1. The document discusses branding, brand equity, and strategies for developing strong brands. It defines a brand as a name, symbol or design that identifies a seller's products and differentiates them from competitors. 2. Brand equity refers to the added value provided to products and services by a brand and is reflected in how consumers think about, feel about, and interact with a brand. Strong brands enjoy benefits like customer loyalty and the ability to charge a price premium. 3. Building brand equity requires identifying the brand promise or vision for what the brand will mean to customers. It also involves crafting strong brand elements like names, logos and slogans and implementing integrated marketing activities to communicate the brand identity.