Seminar 2: Testing The Water: Market Research and Validation
Date: Thursday 15 March 2012
Time: 5.30pm-7.00pm
Venue: Cambridge campus (LAB026) - Chelmsford campus (MAB221)
You have a great idea but will anyone actually want to buy it. Understanding the market you're in, what your customers actually want and who you're going to be up against is key if you want to be a success.
Guest speaker: Stewart McTavish, Innovation Director, IdeaSpace
Stewart McTavish is the Innovation and Support Director at the University of Cambridge ideaSpace. Before joining the ideaSpace he founded three ventures in web and media. At ideaSpace Stew helps advise and connect entrepreneurs.
Vertex | Customer Managerment Outsourcing | OverviewVertex Group
Enhancing business value, improving the customer experience
Your success relies on your customers, which is why we use our expertise, experience, and proven methods to improve your organization’s effectiveness. Whatever the economic climate, we manage the ongoing evolution of your customers’ experience, making your relationships successful and long-term.
Vertex helps you turn your customer interactions into insight, addressing three key areas in customer experience management: resolving customer contacts to create real value, analyzing transactions that don’t add value, and continually improving service effectiveness and efficiency.
Vertex | Customer Managerment Outsourcing | OverviewVertex Group
Enhancing business value, improving the customer experience
Your success relies on your customers, which is why we use our expertise, experience, and proven methods to improve your organization’s effectiveness. Whatever the economic climate, we manage the ongoing evolution of your customers’ experience, making your relationships successful and long-term.
Vertex helps you turn your customer interactions into insight, addressing three key areas in customer experience management: resolving customer contacts to create real value, analyzing transactions that don’t add value, and continually improving service effectiveness and efficiency.
Prove Your Advantage: TCO Sales and Marketing ToolsAlinean, Inc.
B2B Total Cost of Ownership (TCO) Sales Enablement Tools and Marketing Calculators are required to prove value, best competition and Fight Frugalnomics™.
Achieving Dialogue In The Age Of The Omni-Channel CustomerG3 Communications
"Blast" marketing strategies of the past are no longer sufficient to engage today's customers and foster loyalty. Typical campaign response rates have plummeted while customer opt-out rates have ascended, limiting your ability to converse with even your most valuable customers. New automated dialogue strategies can help retailers create a seamless experience across all channels and engage with each of their customers as individuals, connecting every customer communication - outbound, inbound, marketing, sales or service - into an ongoing dialogue where customer insight and understanding forms the basis for each and every interaction.
Presented during the High Performance Marketing Conference 2012, organized by Accenture on February 9th 2012. This presentation discusses Accenture’s distributed consulting model
Both large organisations and start-ups need to think about new ways to offer services. London Business School Professor Kamalini Ramdas shares her research, highlighting opportunities that exist through innovating different aspects of a service, including the service product and the way in which it is delivered.
Seminar 6: Putting it All Together: Writing the Ideal Business PlanStartup Seminar Series
Where do you want to be in 3 years time? What do you need to do to bridge the gap? A good business plan sets out a compelling vision of the future and outlines, in great detail, how this vision is going to be made real.
Prove Your Advantage: TCO Sales and Marketing ToolsAlinean, Inc.
B2B Total Cost of Ownership (TCO) Sales Enablement Tools and Marketing Calculators are required to prove value, best competition and Fight Frugalnomics™.
Achieving Dialogue In The Age Of The Omni-Channel CustomerG3 Communications
"Blast" marketing strategies of the past are no longer sufficient to engage today's customers and foster loyalty. Typical campaign response rates have plummeted while customer opt-out rates have ascended, limiting your ability to converse with even your most valuable customers. New automated dialogue strategies can help retailers create a seamless experience across all channels and engage with each of their customers as individuals, connecting every customer communication - outbound, inbound, marketing, sales or service - into an ongoing dialogue where customer insight and understanding forms the basis for each and every interaction.
Presented during the High Performance Marketing Conference 2012, organized by Accenture on February 9th 2012. This presentation discusses Accenture’s distributed consulting model
Both large organisations and start-ups need to think about new ways to offer services. London Business School Professor Kamalini Ramdas shares her research, highlighting opportunities that exist through innovating different aspects of a service, including the service product and the way in which it is delivered.
Seminar 6: Putting it All Together: Writing the Ideal Business PlanStartup Seminar Series
Where do you want to be in 3 years time? What do you need to do to bridge the gap? A good business plan sets out a compelling vision of the future and outlines, in great detail, how this vision is going to be made real.
Cash is king! Understanding the figures behind your business and what you need to do to control and manage these is key if you want to make sure that you don't run out.
Seminar 1: Spotting New Opportunities: Creativity and Innovation
Date: Thursday 8 March 2012
Time: 5.30pm-7.00pm
Venue: Cambridge campus (LAB026) - Chelmsford campus (MAB221)
Thinking outside the box and looking at the world from new perspectives is an essential ingredient if you want to create the next big thing and connect with new customers and markets.
Speaker: Professor Roger Mumby-Croft, Professor of Enterprise Development, Anglia Ruskin University.
Roger has over 30 years experience both as an entrepreneur and academic, with special experience in developing the marketing entrepreneurship interface and its application to change management issues.
Seminar 3: Standing Out From the Crownd: Creating a Distinctive BrandStartup Seminar Series
Whatever your business idea you need to create a distinctive brand if you want to stand out from competitiors and get noticed. Creating a brand is about more than just a logo, it's about the promises you make and then how you deliver them.
This is a great strategy map summary. It is adapted from commonly used scorecards and adds a needed component of the User (Consumer) in addition to the Customer. As you know the two can be completely different.
Commercial productive use of faecal sludge in BengaluruIRC
Waste is a resource in the wrong place. People who have no sewer connection do go to the toilet though urban authorities seem to think differently given the neglect of the multitude of sanitation self-service models that have emerged in many cities.
During a webinar, which was organised on 2 May 2012, Joep Verhagen of the IRC International Water and Sanitation Centre presented the results of a case study, which investigates a model that is based on the productive use of faecal sludge by farmers in and around Bengaluru (Bangalore), the capital of the Indian state of Karnataka. This particular service has emerged without any technical or financial support.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
21. Business Model Canvas by Alex Osterwalder and Yves Pigneur
Unfair
Key Activities
Advantage
Value Customer
Key Partners
Proposition Segments
Key Resources Channels
Cost Structure Revenue Streams
www.businessmodelgeneration.com
22. Lean Startup Canvas by Ash Maurya
Unfair
Solution
Advantage
Unique Value Customer
Problem
Proposition Segments
Key metrics Channels
Cost Structure Revenue Streams
www.leancanvas.com
23. Unfair
Solution
Advantage
Unique Value Customer
Problem
Proposition Segments
Key metrics Channels
Cost Structure Revenue Streams
24. do it in one go
Unfair
Solution
Advantage
approach it from the customers pov
Unique Value Customer
Problem
Proposition Segments
be concise
Key metrics Channels
be precise
stay in the present
Cost Structure Revenue Streams
it’s ok to say “I don’t know”
25. Unfair
Solution
Advantage
Unique Value Customer
Problem
Proposition Segments
Key metrics Channels
Cost Structure Revenue Streams
34. Young
Start Ups
Enterprise
Product Market
Fit
http://pmarca-archive.posterous.com/the-pmarca-guide-to-startups-part-4-the-only
35.
36.
37.
38. Domain knowledge
The market
Lifecycles and trends
Your competitors
The experts
Research
Interviews
Who are you after?
Turning data into results
Sales and marketing
Fast to market
Early Customers
Launch
42. Understand Problem Define Solution Validate Qualitatively Verify Quantitatively
Problem / Solution Product / Market
Fit Fit
43. Get out the building and talk to people
Start with people you know but quickly move beyond
Talking to people is hard
Understand Problem Define Solution Validate Qualitatively Verify Quantitatively
Pay attention to what people do, more than what they say
The first thing to learn is what questions you should be asking
Then you move on to trying to find the answers
Remember to document for your team,
communicate with your prospects
44. Understand Problem Define Solution Validate Qualitatively Verify Quantitatively
Problem / Solution Product / Market
Fit Fit
45. Understand Problem Define Solution Validate Qualitatively Verify Quantitatively
Problem / Solution Product / Market
Fit Fit
46. Unfair
Solution
Advantage
Unique Value Customer
Problem
Proposition Segments
Key metrics Channels
Cost Structure Revenue Streams
www.leancanvas.com
47.
48.
49.
50. Problem Interview
Outline
WELCOME
2 min - Set the Stage
COLLECT SEGMENT DATA Segment Data
2 min - Test customer segment
TELL A STORY
2 min - Set Problem Context
PROBLEM RANKING
4 min - Test Problem
EXPLORE CUSTOMER’S WORLDVIEW
15 min - Test Problem
WRAPPING UP
2 min - Hook and ask
DOCUMENT RESULTS
5 min
51. ?
?
Understand Problem Define Solution Validate Qualitatively Verify Quantitatively
Problem / Solution Product / Market
Fit Fit
52. Understand Problem Define Solution Validate Qualitatively Verify Quantitatively
Problem / Solution Product / Market
Fit Fit
53. Unfair
Solution
Advantage
Unique Value Customer
Problem
Proposition Segments
Key metrics Channels
Cost Structure Revenue Streams
56. Solution Interview
Outline
WELCOME
2 min - Set the Stage
Segment Data
COLLECT SEGMENT DATA
2 min - Test customer segment
TELL A STORY
2 min - Set problem context
DEMO SOLUTION
15 min - Test Solution
TEST PRICING
3 min - Revenue Streams
WRAPPING UP
2 min - The Ask
DOCUMENT RESULTS
5 min
57. ?
?
Understand Problem Define Solution Validate Qualitatively Verify Quantitatively
Problem / Solution Product / Market
Fit Fit
58. Understand Problem Define Solution Validate Qualitatively Verify Quantitatively
Problem / Solution Product / Market
Fit Fit
59. Unfair
Solution
Advantage
Unique Value Customer
Problem
Proposition Segments
Key metrics Channels
Cost Structure Revenue Streams
61. MVP
a story
visual mock up
wizard of oz
functional
working (just)
62. MVP Interview Outline
WELCOME
2 min - Set the Stage
MVP
DO THE PITCH
2 min - Test UVP
MVP
SHOW THE PRICE
2 min - Set the Stage
DEMO MVP
15 min - Test Solution
WRAPPING UP
2 min - Open Feedback Loop
DOCUMENT RESULTS
5 min
63. ?
?
Understand Problem Define Solution Validate Qualitatively Verify Quantitatively
?
Problem / Solution Product / Market
Fit Fit
64. Understand Problem Define Solution Validate Qualitatively Verify Quantitatively
Problem / Solution Product / Market
Fit Fit
65. Unfair
Solution
Advantage
Unique Value Customer
Problem
Proposition Segments
Key metrics Channels
Cost Structure Revenue Streams
72. you need to
get out the building
and
talk to potential customers
73. Start with people you know but quickly move beyond
Talking to people is hard
Understand Problem Define Solution Validate Qualitatively Verify Quantitatively
Pay attention to what people do, more than what they say
The first thing to learn is what questions you should be asking
Then you move on to trying to find the answers
Remember to document for your team,
communicate with your prospects