The Overlooked Marketing Edge

1,187 views

Published on

Many companies and ad agencies look to the same solutions for their marketing problems. But they also overlook a key component to spreading their ideas and promoting their products.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,187
On SlideShare
0
From Embeds
0
Number of Embeds
35
Actions
Shares
0
Downloads
26
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • The Overlooked Marketing Edge

    1. 1. What most people think about your business
    2. 2. The Overlooked Marketing Edge Dustin Staiger
    3. 3. He who has a thing to sell then goes and whispers in a well, is not as apt to get the dollar as he who climbs a tree and hollers.
    4. 4. HOLLER LOUDER!!!!! (especially car dealers.)
    5. 5. send In the clowns
    6. 6. How did you hear about us? TV Radio Newspaper Direct Mail Billboard Other
    7. 8. Direct Mail 48% Word of Mouth 71% Percentage influenced by Source: Advertising Age 11/17/03 Television 17%
    8. 9. You say, “ I can ’ t control it.”
    9. 10. You say, “ I can ’ t control it.” You ’ re right.
    10. 11. Influence it.
    11. 12. "Ideas and products and messages and behaviors spread just like viruses do.” Malcolm Gladwell, The Tipping Point
    12. 14. 1. Target YOUR trendsetters.
    13. 15. … not the crowds
    14. 18. 2. Build a better baton.
    15. 20. http://e.staples-deals.com/content.asp?wci=version&wnd=0&status_id=4611513700_73148130 Broken Baton
    16. 21. Bad Baton
    17. 22. Better Baton
    18. 23. 3. Create community.
    19. 25. 4. Keep your word
    20. 26. Keeping promises. Even though the Net is here and it's real, that doesn't mean that the laws of business have been suspended forever. And those two words capture the best of what we've learned for four hundred years. Do what you say you're going to do and the rest is a lot easier. Posted by Seth Godin on February 07, 2005
    21. 27. Types of WOM Customer Evangelism Permission Marketing Viral Marketing Grassroots Marketing Citizen Marketers Co-Creation Referral Programs Cause Marketing Brand Blogging
    22. 28. Best books on WOM
    23. 29. He who has a thing to sell then goes and whispers in a well, is not as apt to get the dollar as he who climbs a tree and hollers.
    24. 30. He who has a thing to sell then goes and whispers in a well, is not as apt to get the dollar as he who climbs a tree and hollers. But he whose idea is spread by many Is probably kicking your company ’ s fanny.
    25. 31. Get others to holler for you.
    26. 32. beyondagency.net thepeoplebrand.com/blog

    ×