Burberry is a 157-year-old British luxury brand known for its trench coats. It has a target market of men and women ages 25-65 from upper middle to upper class. Burberry's social media strategy aims to increase followers on Instagram and Pinterest by varying visual content such as photos from designers and runway shows. The strategy's success will be measured using analytics from Google AdWords and social media follower counts. The annual budget for Burberry's social media is $576,000.