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Welcome to ConnectIn Sydney

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The Convergence of Sales and Marketing
Olivier Legrand, Managing Director & VP, APAC & Japan, LinkedIn

Published in: Marketing
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Welcome to ConnectIn Sydney

  1. 1. #ConnectIn16 14th July, 2016 Four Points by Sheraton Darling Harbour
  2. 2. THE CONVERGENCE OF SALES & MARKETING #ConnectIn16 TOPIC TITLE HERE Olivier Legrand Managing Director Asia-Pacific and Japan LinkedIn
  3. 3. THE CONVERGENCE OF SALES & MARKETING #ConnectIn16 1. Sales and marketing can own the buyer’s experience 2. Content helps prospects navigate a complex buyer's journey 3. Data and insights enable a buyer-centric experience The Convergence of Sales and Marketing
  4. 4. THE CONVERGENCE OF SALES & MARKETING #ConnectIn16 500+ Attendees Are in a Director position or above 31% 50:50 Sales: Marketing Overview of members in attendance
  5. 5. THE CONVERGENCE OF SALES & MARKETING #ConnectIn16 You have vast and important networks 413K Connections 33% Director & Above Connections 33% of Connections outside your Country
  6. 6. THE CONVERGENCE OF SALES & MARKETING #ConnectIn16 But you can expand your networks further by connecting with others at the event Currently, only 37% of you are connected to attendees from at least 2 other companies
  7. 7. THE CONVERGENCE OF SALES & MARKETING #ConnectIn16 Earliest Adopter Tim Courtright Most Popular Layal Mansour Most Connected Max Bonpain Most Endorsed John Smibert
  8. 8. #ConnectIn16 14th July, 2016 Four Points by Sheraton Darling Harbour

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