20. © Copyright ClearAction LLC. All rights reserved.
  21. 21. © Copyright ClearAction LLC. All rights reserved.
  22. 22. © Copyright ClearAction LLC. All rights reserved.
  23. 23. © Copyright ClearAction LLC. All rights reserved.
  24. 24. © Copyright ClearAction LLC. All rights reserved.
  25. 25. © Copyright ClearAction LLC. All rights reserved.
  26. 26. © Copyright ClearAction LLC. All rights reserved.
  27. 27. © Copyright ClearAction LLC. All rights reserved.
  28. 28. © Copyright ClearAction LLC. All rights reserved.
  29. 29. © Copyright ClearAction LLC. All rights reserved. Co-organizer of topics and speakers
  30. 30. www.amazon.com/author/lynnhunsaker © Copyright ClearAction LLC. All rights reserved.
  31. 31. ClearActionCX.com/ccxp © Copyright ClearAction LLC. All rights reserved.
  32. 32. Motivation for Business-to-Business Customer Experience Management . . . . . . . . . . . . . . . . . 34 Journey to World-Class in How We Listen to Customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Journey to World-Class in How We View Customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59 Journey to World-Class in How We Center Our Employees on Customers . . . . . . . . . . . . . . . . 68 Journey to World-Class in How We Center Our Business on Customers . . . . . . . . . . . . . . . . . 77 Executive Summary & Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Duration & Scope of Business-to-Business Customer Experience Management Efforts . . . . . . .19 Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86 Request a Presentation of the B2B CEM Study Findings & Recommendations Send us a note: OptimizeCX@ClearActionCX.com© Copyright ClearAction LLC. All rights reserved.
  33. 33. © Copyright ClearAction LLC. All rights reserved. Maturity Models
  34. 34. Blog Classics © Copyright ClearAction LLC. All rights reserved. 10-part series 15-part series 12-part series 6-part series 6-part series 2-part series
  35. 35. Blog Classics © Copyright ClearAction LLC. All rights reserved. 7-part series
  36. 36. © Copyright ClearAction LLC. All rights reserved. Advice
  37. 37. © Copyright ClearAction LLC. All rights reserved. Advice
  38. 38. ClearAction Consulting Clients “ClearAction taught us things that wouldn’t readily cross our minds and has increased our efficiency & accuracy in many areas. We highly recommend ClearAction as a business consultant.” © Copyright ClearAction LLC. All rights reserved. Partial List Send us a note: OptimizeCX@ClearActionCX.com
  39. 39. Marketing Operations Partners Clients © Copyright ClearAction LLC. All rights reserved. “Marketing Operations Partners consulted on a variety of topics and helped us advance our capabilities. I’d recommend them to anyone looking to advance strategic projects for their company.”
  40. 40. OptimizeCX@ClearActionCX.com Lynn Hunsaker ClearAction company/clearaction-llc +ClearActionCXO CustomerExperienceOptimization tel +1 408 687 9700 ChangeMyMO@MOpartners.comJoin@MarketingFutureForum.com

×