2. Bisnis Model Canvas
02
03
04
Suatu model pemetaan dalam mengidentifikasi
faktor faktor keberlangsungan usaha
Faktor keberlangsungan usaha :
• Analisa mitra kunci
• Kegiatan utama
• Nilai tambah
• Segmen pelanggan
• Struktur biaya
• Pendapatan
Agar pengusaha mempunyai nilai holitsitk
terhadap pembuatan usaha yang akan dilakukan
8. Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do
partners perform?
MOTIVATIONS FOR
PARTNERSHIPS:
Optimization and economy,
Reduction of risk and
uncertainty, Acquisition of
particular resources and
activities
What Key Activities do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
CATEGORIES:
Production, Problem Solving,
Platform/Network
What value do we deliver to
the customer? Which one of
our customer’s problems are
we helping to solve? What
bundles of products and
services are we offering to
each Customer Segment?
Which customer needs are we
satisfying?
CHARACTERISTICS:
Newness, Performance,
Customization, “Getting the
Job Done”, Design,
Brand/Status, Price, Cost
Reduction, Risk Reduction,
Accessibility,
Convenience/Usability
What type of relationship does
each of our Customer
Segments expect us to
establish and maintain with
them? Which ones have we
established? How are they
integrated with the rest of our
business model? How costly
are they?
For whom are we creating
value? Who are our most
important customers? Is our
customer base a Mass Market,
Niche Market, Segmented,
Diversified, Multi-sided
Platform
What Key Resources do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships
Revenue Streams?
TYPES OF RESOURCES:
Physical, Intellectual (brand
patents, copyrights, data),
Human, Financial
Through which Channels do
our Customer Segments want
to be reached? How are we
reaching them now? How are
our Channels integrated?
Which ones work best? Which
ones are most cost-efficient?
How are we integrating them
with customer routines?
What are the most important costs inherent in our business model? Which Key
Resources are most expensive? Which Key Activities are most expensive?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value
proposition, maximum automation, extensive outsourcing), Value Driven (focused on
value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs,
Economies of scale, Economies of scope
For what value are our customers really willing to pay? For what do they currently
pay? How are they currently paying? How would they prefer to pay? How much does
each Revenue Stream contribute to overall revenues?
TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing,
Licensing, Brokerage fees, Advertising
FIXED PRICING: List Price, Product feature dependent, Customer segment
dependent, Volume dependent
DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market
Perkebunan Strawberry Taruna DD/MM/YYYY X.Y
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
14. Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do
partners perform?
MOTIVATIONS FOR
PARTNERSHIPS:
Optimization and economy,
Reduction of risk and
uncertainty, Acquisition of
particular resources and
activities
What Key Activities do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
CATEGORIES:
Production, Problem Solving,
Platform/Network
What value do we deliver to
the customer? Which one of
our customer’s problems are
we helping to solve? What
bundles of products and
services are we offering to
each Customer Segment?
Which customer needs are we
satisfying?
CHARACTERISTICS:
Newness, Performance,
Customization, “Getting the
Job Done”, Design,
Brand/Status, Price, Cost
Reduction, Risk Reduction,
Accessibility,
Convenience/Usability
What type of relationship does
each of our Customer
Segments expect us to
establish and maintain with
them? Which ones have we
established? How are they
integrated with the rest of our
business model? How costly
are they?
• Wisatawan
• Penjual buah
• Penjual jus
• Penjual selai
• Pusat oleh oleh
• Penjual tanaman
• Anak – anak
• Konsumen ingin hidup
sehat
• Pengusaha makanan
• Restoran atau café
• Toko swalayan
• supermarket
What Key Resources do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships
Revenue Streams?
TYPES OF RESOURCES:
Physical, Intellectual (brand
patents, copyrights, data),
Human, Financial
Through which Channels do
our Customer Segments want
to be reached? How are we
reaching them now? How are
our Channels integrated?
Which ones work best? Which
ones are most cost-efficient?
How are we integrating them
with customer routines?
What are the most important costs inherent in our business model? Which Key
Resources are most expensive? Which Key Activities are most expensive?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value
proposition, maximum automation, extensive outsourcing), Value Driven (focused on
value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs,
Economies of scale, Economies of scope
For what value are our customers really willing to pay? For what do they currently
pay? How are they currently paying? How would they prefer to pay? How much does
each Revenue Stream contribute to overall revenues?
TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing,
Licensing, Brokerage fees, Advertising
FIXED PRICING: List Price, Product feature dependent, Customer segment
dependent, Volume dependent
DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market
Perkebunan Strawberry Taruna DD/MM/YYYY X.Y
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
15.
16. VALUE PROPOSITION
Value, Rangkuman alas
an utama kenapa pelan
ggan atau user membay
ar untuk menggunakan
sejumlah layanan (Rodr
íguez, 2011).
17.
18.
19. Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do
partners perform?
MOTIVATIONS FOR
PARTNERSHIPS:
Optimization and economy,
Reduction of risk and
uncertainty, Acquisition of
particular resources and
activities
What Key Activities do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
CATEGORIES:
Production, Problem Solving,
Platform/Network
• Kualitas strawberry
terbaik, buah segar
• Pelayanan baik
• Menerima jasa antar ke
seluruh area
• Harganya bersaing
• Tempat estetik, banyak
spot foto, instagramable,
daerah sejuk, refreshing.
• Tempat bisa dijadikan
area weeding, party, dll
• Memberikan olahan
makanan yang sehat
• Meningkatkan daya saing
produk oleh – oleh
What type of relationship does
each of our Customer
Segments expect us to
establish and maintain with
them? Which ones have we
established? How are they
integrated with the rest of our
business model? How costly
are they?
• Wisatawan
• Penjual buah
• Penjual jus
• Penjual selai
• Pusat oleh oleh
• Penjual tanaman
• Anak – anak
• Konsumen ingin hidup
sehat
• Pengusaha makanan
• Restoran atau café
• Toko swalayan
• supermarket
What Key Resources do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships
Revenue Streams?
TYPES OF RESOURCES:
Physical, Intellectual (brand
patents, copyrights, data),
Human, Financial
Through which Channels do
our Customer Segments want
to be reached? How are we
reaching them now? How are
our Channels integrated?
Which ones work best? Which
ones are most cost-efficient?
How are we integrating them
with customer routines?
What are the most important costs inherent in our business model? Which Key
Resources are most expensive? Which Key Activities are most expensive?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value
proposition, maximum automation, extensive outsourcing), Value Driven (focused on
value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs,
Economies of scale, Economies of scope
For what value are our customers really willing to pay? For what do they currently
pay? How are they currently paying? How would they prefer to pay? How much does
each Revenue Stream contribute to overall revenues?
TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing,
Licensing, Brokerage fees, Advertising
FIXED PRICING: List Price, Product feature dependent, Customer segment
dependent, Volume dependent
DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market
Perkebunan Strawberry Taruna DD/MM/YYYY X.Y
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
20.
21. CHANNELS
Channel, Menurut Osterwalde
r dan Pigneur (2013), proposis
i nilai sampai ke pelanggan m
elalui komunikasi, distribusi,
dan saluran penjualan. Salura
n penjualan di mana pembeli
dan penjual menyepakati trans
aksi
22.
23.
24. Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do
partners perform?
MOTIVATIONS FOR
PARTNERSHIPS:
Optimization and economy,
Reduction of risk and
uncertainty, Acquisition of
particular resources and
activities
What Key Activities do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
CATEGORIES:
Production, Problem Solving,
Platform/Network
• Kualitas strawberry
terbaik, buah segar
• Pelayanan baik
• Menerima jasa antar ke
seluruh area
• Harganya bersaing
• Tempat estetik, banyak
spot foto, instagramable,
daerah sejuk, refreshing.
• Tempat bisa dijadikan
area weeding, party, dll
• Memberikan olahan
makanan yang sehat
• Meningkatkan daya saing
produk oleh – oleh
What type of relationship does
each of our Customer
Segments expect us to
establish and maintain with
them? Which ones have we
established? How are they
integrated with the rest of our
business model? How costly
are they?
• Wisatawan
• Penjual buah
• Penjual jus
• Penjual selai
• Pusat oleh oleh
• Penjual tanaman
• Anak – anak
• Konsumen ingin hidup
sehat
• Pengusaha makanan
• Restoran atau café
• Toko swalayan
• supermarket
What Key Resources do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships
Revenue Streams?
TYPES OF RESOURCES:
Physical, Intellectual (brand
patents, copyrights, data),
Human, Financial
• Menggunakan
endores/brand
ambassador
• Media partner/media
sosial
• E-commerce
• SPG
• Brosur
• Toko oleh oleh
What are the most important costs inherent in our business model? Which Key
Resources are most expensive? Which Key Activities are most expensive?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value
proposition, maximum automation, extensive outsourcing), Value Driven (focused on
value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs,
Economies of scale, Economies of scope
For what value are our customers really willing to pay? For what do they currently
pay? How are they currently paying? How would they prefer to pay? How much does
each Revenue Stream contribute to overall revenues?
TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing,
Licensing, Brokerage fees, Advertising
FIXED PRICING: List Price, Product feature dependent, Customer segment
dependent, Volume dependent
DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market
Perkebunan Strawberry Taruna DD/MM/YYYY X.Y
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
25.
26. REVENUE STREAMS
Revenue stream, Arus p
endapatan dihasilkan da
ri proposisi nilai yang d
engan sukses ditawarka
n kepada pelanggan (Ro
dríguez, 2016).
27.
28.
29. Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do
partners perform?
MOTIVATIONS FOR
PARTNERSHIPS:
Optimization and economy,
Reduction of risk and
uncertainty, Acquisition of
particular resources and
activities
What Key Activities do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
CATEGORIES:
Production, Problem Solving,
Platform/Network
• Kualitas strawberry
terbaik, buah segar
• Pelayanan baik
• Menerima jasa antar ke
seluruh area
• Harganya bersaing
• Tempat estetik, banyak
spot foto, instagramable,
daerah sejuk, refreshing.
• Tempat bisa dijadikan
area weeding, party, dll
• Memberikan olahan
makanan yang sehat
• Meningkatkan daya saing
produk oleh – oleh
What type of relationship does
each of our Customer
Segments expect us to
establish and maintain with
them? Which ones have we
established? How are they
integrated with the rest of our
business model? How costly
are they?
• Wisatawan
• Penjual buah
• Penjual jus
• Penjual selai
• Pusat oleh oleh
• Penjual tanaman
• Anak – anak
• Konsumen ingin hidup
sehat
• Pengusaha makanan
• Restoran atau café
• Toko swalayan
• supermarket
What Key Resources do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships
Revenue Streams?
TYPES OF RESOURCES:
Physical, Intellectual (brand
patents, copyrights, data),
Human, Financial
• Menggunakan
endores/brand
ambassador
• Media partner/media
sosial
• E-commerce
• SPG
• Brosur
• Toko oleh oleh
What are the most important costs inherent in our business model? Which Key
Resources are most expensive? Which Key Activities are most expensive?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value
proposition, maximum automation, extensive outsourcing), Value Driven (focused on
value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs,
Economies of scale, Economies of scope
• Penjualan produk buah strawberry segar
• Tiket wisata
• Parkir area perkebunan wisata
• Sewa tempat untuk acara party, wedding, iklan, dll
• Hasil penjualan oleh oleh / olahann produk strawberry
• Iklan media sosial
Perkebunan Strawberry Taruna DD/MM/YYYY X.Y
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
30.
31. CUSTOMER RELATIONSHIPS
Relation, Pada blok ini mer
upakan deskripsi apa jenis
hubungan pelanggan harap
kan dan bagaimana memba
ngun dan memeliharanya (
Fritscher dan Pigneur, 2011
).
32.
33.
34.
35. Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do
partners perform?
MOTIVATIONS FOR
PARTNERSHIPS:
Optimization and economy,
Reduction of risk and
uncertainty, Acquisition of
particular resources and
activities
What Key Activities do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
CATEGORIES:
Production, Problem Solving,
Platform/Network
• Kualitas strawberry
terbaik, buah segar
• Pelayanan baik
• Menerima jasa antar ke
seluruh area
• Harganya bersaing
• Tempat estetik, banyak
spot foto, instagramable,
daerah sejuk, refreshing.
• Tempat bisa dijadikan
area weeding, party, dll
• Memberikan olahan
makanan yang sehat
• Meningkatkan daya saing
produk oleh – oleh
• Konsisten menjaga kualitas produk
• Memberikan promo / diskon berkala
• Memberikan pelayanan yang terbaik
• Aktif memberikan informasi dan
perbaikan di media sosial maupun area
perkebunan.
• Menjaga hubungan baik dengan brand
ambassador
• Sering mengadakan event, kolaborasi
atau give away
• Sering mengadakan edu wisata.
• Wisatawan
• Penjual buah
• Penjual jus
• Penjual selai
• Pusat oleh oleh
• Penjual tanaman
• Anak – anak
• Konsumen ingin hidup
sehat
• Pengusaha makanan
• Restoran atau café
• Toko swalayan
• supermarket
What Key Resources do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships
Revenue Streams?
TYPES OF RESOURCES:
Physical, Intellectual (brand
patents, copyrights, data),
Human, Financial
• Menggunakan
endores/brand
ambassador
• Media partner/media
sosial
• E-commerce
• SPG
• Brosur
• Toko oleh oleh
What are the most important costs inherent in our business model? Which Key
Resources are most expensive? Which Key Activities are most expensive?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value
proposition, maximum automation, extensive outsourcing), Value Driven (focused on
value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs,
Economies of scale, Economies of scope
• Penjualan produk buah strawberry segar
• Tiket wisata
• Parkir area perkebunan wisata
• Sewa tempat untuk acara party, wedding, iklan, dll
• Hasil penjualan oleh oleh / olahann produk strawberry
• Iklan media sosial
Perkebunan Strawberry Taruna DD/MM/YYYY X.Y
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
36.
37. KEY ACTIVITIES
Activities, Sejumlah aktivitas ku
nci pada blok bangunan ini men
jelaskan proses kunci yang dipe
rlukan untuk aktivitas bersama s
umber yang ditawarkan oleh mit
ra untuk memberikan proposisi
nilai, mengelola saluran dan hub
ungan, dan menghasilkan penda
patan (Mars, 2012).
38.
39. Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do
partners perform?
MOTIVATIONS FOR
PARTNERSHIPS:
Optimization and economy,
Reduction of risk and
uncertainty, Acquisition of
particular resources and
activities
• Membeli bibit strawberry terbaik
• Memberikan perawatan intensif
pada perkebunan
• Memberikan pelayanan terbaik
• Mengolah buah strawberry
menjadi produk olahan
• Merawat sarana dan prasarana
• Menjaga komunikasi
• Menambah jenis strawberry
• Kualitas strawberry
terbaik, buah segar
• Pelayanan baik
• Menerima jasa antar ke
seluruh area
• Harganya bersaing
• Tempat estetik, banyak
spot foto, instagramable,
daerah sejuk, refreshing.
• Tempat bisa dijadikan
area weeding, party, dll
• Memberikan olahan
makanan yang sehat
• Meningkatkan daya saing
produk oleh – oleh
• Konsisten menjaga kualitas produk
• Memberikan promo / diskon berkala
• Memberikan pelayanan yang terbaik
• Aktif memberikan informasi dan
perbaikan di media sosial maupun area
perkebunan.
• Menjaga hubungan baik dengan brand
ambassador
• Sering mengadakan event, kolaborasi
atau give away
• Sering mengadakan edu wisata.
• Wisatawan
• Penjual buah
• Penjual jus
• Penjual selai
• Pusat oleh oleh
• Penjual tanaman
• Anak – anak
• Konsumen ingin hidup
sehat
• Pengusaha makanan
• Restoran atau café
• Toko swalayan
• supermarket
What Key Resources do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships
Revenue Streams?
TYPES OF RESOURCES:
Physical, Intellectual (brand
patents, copyrights, data),
Human, Financial
• Menggunakan
endores/brand
ambassador
• Media partner/media
sosial
• E-commerce
• SPG
• Brosur
• Toko oleh oleh
What are the most important costs inherent in our business model? Which Key
Resources are most expensive? Which Key Activities are most expensive?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value
proposition, maximum automation, extensive outsourcing), Value Driven (focused on
value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs,
Economies of scale, Economies of scope
• Penjualan produk buah strawberry segar
• Tiket wisata
• Parkir area perkebunan wisata
• Sewa tempat untuk acara party, wedding, iklan, dll
• Hasil penjualan oleh oleh / olahann produk strawberry
• Iklan media sosial
Perkebunan Strawberry Taruna DD/MM/YYYY X.Y
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
40.
41. KEY RESOURCE
S
Resource, Aset yang diperluk
an untuk menyediakan dan
menghasilkan elemen-eleme
n yang ada didalam aktivitas
kunci (Rodríguez, 2016).
42.
43.
44. Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do
partners perform?
MOTIVATIONS FOR
PARTNERSHIPS:
Optimization and economy,
Reduction of risk and
uncertainty, Acquisition of
particular resources and
activities
• Membeli bibit strawberry terbaik
• Memberikan perawatan intensif
pada perkebunan
• Memberikan pelayanan terbaik
• Mengolah buah strawberry
menjadi produk olahan
• Merawat sarana dan prasarana
• Menjaga komunikasi
• Menambah jenis strawberry
• Kualitas strawberry
terbaik, buah segar
• Pelayanan baik
• Menerima jasa antar ke
seluruh area
• Harganya bersaing
• Tempat estetik, banyak
spot foto, instagramable,
daerah sejuk, refreshing.
• Tempat bisa dijadikan
area weeding, party, dll
• Memberikan olahan
makanan yang sehat
• Meningkatkan daya saing
produk oleh – oleh
• Konsisten menjaga kualitas produk
• Memberikan promo / diskon berkala
• Memberikan pelayanan yang terbaik
• Aktif memberikan informasi dan
perbaikan di media sosial maupun area
perkebunan.
• Menjaga hubungan baik dengan brand
ambassador
• Sering mengadakan event, kolaborasi
atau give away
• Sering mengadakan edu wisata.
• Wisatawan
• Penjual buah
• Penjual jus
• Penjual selai
• Pusat oleh oleh
• Penjual tanaman
• Anak – anak
• Konsumen ingin hidup
sehat
• Pengusaha makanan
• Restoran atau café
• Toko swalayan
• supermarket
• Memberikan pelatihan
menanam/berkebun
strawberry yang baik
• Alat / mesin untuk
membuat produk olahan
strawberry
• Alat transportasi untuk
distribusi produk
• Menggunakan
endores/brand
ambassador
• Media partner/media
sosial
• E-commerce
• SPG
• Brosur
• Toko oleh oleh
What are the most important costs inherent in our business model? Which Key
Resources are most expensive? Which Key Activities are most expensive?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value
proposition, maximum automation, extensive outsourcing), Value Driven (focused on
value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs,
Economies of scale, Economies of scope
• Penjualan produk buah strawberry segar
• Tiket wisata
• Parkir area perkebunan wisata
• Sewa tempat untuk acara party, wedding, iklan, dll
• Hasil penjualan oleh oleh / olahann produk strawberry
• Iklan media sosial
Perkebunan Strawberry Taruna DD/MM/YYYY X.Y
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
45.
46. KEY PARTNERS
Partner, Kemitraan adalah dimana dua atau lebih orang yang bekerja bersama-sana u
ntuk mencapai tujuan sambil membangun kepercayaan dan hubungan yang saling m
enguntungkan (Dent, 2006).
47.
48.
49. Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
• Pemilik toko oleh – oleh
• Pemilik restoran
• Pabrik makanan
• Tengkulak buah
• Pengusaha
• Petani strawberry
• Pengusaha pupuk
• Koprasi Usaha Rakyat
• Membeli bibit strawberry terbaik
• Memberikan perawatan intensif
pada perkebunan
• Memberikan pelayanan terbaik
• Mengolah buah strawberry
menjadi produk olahan
• Merawat sarana dan prasarana
• Menjaga komunikasi
• Menambah jenis strawberry
• Kualitas strawberry
terbaik, buah segar
• Pelayanan baik
• Menerima jasa antar ke
seluruh area
• Harganya bersaing
• Tempat estetik, banyak
spot foto, instagramable,
daerah sejuk, refreshing.
• Tempat bisa dijadikan
area weeding, party, dll
• Memberikan olahan
makanan yang sehat
• Meningkatkan daya saing
produk oleh – oleh
• Konsisten menjaga kualitas produk
• Memberikan promo / diskon berkala
• Memberikan pelayanan yang terbaik
• Aktif memberikan informasi dan
perbaikan di media sosial maupun area
perkebunan.
• Menjaga hubungan baik dengan brand
ambassador
• Sering mengadakan event, kolaborasi
atau give away
• Sering mengadakan edu wisata.
• Wisatawan
• Penjual buah
• Penjual jus
• Penjual selai
• Pusat oleh oleh
• Penjual tanaman
• Anak – anak
• Konsumen ingin hidup
sehat
• Pengusaha makanan
• Restoran atau café
• Toko swalayan
• supermarket
• Memberikan pelatihan
menanam/berkebun
strawberry yang baik
• Alat / mesin untuk
membuat produk olahan
strawberry
• Alat transportasi untuk
distribusi produk
• Menggunakan endores/brand
ambassador
• Media partner/media sosial
• E-commerce
• SPG
• Brosur
• Toko oleh oleh
• Selebgram
• Event organizer
What are the most important costs inherent in our business model? Which Key
Resources are most expensive? Which Key Activities are most expensive?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value
proposition, maximum automation, extensive outsourcing), Value Driven (focused on
value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs,
Economies of scale, Economies of scope
• Penjualan produk buah strawberry segar
• Tiket wisata
• Parkir area perkebunan wisata
• Sewa tempat untuk acara party, wedding, iklan, dll
• Hasil penjualan oleh oleh / olahann produk strawberry
• Iklan media sosial
Perkebunan Strawberry Taruna DD/MM/YYYY X.Y
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
50.
51. COST STRUCTURE
Struktur biaya mempresenta
sikan semua uang yang digu
nakan di dalam model bisnis
. Elemen ini mengukur sem
ua biaya perusahaan yang di
timbulkan dalam rangka me
nciptakan, memasarkan dan
memberikan nilai kepada pe
langgan (Osterwalder, 2004)
.
52.
53.
54. Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
• Pemilik toko oleh – oleh
• Pemilik restoran
• Pabrik makanan
• Tengkulak buah
• Pengusaha
• Petani strawberry
• Pengusaha pupuk
• Koprasi Usaha Rakyat
• investor mandiri
• Membeli bibit strawberry terbaik
• Memberikan perawatan intensif
pada perkebunan
• Memberikan pelayanan terbaik
• Mengolah buah strawberry
menjadi produk olahan
• Merawat sarana dan prasarana
• Menjaga komunikasi
• Menambah jenis strawberry
• Kualitas strawberry
terbaik, buah segar
• Pelayanan baik
• Menerima jasa antar ke
seluruh area
• Harganya bersaing
• Tempat estetik, banyak
spot foto, instagramable,
daerah sejuk, refreshing.
• Tempat bisa dijadikan
area weeding, party, dll
• Memberikan olahan
makanan yang sehat
• Meningkatkan daya saing
produk oleh – oleh
• Konsisten menjaga kualitas produk
• Memberikan promo / diskon berkala
• Memberikan pelayanan yang terbaik
• Aktif memberikan informasi dan
perbaikan di media sosial maupun area
perkebunan.
• Menjaga hubungan baik dengan brand
ambassador
• Sering mengadakan event, kolaborasi
atau give away
• Sering mengadakan edu wisata.
• Wisatawan
• Penjual buah
• Penjual jus
• Penjual selai
• Pusat oleh oleh
• Penjual tanaman
• Anak – anak
• Konsumen ingin hidup
sehat
• Pengusaha makanan
• Restoran atau café
• Toko swalayan
• supermarket
• Memberikan pelatihan
menanam/berkebun
strawberry yang baik
• Alat / mesin untuk
membuat produk olahan
strawberry
• Alat transportasi untuk
distribusi produk
• Menggunakan endores/brand
ambassador
• Media partner/media sosial
• E-commerce
• SPG
• Brosur
• Toko oleh oleh
• Selebgram
• Event organizer
• Pembebasan lahan
• Biaya sewa lahan
• Pembelian alat dan mesin pembuat produk olahan
• Gaji karyawan
• Biaya perawatan
• Pembelian bibit dan bubuk yang berkualitas
• Transportasi
• Biaya endorsement
• Pajak
• Iklan media sosial
• Penjualan produk buah strawberry segar
• Tiket wisata
• Parkir area perkebunan wisata
• Sewa tempat untuk acara party, wedding, iklan, dll
• Hasil penjualan oleh oleh / olahann produk strawberry
• Iklan media sosial
Perkebunan Strawberry Taruna DD/MM/YYYY X.Y
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0