Guru follower's aha moment

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This is the story of one guru follower and her Aha moment. See if you can relate.

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Guru follower's aha moment

  1. 1. Guru Follower’s Aha Moment Meet Freelance Fran
  2. 2. Fran was new to freelancing
  3. 3. Fran was new to freelancing FREELANCING WAS HARDER THAN SHE EXPECTED
  4. 4. Fran heard about Guru Gary
  5. 5. GURU GARY HAD LOTS OF FOLLOWERS
  6. 6. His followers were everywhere
  7. 7. ALL OVER THE INTERNET His followers were everywhere
  8. 8. Guru Gary had social proof
  9. 9. Guru Gary had social proof RIGHT?
  10. 10. Fran would be rich
  11. 11. GURU GARY SAID SO
  12. 12. SO FRAN PLOPPED DOWN BIG $ FOR GURU GARY’S PROGRAM
  13. 13. FRAN BUCKLED DOWN WITH THE PROGRAM
  14. 14. The program preached BIG NUMBERS Millions
  15. 15. The program preached BIG NUMBERS Millions of followers
  16. 16. The program preached BIG NUMBERS Millions of followers Tons of traffic
  17. 17. How would that make Fran rich?
  18. 18. Guru Gary had no clue
  19. 19. Fran’s Aha Moment Numbers alone mean nothing
  20. 20. FOR YOUR BUSINESS
  21. 21. FOR YOUR BUSINESS OR SELF-PROFESSED GURUS
  22. 22. Photo Credits: BigStockPhoto.com This presentation appeared at my personal blog For my day job, go to Cathy Miller, Business Writer

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