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BUSINESS 
COMMUNICATION 
TOPIC:COMMUNICATION
THE COMMUNICATION PROCESS IS MADE UP OF 
FIVE KEY COMPONENTS. 
Those components include: 
Sender/Encoder/Speaker 
Message 
Channel/Medium/Means
ELEMENTS OF COMMUNICATION 
PROCESS CONT’D 
Receiver/Decoder/Listener 
Feedback
SENDER 
The person who initiates the 
communication process. 
The choice of image or words 
and the combination of both is 
what drives the receiver to 
listen.
THE SENDER'S MESSAGE IS INFLUENCE 
BY: 
 Experience Attitude 
Knowledge Skills 
Perceptions Culture
MESSAGE 
Message are the symbols and 
signals which we use to convey 
what we mean 
Communication messages are 
usually delivered in a 
visual,auditory,tactile formatt.
MESSAGE 
A skilled communicator will 
select and maximize the use of 
the most appropriate channel 
or medium.
CHANNELS, MEDIUM/MEANS 
Channel describes both the 
medium and means. 
Communication channels refer to 
the way this information flows 
within the organization.
CHANNELS, MEDIUM/MEANS 
CONT’D 
The means of communication 
would include face to face, 
telephone, paper, written (fax, email, 
newsletter) radio and video.
RECEIVER/DECODER/LISTENER 
Decoding is conducted by the 
receiver 
The receiver is the person who 
translate the message sent by the 
sender.
RECEIVER/DECODER/LISTENER 
CONT’D 
The receiver interprets the symbols 
by the sender, translate the 
message to their own set of 
experiences in order to make the 
symbol meaningful.
RECEIVER/DECODER/LISTENER 
CONT’D 
Communication is successful 
when the reaction of the receiver 
is exactly what the 
communicator intended.
FEEDBACK 
Feedback is the final link of the chain of 
the communication process. 
After receiving the message, the 
receiver responds in the same way and 
signals that response to the sender.
FEEDBACK CONT’D 
Feedback is the senders way of 
determining the effectiveness of his 
message.
FOR ADDITIONAL READING FOLLOW THE LINK 
BELOW. 
https://books.google.com.jm/books?id=vgyKLyEn22AC&lpg=PP1&dq=what%20is 
%20communication&pg=PR4#v=onepage&q=what%20is%20communication&f=fa 
lse 
https://books.google.com.jm/books?id=NH23_h5okOAC&lpg=PA33&dq=elements 
%20of%20the%20communication%20process&pg=PR4#v=onepage&q=elements% 
20of%20the%20communication%20process&f=false

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Business communication

  • 2. THE COMMUNICATION PROCESS IS MADE UP OF FIVE KEY COMPONENTS. Those components include: Sender/Encoder/Speaker Message Channel/Medium/Means
  • 3. ELEMENTS OF COMMUNICATION PROCESS CONT’D Receiver/Decoder/Listener Feedback
  • 4. SENDER The person who initiates the communication process. The choice of image or words and the combination of both is what drives the receiver to listen.
  • 5. THE SENDER'S MESSAGE IS INFLUENCE BY:  Experience Attitude Knowledge Skills Perceptions Culture
  • 6. MESSAGE Message are the symbols and signals which we use to convey what we mean Communication messages are usually delivered in a visual,auditory,tactile formatt.
  • 7. MESSAGE A skilled communicator will select and maximize the use of the most appropriate channel or medium.
  • 8. CHANNELS, MEDIUM/MEANS Channel describes both the medium and means. Communication channels refer to the way this information flows within the organization.
  • 9. CHANNELS, MEDIUM/MEANS CONT’D The means of communication would include face to face, telephone, paper, written (fax, email, newsletter) radio and video.
  • 10. RECEIVER/DECODER/LISTENER Decoding is conducted by the receiver The receiver is the person who translate the message sent by the sender.
  • 11. RECEIVER/DECODER/LISTENER CONT’D The receiver interprets the symbols by the sender, translate the message to their own set of experiences in order to make the symbol meaningful.
  • 12. RECEIVER/DECODER/LISTENER CONT’D Communication is successful when the reaction of the receiver is exactly what the communicator intended.
  • 13. FEEDBACK Feedback is the final link of the chain of the communication process. After receiving the message, the receiver responds in the same way and signals that response to the sender.
  • 14. FEEDBACK CONT’D Feedback is the senders way of determining the effectiveness of his message.
  • 15. FOR ADDITIONAL READING FOLLOW THE LINK BELOW. https://books.google.com.jm/books?id=vgyKLyEn22AC&lpg=PP1&dq=what%20is %20communication&pg=PR4#v=onepage&q=what%20is%20communication&f=fa lse https://books.google.com.jm/books?id=NH23_h5okOAC&lpg=PA33&dq=elements %20of%20the%20communication%20process&pg=PR4#v=onepage&q=elements% 20of%20the%20communication%20process&f=false