The document discusses strategic human resource management and the importance of SHRM for organizations. It provides an overview of prominent HR issues in the 21st century and behaviors that HR aims to drive. A model of HR processes is described including pay, selection, socialization, equity, opportunity and training. The case study of Southwest Airlines is then analyzed, highlighting their emphasis on culture, employee commitment, low costs and sustained profitability. Their approach to recruiting based on "attitude" rather than skills alone is also examined.