I have been drinking from a virtual fire hose since joining my most recent technology company, Anametrix, a cloud-based digital analytics innovator. A whole new book opened for me on how digital analytics can both increase top line revenue and reduce spend by shining a very bright flashlight into marketing efforts.
We are all painfully aware of the data explosion problem. In 2011, the Gartner Group stated that information volume collected by businesses today is growing at a minimum 59% annually. The rapid adoption of social media has also caused customer data to explode in the last few years, creating entirely new challenges for marketers. It is now imperative for organizations to think differently to accommodate the variety, volume, and velocity of their growing customer-related data.
This is where my recent experiences come in: I have personally seen how digital analytics can harness the power of massive amounts customer-related data. It can literally simplify the accelerating complexity by providing deep visibility – as well as clarity – into the effectiveness of various marketing efforts, across both online and offline channels.
I will now outline the role of IT and CFO in adopting cloud-based digital analytics solutions, discuss the benefits as well as challenges of moving to this emerging category, and provide some illustrative examples on how digital analytics can transform your marketing organization.
Digital technologies, such as social media, mobile, analytics, or cloud, are revolutionizing the way that businesses interact with their customers, their suppliers, and their partners. Companies in all industries are challenged to adapt their business and technology strategies as well as their operational processes to these fundamental changes – they have to undergo a ‘digital transformation’.
This also affects the finance function and will change operations, processes, and structures within this business unit over the next few years. It will not only have an impact on the way the finance function operates and interacts with other parts of the business, but will also change the role of the CFO – and the way external service providers for finance & accounting are being used.
To analyze these effects and the way they are being approached by organizations, PAC - commissioned by HP - interviewed 301 CFOs in mid-sized and large companies in 12 countries globally and across all industry sectors.
L'Oreal and Leading from the CFO Office in the Digital EraKirsty Donovan
The CFO at L'Oreal joined us last year at the FP&A Innovation Summit ti discuss the managfement of the teamto creste value. Discusing cloud technologies, social media, analytics and much more.
Join us at this year's FP&A Innovation Summit in Boston: Check it out here: http://bit.ly/1T8XGBM
Enabling Finance Transformation with Cloud Technology: How to Increase Agilit...Argyle Executive Forum
Finance executives are increasingly looking to gain operational and competitive advantage using technology. As traditional accounting systems are becoming obsolete, the demand for business agility and improved insight at lower cost is driving innovation, particularly related to cloud computing. This session will share results of a recent research study exploring how finance teams are adopting and leveraging cloud-based technology. Join Workday, KPMG and finance practitioners as they share real-world experience of how cloud-computing technology are enabling and accelerating finance transformation.
The 2019 C-Suite Software Sentiment Study by the Business Software Education Center was conducted in May of 2019 with the goal of providing a mid-year check regarding what executives are thinking, planning and prioritizing on the increasingly mission-critical subject of software and technology. Over 500 executives participated across all company types, sizes, and geographies. Hence, the study is statistically “projectionable” and valid for the United States market. As a benchmark, future studies can identify changes in sentiment that will be powerful insights.
Interested in learning more? Download the full report: https://businesssoftwareeducationcenter.org/resources/c-suite-software-sentiment-study-2019/
Digital technologies, such as social media, mobile, analytics, or cloud, are revolutionizing the way that businesses interact with their customers, their suppliers, and their partners. Companies in all industries are challenged to adapt their business and technology strategies as well as their operational processes to these fundamental changes – they have to undergo a ‘digital transformation’.
This also affects the finance function and will change operations, processes, and structures within this business unit over the next few years. It will not only have an impact on the way the finance function operates and interacts with other parts of the business, but will also change the role of the CFO – and the way external service providers for finance & accounting are being used.
To analyze these effects and the way they are being approached by organizations, PAC - commissioned by HP - interviewed 301 CFOs in mid-sized and large companies in 12 countries globally and across all industry sectors.
L'Oreal and Leading from the CFO Office in the Digital EraKirsty Donovan
The CFO at L'Oreal joined us last year at the FP&A Innovation Summit ti discuss the managfement of the teamto creste value. Discusing cloud technologies, social media, analytics and much more.
Join us at this year's FP&A Innovation Summit in Boston: Check it out here: http://bit.ly/1T8XGBM
Enabling Finance Transformation with Cloud Technology: How to Increase Agilit...Argyle Executive Forum
Finance executives are increasingly looking to gain operational and competitive advantage using technology. As traditional accounting systems are becoming obsolete, the demand for business agility and improved insight at lower cost is driving innovation, particularly related to cloud computing. This session will share results of a recent research study exploring how finance teams are adopting and leveraging cloud-based technology. Join Workday, KPMG and finance practitioners as they share real-world experience of how cloud-computing technology are enabling and accelerating finance transformation.
The 2019 C-Suite Software Sentiment Study by the Business Software Education Center was conducted in May of 2019 with the goal of providing a mid-year check regarding what executives are thinking, planning and prioritizing on the increasingly mission-critical subject of software and technology. Over 500 executives participated across all company types, sizes, and geographies. Hence, the study is statistically “projectionable” and valid for the United States market. As a benchmark, future studies can identify changes in sentiment that will be powerful insights.
Interested in learning more? Download the full report: https://businesssoftwareeducationcenter.org/resources/c-suite-software-sentiment-study-2019/
How Finance is driving growth in the Digital Age via OpenTextOpenText
In the digital age, finance business processes are shifting from batch to real-time, retrospective to predictive, and internally-focused to customer-centric. Innovative companies can drive growth by focusing on the revenue stream from an outside-in perspective. Learn more from OpenText at http://www.opentext.com/campaigns/rundigital/digitize-business/sap-finance/sap-finance-wod
Everybody seems to be in the cloud or moving to the cloud, but who is really doing it the right way? What is the right way? More importantly, how is security being managed in the cloud?
Though 70% of companies have at least a portion of their computing infrastructure already in the cloud, four in 10 IT decision makers (40%) are concerned that they cannot keep pace with cloud technology’s evolution and demands.
Although discussions around cloud have intensified, considerations around cloud security are still a relatively new area for many companies. The implications of moving to the cloud with or without a well-defined strategy are being felt today; and with so many data leaks being attributed to misconfigured cloud databases, or through poor credential management, companies are right to be worried.
Given the current rate of digital change, every organization across every industry should be thinking about the cloud, migrating to the cloud and of course, security, however, one issue that continues to arise is the gap between organizations’ perceived security strength and their actual security strength. With over 4,000 ransomware attacks happening every day, it’s no wonder that security is one of the top concerns and priorities for CIOs in 2019.
Join us for this invitation-only networking opportunity with your peers to discuss best practices that IT executives are implementing to fully maximize the value of the cloud while strengthening security and maintaining control of costs.
Presenting the results of the 4th annual CIONET IT Trends, based on +2500 global responses, of which +800 European.
The study shows that, overall, IT is becoming more strategic and business focused. It appears that organizations are becoming more digitized with their focus shifting away from tactical and organizational IT issues like efficiency, service delivery, and cost reduction to more strategic and organizational priorities like business agility, innovation, the velocity change in the organization, IT time to market, and the value of IT to the business. Some suggest that IT is the business. Time will tell if this is a widespread trend, but it is here now among global and European organizations, and it is confirmed by a corresponding shift in how CIOs are spending their time.
Analytics/Business Intelligence (A/BI) remains in first place as the largest IT investment, a ranking it has held for six years straight. It has ranked in the top three since 2003, when it was first added to the list. A/BI was selected by 801 organizations
Comprehensive Report:
Winning CFO Approval for Expense Management AutomationCertifyInc
In this webinar, we examine the top priorities of today’s CFOs and how automation helps to achieve these goals. We walk through five strategic themes that your business case must address if you want buy-in from the c-suite.
Managers need new measures for the new experiences they’re creating. Fortunately they can use social and unstructured data to measure the holistic customer experience performance over time, based on direct and unfiltered feedback from customers.
The Torchie Awards reveal the stories of finance teams who are using cloud-based corporate performance management (CPM) software to pioneer new forms of finance transformation.
These awards were presented at Adaptive Insights' annual user conference Adaptive Live held in April 2016.
CFO Indicator Q4 2016 Survey on Corporate Reporting EfficiencyAdaptive Insights
A survey of over 400 CFOs explored the topic of corporate and financial reporting, specifically highlighting reporting process efficiencies, current and expected report volumes, and existing shortcomings in reporting systems. Results indicate an opportunity to automate non-value-added tasks so that finance has the time needed to deliver actionable insights.
This report presents the comprehensive data and relevant analysis of enterprise finance and IT leaders regarding:
The evolution of the Finance function
Challenges that may exist with current Financial Management Systems
Preferences for deploying new business software
How cloud computing and advanced analytics fits into new business plans
The survey was designed specifically to help understand how companies will acquire and use Cloud-based business software solutions to help better manage their companies over the next 2-4 years.
"HFS envisions procurement as the ‘ecosystem builder’ for the enterprise, not just a cost-focused, back-office function. As the role of procurement radically transforms, the client expectations from third-party source-to-pay (S2P) services are also rapidly evolving.”
– Saurabh Gupta, Chief Research Officer
In this video, Eric Liebross, Cortney Dominguez and Ana Maria Romero explain what makes Costa Rica the premiere nearshore destination for US-based companies and how you can leverage its competitive advantages as an outsourcing destination.
Managing an Asia-based offshore model can be a very challenging and daunting endeavor, even for the largest and more seasoned U.S-based companies. Long distances, language barriers and time zone differences are just some of the issues executives face when dealing with traditional off-shore outsourcing operations. As more and more companies realize this, Latin America has emerged as a preferred Shared Services & Outsourcing destination, with Costa Rica being one of the major players.
What was covered:
- Relevance of outsourcing and nearshoring for US based companies.
- Nearshoring to Latin America: Specific advantages of nearshore outsourcing over traditional offshore outsourcing models.
- Costa Rica as the premier nearshore outsourcing destination in Latin America.
- Savings you can expect when nearshoring to Costa Rica.
- About auxis’ outsourcing center in Costa Rica.
Speakers:
- Eric Liebross
- Cortney Dominguez
- Ana María Romero Montoya
The difficult art of quantifying return on digital investmentsBen Gilchriest
Measuring digital investments is proving to be a challenging task. Many companies have tried to create models that demonstrate the value of digital technologies, such as social media, applying traditional metrics to these. However, it's proving to be difficult to find a credible method.
So how do we make the difficult decision on where to invest in digital; especially when we are under so much pressure to do so much more? Whilst we need some sort of mechanism in place to make informed choices, traditional approaches to ROI are falling short. This paper describes these challenges in more detail (you are not alone, even amongst the world's leading digital companies, the 'Digirati', only 56% create a business case). It also describes three approaches you can take to define a digital business case, and provides perspectives on how to best approach digital investment decisions.
Adaptive Insights surveyed more than 300 global CFOs to
understand trends in finance for its CFO Indicator Q3 2016 report. This quarter's survey explored the tracking of non-financial KPIs and how factor into measuring corporate performance today and into the future.
Your Challenge
BI stakeholders are dissatisfied regarding the overall performance of the BI operation.
The BI operation is unable to return requests to the business in a timely fashion.
The BI operation is unable to produce quality BI deliverables that meet business requirements.
The BI operation is experiencing rising operational costs.
Our Advice:
Critical Insight
Your organization doesn’t need to spend a lot of money or resources on BI. The BI operation should be right-sized to fit your organization’s needs. To optimize the BI operation, ensure you:
Determine an initial target state BI operating model.
Assess your current BI organization structure, processes, people, application functionality, and performance.
Refine the initial target state BI operating model.
Rank and select gaps to plan for improvement.
Develop an improvement plan, obtain official sign-off, and execute the optimization project.
Track improvements and measure BI performance and value.
Communicate and sell the benefits to stakeholders.
Impact and Result
Improve information delivery time by utilizing effective reporting structures and improving staff competency and capacity.
Improve the quality of information by ensuring ownership and accountability is given to BI management practices.
Improve maintenance and support costs by enabling the appropriate and necessary applications and functions.
Revenue Operations Analytics: A Strategic BlueprintKwanzoo Inc
The true value in your KPIs is understanding how they complete the bigger picture of the customer journeys that drive the most impact for your business.
How Finance is driving growth in the Digital Age via OpenTextOpenText
In the digital age, finance business processes are shifting from batch to real-time, retrospective to predictive, and internally-focused to customer-centric. Innovative companies can drive growth by focusing on the revenue stream from an outside-in perspective. Learn more from OpenText at http://www.opentext.com/campaigns/rundigital/digitize-business/sap-finance/sap-finance-wod
Everybody seems to be in the cloud or moving to the cloud, but who is really doing it the right way? What is the right way? More importantly, how is security being managed in the cloud?
Though 70% of companies have at least a portion of their computing infrastructure already in the cloud, four in 10 IT decision makers (40%) are concerned that they cannot keep pace with cloud technology’s evolution and demands.
Although discussions around cloud have intensified, considerations around cloud security are still a relatively new area for many companies. The implications of moving to the cloud with or without a well-defined strategy are being felt today; and with so many data leaks being attributed to misconfigured cloud databases, or through poor credential management, companies are right to be worried.
Given the current rate of digital change, every organization across every industry should be thinking about the cloud, migrating to the cloud and of course, security, however, one issue that continues to arise is the gap between organizations’ perceived security strength and their actual security strength. With over 4,000 ransomware attacks happening every day, it’s no wonder that security is one of the top concerns and priorities for CIOs in 2019.
Join us for this invitation-only networking opportunity with your peers to discuss best practices that IT executives are implementing to fully maximize the value of the cloud while strengthening security and maintaining control of costs.
Presenting the results of the 4th annual CIONET IT Trends, based on +2500 global responses, of which +800 European.
The study shows that, overall, IT is becoming more strategic and business focused. It appears that organizations are becoming more digitized with their focus shifting away from tactical and organizational IT issues like efficiency, service delivery, and cost reduction to more strategic and organizational priorities like business agility, innovation, the velocity change in the organization, IT time to market, and the value of IT to the business. Some suggest that IT is the business. Time will tell if this is a widespread trend, but it is here now among global and European organizations, and it is confirmed by a corresponding shift in how CIOs are spending their time.
Analytics/Business Intelligence (A/BI) remains in first place as the largest IT investment, a ranking it has held for six years straight. It has ranked in the top three since 2003, when it was first added to the list. A/BI was selected by 801 organizations
Comprehensive Report:
Winning CFO Approval for Expense Management AutomationCertifyInc
In this webinar, we examine the top priorities of today’s CFOs and how automation helps to achieve these goals. We walk through five strategic themes that your business case must address if you want buy-in from the c-suite.
Managers need new measures for the new experiences they’re creating. Fortunately they can use social and unstructured data to measure the holistic customer experience performance over time, based on direct and unfiltered feedback from customers.
The Torchie Awards reveal the stories of finance teams who are using cloud-based corporate performance management (CPM) software to pioneer new forms of finance transformation.
These awards were presented at Adaptive Insights' annual user conference Adaptive Live held in April 2016.
CFO Indicator Q4 2016 Survey on Corporate Reporting EfficiencyAdaptive Insights
A survey of over 400 CFOs explored the topic of corporate and financial reporting, specifically highlighting reporting process efficiencies, current and expected report volumes, and existing shortcomings in reporting systems. Results indicate an opportunity to automate non-value-added tasks so that finance has the time needed to deliver actionable insights.
This report presents the comprehensive data and relevant analysis of enterprise finance and IT leaders regarding:
The evolution of the Finance function
Challenges that may exist with current Financial Management Systems
Preferences for deploying new business software
How cloud computing and advanced analytics fits into new business plans
The survey was designed specifically to help understand how companies will acquire and use Cloud-based business software solutions to help better manage their companies over the next 2-4 years.
"HFS envisions procurement as the ‘ecosystem builder’ for the enterprise, not just a cost-focused, back-office function. As the role of procurement radically transforms, the client expectations from third-party source-to-pay (S2P) services are also rapidly evolving.”
– Saurabh Gupta, Chief Research Officer
In this video, Eric Liebross, Cortney Dominguez and Ana Maria Romero explain what makes Costa Rica the premiere nearshore destination for US-based companies and how you can leverage its competitive advantages as an outsourcing destination.
Managing an Asia-based offshore model can be a very challenging and daunting endeavor, even for the largest and more seasoned U.S-based companies. Long distances, language barriers and time zone differences are just some of the issues executives face when dealing with traditional off-shore outsourcing operations. As more and more companies realize this, Latin America has emerged as a preferred Shared Services & Outsourcing destination, with Costa Rica being one of the major players.
What was covered:
- Relevance of outsourcing and nearshoring for US based companies.
- Nearshoring to Latin America: Specific advantages of nearshore outsourcing over traditional offshore outsourcing models.
- Costa Rica as the premier nearshore outsourcing destination in Latin America.
- Savings you can expect when nearshoring to Costa Rica.
- About auxis’ outsourcing center in Costa Rica.
Speakers:
- Eric Liebross
- Cortney Dominguez
- Ana María Romero Montoya
The difficult art of quantifying return on digital investmentsBen Gilchriest
Measuring digital investments is proving to be a challenging task. Many companies have tried to create models that demonstrate the value of digital technologies, such as social media, applying traditional metrics to these. However, it's proving to be difficult to find a credible method.
So how do we make the difficult decision on where to invest in digital; especially when we are under so much pressure to do so much more? Whilst we need some sort of mechanism in place to make informed choices, traditional approaches to ROI are falling short. This paper describes these challenges in more detail (you are not alone, even amongst the world's leading digital companies, the 'Digirati', only 56% create a business case). It also describes three approaches you can take to define a digital business case, and provides perspectives on how to best approach digital investment decisions.
Adaptive Insights surveyed more than 300 global CFOs to
understand trends in finance for its CFO Indicator Q3 2016 report. This quarter's survey explored the tracking of non-financial KPIs and how factor into measuring corporate performance today and into the future.
Your Challenge
BI stakeholders are dissatisfied regarding the overall performance of the BI operation.
The BI operation is unable to return requests to the business in a timely fashion.
The BI operation is unable to produce quality BI deliverables that meet business requirements.
The BI operation is experiencing rising operational costs.
Our Advice:
Critical Insight
Your organization doesn’t need to spend a lot of money or resources on BI. The BI operation should be right-sized to fit your organization’s needs. To optimize the BI operation, ensure you:
Determine an initial target state BI operating model.
Assess your current BI organization structure, processes, people, application functionality, and performance.
Refine the initial target state BI operating model.
Rank and select gaps to plan for improvement.
Develop an improvement plan, obtain official sign-off, and execute the optimization project.
Track improvements and measure BI performance and value.
Communicate and sell the benefits to stakeholders.
Impact and Result
Improve information delivery time by utilizing effective reporting structures and improving staff competency and capacity.
Improve the quality of information by ensuring ownership and accountability is given to BI management practices.
Improve maintenance and support costs by enabling the appropriate and necessary applications and functions.
Revenue Operations Analytics: A Strategic BlueprintKwanzoo Inc
The true value in your KPIs is understanding how they complete the bigger picture of the customer journeys that drive the most impact for your business.
How To Pick The Best Analytics Tools: Product Analytics Landscape
Here, we’ll talk about assessment criteria, key features, and greater for deciding on systems and gear that match your enterprise app development desires.
Choosing the right solution for your data
Because massive facts apply to the sort of huge spectrum of use app development instances, packages, and industries, it’s difficult to nail down a definitive listing of choice criteria.
Types of data analytics tools & key features
What is the gear used for massive facts analytics? Data analytics tools gear constitute a huge category, though they have a tendency to fall into some key groups.
Customer data platforms
Customer data platforms like customer relationship management platforms (CRM) seize purchaser facts that may be used to enhance strategies or promote products. However, CDPs take matters to the following level.
Core capabilities:
• 360-diploma view of the purchaser.
• Connect more than one fact source.
• Unifies purchaser facts throughout all linked structures.
• Improve concentrated on for advertising campaigns.
Business intelligence (BI) tools
Today’s business intelligence (BI) assists companies to see iOS app development and apprehend facts. According to gartner, BI gear span 3 major categories. Online analytical processing, or OLAP, permits fact discovery, ad-hoc reporting, simulation fashions, overall performance control, and different complicated evaluation abilities. There’s additionally statistics transport–which serves up insights within the shape of visualizations, reports, and dashboards. And finally, BI integration–which offers metadata control and imparting app developers surroundings to assist your method.
Core capabilities:
• Data visualization.
• Predictive modeling.
• Data mining.
• Forecasting.
Customer analytics tools
Customer analytics is designed to control the overall analytics technique from guidance to perception generation. In maximum instances, purchaser analytics systems include web development pre-built facts fashions for forecasting, propensity to buy, and numerous statistical evaluation strategies to apprehend purchaser conduct and optimize products, offerings, and reports.
Core capabilities:
• Granular segmentation.
• Customer satisfaction Insights.
• Statistical modeling.
• Acquisition, retention, & churn metrics.
Digital experience platforms
Digital experience platforms is a new kind of enterprise-grade software development designed to optimize the purchaser revel in at each touchpoint. While DXPs overlap with purchasers revel in control systems, DXPs cognizance greater on streamlining strategies, coordinating and personalizing content material to customers throughout an extensive variety of channels which include the Internet of Things (IoT), virtual assistants, VR reports, and greater.
Core capabilities:
• API-first structure.
• Multi-touchpoint control.
• Dynamic templates for automating personalization.
• Content control and transport.
Few decades ago, Managers relied on their instincts to take business decisions. They could afford to make mistakes and learn from it. Today, the scope for learning from mistakes is very minimal. Instincts should be backed by data to minimise mistakes.
Technological advancements, in addition to opening new channels of communication with customers, have also enabled organizations to collect vital information about their businesses with customers. But, have these organizations fully leveraged this data?
Today, Organizations make use of data for business decisions, but the data is not close enough to the customer to reap maximum benefit. In many cases, importance is not given to the granularity of data. The probability of “customer centric” decisions being right could be high, if the top management makes better use of the end user customer data (such as point of sale data, voice of customer, social media buzz etc.) to devise business strategies.
BIG DATA has to be the hottest topic in the boardrooms of blue chip companies - organizations with access to vast amounts of data that promises to have a massive impact on their businesses... But if you're not Amazon, Google, Walmart and Tesco what does it mean to your business? What about MOTOR DEALERS for example?
Now companies are in the middle of a renovation that forces them to be analytics-driven to
continue being competitive. Data analysis provides a complete insight about their business. It
also gives noteworthy advantages over their competitors. Analytics-driven insights compel
businesses to take action on service innovation, enhance client experience, detect irregularities in
process and provide extra time for product or service marketing. To work on analytics driven
activities, companies require to gather, analyse and store information from all possible sources.
Companies should bring appropriate tools and workflows in practice to analyse data rapidly and
unceasingly. They should obtain insight from data analysis result and make changes in their
business process and practice on the basis of gained result. It would help to be more agile than
their previous process and function.
Calculating the ROI on investing in data products?
Analytics return $13.01 for every dollar spent, according to Nucleus Research. That’s a 13:1 ROI for you, and for your customers when you offer embedded analytics in your SaaS solution. Check out this guide to learn more about the benefits of buying vs. building, and how GoodData customers like Influitive and Demandbase are achieving upwards of 650% ROI.
Data analytics tools help organizations derive insights from vast amounts of data, enabling informed decision-making, identifying trends and patterns, personalizing customer experiences, optimizing processes, and driving innovation and competitive advantage.
Overview of major factors in big data, analytics and data science. Illustrates the growing changes from data capture and the way it is changing business beyond technology industries.
Operationalizing Customer Analytics with Azure and Power BICCG
Many organizations fail to realize the value of data science teams because they are not effectively translating the analytic findings produced by these teams into quantifiable business results. This webinar demonstrates how to visualize analytic models like churn and turn their output into action. Senior Business Solution Architect, Mike Druta, presents methods for operationalizing analytic models produced by data science teams into a repeatable process that can be automated and applied continuously using Azure.
Trying to figure out if embedded analytics are for you?
According to Gartner Research, more than 90% of business leaders view content information as a strategic asset, yet fewer than 10% can quantify its economic value. Read this guide to learn why you should be leveraging an asset you already own--data--to build relationships, increase retention, and drive revenue.
How to choose the right modern bi and analytics tool for your business_.pdfAnil
We highlight Top 5 Business Intelligence Tools as suggested by Gartner and ask critical questions that can help organizations make better and informed decisions.
Digitization affects almost everything in today's organizations, which makes capturing its benefits uniquely complex. However
1. Getting the engine in place to digitize at scale is uniquely complex as digital touches so many parts of an organization requiring unprecedented coordination of
People,
Processes, and
Technologies.
2. A strategy to increase revenue which generates the most value requires
A clear vision and plan for how to capture that value, and
Technologies and tools to digitize interactions with customers.
New capabilities and teams to manage and coordinate the delivery of those journeys across the organization.
3. With the average corporate life span falling for more than half a century(Standard & Poor’s data show it was 61 years in 1958, 25 years in 1980, and just 18 years in 2011) digitization is placing unprecedented pressure on organizations to evolve. That means digitally driven business model is crucial to survival.
Applied Analytics for Real-Time Decision SupportAnametrix
Anametrix is the only marketing analytics platform to combine real-time performance feedback with multichannel predictive modeling for comprehensive insights and powerful decision support. By collecting, analyzing and making sense out of data from virtually any source, Anametrix enables marketers to act on multichannel data to drive revenue and profitability.
Our real-time dashboards present a unified view of paid, owned and earned media to assess marketing performance. Our next-generation analytics platform also enables marketers to perform diagnostic analysis, drill-down segmentation and predictive modeling to improve campaign results, lower acquisition costs, drive loyalty, increase ad monetization and expand customer lifetime value.
Understanding the Anametrix Cloud-based Analytics PlatformAnametrix
Anametrix is a distributed data acquisition, processing and visualization platform that allows structured and unstructured
data to be made available for reporting, visualization and data federation. To meet the extreme demands of its clients,
Anametrix operates a cloud-based multi-tenant analytics platform that allows clients to gain analytical capabilities without upfront costs and investments in server and processing infrastructure.This white paper explains the patent-pending technology that makes the Anametrix platform fast, scalable and secure for any type of application.
How Vendors are Delivering Convergence Analytics by Andrew EdwardsAnametrix
Marketers are looking for Convergence Analytics solutions that help them see and interact with all their data in one place: the digital equivalent of “one ring to rule them all”. New tools in the market today combine data from web, mobile, social, demographics, seasonality, campaign, cost center, and sales center sources, and allow the marketer to visualize them in dynamic dashboards for real-time analytics and predictive forecasting.
New White Paper by Jim Sterne and Anametrix - From Data Scientist to Data ArtistAnametrix
Digital luminary Jim Sterne, founder of the Digital Analytics Association, explores the new and compelling role of “data artist” in business. He believes a “data artist must have a firm comprehension of hard science, a sound understanding of business goals and processes, a penchant for creativity, and a talent for communication – a very rare combination.” In this exciting white paper, he explores:
The differences between the data scientist and the data artist;
The need, value and availability of today’s powerful, flexible analytics tools, which are now affordable;
Moving beyond reports to true analytics without requiring a team of technologists, mathematicians and data analysts;
How the U-T San Diego, a top-25 news publisher, grew readership and revenue using a powerful analytics platform, bucking trends to become a profitable news business.
Learn more about data artists and use analytics to gain profound improvements in revenue and profitability in your business.
Pelin Thorogood Presentation “Minds on Metrics” Powerful Thinkers SeriesAnametrix
Recently, Bite asked Anametrix CEO Pelin Thorogood to launch its “Minds on Metrics” Powerful Thinkers Series in San Francisco. Her presentation, “Unlock Big Marketing Insights From Big Data,” covered how to:
• gain a holistic view of marketing mix performance across the entire customer journey
• understand earned media’s impact on owned- and paid-media campaigns
• choose the right metrics to improve marketing effectiveness
• leverage multichannel analytics to drive predictable marketing results
Anametrix Predictive Analytics Data Sheet Anametrix
Anametrix Predictive Analytics is built to provide marketing organizations easy access to sophisticated statistical and forecasting models directly within the Anametrix interface, taking advantage of real-time, historical and contextual reference data unified by Anametrix.
Metrics-driven Demand Generation in an Increasingly Multichannel World.Anametrix
Pelin Thorogood, Anametrix’s CMO and Executive-in-Residence at Cornell’s Johnson Graduate School of Management, will discuss “Metrics-driven Demand Generation in an Increasingly Multichannel World.” She’ll share the most effective tools and tactics to optimize your entire customer cycle from reach, acquisition, and conversion through retention. With these insights, you’ll answer questions like:
How effectively do your marketing efforts achieve your business objectives?
How do you monitor, measure and maximize the effectiveness of each marketing channel and program?
How much is earned media supporting your paid marketing efforts?
How can a metrics-driven demand-gen engine improve lifetime customer value and transform your marketing into a predictable revenue driver?
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
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Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
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The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
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Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
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Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
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All of this illustrated with link prediction over knowledge graphs, but the argument is general.
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Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
The CFO in the Age of Digital Analytics
1. White Paper
The CFO in the Age of
Digital Analytics
The Changing Roles in a Changing World
2. Abstract
I have been drinking from a virtual fire hose since joining my most recent technology company, Anametrix, a cloud-based
digital analytics innovator. A whole new book opened for me on how digital analytics can both increase top line revenue and
reduce spend by shining a very bright flashlight into marketing efforts.
We are all painfully aware of the data explosion problem. In 2011, the Gartner Group stated that information volume collected
by businesses today is growing at a minimum 59% annually. The rapid adoption of social media has also caused customer
data to explode in the last few years, creating entirely new challenges for marketers. It is now imperative for organizations to
think differently to accommodate the variety, volume, and velocity of their growing customer-related data.
This is where my recent experiences come in: I have personally seen how digital analytics can harness the power of massive
amounts customer-related data. It can literally simplify the accelerating complexity by providing deep visibility – as well as
clarity – into the effectiveness of various marketing efforts, across both online and offline channels.
I will now outline the role of IT and CFO in adopting cloud-based digital analytics solutions, discuss the benefits as well as
challenges of moving to this emerging category, and provide some illustrative examples on how digital analytics can transform
your marketing organization.
3. TRANSFORMING DATA INTO INTELLIGENCE
One of my CFO mentors said to me “Jeff, information isn’t knowledge”. I later learned this was an Albert Einstein quote, but
his advice is very relevant to the need for rapidly extracting actionable intelligence out of the accelerating data flood. Digital
analytics tools can collect information, correlate trends, and predict results from the exploding number of data sources.
Digital analytics can help us find out the how, what and why behind customer actions.
First, let me back up and give you some background on analytics in general. Analytics tools can be divided up into five areas:
1. Financial – analytics typically controlled by your ERP (budget tools, reporting, financial KPI dashboards)
2. Operational – analytics support supply chain or order management and help streamline the entire cycle from sales
quotation, manufacturing, shipping, billing, and collection
3. Strategic – higher level analytics around organizational goals or new offerings
4. Employee – HR can run the gamut of time tracking, benefits, performance, etc.
5. Customer – this is a very broad, important category – early winners include CRM players (eg., Salesforce), web analytics (e.g., WebSideStory, which was also founded by the Anametrix CEO) and marketing-oriented technologies for
improving results of marketing campaigns , cross-channel marketing effectiveness, etc.; basically everything involved
in reaching and engaging prospects and converting them into customers.
WHY CFOS AND IT ORGANIZATIONS SHOULD SUPPORT
DIGITAL ANALYTICS
CFOs have typically managed the IT investments for an organization. But these days, when the beneficiary of the IT
investment sits inside the marketing or sales organization, they may be authorizing investments in cloud-based technologies
themselves. IT must adapt to this new environment by staying on top of new technologies and acting as a champion of all
new programs, rather than risk staying out of the loop. CFOs should encourage IT to leave some databases and tools in
the cloud, when it makes sense, after carefully considering and comparing the required investment for implementation and
ongoing maintenance of an on-premise option.
For example, a typical online retailer has to manage the ERP (e.g. Intacct), the CRM (e.g. Salesforce), the web site chat
service (e.g. LivePerson), the email service provider (e.g. ExactTarget), as well as social media monitoring solution (e.g.
Radian6). These tools are owned by various departments, and don’t easily integrate with each other. The need to integrate
the various cloud-based data silos has been steadily increasing because CFOs and IT groups want to help their users get
the most out of these investments. The use of cloud-based digital analytics gives marketers easy access to this crosschannel data anytime anywhere, and pushes the work of maintaining high availability, redundancy and security up to the
cloud vendor instead of IT.
The migration away from on-premise solutions has been in part driven by the wave of new cloud-born data. For example,
Facebook, Twitter and other social media channels have driven an entire industry to monitoring and analyzing customer
behavior in the new social web. Keeping cloud-originated data outside of the IT firewall is a good way to maintain security
4. and a way for the IT team to allow internal staff to hook up to cloud sources like Facebook, Google, etc. A sufficiently wellstructured cloud vendor can actually increase an organization’s security.
WHY EVERY BUSINESS NEEDS CLOUD-BASED DIGITAL
ANALYTICS
Consider this all too typical business situation:
6. Data from ERP can only be viewed with traditional BI tools and data warehousing tools in traditional row and column
fashion.
7. Data from cloud vendors, can be compiled either by the vendor or manually, and
8. Data from web traffic is monitored in a summarized fashion, highlighting important trends, using perhaps web analytics
or manual mining or free tools like Google Analytics, but doesn’t connect to anything else.
Putting all this information together with other on-premise data can be challenging, requiring new tools to help collect, correlate and present the information. A digital analytics platform can help bring these otherwise disparate silos together. It can
access all these sources of data, in real time, to extract the relevant trends and offer predictive analysis.
Businesses can enjoy a new level of freedom to experiment because the cloud can put data at their fingertips. Users can
analyze results of different campaigns, channels, pricing, prior to doing a larger roll out, before investing more dollars, and
changing their investment strategy as the data is viewed as quickly as it is created – in real-time.
My old mentor would tell me, “I want only passionate, imaginative, curious people around me”, and I submit that access to
data with these tools gives us the chance to dream about what we want to see, in the way we want to see it and exercise our
curiosity. Let the business users and the analysts analyze! Their time is too valuable to be consumed by the compilation of
manual spreadsheets.
THE CHALLENGES OF DIGITAL ANALYTICS
There are of course some challenges and bumps in the roads to consider. Sometimes the data from the customers is too
granular; it takes some work for organizations to apply the appropriate cleansing and summarization to cloud vendors’ data,
databases, and other sources. Regardless, the pace of implementation is amazingly rapid. When I used to ask for a business
intelligence-based report from my IT folks, it would sometimes take them months. Now, we are successfully moving forward
with the aggregation of a variety of data-silos as quickly as the information is provided, with many sources appearing in real-time. APIs and data integration tools are becoming ubiquitous and enable rapid implementations.
Tools also need to be limited to avoid pulling in too much data. For example, the Anametrix CTO realized that omitting irrelevant details or unneeded information provides users greater focus. Also, when data is replicated, the original sources are left
undisturbed; thus, if a user wants to include a specific detail from the source data later, it can be brought in. Pre-processing
5. helps make data analysis available in real time to determine why, how, and what data is useful to the client.
HOW DIGITAL ANALYTICS CAN DELIVER AN INSTANT ROI
AND INCREASE SALES
Let me exemplify the benefits of digital analytics through the experiences of an Anametrix customer. This particular company
wanted to examine the effectiveness of its world class-service desk/CRM, while also measuring its marketing effectiveness
through social media and website activity. The automation of the manual Excel-based reporting process alone was a
massive time saver and resulted in immediately actionable information. By correlating data across various sources, they were
able to answer key questions quickly and accurately, with significant impact on their sales and marketing ROI:
• Segmentation: which campaigns drive revenues, segmented by product category, importance of customer, lifetime
value (LTV) of customer, and customer acquisition source?
• Churn: what is the change in purchase behavior of the VIP customers (highest revenue-generating buyers)?
• Website Behavior: which campaigns are driving website traffic? What are the primary traffic sources? What is the
behavior of visitors from different sources? Is the website driving engagement and conversion?
• Website chat: What are the prospect behavior trends based on web site chat with customer service representatives?
What is the quality of service? How do customer satisfaction scores correlate to purchase behavior?
• Email campaigns: Which email campaigns are bringing in prospects with higher conversion to purchase rates vs. just
high click-through rates?
• Call center/CRM: What are the primary issues driving the call center/CRM activity? How do they correlate with live
chat disposition?
• Social: What level of social engagement is occurring? Which sites are driving the social mentions? What are the key
topics? Who are the most influential authors?
Here are additional ways Anametrix customers are taking advantage of digital analytics:
• Multi-dimensional Analysis: Data can now be examined across any useful, relevant dimension. Segmentation and
correlation by business unit, product, geography, time dimension, with visual trend lines instantly available, frees up
analysts and business owners from data collection, and enables them to focus on analysis –saving costs and improving ROI on marketing spend.
• Customer traffic: can now be aggregated by the logical business unit, by the product, for a given region. For example, standard marketing areas defined by Nielson, (known as Direct Marketing areas or DMAs) can now be monitored
for traffic and behavior, then correlated to marketing spend.
• Automated reporting: Standardized and customized reports can now be automated and sent out to business unit
owners and analysts daily, who can use them to examine traffic, determine how they compare with other geographies,
and evaluate campaign performance across relevant key performance indicators (KPIs).
I hope you will find this information valuable as you journey into the rapidly evolving world of digital analytics. To end with a
final Albert Einstein reference, “Imagination is everything. It is the preview of life’s coming attractions. Imagination is more
important than knowledge”. Good analytics tools should allow you to use your imagination to explore the “what, where,
6. and why” of “how” your prospects are finding out about you and buy your products and services – and ultimately help you
improve your reach, engagement, conversion and retention efforts. Use your imagination, powered by analytics, and good
selling!
ABOUT ANAMETRIX
Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all
marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at
large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new
relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics
team behind WebSideStory, Anametrix has headquarters in San Diego, Calif.
For more information, visit our Website, Twitter, Facebook, Google+, and our Blog.