Definition, Objectives, Elements, Importance Types, Barrier, 7 C's Guideline for effective communication, Forms, Functions all related terms are their.

1. BACHELOR OF BUSINESS ADMINISTRATION 3RD
YEAR
Entrepreneurship (Paper-305)
BUSINESS COMMUNICATION
Definitions
1. The art of communication is the
language of leadership. James Humes
2. Communication is an exchange of facts,
ideas, opinions or emotions by two or
more persons. George Terry
Elements of Communication
1. Sender or transmitter
2. Message
3. Encoding
4. Communication channel
5. Receiver
6. Decoding
7. Feedback
8. Brain drain
Objectives of communication
1. To exchange information
2. To develop and implement plans
3. To facilitate policy formulation
4. To increase efficiency
5. To achieve organizational goal
6. To motivate the employees
7. To direct the subordinates
8. To create consciousness
Importance of communication
a) Communication allows mutuality of
understanding between the Sender and the
Receiver.
b) Communication enhances exchange of
ideas, feelings, information, thoughts, and
knowledge.
c) Communication improves the attitude and
morale of the employees.
d) Communication increases productivity by
eliminating the time wastages.
Types of business communication
1. Internal Communication
• Upward Communication
• Downward Communication
• Horizontal/Lateral Communication
2. External Communication
Communication with vendors, customers
Forms of communications
Verbal Communication
• Oral/Face to face/Spoken Communication
• Written Communication
Non-verbal Communication
Body Language, Para Language, Sign Language,
Space Language, Time Language
Enhancement of effective communication
Will to work, Skill to work and Thrill to work
Barriers to effective communications
Individual barriers, Interpersonal
barriers, Personal barriers, Organizational
barriers, Physical barriers, Technological
barriers, Semantic barriers, Status barriers.
Guidelines for overcoming barriers to
effective communication
E Effective listening
F Facilitate feedback
F Follow proper communication channel
E Encourage accuracy in communication
C Create synergistic environment
T Two-way communication
I Initiate proper use of body language
V Value appropriate language
E Encourage orientation of employees
SevenC’s of Effective Business
Communication
1. Completeness
2. Conciseness
3. Consideration
4. Concreteness
5. Clarity
6. Courtesy
7. Correctness
Functions of Business Communication in
Management
1. Helpful in planning
2. Managing Co-ordination and Co-operation
3. Inspiration
4. Motivation
5. Decision making
6. Conveying message
7. Performance evaluation
8. Creating image
9. Publicizing goods and services
10. Controlling