The document discusses branding and marketing strategies for a new magazine. It describes how the author wants the magazine to be seen as a source of inspiration and learning for readers. Several marketing approaches are proposed, including social media campaigns on Instagram and Facebook, outdoor campaigns with booths and stalls, TV advertisements, and print advertisements on buses, trains, and billboards. The goal is to generate hype and awareness of the magazine leading up to its launch.

1. Brand Identity
Kristy Lai

2. How I want others to see my
production?
 I want others to see my magazine as a source of
inspiration where they can create and learn
 I would also be using different marketing
strategies to let other learn more about my
magazine and what is it about
 Although the genre I am using for my magazine is
sort of mainstream (R&B/ Pop), but by letting
readers actually learning things can turn a
magazine from a passive one to an active one.

3. Marketing Promotions
 Campaigns
 Social Media
 Tv Adverts
 Bus adverts
 Billboards

4. Social Media
 As Web 2.0 is commonly used by digital natives, the
news of my magazine can be easily spread
 Social Media is also a type of below the line
marketing as it is free of charge, but also an effective
way of advertising
 When others “share” or “like” your post, the
information that you are providing for others will
therefore be spread out to the outside community
 Social media is also a great platform for others to
have a mind set creating and challenging to content of
the magazine
 I would be creating an instagram page and also
facebook page as a source of advertisement for my
magazine
 By giving out previews and sneak peaks can increase
hype for the magazine

5. Campaigning
 In real life, campaigning requires a good slogan
to attract people’s attention
 However, we need to consider the area in where
the campaign should be held if it is an
outside/open spaced campaign
 By setting up booths and also stalls can also
attracts people’s attention to look at what is
happening as they walk pass
 We can also use the help of social media to help
raise awareness of the campaign if others “share”
or “invite others” to a campaign countdown of the
release of the magazine

6. TV Advertisement
 In real life, my magazine would not be a small
niche company, we would probably have money
to have money to put advertisements during
commercial
 TV adverts plays an important role as a lot of our
target markets watch TV as a source of
entertainment
 By putting up TV adverts for my magazine can
also create hype and anticipation for it as well

7. Bus/ train station adverts
 As people take the bus or trains everyday, they
would be looking around their surroundings as
they are waiting
 If we put up a advert in the train station or bus
stop, they would remember what they saw and
there would be a possibility of them buying the
magazine

8. Billboards
 Billboards are also how large companies
advertise their products
 I would also take this chance by putting up an
advert in the middle of the city in the busiest area
to attract attention
 Even if the ones who see my advert whom are
not my target audience, by the word of mouth
they would be able to spread the news of the
magazine to my potential customers