The Digital Experience Initiative aims to increase recruitment, add value to degrees, and prepare students for digital transformation through cutting-edge tools and certifications. It seeks to enhance the student experience with real-world projects, industry partnerships, and an interdisciplinary approach. This would help connect companies with qualified applicants, boost the university's marketing, and generate revenue through recruitment, industry contracts, and Adobe certifications. The goal is to deliver career-building skills and outcomes through experiential learning opportunities.

1. DIGITAL EXPERIENCE INITIATIVE
Stephen Marshall PhD

2. DIGITAL EXPERIENCE INITIATIVE portfolios
recruiting
revenue-producing industry partnerships
interdisciplinary collaborations
research collaboration
brand storytelling platform
digital pubs & apps
public-facing work
enhanced marketing & asset resources
curriculum enhancement
ROI
grant writing platform
critical thinking
certifications
continuing ed
more
MARKETING
ADMINISTRATION
ACADEMIC

3. CHALLENGES
Increase recruitment without shifting budget, staffing, and resources away from education
Add more value to degree by giving students opportunities to test skills on real projects
Prepare students for digital transformation in any industry with cutting-edge tools and certifications
Help companies connect with qualified applicants that have real-world experience
Enhance university marketing resources

5. MATTER
EXPERIENCES

7. What Makes a Great Experience?

8. Education DIVE 2018
EDU TRENDS
1. Blurred lines: nonprofit and for-profit
providers create new business models
2. Student experience is key
3. Re-imagining physical campus space
and “device neutral” learning
4. More unbundling and micro-
credentials
5. +40% students are +24yrs old

9. Alumni
Relations, Career
& Credential
Management
College
Recruitment,
Admissions &
Enrollment
Financial Aid,
Budget & Part-
Time Work
Degree Planning,
Coaching &
Advising
Student &
Residence Life &
Extracurricular
Engagement
Post-graduation
Planning &
Placement
Formal &
Informal
Learning &
Learning Spaces
Personalized
Student
Experience
EDU TRENDSBy 2021 more than 50% of higher
education institutions will be
redesigning their student
experience with the goal of making
it more integrated and personalized
§ Declining overall enrollments but online, non-
traditional and diversity enrollments will grow
§ Funding tied to student success and satisfaction
§ Students rising expectations for personalization
driven by forces outside education
§ Holistic approach to education experiences
become the norm
Gartner 2017: Future of the Student Experience is Personal

10. EDUCATION
Your lifetime
brand is your
Every experience is a brand experience

11. EXPERIENCES
@

12. EDU must deliver
learning outcomes
for career-building
foundations
why experience matters

13. EDU must deliver
learning outcomes
for career-building
foundations
why experience matters

14. Large employers like IBM,
IDEO and Cisco are
spearheading initiatives to
hire T-shaped professionals
EAB Research: Creating T-Shaped Professionals: Design
thinking business programs & second bachelor degrees for
career starters (2014)
why experience matters

15. More colleges should expose students to real-world
work while still in the shelter of the college
experience…
Chronicle of Higher Education: Want a College Experience that Matters? Get to Work. (July 2014).
why experience matters

16. ”…for the things we have to learn before we can
do them, we learn by doing them”
-Aristotle
Nicomachean Ethics 350BC
why experience matters

17. “Do not fear mistakes. There are none.”
-Miles Davis
why experience matters

18. Improv: Athletes and artists get “out of their head”
and “in the zone” because they:
• Practice, practice, practice
• Focus on processes, not the outcome
• Allow stress and butterflies to fuel
Forbes (2018) Four Reasons to take Improv Class – Asghar
why experience matters

19. More colleges should expose students to real-world
work while still in the shelter of the college
experience…
Chronicle of Higher Education: Want a College Experience that Matters? Get to Work. (July 2014).
why experience matters

20. Internships/active-learning and employment during
school are the two most important factors to employers
in their hiring decisions
Chronicle of Higher Education, American Public Media’s Marketplace. (December, 2012). The Role of Higher
Education in Career Development: Employer Perceptions.
why experience matters

21. By coupling a field-specific skill set with the soft skills
that form the foundation of a liberal education, liberal
arts graduates can nearly double the number of jobs
available to them
Burning Glass Technologies Whitepaper (2013). The Art of Employment: How Liberal Arts
Graduates Can Improve their Labor Market Prospects
why experience matters

22. By 2020, companies like Accenture estimate
intensified use in digital technologies could add
$1.36 trillion to the global economy
Digital Marketing Institute 2017
employment trends

23. 77% of companies considered missing digital skills as
the key hurdle to digital transformation
Capgemini-MIT Study: The Digital Talent Gap: Developing Skills for Today’s
Digital Organization (2013)
employment trends

24. Only 8% of tested marketers had even
entry level digital marketing skills
Digital Marketing Institute 2017
employment trends

25. Advertising Age 2016 Marketing Fact Pack
employment trends

26. Kolb’s Experiential Learning Theory
why experience matters

27. Digital literacy

28. Faculty/Student
Digital Literacy
Creative Cloud
Institution Digital
Transformation
Experience Cloud

29. Adobe Experience Cloud Customers
RETAIL MEDIA & ENTERTAINMENTTRAVEL HIGH TECH
B2B & MANUFACTURING FINANCIAL SERVICES + HEALTHCAREGOVERNMENT

30. MAY 2016

31. Baked in multiple courses
(Creative & Experience Clouds)
Industry Talent
Pipeline
Project-based
collaboration
LEARNING ACTIVATION
Combine classroom and real experiences

32. Media + Communication
Bluegrass & Old Time Country
Medical Professions
Creative Arts Scholarships
LEARNING ACTIVATION
Campus organizations are “labs” providing real project experiences

33. FUNDING MODEL
Student recruitment

34. Forrester Research (2016) Invest In The Next-Generation Technology Skills Required For Digital Business
Colleges and universities East Tennessee State
University (ETSU)
Northeastern University
University of Illinois at
Urbana-Champaign
Educators can partner with
businesses to apply teachings to a
vertical or with vendors to
provide deep knowledge of a
digital product set.
outcomes

35. +150% recruitment
outcomes

36. Monetize Creative Cloud Certifications
outcomes

37. +$100k Industry Contracts
outcomes

38. 70+Industry Partners
outcomes

39. DIGITAL EXPERIENCE INITIATIVE portfolios
recruiting
revenue-producing industry partnerships
interdisciplinary collaborations
research collaboration
brand storytelling platform
digital pubs & apps
public-facing work
enhanced marketing & asset resources
curriculum enhancement
ROI
grant writing platform
critical thinking
certifications
continuing ed
more
MARKETING
ADMINISTRATION
ACADEMIC