Diane Von Furstenberg is known for creating the iconic jersey wrap dress in the 1970s. She designs affordable, classic clothing for career-oriented women. Her brands include Diane Von Furstenberg and the more affordable DVF line. The fashion show will feature DVF's formal, classic designs. Models will wear red lipstick in a mystery-themed show inspired by DVF's confident and sexy image. Extensive plans are in place for photography, videography, hair and makeup, guest list, press, styling, show lineup, music, and budget for the Toronto fashion show.

2. HISTORY Diane Von Furstenberg, born in 1946 when she devised the simple jersey wrap dress which is what she is well known for. She creates affordable clothing for beautiful and career-oriented woman. She also has beauty, fragrances, home decor, handbags as well as shoes. Her “Diane Von Furstenberg” is her designer line which showcases r2w and resort collections. Her DVF line is a diffusion line made for mass-market and is at a lower price point than her designer line.

3. TARGET MARKET FASHION SHOW CATEGORY Formal Runway show, simple, traditional, and in some way a classic. These same words that also describe what DVF’s clothing is all about. A formal runway show that only needs the basic of music, a runway, a backdrop and beautiful clothes. This show is not only to promote the clothes but to also give an inspiration to woman for their upcoming wardrobe. Attracted to those that are fashion forward, but still enjoy the classics with the mix of the trends in fashion. The age targeted is at 19 and above, ladies who love looking classic and for the classic woman to look sexy and modern.

4. VENUE SELECTION

6. We were inspired by the influence of DVF as a confident, sexy and strong woman, we used mystery to create a seductive and sexy look. BOMBSHELL MEETS DIVA

7. pin-up meets burlesque meets Bonnie (bonnie&cylde)

8. story of a guy who is murdered and the only evidencethey have is the red lipstick someone has to find the girl with the red lipstick, but the catch is every girl on the runway has red lipstick

11. Main Lobby – 2

12. Hair & Makeup – 1

13. Clothing & Accessories – 3

14. SKY Room – 1

15. Foyer – 2

17. INTEGRATED MARKETING & COMMUNNICATIONS Christian Peterson, Canadian videographer who has worked with Canadian designers such as Dimitri Chris. His specialities include events videography and photography, including concerts, special events, small or large scale corporate assignments with a focus on fashion, editorial portraiture and events. We think it would be great if we worked with Canadians in our fashion event because it is our first time showing in Toronto.

18. INTEGRATED MARKETING & COMMUNNICATIONS GUEST LIST: Front Row Coco Rocha Lisa Tant Urbanebloc – Gloria Chik KeshiaChante Toronto Is Fashion – Richard Fab Andrew Ferguson Lynsie Roberts Stacey Mackenzie Gail Mcinnes Get Janet Jen Tse Kimberley Newport Joe Mimran Stéphane Le Duc Bernadette Morra Noreen Flanagan Kirk Pickersgill Brian Bailey Jeanne Becker Stephen Wong Divine Brown Media Perez Hilton Claude Laframboise – LOULOU Editor-in-Chief Erica Lam – The Style Spy Founder/Editor-in-Chief Rita Silvan – ELLE Canada Editor-in-Chief Laura Decarufel – ELLE Canada Senior Editor Bernadette Morra – FASHION Magazine Acting Editor-in-Chief Caitlan Moneta – FASHION Magazine Assistant Fashion Editor Bryan Soroka – Style Magazine Editor-in-Chief Olivier Felicio – Style Magazine President Maggie Wrobel – Globe and Mail Deputy Editor/Style Ann-Marie Colacino – Metro News Fashion Editor Nathalie Roze Fischer – Metro News Fashion & Pop Culture Douglas Kelly – National Post Editor-in-Chief Benjamin Errett – National Post Fashion Editor Rita DeMontis – Sun Media Newspaper Fashion Editor David Graham – Toronto Star Fashion Editor Tanya Kim – Etalk Jesse Cruickshank (ETalk) Dan Levy CityTV News Reporters Toronto Fashion Bloggers Nylon Magazine Editors Industry Holt Renfrew Buyers The Bay buyers Wardrobe Stylist Boutique Store Owners

19. INTEGRATED MARKETING & COMMUNNICATIONS PRESS KIT INVITE & TICKET

20. SPONSORS

21. SPONSORS

22. SPONSORS

23. STYLING PLAN: MAKE-UP PLAN Lips: Red matte lips Eyes: Lavender powder eye shadow, cream eye shadow as highlight, white eye shadow on tear ducts, black liquid liner on top lash line, white eye liner on bottom water line ,black mascara on upper and lower lashes, brown eye shadow under bottom lashes Cheeks: Matte bronzer under cheek bones to define Brows: “Pin-up” brow, defined arch, filled in with appropriate shade Skin: Liquid foundation with translucent powder to finish

25. Hair length must be past chest

26. Apply extensions/weave to models with short hair

27. Apply thickening spray

28. Set hair in rollers

29. use big barrel curling irons for those who need it

30. finish off with finishing shine and hair spray

31. SHOW LINE-UP & MODELS

32. SHOW LINE-UP & MODELS

33. SHOW LINE-UP & MODELS

34. SHOW LINE-UP & MODELS

35. SHOW LINE-UP & MODELS

36. SHOW LINE-UP & MODELS

37. SHOW LINE-UP & MODELS

38. SHOW LINE-UP & MODELS

39. SHOW LINE-UP & MODELS

40. SHOW LINE-UP & MODELS

41. MUSIC & CHOREOGRAPHY PLAN

42. MATERIAL CHECK-LIST

43. BUDGET FOR FASHION SHOW VENUE: $9,250 EVENT STAFF: $4390 ENTERTAINMENT: $925 AUDIO&VISUAL: $8370 MODELS: $21,000 HAIR: $4600 MAKE UP: $2550 MISCELLANEOUS: $200 ADVERTISING/PROMOTION: $52,025 DECOR/PROPS: $9625 BEVERAGES: $6750 FOOD: $5625 TOTAL: $107,310 BUDGET: $150,000