1. Methods of
Communication
Gokhale Education Society’s
S.M.R.K. B.K. A.K Mahila Mahavidyalaya, Nasik-5.
Department of English
CC English (LL)
S.Y.B.Com. Sem III
Unit 1
Ms. Geetanjali Gitay
Assistant Professor
Dept. of English
2. Objectives of Communication
• Exchange of information.
• Achievement of Organisational Goals
• Directing the subordinates.
• Motivating the employees.
• Increasing the efficiency.
• Improve job satisfaction.
• Attracting customers
• Educate and train employees.
• Develop a better image.
3. Methods of Communication
• Since thoughts and messages cannot be directly sent from the mind of the sender to the mind of the
receiver, we need a medium to convey the message. This mediums or methods are as follows.
1. Verbal Communication
Any communication that makes use of language or words is verbal communication. As we can either
use the language to speak and write while communicating, the verbal communication has two types.
1. Oral Communication and 2. Written Communication
2. Non- verbal Communication
Many times communication takes place without message being encoded in
words or language. This is called non- verbal communication. Facial expressions,
gestures, eye contact, graphs, maps, charts, signals are examples of non-verbal
communication. Verbal communication is often aided by non-verbal
communication to make it more effective.
4. Verbal Communication
Oral Communication
Types of Oral Communication
1. Face – to –face Conversation
Oral communication is best when it is face- to-face. It is possible between two individuals or among
small groups. In this type of communication one can get immediate feedback and can also observe
voice, tone, expressions, eye contact and movements of the other person.
2. Telephone Conversation
Telephone has overcome the need for both parties to be present at the same place. Conference calls
make more than two people get involved in a conversation. However, telephone talk depends
totally on voice. It does not have the advantage of physical presence. Clarity of speech and
skillful use of voice are important to make communication more effective.
3. Presentation
A presentation is a formal, well-prepared talk on a specific topic, delivered to an audience. Even
though it is face-to-face situation it is mostly one way communication as the audience may not
get an opportunity to express themselves.
5. Oral Communication (contd)
4. Public Speech
A public speech is a situation where a single speaker communicates with a large audience. The audience
may be in hundreds , thousands or in lacs as we see in the case of political speeches. Stage and
microphones are used to amplify the speech.
5. Interview
In an interview, one person or a panel of persons, who are interviewers discuss a matter or ask questions
to another person who is an interviewee. An interview is a structured conversation and follows question
And answer format. Usually an interview assesses whether a person is suitable for a job or a course of
studies. There are celebrity interviews also.
6. Group Discussion
In a group discussion, a group of eight to ten people discuss topic. A group discussion can be used to
Assess behavioral, interpersonal and leadership skills of an applicant or to solve an issue in a company
Set-up.
7. Meeting
Meetings are a regular feature of all organisations. Meetings are a structured communication where
Discussions take place with reference to a fixed agenda and decisions are taken. Meetings are backed by
Written communication in the form of notice and agenda before the meeting and minutes afterwords.
6. Oral Communication (contd)
8. Negotiations
Negotiation is official discussion between representatives of opposing groups who are trying to reach an
Agreement. Buyers and sellers negotiate to settle the final price, management and employees negotiate
To settle their differences. Negotiation requires complex communication skills. Both parties have to be
shrewd , intelligent , controlled and skilled communicators. Negotiation work are assigned only to experie
nced and skilled people.
Speech
Interview
Presentation
Group Discussion
Conversation
Meeting
7. Written Communication
Modes of Written Communication :
1.Letters
Letters are the most widely used type of written communication. Letters have a set layout and
It needs to be followed properly. Official letters are printed on the company letterhead.
2. E-mails
E-mails are also widely used for official communication. Cost effectiveness and speed are the
advantages of e-mail.
3. Memo
Memos (short form of memorandum) are short informal messages between members of an
organisation and generally relate to daily work. Information or instructions can be conveyed by a memo
4. Notice
A notice is used when many people in the organisation have to be conveyed the same information.
5. Circular
A circular is a detailed document giving information, instructions or orders on a specific matter.
8. 6. Report
A report is a document prepared by an individual or a committee entrusted with the task of collecting
Information or a given subject. It requires careful research, collection of data and presentation of the
findings, conclusions and recommendations.
7. Minutes
Minutes are the written record of decisions taken at a meeting. Minutes might be handwritten or typed
and filed in a minute file. Minutes are a legal document.
Written Communication
11. Conclusion
Regarding methods of communication, we saw:
1. Objectives of Communication
2. Methods of Communication : a. Verbal b. Non-verbal
3. Types of Verbal Communication : a. Oral and b. Written
4. Modes of Oral Communication
5. Modes of Written Communication
6. Comparison between Oral and Written Communication
12. Text Content Source :
1. Business Communication, Doctor Aspi & Doctor Rhoda, Sheth Publishers, Mumbai.(Fifth Edition).
2. Business Communication, Rai Urmila & Rai S.M. ,Himalaya Publications, Mumbai .(Fourth Edition).
