Business Education and Curriculum Co-Creation in the Digital Age

Business education and curriculum
co-creation in the digital age
Tom Davidson
Amy Morgan
Dr Mark Gatenby
Dr Stefan Cantore
CABS Learning, Teaching and Student Experience
26th April 2017

Business Education
in ‘world elite’ universities
University Business/Management
School?
Offers UG business degree/major?
1 MIT Yes Yes, management, analytics, finance
(launched 2015)
2 Harvard Yes No
3 Stanford Yes No
4 Cambridge Yes No, but some 3rd and 4th year certificates
5 Cal Tech No No
6 Oxford Yes Yes, but only BA Economics and
Management
7 UCL Yes Yes, only BSc Management
Science/information (launched 2014)
8 Imperial College Yes No, but some final year courses
9 ETH Zurich Yes No
10 Chicago Yes No
QS World University Ranking 2015/16

Re-thinking undergraduate
business education
Business School ‘models’:
– Professional School (Bennis and O’Toole, 2005;
Khurana and Nohria, 2008)
– Public Interest School (Ferlie et al., 2008)
– Public Value School (Kitchener, 2015)
– The Agora (Starkey et al. 2004)
– Critical School (Grey, 2004)
– Lifelong learning hub (AACSB, 2016)

Business School ‘models’
Organisational Impact
Scholarly Impact
Research
Teaching
Professional
School
Knowledge
Economy
Liberal
Arts
Social
Science
Ivory et al., 2006 AIM Report

Business School ‘models’
Organisational Impact
Scholarly Impact
Research
Teaching
Professional
School
Knowledge
Economy
Liberal
Arts
Social
Science
Ivory et al., 2006 AIM Report
Post-graduate?
Undergraduate?

Future of Undergraduate Business Education
– Colby et al. (2011) – Carnegie Foundation Report
– Compare with previous Ford and Carnegie reports (Pierson,
1959; Gordon and Howell, 1959)
– Undergraduate as ‘watered-down MBA’? (O’Keefe, 2014)
Southampton Business School Experiment
– Quality with growth
– Interdisciplinary, blended, experiential, co-designed
– Inquiry-led (e.g. Self-managed learning)
– Common core first year
Re-thinking undergraduate
business education

Map of business education
Professional
- Technical skills
- Codes
- Professional Ethics
Management
- Functions
- Roles
Technical systems
- Production systems
- Industries/sectors
- Tech Innovation
Social Systems
- Political and economic
- Institutions (e.g. orgs)
- Global challenges
Cognitive Social CitizenshipIdea of a university
Domains of knowledge
Professional career path
Discovery/Inquiry Memory/culture Mentoring/development
Creative
PGT
UG
Research
- Academic
- Practitioner
Humanities Social sciences Maths

SEMESTER 1 SEMESTER 2
Financial Accounting 1 Management Accounting 1
Ideas that shaped the business world
1: Government and society
Ideas that shaped the business world
2: Markets and consumers
Technologies that shaped the
business world 1: Mechanical age
Technologies that shaped the
business world 1: Digital age
Business Analysis OR Foundations of
Business Analytics
Key Skills for Business
Common first year

‘Traditional’ module delivery
Virtual Learning
Environment
TextbooksModule Guide
Lectures Classes
Exam papers
Essay questions
PowerPoint
slides
Technology
Curriculum
Classroom
Assessment
Email

‘Blended’ module delivery
Ubiquitous technology
Curriculum
PowerPoint
WhatsApp
Facebook
YouTube Pinterest
Wikis
books
blogs
VLE
EdShare
Email
Lectures
Cafes
Self-managed learning
Assessment
& Feedback

Learning with ubiquitous technology
RSA (2016) Creative Public Leadership: How School system leaders can create the
conditions for system-wide innovation, RSA Innovation Unit, p. 52

Constructing knowledge through
online resources

Informal groups on social media

Business Education and Curriculum Co-Creation in the Digital Age

Recommended

Recommended

More Related Content

What's hot

What's hot (18)

Viewers also liked

Viewers also liked (17)

Similar to Business Education and Curriculum Co-Creation in the Digital Age

Similar to Business Education and Curriculum Co-Creation in the Digital Age (20)

Recently uploaded

Recently uploaded (20)

Business Education and Curriculum Co-Creation in the Digital Age