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Moch Heri Edy
Bisnis Model Canvas
02
03
04
Suatu model pemetaan dalam mengidentifikasi
faktor faktor keberlangsungan usaha
Faktor keberlangsungan usaha :
• Analisa mitra kunci
• Kegiatan utama
• Nilai tambah
• Segmen pelanggan
• Struktur biaya
• Pendapatan
Agar pengusaha mempunyai nilai holitsitk
terhadap pembuatan usaha yang akan dilakukan
Metode untuk menjelaskan bagaimana sebuah ide bisnis dapat memberikan m
afaat kepada konumennya
• Untuk customer segment
• Produk yang harus laku dan diin
ginkan konsumen
• Dapur perusahaan
• Tentang visibility (aktivitas,
resource, partners)
Uangnya darimana, bagaimana, siapa saja, uangnya
apa saja, komponen – komponen lainnya
Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do
partners perform?
MOTIVATIONS FOR
PARTNERSHIPS:
Optimization and economy,
Reduction of risk and
uncertainty, Acquisition of
particular resources and
activities
What Key Activities do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
CATEGORIES:
Production, Problem Solving,
Platform/Network
What value do we deliver to
the customer? Which one of
our customer’s problems are
we helping to solve? What
bundles of products and
services are we offering to
each Customer Segment?
Which customer needs are we
satisfying?
CHARACTERISTICS:
Newness, Performance,
Customization, “Getting the
Job Done”, Design,
Brand/Status, Price, Cost
Reduction, Risk Reduction,
Accessibility,
Convenience/Usability
What type of relationship does
each of our Customer
Segments expect us to
establish and maintain with
them? Which ones have we
established? How are they
integrated with the rest of our
business model? How costly
are they?
For whom are we creating
value? Who are our most
important customers? Is our
customer base a Mass Market,
Niche Market, Segmented,
Diversified, Multi-sided
Platform
What Key Resources do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships
Revenue Streams?
TYPES OF RESOURCES:
Physical, Intellectual (brand
patents, copyrights, data),
Human, Financial
Through which Channels do
our Customer Segments want
to be reached? How are we
reaching them now? How are
our Channels integrated?
Which ones work best? Which
ones are most cost-efficient?
How are we integrating them
with customer routines?
What are the most important costs inherent in our business model? Which Key
Resources are most expensive? Which Key Activities are most expensive?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value
proposition, maximum automation, extensive outsourcing), Value Driven (focused on
value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs,
Economies of scale, Economies of scope
For what value are our customers really willing to pay? For what do they currently
pay? How are they currently paying? How would they prefer to pay? How much does
each Revenue Stream contribute to overall revenues?
TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing,
Licensing, Brokerage fees, Advertising
FIXED PRICING: List Price, Product feature dependent, Customer segment
dependent, Volume dependent
DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market
Perkebunan Strawberry Taruna DD/MM/YYYY X.Y
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
CUSTOMER SEGMENTS
Customer, Pelanggan merupa
kan sekelompok orang yang in
gin dicapai dan dilayani oleh p
erusahaan (Rodríguez, 2011).
Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do
partners perform?
MOTIVATIONS FOR
PARTNERSHIPS:
Optimization and economy,
Reduction of risk and
uncertainty, Acquisition of
particular resources and
activities
What Key Activities do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
CATEGORIES:
Production, Problem Solving,
Platform/Network
What value do we deliver to
the customer? Which one of
our customer’s problems are
we helping to solve? What
bundles of products and
services are we offering to
each Customer Segment?
Which customer needs are we
satisfying?
CHARACTERISTICS:
Newness, Performance,
Customization, “Getting the
Job Done”, Design,
Brand/Status, Price, Cost
Reduction, Risk Reduction,
Accessibility,
Convenience/Usability
What type of relationship does
each of our Customer
Segments expect us to
establish and maintain with
them? Which ones have we
established? How are they
integrated with the rest of our
business model? How costly
are they?
• Wisatawan
• Penjual buah
• Penjual jus
• Penjual selai
• Pusat oleh oleh
• Penjual tanaman
• Anak – anak
• Konsumen ingin hidup
sehat
• Pengusaha makanan
• Restoran atau café
• Toko swalayan
• supermarket
What Key Resources do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships
Revenue Streams?
TYPES OF RESOURCES:
Physical, Intellectual (brand
patents, copyrights, data),
Human, Financial
Through which Channels do
our Customer Segments want
to be reached? How are we
reaching them now? How are
our Channels integrated?
Which ones work best? Which
ones are most cost-efficient?
How are we integrating them
with customer routines?
What are the most important costs inherent in our business model? Which Key
Resources are most expensive? Which Key Activities are most expensive?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value
proposition, maximum automation, extensive outsourcing), Value Driven (focused on
value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs,
Economies of scale, Economies of scope
For what value are our customers really willing to pay? For what do they currently
pay? How are they currently paying? How would they prefer to pay? How much does
each Revenue Stream contribute to overall revenues?
TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing,
Licensing, Brokerage fees, Advertising
FIXED PRICING: List Price, Product feature dependent, Customer segment
dependent, Volume dependent
DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market
Perkebunan Strawberry Taruna DD/MM/YYYY X.Y
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
VALUE PROPOSITION
Value, Rangkuman alas
an utama kenapa pelan
ggan atau user membay
ar untuk menggunakan
sejumlah layanan (Rodr
íguez, 2011).
Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do
partners perform?
MOTIVATIONS FOR
PARTNERSHIPS:
Optimization and economy,
Reduction of risk and
uncertainty, Acquisition of
particular resources and
activities
What Key Activities do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
CATEGORIES:
Production, Problem Solving,
Platform/Network
• Kualitas strawberry
terbaik, buah segar
• Pelayanan baik
• Menerima jasa antar ke
seluruh area
• Harganya bersaing
• Tempat estetik, banyak
spot foto, instagramable,
daerah sejuk, refreshing.
• Tempat bisa dijadikan
area weeding, party, dll
• Memberikan olahan
makanan yang sehat
• Meningkatkan daya saing
produk oleh – oleh
What type of relationship does
each of our Customer
Segments expect us to
establish and maintain with
them? Which ones have we
established? How are they
integrated with the rest of our
business model? How costly
are they?
• Wisatawan
• Penjual buah
• Penjual jus
• Penjual selai
• Pusat oleh oleh
• Penjual tanaman
• Anak – anak
• Konsumen ingin hidup
sehat
• Pengusaha makanan
• Restoran atau café
• Toko swalayan
• supermarket
What Key Resources do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships
Revenue Streams?
TYPES OF RESOURCES:
Physical, Intellectual (brand
patents, copyrights, data),
Human, Financial
Through which Channels do
our Customer Segments want
to be reached? How are we
reaching them now? How are
our Channels integrated?
Which ones work best? Which
ones are most cost-efficient?
How are we integrating them
with customer routines?
What are the most important costs inherent in our business model? Which Key
Resources are most expensive? Which Key Activities are most expensive?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value
proposition, maximum automation, extensive outsourcing), Value Driven (focused on
value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs,
Economies of scale, Economies of scope
For what value are our customers really willing to pay? For what do they currently
pay? How are they currently paying? How would they prefer to pay? How much does
each Revenue Stream contribute to overall revenues?
TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing,
Licensing, Brokerage fees, Advertising
FIXED PRICING: List Price, Product feature dependent, Customer segment
dependent, Volume dependent
DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market
Perkebunan Strawberry Taruna DD/MM/YYYY X.Y
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
CHANNELS
Channel, Menurut Osterwalde
r dan Pigneur (2013), proposis
i nilai sampai ke pelanggan m
elalui komunikasi, distribusi,
dan saluran penjualan. Salura
n penjualan di mana pembeli
dan penjual menyepakati trans
aksi
Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do
partners perform?
MOTIVATIONS FOR
PARTNERSHIPS:
Optimization and economy,
Reduction of risk and
uncertainty, Acquisition of
particular resources and
activities
What Key Activities do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
CATEGORIES:
Production, Problem Solving,
Platform/Network
• Kualitas strawberry
terbaik, buah segar
• Pelayanan baik
• Menerima jasa antar ke
seluruh area
• Harganya bersaing
• Tempat estetik, banyak
spot foto, instagramable,
daerah sejuk, refreshing.
• Tempat bisa dijadikan
area weeding, party, dll
• Memberikan olahan
makanan yang sehat
• Meningkatkan daya saing
produk oleh – oleh
What type of relationship does
each of our Customer
Segments expect us to
establish and maintain with
them? Which ones have we
established? How are they
integrated with the rest of our
business model? How costly
are they?
• Wisatawan
• Penjual buah
• Penjual jus
• Penjual selai
• Pusat oleh oleh
• Penjual tanaman
• Anak – anak
• Konsumen ingin hidup
sehat
• Pengusaha makanan
• Restoran atau café
• Toko swalayan
• supermarket
What Key Resources do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships
Revenue Streams?
TYPES OF RESOURCES:
Physical, Intellectual (brand
patents, copyrights, data),
Human, Financial
• Menggunakan
endores/brand
ambassador
• Media partner/media
sosial
• E-commerce
• SPG
• Brosur
• Toko oleh oleh
What are the most important costs inherent in our business model? Which Key
Resources are most expensive? Which Key Activities are most expensive?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value
proposition, maximum automation, extensive outsourcing), Value Driven (focused on
value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs,
Economies of scale, Economies of scope
For what value are our customers really willing to pay? For what do they currently
pay? How are they currently paying? How would they prefer to pay? How much does
each Revenue Stream contribute to overall revenues?
TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing,
Licensing, Brokerage fees, Advertising
FIXED PRICING: List Price, Product feature dependent, Customer segment
dependent, Volume dependent
DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market
Perkebunan Strawberry Taruna DD/MM/YYYY X.Y
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
REVENUE STREAMS
Revenue stream, Arus p
endapatan dihasilkan da
ri proposisi nilai yang d
engan sukses ditawarka
n kepada pelanggan (Ro
dríguez, 2016).
Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do
partners perform?
MOTIVATIONS FOR
PARTNERSHIPS:
Optimization and economy,
Reduction of risk and
uncertainty, Acquisition of
particular resources and
activities
What Key Activities do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
CATEGORIES:
Production, Problem Solving,
Platform/Network
• Kualitas strawberry
terbaik, buah segar
• Pelayanan baik
• Menerima jasa antar ke
seluruh area
• Harganya bersaing
• Tempat estetik, banyak
spot foto, instagramable,
daerah sejuk, refreshing.
• Tempat bisa dijadikan
area weeding, party, dll
• Memberikan olahan
makanan yang sehat
• Meningkatkan daya saing
produk oleh – oleh
What type of relationship does
each of our Customer
Segments expect us to
establish and maintain with
them? Which ones have we
established? How are they
integrated with the rest of our
business model? How costly
are they?
• Wisatawan
• Penjual buah
• Penjual jus
• Penjual selai
• Pusat oleh oleh
• Penjual tanaman
• Anak – anak
• Konsumen ingin hidup
sehat
• Pengusaha makanan
• Restoran atau café
• Toko swalayan
• supermarket
What Key Resources do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships
Revenue Streams?
TYPES OF RESOURCES:
Physical, Intellectual (brand
patents, copyrights, data),
Human, Financial
• Menggunakan
endores/brand
ambassador
• Media partner/media
sosial
• E-commerce
• SPG
• Brosur
• Toko oleh oleh
What are the most important costs inherent in our business model? Which Key
Resources are most expensive? Which Key Activities are most expensive?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value
proposition, maximum automation, extensive outsourcing), Value Driven (focused on
value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs,
Economies of scale, Economies of scope
• Penjualan produk buah strawberry segar
• Tiket wisata
• Parkir area perkebunan wisata
• Sewa tempat untuk acara party, wedding, iklan, dll
• Hasil penjualan oleh oleh / olahann produk strawberry
• Iklan media sosial
Perkebunan Strawberry Taruna DD/MM/YYYY X.Y
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
CUSTOMER RELATIONSHIPS
Relation, Pada blok ini mer
upakan deskripsi apa jenis
hubungan pelanggan harap
kan dan bagaimana memba
ngun dan memeliharanya (
Fritscher dan Pigneur, 2011
).
Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do
partners perform?
MOTIVATIONS FOR
PARTNERSHIPS:
Optimization and economy,
Reduction of risk and
uncertainty, Acquisition of
particular resources and
activities
What Key Activities do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
CATEGORIES:
Production, Problem Solving,
Platform/Network
• Kualitas strawberry
terbaik, buah segar
• Pelayanan baik
• Menerima jasa antar ke
seluruh area
• Harganya bersaing
• Tempat estetik, banyak
spot foto, instagramable,
daerah sejuk, refreshing.
• Tempat bisa dijadikan
area weeding, party, dll
• Memberikan olahan
makanan yang sehat
• Meningkatkan daya saing
produk oleh – oleh
• Konsisten menjaga kualitas produk
• Memberikan promo / diskon berkala
• Memberikan pelayanan yang terbaik
• Aktif memberikan informasi dan
perbaikan di media sosial maupun area
perkebunan.
• Menjaga hubungan baik dengan brand
ambassador
• Sering mengadakan event, kolaborasi
atau give away
• Sering mengadakan edu wisata.
• Wisatawan
• Penjual buah
• Penjual jus
• Penjual selai
• Pusat oleh oleh
• Penjual tanaman
• Anak – anak
• Konsumen ingin hidup
sehat
• Pengusaha makanan
• Restoran atau café
• Toko swalayan
• supermarket
What Key Resources do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships
Revenue Streams?
TYPES OF RESOURCES:
Physical, Intellectual (brand
patents, copyrights, data),
Human, Financial
• Menggunakan
endores/brand
ambassador
• Media partner/media
sosial
• E-commerce
• SPG
• Brosur
• Toko oleh oleh
What are the most important costs inherent in our business model? Which Key
Resources are most expensive? Which Key Activities are most expensive?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value
proposition, maximum automation, extensive outsourcing), Value Driven (focused on
value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs,
Economies of scale, Economies of scope
• Penjualan produk buah strawberry segar
• Tiket wisata
• Parkir area perkebunan wisata
• Sewa tempat untuk acara party, wedding, iklan, dll
• Hasil penjualan oleh oleh / olahann produk strawberry
• Iklan media sosial
Perkebunan Strawberry Taruna DD/MM/YYYY X.Y
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
KEY ACTIVITIES
Activities, Sejumlah aktivitas ku
nci pada blok bangunan ini men
jelaskan proses kunci yang dipe
rlukan untuk aktivitas bersama s
umber yang ditawarkan oleh mit
ra untuk memberikan proposisi
nilai, mengelola saluran dan hub
ungan, dan menghasilkan penda
patan (Mars, 2012).
Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do
partners perform?
MOTIVATIONS FOR
PARTNERSHIPS:
Optimization and economy,
Reduction of risk and
uncertainty, Acquisition of
particular resources and
activities
• Membeli bibit strawberry terbaik
• Memberikan perawatan intensif
pada perkebunan
• Memberikan pelayanan terbaik
• Mengolah buah strawberry
menjadi produk olahan
• Merawat sarana dan prasarana
• Menjaga komunikasi
• Menambah jenis strawberry
• Kualitas strawberry
terbaik, buah segar
• Pelayanan baik
• Menerima jasa antar ke
seluruh area
• Harganya bersaing
• Tempat estetik, banyak
spot foto, instagramable,
daerah sejuk, refreshing.
• Tempat bisa dijadikan
area weeding, party, dll
• Memberikan olahan
makanan yang sehat
• Meningkatkan daya saing
produk oleh – oleh
• Konsisten menjaga kualitas produk
• Memberikan promo / diskon berkala
• Memberikan pelayanan yang terbaik
• Aktif memberikan informasi dan
perbaikan di media sosial maupun area
perkebunan.
• Menjaga hubungan baik dengan brand
ambassador
• Sering mengadakan event, kolaborasi
atau give away
• Sering mengadakan edu wisata.
• Wisatawan
• Penjual buah
• Penjual jus
• Penjual selai
• Pusat oleh oleh
• Penjual tanaman
• Anak – anak
• Konsumen ingin hidup
sehat
• Pengusaha makanan
• Restoran atau café
• Toko swalayan
• supermarket
What Key Resources do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships
Revenue Streams?
TYPES OF RESOURCES:
Physical, Intellectual (brand
patents, copyrights, data),
Human, Financial
• Menggunakan
endores/brand
ambassador
• Media partner/media
sosial
• E-commerce
• SPG
• Brosur
• Toko oleh oleh
What are the most important costs inherent in our business model? Which Key
Resources are most expensive? Which Key Activities are most expensive?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value
proposition, maximum automation, extensive outsourcing), Value Driven (focused on
value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs,
Economies of scale, Economies of scope
• Penjualan produk buah strawberry segar
• Tiket wisata
• Parkir area perkebunan wisata
• Sewa tempat untuk acara party, wedding, iklan, dll
• Hasil penjualan oleh oleh / olahann produk strawberry
• Iklan media sosial
Perkebunan Strawberry Taruna DD/MM/YYYY X.Y
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
KEY RESOURCE
S
Resource, Aset yang diperluk
an untuk menyediakan dan
menghasilkan elemen-eleme
n yang ada didalam aktivitas
kunci (Rodríguez, 2016).
Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do
partners perform?
MOTIVATIONS FOR
PARTNERSHIPS:
Optimization and economy,
Reduction of risk and
uncertainty, Acquisition of
particular resources and
activities
• Membeli bibit strawberry terbaik
• Memberikan perawatan intensif
pada perkebunan
• Memberikan pelayanan terbaik
• Mengolah buah strawberry
menjadi produk olahan
• Merawat sarana dan prasarana
• Menjaga komunikasi
• Menambah jenis strawberry
• Kualitas strawberry
terbaik, buah segar
• Pelayanan baik
• Menerima jasa antar ke
seluruh area
• Harganya bersaing
• Tempat estetik, banyak
spot foto, instagramable,
daerah sejuk, refreshing.
• Tempat bisa dijadikan
area weeding, party, dll
• Memberikan olahan
makanan yang sehat
• Meningkatkan daya saing
produk oleh – oleh
• Konsisten menjaga kualitas produk
• Memberikan promo / diskon berkala
• Memberikan pelayanan yang terbaik
• Aktif memberikan informasi dan
perbaikan di media sosial maupun area
perkebunan.
• Menjaga hubungan baik dengan brand
ambassador
• Sering mengadakan event, kolaborasi
atau give away
• Sering mengadakan edu wisata.
• Wisatawan
• Penjual buah
• Penjual jus
• Penjual selai
• Pusat oleh oleh
• Penjual tanaman
• Anak – anak
• Konsumen ingin hidup
sehat
• Pengusaha makanan
• Restoran atau café
• Toko swalayan
• supermarket
• Memberikan pelatihan
menanam/berkebun
strawberry yang baik
• Alat / mesin untuk
membuat produk olahan
strawberry
• Alat transportasi untuk
distribusi produk
• Menggunakan
endores/brand
ambassador
• Media partner/media
sosial
• E-commerce
• SPG
• Brosur
• Toko oleh oleh
What are the most important costs inherent in our business model? Which Key
Resources are most expensive? Which Key Activities are most expensive?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value
proposition, maximum automation, extensive outsourcing), Value Driven (focused on
value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs,
Economies of scale, Economies of scope
• Penjualan produk buah strawberry segar
• Tiket wisata
• Parkir area perkebunan wisata
• Sewa tempat untuk acara party, wedding, iklan, dll
• Hasil penjualan oleh oleh / olahann produk strawberry
• Iklan media sosial
Perkebunan Strawberry Taruna DD/MM/YYYY X.Y
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
KEY PARTNERS
Partner, Kemitraan adalah dimana dua atau lebih orang yang bekerja bersama-sana u
ntuk mencapai tujuan sambil membangun kepercayaan dan hubungan yang saling m
enguntungkan (Dent, 2006).
Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
• Pemilik toko oleh – oleh
• Pemilik restoran
• Pabrik makanan
• Tengkulak buah
• Pengusaha
• Petani strawberry
• Pengusaha pupuk
• Koprasi Usaha Rakyat
• Membeli bibit strawberry terbaik
• Memberikan perawatan intensif
pada perkebunan
• Memberikan pelayanan terbaik
• Mengolah buah strawberry
menjadi produk olahan
• Merawat sarana dan prasarana
• Menjaga komunikasi
• Menambah jenis strawberry
• Kualitas strawberry
terbaik, buah segar
• Pelayanan baik
• Menerima jasa antar ke
seluruh area
• Harganya bersaing
• Tempat estetik, banyak
spot foto, instagramable,
daerah sejuk, refreshing.
• Tempat bisa dijadikan
area weeding, party, dll
• Memberikan olahan
makanan yang sehat
• Meningkatkan daya saing
produk oleh – oleh
• Konsisten menjaga kualitas produk
• Memberikan promo / diskon berkala
• Memberikan pelayanan yang terbaik
• Aktif memberikan informasi dan
perbaikan di media sosial maupun area
perkebunan.
• Menjaga hubungan baik dengan brand
ambassador
• Sering mengadakan event, kolaborasi
atau give away
• Sering mengadakan edu wisata.
• Wisatawan
• Penjual buah
• Penjual jus
• Penjual selai
• Pusat oleh oleh
• Penjual tanaman
• Anak – anak
• Konsumen ingin hidup
sehat
• Pengusaha makanan
• Restoran atau café
• Toko swalayan
• supermarket
• Memberikan pelatihan
menanam/berkebun
strawberry yang baik
• Alat / mesin untuk
membuat produk olahan
strawberry
• Alat transportasi untuk
distribusi produk
• Menggunakan endores/brand
ambassador
• Media partner/media sosial
• E-commerce
• SPG
• Brosur
• Toko oleh oleh
• Selebgram
• Event organizer
What are the most important costs inherent in our business model? Which Key
Resources are most expensive? Which Key Activities are most expensive?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value
proposition, maximum automation, extensive outsourcing), Value Driven (focused on
value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs,
Economies of scale, Economies of scope
• Penjualan produk buah strawberry segar
• Tiket wisata
• Parkir area perkebunan wisata
• Sewa tempat untuk acara party, wedding, iklan, dll
• Hasil penjualan oleh oleh / olahann produk strawberry
• Iklan media sosial
Perkebunan Strawberry Taruna DD/MM/YYYY X.Y
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
COST STRUCTURE
Struktur biaya mempresenta
sikan semua uang yang digu
nakan di dalam model bisnis
. Elemen ini mengukur sem
ua biaya perusahaan yang di
timbulkan dalam rangka me
nciptakan, memasarkan dan
memberikan nilai kepada pe
langgan (Osterwalder, 2004)
.
Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
• Pemilik toko oleh – oleh
• Pemilik restoran
• Pabrik makanan
• Tengkulak buah
• Pengusaha
• Petani strawberry
• Pengusaha pupuk
• Koprasi Usaha Rakyat
• investor mandiri
• Membeli bibit strawberry terbaik
• Memberikan perawatan intensif
pada perkebunan
• Memberikan pelayanan terbaik
• Mengolah buah strawberry
menjadi produk olahan
• Merawat sarana dan prasarana
• Menjaga komunikasi
• Menambah jenis strawberry
• Kualitas strawberry
terbaik, buah segar
• Pelayanan baik
• Menerima jasa antar ke
seluruh area
• Harganya bersaing
• Tempat estetik, banyak
spot foto, instagramable,
daerah sejuk, refreshing.
• Tempat bisa dijadikan
area weeding, party, dll
• Memberikan olahan
makanan yang sehat
• Meningkatkan daya saing
produk oleh – oleh
• Konsisten menjaga kualitas produk
• Memberikan promo / diskon berkala
• Memberikan pelayanan yang terbaik
• Aktif memberikan informasi dan
perbaikan di media sosial maupun area
perkebunan.
• Menjaga hubungan baik dengan brand
ambassador
• Sering mengadakan event, kolaborasi
atau give away
• Sering mengadakan edu wisata.
• Wisatawan
• Penjual buah
• Penjual jus
• Penjual selai
• Pusat oleh oleh
• Penjual tanaman
• Anak – anak
• Konsumen ingin hidup
sehat
• Pengusaha makanan
• Restoran atau café
• Toko swalayan
• supermarket
• Memberikan pelatihan
menanam/berkebun
strawberry yang baik
• Alat / mesin untuk
membuat produk olahan
strawberry
• Alat transportasi untuk
distribusi produk
• Menggunakan endores/brand
ambassador
• Media partner/media sosial
• E-commerce
• SPG
• Brosur
• Toko oleh oleh
• Selebgram
• Event organizer
• Pembebasan lahan
• Biaya sewa lahan
• Pembelian alat dan mesin pembuat produk olahan
• Gaji karyawan
• Biaya perawatan
• Pembelian bibit dan bubuk yang berkualitas
• Transportasi
• Biaya endorsement
• Pajak
• Iklan media sosial
• Penjualan produk buah strawberry segar
• Tiket wisata
• Parkir area perkebunan wisata
• Sewa tempat untuk acara party, wedding, iklan, dll
• Hasil penjualan oleh oleh / olahann produk strawberry
• Iklan media sosial
Perkebunan Strawberry Taruna DD/MM/YYYY X.Y
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
elemen Bisnis model canvas perikanan.pptx
elemen Bisnis model canvas perikanan.pptx
elemen Bisnis model canvas perikanan.pptx
elemen Bisnis model canvas perikanan.pptx
elemen Bisnis model canvas perikanan.pptx
elemen Bisnis model canvas perikanan.pptx
elemen Bisnis model canvas perikanan.pptx
elemen Bisnis model canvas perikanan.pptx
elemen Bisnis model canvas perikanan.pptx
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elemen Bisnis model canvas perikanan.pptx

  • 2. Bisnis Model Canvas 02 03 04 Suatu model pemetaan dalam mengidentifikasi faktor faktor keberlangsungan usaha Faktor keberlangsungan usaha : • Analisa mitra kunci • Kegiatan utama • Nilai tambah • Segmen pelanggan • Struktur biaya • Pendapatan Agar pengusaha mempunyai nilai holitsitk terhadap pembuatan usaha yang akan dilakukan
  • 3. Metode untuk menjelaskan bagaimana sebuah ide bisnis dapat memberikan m afaat kepada konumennya
  • 4.
  • 5. • Untuk customer segment • Produk yang harus laku dan diin ginkan konsumen
  • 6. • Dapur perusahaan • Tentang visibility (aktivitas, resource, partners)
  • 7. Uangnya darimana, bagaimana, siapa saja, uangnya apa saja, komponen – komponen lainnya
  • 8. Business Model Canvas Designed for: Designed by: Date: Version: Key Partners Cost Structure Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Revenue Streams Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? MOTIVATIONS FOR PARTNERSHIPS: Optimization and economy, Reduction of risk and uncertainty, Acquisition of particular resources and activities What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? CATEGORIES: Production, Problem Solving, Platform/Network What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? CHARACTERISTICS: Newness, Performance, Customization, “Getting the Job Done”, Design, Brand/Status, Price, Cost Reduction, Risk Reduction, Accessibility, Convenience/Usability What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? For whom are we creating value? Who are our most important customers? Is our customer base a Mass Market, Niche Market, Segmented, Diversified, Multi-sided Platform What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships Revenue Streams? TYPES OF RESOURCES: Physical, Intellectual (brand patents, copyrights, data), Human, Financial Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing), Value Driven (focused on value creation, premium value proposition). SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs, Economies of scale, Economies of scope For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing, Licensing, Brokerage fees, Advertising FIXED PRICING: List Price, Product feature dependent, Customer segment dependent, Volume dependent DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market Perkebunan Strawberry Taruna DD/MM/YYYY X.Y Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
  • 9.
  • 10. CUSTOMER SEGMENTS Customer, Pelanggan merupa kan sekelompok orang yang in gin dicapai dan dilayani oleh p erusahaan (Rodríguez, 2011).
  • 11.
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  • 13.
  • 14. Business Model Canvas Designed for: Designed by: Date: Version: Key Partners Cost Structure Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Revenue Streams Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? MOTIVATIONS FOR PARTNERSHIPS: Optimization and economy, Reduction of risk and uncertainty, Acquisition of particular resources and activities What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? CATEGORIES: Production, Problem Solving, Platform/Network What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? CHARACTERISTICS: Newness, Performance, Customization, “Getting the Job Done”, Design, Brand/Status, Price, Cost Reduction, Risk Reduction, Accessibility, Convenience/Usability What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? • Wisatawan • Penjual buah • Penjual jus • Penjual selai • Pusat oleh oleh • Penjual tanaman • Anak – anak • Konsumen ingin hidup sehat • Pengusaha makanan • Restoran atau café • Toko swalayan • supermarket What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships Revenue Streams? TYPES OF RESOURCES: Physical, Intellectual (brand patents, copyrights, data), Human, Financial Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing), Value Driven (focused on value creation, premium value proposition). SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs, Economies of scale, Economies of scope For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing, Licensing, Brokerage fees, Advertising FIXED PRICING: List Price, Product feature dependent, Customer segment dependent, Volume dependent DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market Perkebunan Strawberry Taruna DD/MM/YYYY X.Y Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
  • 15.
  • 16. VALUE PROPOSITION Value, Rangkuman alas an utama kenapa pelan ggan atau user membay ar untuk menggunakan sejumlah layanan (Rodr íguez, 2011).
  • 17.
  • 18.
  • 19. Business Model Canvas Designed for: Designed by: Date: Version: Key Partners Cost Structure Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Revenue Streams Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? MOTIVATIONS FOR PARTNERSHIPS: Optimization and economy, Reduction of risk and uncertainty, Acquisition of particular resources and activities What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? CATEGORIES: Production, Problem Solving, Platform/Network • Kualitas strawberry terbaik, buah segar • Pelayanan baik • Menerima jasa antar ke seluruh area • Harganya bersaing • Tempat estetik, banyak spot foto, instagramable, daerah sejuk, refreshing. • Tempat bisa dijadikan area weeding, party, dll • Memberikan olahan makanan yang sehat • Meningkatkan daya saing produk oleh – oleh What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? • Wisatawan • Penjual buah • Penjual jus • Penjual selai • Pusat oleh oleh • Penjual tanaman • Anak – anak • Konsumen ingin hidup sehat • Pengusaha makanan • Restoran atau café • Toko swalayan • supermarket What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships Revenue Streams? TYPES OF RESOURCES: Physical, Intellectual (brand patents, copyrights, data), Human, Financial Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing), Value Driven (focused on value creation, premium value proposition). SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs, Economies of scale, Economies of scope For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing, Licensing, Brokerage fees, Advertising FIXED PRICING: List Price, Product feature dependent, Customer segment dependent, Volume dependent DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market Perkebunan Strawberry Taruna DD/MM/YYYY X.Y Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
  • 20.
  • 21. CHANNELS Channel, Menurut Osterwalde r dan Pigneur (2013), proposis i nilai sampai ke pelanggan m elalui komunikasi, distribusi, dan saluran penjualan. Salura n penjualan di mana pembeli dan penjual menyepakati trans aksi
  • 22.
  • 23.
  • 24. Business Model Canvas Designed for: Designed by: Date: Version: Key Partners Cost Structure Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Revenue Streams Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? MOTIVATIONS FOR PARTNERSHIPS: Optimization and economy, Reduction of risk and uncertainty, Acquisition of particular resources and activities What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? CATEGORIES: Production, Problem Solving, Platform/Network • Kualitas strawberry terbaik, buah segar • Pelayanan baik • Menerima jasa antar ke seluruh area • Harganya bersaing • Tempat estetik, banyak spot foto, instagramable, daerah sejuk, refreshing. • Tempat bisa dijadikan area weeding, party, dll • Memberikan olahan makanan yang sehat • Meningkatkan daya saing produk oleh – oleh What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? • Wisatawan • Penjual buah • Penjual jus • Penjual selai • Pusat oleh oleh • Penjual tanaman • Anak – anak • Konsumen ingin hidup sehat • Pengusaha makanan • Restoran atau café • Toko swalayan • supermarket What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships Revenue Streams? TYPES OF RESOURCES: Physical, Intellectual (brand patents, copyrights, data), Human, Financial • Menggunakan endores/brand ambassador • Media partner/media sosial • E-commerce • SPG • Brosur • Toko oleh oleh What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing), Value Driven (focused on value creation, premium value proposition). SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs, Economies of scale, Economies of scope For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing, Licensing, Brokerage fees, Advertising FIXED PRICING: List Price, Product feature dependent, Customer segment dependent, Volume dependent DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market Perkebunan Strawberry Taruna DD/MM/YYYY X.Y Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
  • 25.
  • 26. REVENUE STREAMS Revenue stream, Arus p endapatan dihasilkan da ri proposisi nilai yang d engan sukses ditawarka n kepada pelanggan (Ro dríguez, 2016).
  • 27.
  • 28.
  • 29. Business Model Canvas Designed for: Designed by: Date: Version: Key Partners Cost Structure Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Revenue Streams Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? MOTIVATIONS FOR PARTNERSHIPS: Optimization and economy, Reduction of risk and uncertainty, Acquisition of particular resources and activities What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? CATEGORIES: Production, Problem Solving, Platform/Network • Kualitas strawberry terbaik, buah segar • Pelayanan baik • Menerima jasa antar ke seluruh area • Harganya bersaing • Tempat estetik, banyak spot foto, instagramable, daerah sejuk, refreshing. • Tempat bisa dijadikan area weeding, party, dll • Memberikan olahan makanan yang sehat • Meningkatkan daya saing produk oleh – oleh What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? • Wisatawan • Penjual buah • Penjual jus • Penjual selai • Pusat oleh oleh • Penjual tanaman • Anak – anak • Konsumen ingin hidup sehat • Pengusaha makanan • Restoran atau café • Toko swalayan • supermarket What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships Revenue Streams? TYPES OF RESOURCES: Physical, Intellectual (brand patents, copyrights, data), Human, Financial • Menggunakan endores/brand ambassador • Media partner/media sosial • E-commerce • SPG • Brosur • Toko oleh oleh What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing), Value Driven (focused on value creation, premium value proposition). SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs, Economies of scale, Economies of scope • Penjualan produk buah strawberry segar • Tiket wisata • Parkir area perkebunan wisata • Sewa tempat untuk acara party, wedding, iklan, dll • Hasil penjualan oleh oleh / olahann produk strawberry • Iklan media sosial Perkebunan Strawberry Taruna DD/MM/YYYY X.Y Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
  • 30.
  • 31. CUSTOMER RELATIONSHIPS Relation, Pada blok ini mer upakan deskripsi apa jenis hubungan pelanggan harap kan dan bagaimana memba ngun dan memeliharanya ( Fritscher dan Pigneur, 2011 ).
  • 32.
  • 33.
  • 34.
  • 35. Business Model Canvas Designed for: Designed by: Date: Version: Key Partners Cost Structure Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Revenue Streams Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? MOTIVATIONS FOR PARTNERSHIPS: Optimization and economy, Reduction of risk and uncertainty, Acquisition of particular resources and activities What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? CATEGORIES: Production, Problem Solving, Platform/Network • Kualitas strawberry terbaik, buah segar • Pelayanan baik • Menerima jasa antar ke seluruh area • Harganya bersaing • Tempat estetik, banyak spot foto, instagramable, daerah sejuk, refreshing. • Tempat bisa dijadikan area weeding, party, dll • Memberikan olahan makanan yang sehat • Meningkatkan daya saing produk oleh – oleh • Konsisten menjaga kualitas produk • Memberikan promo / diskon berkala • Memberikan pelayanan yang terbaik • Aktif memberikan informasi dan perbaikan di media sosial maupun area perkebunan. • Menjaga hubungan baik dengan brand ambassador • Sering mengadakan event, kolaborasi atau give away • Sering mengadakan edu wisata. • Wisatawan • Penjual buah • Penjual jus • Penjual selai • Pusat oleh oleh • Penjual tanaman • Anak – anak • Konsumen ingin hidup sehat • Pengusaha makanan • Restoran atau café • Toko swalayan • supermarket What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships Revenue Streams? TYPES OF RESOURCES: Physical, Intellectual (brand patents, copyrights, data), Human, Financial • Menggunakan endores/brand ambassador • Media partner/media sosial • E-commerce • SPG • Brosur • Toko oleh oleh What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing), Value Driven (focused on value creation, premium value proposition). SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs, Economies of scale, Economies of scope • Penjualan produk buah strawberry segar • Tiket wisata • Parkir area perkebunan wisata • Sewa tempat untuk acara party, wedding, iklan, dll • Hasil penjualan oleh oleh / olahann produk strawberry • Iklan media sosial Perkebunan Strawberry Taruna DD/MM/YYYY X.Y Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
  • 36.
  • 37. KEY ACTIVITIES Activities, Sejumlah aktivitas ku nci pada blok bangunan ini men jelaskan proses kunci yang dipe rlukan untuk aktivitas bersama s umber yang ditawarkan oleh mit ra untuk memberikan proposisi nilai, mengelola saluran dan hub ungan, dan menghasilkan penda patan (Mars, 2012).
  • 38.
  • 39. Business Model Canvas Designed for: Designed by: Date: Version: Key Partners Cost Structure Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Revenue Streams Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? MOTIVATIONS FOR PARTNERSHIPS: Optimization and economy, Reduction of risk and uncertainty, Acquisition of particular resources and activities • Membeli bibit strawberry terbaik • Memberikan perawatan intensif pada perkebunan • Memberikan pelayanan terbaik • Mengolah buah strawberry menjadi produk olahan • Merawat sarana dan prasarana • Menjaga komunikasi • Menambah jenis strawberry • Kualitas strawberry terbaik, buah segar • Pelayanan baik • Menerima jasa antar ke seluruh area • Harganya bersaing • Tempat estetik, banyak spot foto, instagramable, daerah sejuk, refreshing. • Tempat bisa dijadikan area weeding, party, dll • Memberikan olahan makanan yang sehat • Meningkatkan daya saing produk oleh – oleh • Konsisten menjaga kualitas produk • Memberikan promo / diskon berkala • Memberikan pelayanan yang terbaik • Aktif memberikan informasi dan perbaikan di media sosial maupun area perkebunan. • Menjaga hubungan baik dengan brand ambassador • Sering mengadakan event, kolaborasi atau give away • Sering mengadakan edu wisata. • Wisatawan • Penjual buah • Penjual jus • Penjual selai • Pusat oleh oleh • Penjual tanaman • Anak – anak • Konsumen ingin hidup sehat • Pengusaha makanan • Restoran atau café • Toko swalayan • supermarket What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships Revenue Streams? TYPES OF RESOURCES: Physical, Intellectual (brand patents, copyrights, data), Human, Financial • Menggunakan endores/brand ambassador • Media partner/media sosial • E-commerce • SPG • Brosur • Toko oleh oleh What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing), Value Driven (focused on value creation, premium value proposition). SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs, Economies of scale, Economies of scope • Penjualan produk buah strawberry segar • Tiket wisata • Parkir area perkebunan wisata • Sewa tempat untuk acara party, wedding, iklan, dll • Hasil penjualan oleh oleh / olahann produk strawberry • Iklan media sosial Perkebunan Strawberry Taruna DD/MM/YYYY X.Y Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
  • 40.
  • 41. KEY RESOURCE S Resource, Aset yang diperluk an untuk menyediakan dan menghasilkan elemen-eleme n yang ada didalam aktivitas kunci (Rodríguez, 2016).
  • 42.
  • 43.
  • 44. Business Model Canvas Designed for: Designed by: Date: Version: Key Partners Cost Structure Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Revenue Streams Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? MOTIVATIONS FOR PARTNERSHIPS: Optimization and economy, Reduction of risk and uncertainty, Acquisition of particular resources and activities • Membeli bibit strawberry terbaik • Memberikan perawatan intensif pada perkebunan • Memberikan pelayanan terbaik • Mengolah buah strawberry menjadi produk olahan • Merawat sarana dan prasarana • Menjaga komunikasi • Menambah jenis strawberry • Kualitas strawberry terbaik, buah segar • Pelayanan baik • Menerima jasa antar ke seluruh area • Harganya bersaing • Tempat estetik, banyak spot foto, instagramable, daerah sejuk, refreshing. • Tempat bisa dijadikan area weeding, party, dll • Memberikan olahan makanan yang sehat • Meningkatkan daya saing produk oleh – oleh • Konsisten menjaga kualitas produk • Memberikan promo / diskon berkala • Memberikan pelayanan yang terbaik • Aktif memberikan informasi dan perbaikan di media sosial maupun area perkebunan. • Menjaga hubungan baik dengan brand ambassador • Sering mengadakan event, kolaborasi atau give away • Sering mengadakan edu wisata. • Wisatawan • Penjual buah • Penjual jus • Penjual selai • Pusat oleh oleh • Penjual tanaman • Anak – anak • Konsumen ingin hidup sehat • Pengusaha makanan • Restoran atau café • Toko swalayan • supermarket • Memberikan pelatihan menanam/berkebun strawberry yang baik • Alat / mesin untuk membuat produk olahan strawberry • Alat transportasi untuk distribusi produk • Menggunakan endores/brand ambassador • Media partner/media sosial • E-commerce • SPG • Brosur • Toko oleh oleh What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing), Value Driven (focused on value creation, premium value proposition). SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs, Economies of scale, Economies of scope • Penjualan produk buah strawberry segar • Tiket wisata • Parkir area perkebunan wisata • Sewa tempat untuk acara party, wedding, iklan, dll • Hasil penjualan oleh oleh / olahann produk strawberry • Iklan media sosial Perkebunan Strawberry Taruna DD/MM/YYYY X.Y Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
  • 45.
  • 46. KEY PARTNERS Partner, Kemitraan adalah dimana dua atau lebih orang yang bekerja bersama-sana u ntuk mencapai tujuan sambil membangun kepercayaan dan hubungan yang saling m enguntungkan (Dent, 2006).
  • 47.
  • 48.
  • 49. Business Model Canvas Designed for: Designed by: Date: Version: Key Partners Cost Structure Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Revenue Streams • Pemilik toko oleh – oleh • Pemilik restoran • Pabrik makanan • Tengkulak buah • Pengusaha • Petani strawberry • Pengusaha pupuk • Koprasi Usaha Rakyat • Membeli bibit strawberry terbaik • Memberikan perawatan intensif pada perkebunan • Memberikan pelayanan terbaik • Mengolah buah strawberry menjadi produk olahan • Merawat sarana dan prasarana • Menjaga komunikasi • Menambah jenis strawberry • Kualitas strawberry terbaik, buah segar • Pelayanan baik • Menerima jasa antar ke seluruh area • Harganya bersaing • Tempat estetik, banyak spot foto, instagramable, daerah sejuk, refreshing. • Tempat bisa dijadikan area weeding, party, dll • Memberikan olahan makanan yang sehat • Meningkatkan daya saing produk oleh – oleh • Konsisten menjaga kualitas produk • Memberikan promo / diskon berkala • Memberikan pelayanan yang terbaik • Aktif memberikan informasi dan perbaikan di media sosial maupun area perkebunan. • Menjaga hubungan baik dengan brand ambassador • Sering mengadakan event, kolaborasi atau give away • Sering mengadakan edu wisata. • Wisatawan • Penjual buah • Penjual jus • Penjual selai • Pusat oleh oleh • Penjual tanaman • Anak – anak • Konsumen ingin hidup sehat • Pengusaha makanan • Restoran atau café • Toko swalayan • supermarket • Memberikan pelatihan menanam/berkebun strawberry yang baik • Alat / mesin untuk membuat produk olahan strawberry • Alat transportasi untuk distribusi produk • Menggunakan endores/brand ambassador • Media partner/media sosial • E-commerce • SPG • Brosur • Toko oleh oleh • Selebgram • Event organizer What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing), Value Driven (focused on value creation, premium value proposition). SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs, Economies of scale, Economies of scope • Penjualan produk buah strawberry segar • Tiket wisata • Parkir area perkebunan wisata • Sewa tempat untuk acara party, wedding, iklan, dll • Hasil penjualan oleh oleh / olahann produk strawberry • Iklan media sosial Perkebunan Strawberry Taruna DD/MM/YYYY X.Y Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
  • 50.
  • 51. COST STRUCTURE Struktur biaya mempresenta sikan semua uang yang digu nakan di dalam model bisnis . Elemen ini mengukur sem ua biaya perusahaan yang di timbulkan dalam rangka me nciptakan, memasarkan dan memberikan nilai kepada pe langgan (Osterwalder, 2004) .
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  • 53.
  • 54. Business Model Canvas Designed for: Designed by: Date: Version: Key Partners Cost Structure Key Activities Key Resources Value Propositions Customer Relationships Channels Customer Segments Revenue Streams • Pemilik toko oleh – oleh • Pemilik restoran • Pabrik makanan • Tengkulak buah • Pengusaha • Petani strawberry • Pengusaha pupuk • Koprasi Usaha Rakyat • investor mandiri • Membeli bibit strawberry terbaik • Memberikan perawatan intensif pada perkebunan • Memberikan pelayanan terbaik • Mengolah buah strawberry menjadi produk olahan • Merawat sarana dan prasarana • Menjaga komunikasi • Menambah jenis strawberry • Kualitas strawberry terbaik, buah segar • Pelayanan baik • Menerima jasa antar ke seluruh area • Harganya bersaing • Tempat estetik, banyak spot foto, instagramable, daerah sejuk, refreshing. • Tempat bisa dijadikan area weeding, party, dll • Memberikan olahan makanan yang sehat • Meningkatkan daya saing produk oleh – oleh • Konsisten menjaga kualitas produk • Memberikan promo / diskon berkala • Memberikan pelayanan yang terbaik • Aktif memberikan informasi dan perbaikan di media sosial maupun area perkebunan. • Menjaga hubungan baik dengan brand ambassador • Sering mengadakan event, kolaborasi atau give away • Sering mengadakan edu wisata. • Wisatawan • Penjual buah • Penjual jus • Penjual selai • Pusat oleh oleh • Penjual tanaman • Anak – anak • Konsumen ingin hidup sehat • Pengusaha makanan • Restoran atau café • Toko swalayan • supermarket • Memberikan pelatihan menanam/berkebun strawberry yang baik • Alat / mesin untuk membuat produk olahan strawberry • Alat transportasi untuk distribusi produk • Menggunakan endores/brand ambassador • Media partner/media sosial • E-commerce • SPG • Brosur • Toko oleh oleh • Selebgram • Event organizer • Pembebasan lahan • Biaya sewa lahan • Pembelian alat dan mesin pembuat produk olahan • Gaji karyawan • Biaya perawatan • Pembelian bibit dan bubuk yang berkualitas • Transportasi • Biaya endorsement • Pajak • Iklan media sosial • Penjualan produk buah strawberry segar • Tiket wisata • Parkir area perkebunan wisata • Sewa tempat untuk acara party, wedding, iklan, dll • Hasil penjualan oleh oleh / olahann produk strawberry • Iklan media sosial Perkebunan Strawberry Taruna DD/MM/YYYY X.Y Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0