This document provides an overview of the key components of a business model and the tools needed to generate one. It discusses the 9 main blocks that make up a business model: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. For each block, it poses questions to help define the specific approach within a business model and provides examples of different options. The overall purpose is to outline the framework for developing a comprehensive business model.