This document discusses motivation in business management. It defines motivation as the process of stimulating people to accomplish goals, and notes that motivation is a continuous, psychological phenomenon influenced by needs, culture, and social norms. Motivation is important for effectively utilizing human resources, maintaining good employee relations, and reducing absenteeism. The motivation process involves identifying needs, selecting actions, assessing performance, and providing rewards or punishment to fulfill needs. Lack of need fulfillment can lead to apathy, flight, or aggression in employees.