This document discusses the concept of customer centricity. It begins with an agenda that will define customer centricity, how to create a customer advocate, the rewards of customer centricity, and a conclusion. It then asks the audience what customer centricity means to them and lists common themes and buzzwords in the space like 1-to-1 marketing, customer intimacy, and customer loyalty. The document states that customer centricity has two sides - the company works to create value for customers.

1. Customer Centricity
Prof. Kamel Jedidi
Columbia University

2. Agenda
 What is customer centricity?
 How to create the customer advocate
 The rewards from customer centricity
 Conclusion
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3. What does Customer Centricity mean
to you?
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4. Themes and buzzwords
1-to-1 Customer Customer
marketing intimacy equity
CRM Customer
Real-time
marketing acquisition
& retention
Permission
Personalization marketing Customer
loyalty Customer
lifecycle
management
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5. Customer Centricity has two sides to it
Company Customers
Create value
For Complete PPT
You can Visit:
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6. Customer Centricity has two sides to it
Company Customers
Create value
For Complete PPT
You can Visit:
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