SlideShare a Scribd company logo
Integrated     Customer         Managed     Integrated
  Marketing      Response         Manpower      Brand      Design &
Communication   Management         Services   Activation   Content
     (IMC)        (CRM)               (MMS)      (IBA)




                          Verticals
Venue
                 3rd Party        Guest
Selection &
               Procurement     Coordination
Suggestion

                  Artist
  Event
              management &     Thematic Deco
Fabrication
              Entertainment

              Communicative
Technical                       Post Event
               Deco (Brand
Solutions                        Analysis
                Collaterals)
Channel Partners                              End Customers

                                                                                                                 Enterprise

                                                                                                                      Mid Market

      Client                  Distributor                                                                                   SMBs


                                                                                                                                  SOHO


                                                                                       Large tech conferences, Product launches, Exhibitions &
                                                    Channel launches,
                                                                                       Tradeshows, Focused seminars for CIO's / IT Pros /
   Events                Multi-disti offsite        Channel trainings, Channel meets
                                                                                       Developers, Academia events, International Offsites


  Business               Loyalty                    Loyalty programs, Reward           Profiling, Lead generation, Reward programs for high-
                         programs, reward                                              touch accounts, Marketing campaigns, Case studies on
  Enhancement                                       programs, Contests, Channel
                         programs, contests         schemes                            high-touch account success stories
  Services

 Supporting Services
and in-house Resources                                      Software
                                   Graphic Design                                      Content Writing                  Database
      & Expertise                                          Development
Dealer meets in over 50 cities within a timeframe of 2 months to engage
with channel partners across the length and breadth of the country.
Challenges included managing logistics in multiple cities to provide a high
quality, zero error experience




Grand award night for a leading insurance company, the challenge was
to break the monotony of the usual stage designs as it involved the
presence of their CXO’s.




Channel meets in 12 cities to convey new business propositions and
engage the audience. The biggest challenge was to manage an average
crowd of 5000 pax / event and then choosing an appropriate outdoor
location.
20 FTEs product team for up
gradation, promotion and updates
calling all states in India speaking native
languages along with Hindi and English.

30 FTEs delegate acquisition team
acquired 500 paid delegates in a span of
60 days.

20 FTEs RSVP team to ensure event
attendance

 Dedicated knowledge center facilities

Dedicated Program manager and HR
   Predictive Dialer for auto call allocation to agents
   Call logging technology, records each calls dialed
    from agent stations.
   State of art delivery center accommodating 30 FTEs
   Dedicated Program Manager, QC and QA team for
    each project.
   Complete database support
   Supported by high speed PRI (E1) lines for optimum
    up-time & voice clarity.
Channel Sales Executive Program – An outsourced arm of the client’s sales team, the
channel executives met partners and drove sales of specified products with specific sales
targets.



Onsite promotions - 500 plus manpower to promote and sell mobile handsets
in retail outlets across Tier I, II and III cities in the country



Door to door & retail sales – 41 cities, managing door to door & retail sales of water purifiers for
a leading FMCG in the country, including recruitment, classroom training, management and
setting and achieving of sales targets.




Technical sales specialists - 40 plus team to sell high-end business phones to discerning
customers and provide technical training to retailers and promoters.
Where Are We?
                                          Brand Vision/Mission
        Planning                           Strategies/Tactics
       (Foundation)                        Brand Foundation
                                            Brand Platform

                                             Creative Brief
  Communicating                                 Big Ideas
                                          Creative Expressions
      (Briefing)
                                              Architecture
                                               Tone/Feel
    Execution                                  Elements
                                               Execution
(Aligning w/strategy)


 The Planning Process has Three Phases:
 1. Planning Foundation Work
 2. Communicating
 3. Executing.
Canter                           College
                Mall Activation
 Activation                       Activation


   School        Residential      Corporate
 Activations     Activations      Activation


    Public
                  In-Shop         Corporate
  Transport
                  Branding         Gifting
  Branding

                  Outdoor
Merchandising                       Rural
                  Media &
& Give Aways                      Campaigns
                  Branding
A mega BTL activation for a radio program that completed 10
years of broadcast, it involved 8 cities of activation for a period of
30 days in multiple malls, colleges, traffic signals, Corporates. The
biggest challenge was to carry out minimum of 6 events in a day.



A cricket event that involved right from short listing 8 league
grounds to the finale venue, executing multiple cricket matches in
different zones of the city to identify the best “Gully” team, 1
month of activation for a leading radio station to boost their RAM
ratings




A continuous college activation that was carried out in 56 colleges in
Mumbai, the challenge was to get inside colleges with
sound, DJ, Emcee and promote sales INSIDE the college.
Castrol FIFA LCV Road Show Activity 2010
Castrol FIFA LCV Road Show Activity 2010
Canter Designs
Fire & Safety Association of India
Nestle POLO
Eureka Forbes Aquaguard Promotion
Godrej LED TV
Indian Cricket League
HSBC Bank
We have the most varied and interesting items for gifting and give away, please check on
our website: www.synergymarcom.in or ask for our gifting catalogue for more details.
IT Space

   Unified Communication Providers
   Cloud Computing Providers
   Networking Solution Providers
   Data Center Solution Providers
   Computer Peripheral Manufacturers
   Security Solution Providers
   Power Protection & management solution providers
   Business Continuity Service Providers
Generic
   Radio Station
   FMCG
   Cellular Provider
   Consumer Electronic Providers
   5 Star Hotels
   Breweries & Liquor Companies
   Cosmetic & Care Companies
   DTH Providers
   BFSI
   Pharmaceutical Manufacturers & Distributors
Mumbai Offices:

Sales & Marketing:                         Operations:
123, V Mall,                               401, Shanti Sadan,
Above Royal Enfield,                       Dadabhai Road,
W.E Highway, Kandivili - East              Ville Parle - West ,
Mumbai – 400 101                           Mumbai – 400 056

Telephone        : 022 – 6561 3521
Fax              : 022 – 6645 9329
Email            : info@synergymarcom.in
Website          : www.synergymarcom.in

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Profile - Synergy MarCom

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  • 2. Integrated Customer Managed Integrated Marketing Response Manpower Brand Design & Communication Management Services Activation Content (IMC) (CRM) (MMS) (IBA) Verticals
  • 3. Venue 3rd Party Guest Selection & Procurement Coordination Suggestion Artist Event management & Thematic Deco Fabrication Entertainment Communicative Technical Post Event Deco (Brand Solutions Analysis Collaterals)
  • 4. Channel Partners End Customers Enterprise Mid Market Client Distributor SMBs SOHO Large tech conferences, Product launches, Exhibitions & Channel launches, Tradeshows, Focused seminars for CIO's / IT Pros / Events Multi-disti offsite Channel trainings, Channel meets Developers, Academia events, International Offsites Business Loyalty Loyalty programs, Reward Profiling, Lead generation, Reward programs for high- programs, reward touch accounts, Marketing campaigns, Case studies on Enhancement programs, Contests, Channel programs, contests schemes high-touch account success stories Services Supporting Services and in-house Resources Software Graphic Design Content Writing Database & Expertise Development
  • 5. Dealer meets in over 50 cities within a timeframe of 2 months to engage with channel partners across the length and breadth of the country. Challenges included managing logistics in multiple cities to provide a high quality, zero error experience Grand award night for a leading insurance company, the challenge was to break the monotony of the usual stage designs as it involved the presence of their CXO’s. Channel meets in 12 cities to convey new business propositions and engage the audience. The biggest challenge was to manage an average crowd of 5000 pax / event and then choosing an appropriate outdoor location.
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  • 10. 20 FTEs product team for up gradation, promotion and updates calling all states in India speaking native languages along with Hindi and English. 30 FTEs delegate acquisition team acquired 500 paid delegates in a span of 60 days. 20 FTEs RSVP team to ensure event attendance  Dedicated knowledge center facilities Dedicated Program manager and HR
  • 11.
  • 12. Predictive Dialer for auto call allocation to agents  Call logging technology, records each calls dialed from agent stations.  State of art delivery center accommodating 30 FTEs  Dedicated Program Manager, QC and QA team for each project.  Complete database support  Supported by high speed PRI (E1) lines for optimum up-time & voice clarity.
  • 13. Channel Sales Executive Program – An outsourced arm of the client’s sales team, the channel executives met partners and drove sales of specified products with specific sales targets. Onsite promotions - 500 plus manpower to promote and sell mobile handsets in retail outlets across Tier I, II and III cities in the country Door to door & retail sales – 41 cities, managing door to door & retail sales of water purifiers for a leading FMCG in the country, including recruitment, classroom training, management and setting and achieving of sales targets. Technical sales specialists - 40 plus team to sell high-end business phones to discerning customers and provide technical training to retailers and promoters.
  • 14. Where Are We? Brand Vision/Mission Planning Strategies/Tactics (Foundation) Brand Foundation Brand Platform Creative Brief Communicating Big Ideas Creative Expressions (Briefing) Architecture Tone/Feel Execution Elements Execution (Aligning w/strategy) The Planning Process has Three Phases: 1. Planning Foundation Work 2. Communicating 3. Executing.
  • 15. Canter College Mall Activation Activation Activation School Residential Corporate Activations Activations Activation Public In-Shop Corporate Transport Branding Gifting Branding Outdoor Merchandising Rural Media & & Give Aways Campaigns Branding
  • 16. A mega BTL activation for a radio program that completed 10 years of broadcast, it involved 8 cities of activation for a period of 30 days in multiple malls, colleges, traffic signals, Corporates. The biggest challenge was to carry out minimum of 6 events in a day. A cricket event that involved right from short listing 8 league grounds to the finale venue, executing multiple cricket matches in different zones of the city to identify the best “Gully” team, 1 month of activation for a leading radio station to boost their RAM ratings A continuous college activation that was carried out in 56 colleges in Mumbai, the challenge was to get inside colleges with sound, DJ, Emcee and promote sales INSIDE the college.
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  • 22. Castrol FIFA LCV Road Show Activity 2010
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  • 24. Castrol FIFA LCV Road Show Activity 2010
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  • 27. Fire & Safety Association of India
  • 29.
  • 34. We have the most varied and interesting items for gifting and give away, please check on our website: www.synergymarcom.in or ask for our gifting catalogue for more details.
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  • 39. IT Space  Unified Communication Providers  Cloud Computing Providers  Networking Solution Providers  Data Center Solution Providers  Computer Peripheral Manufacturers  Security Solution Providers  Power Protection & management solution providers  Business Continuity Service Providers
  • 40. Generic  Radio Station  FMCG  Cellular Provider  Consumer Electronic Providers  5 Star Hotels  Breweries & Liquor Companies  Cosmetic & Care Companies  DTH Providers  BFSI  Pharmaceutical Manufacturers & Distributors
  • 41. Mumbai Offices: Sales & Marketing: Operations: 123, V Mall, 401, Shanti Sadan, Above Royal Enfield, Dadabhai Road, W.E Highway, Kandivili - East Ville Parle - West , Mumbai – 400 101 Mumbai – 400 056 Telephone : 022 – 6561 3521 Fax : 022 – 6645 9329 Email : info@synergymarcom.in Website : www.synergymarcom.in