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1. IMPORTANCE
IMPORTANCE
OF
OF
COMMUNICATION
COMMUNICATION

2. What is Communication?
Communication is the effective sharing or
transmission of facts opinions or emotions by 2 or
more people. The 3 basic elements of
communication are :-
 The Sender
 The Message
 The Receiver.

3. Process of Communication
Encoding into Transmission
Message. Channel.
Feedback Decodes into Receiver
receives meaningful the
Message.
Idea of the
Sender.
Idea

4. Functions or Role of Communication
 Inform
 Instruct
 Sharing of information
 Motivating Workers
 Leading the Organization
 Control
 Management

5. Barriers to Communication.
 Noise.
 Lack of planning.
 Wrong or unclarified assumptions.
 Semantic problems.
 Cultural barriers.
 Socio psychological barriers.
 Emotions.
 Filtering.
 Information Overload.
 Loss by transmission ( Noise)
 Poor listening & retention.
 Goal conflicts.
Offensive style.
Time & distance.

6. Overcoming
Barriers
 Sender
• Planning ideas
 Overcoming
a. Different perceptions
b. Language difference
c. Inconsistent verbal &
non verbal comm.
d. Emotionality
 Receiver
Paying attention
Active listening
Open mind
Overcoming prejudicial
judgment & emotional
constraints.
 Organization
 Choosing right media
 Overcoming noise barrier
 Simplify org. structure

7. Methods of Communication.
Verbal Communications
Oral Communication
Written Communication
Non Verbal Communications :-
•Body Language
•Sign Language(Symbols)
•Para Language
•Circumstantial Language

8. Methods of Communication.
 Body Language
 Facial expression
 Eye contact
 Posture
 Gesture
 Body Shape
 Ectomorph
 Mesomorph
 Endomorph
 Smell & Touch
 Silence

9. Importance
The implementation of policies and programmers of management
is possible only through effective communication. We can
understand the importance of communication from the
following point:
 Smoothing running of the enterprise
 Maximum productivity
 Assist other function
 Job satisfaction
 Basis of leadership
 Establishment of Human Relations

11. Advantages
 Speedy flow:
 Clear words and Language:
 Flexibility
 Proper co-ordination
 A leadership quality:

12. Disadvantages
 Lack of Planning:
 Faulty Translation
 Badly Expressed Messages
 Unqualified Assumption:
 Poor Listening and Premature evaluation :

13. Conclusion
 Communication is very important in every place of
business. Communication is exchanging information
among individuals working in any organization.
Communication is the process of passing information
and understanding from one person to another.
 At every place of business and firm where is large
production and various departments, communication is
of very much help in getting maximum production,
increasing business and building good relationship
between all in the company.
 Thus, communication plays vital role in all areas of
management and business.