Diane Von Furstenberg is known for creating the iconic jersey wrap dress in the 1970s. She designs affordable, classic clothing for career-oriented women. Her brands include Diane Von Furstenberg and the more affordable DVF line. The fashion show will feature DVF's formal, classic designs. Models will wear red lipstick in a mystery-themed show inspired by DVF's confident and sexy image. Extensive plans are in place for photography, videography, hair and makeup, guest list, press, styling, show lineup, music, and budget for the Toronto fashion show.

2. HISTORY Diane Von Furstenberg, born in 1946 when she devised the simple jersey wrap dress which is what she is well known for. She creates affordable clothing for beautiful and career-oriented woman. She also has beauty, fragrances, home decor, handbags as well as shoes. Her “Diane Von Furstenberg” is her designer line which showcases r2w and resort collections. Her DVF line is a diffusion line made for mass-market and is at a lower price point than her designer line.

3. TARGET MARKETFASHION SHOW CATEGORY Formal Runway show, simple, traditional, and in some way a classic. These same words that also describe what DVF’s clothing is all about. A formal runway show that only needs the basic of music, a runway, a backdrop and beautiful clothes. This show is not only to promote the clothes but to also give an inspiration to woman for their upcoming wardrobe. Attracted to those that are fashion forward, but still enjoy the classics with the mix of the trends in fashion. The age targeted is at 19 and above, ladies who love looking classic and for the classic woman to look sexy and modern.

4. VENUE SELECTION

5. KISS OF DEATH It is a mixture of the game murder mystery with the look of “Where In The World Is Carmen Sandiego?”

6. We were inspired by the influence of DVF as a confident, sexy and strong woman, we used mystery to create a seductive and sexy look. BOMBSHELL MEETS DIVA

7. pin-up meets burlesque meets Bonnie (bonnie&cylde)

8. story of a guy who is murdered and the only evidencethey have is the red lipstick someone has to find the girlwith the red lipstick, but the catch is every girl on the runway has red lipstick

10. SECURITY AND CRISIS MANAGEMENT PLANDocking/Service Area – 1

11. Main Lobby – 2

12. Hair & Makeup – 1

13. Clothing & Accessories – 3

14. SKY Room – 1

15. Foyer – 2

16. Concert Hall – 2INTEGRATED MARKETING & COMMUNNICATIONSFASHION PHOTOGRAPHY: Trevor Brady.- He has worked around the world for magazines such as Glamour, Fashion, Elle, and Style. Trevor will be responsible for getting all the shots of invitees – especially the front row, and models as they walk down the runway. These images will be used for websites and media who request for them.

17. INTEGRATED MARKETING & COMMUNNICATIONSChristian Peterson, Canadian videographer who has worked with Canadian designers such as Dimitri Chris. His specialities include events videography and photography, including concerts, special events, small or large scale corporate assignments with a focus on fashion, editorial portraiture and events. We think it would be great if we worked with Canadians in our fashion event because it is our first time showing in Toronto.

18. INTEGRATED MARKETING & COMMUNNICATIONSGUEST LIST: Front RowCoco RochaLisa TantUrbanebloc – Gloria ChikKeshiaChanteToronto Is Fashion – Richard FabAndrew FergusonLynsie RobertsStacey MackenzieGail McinnesGet JanetJen TseKimberley NewportJoe MimranStéphane Le DucBernadette MorraNoreen FlanaganKirk PickersgillBrian BaileyJeanne BeckerStephen WongDivine Brown MediaPerez HiltonClaude Laframboise – LOULOU Editor-in-ChiefErica Lam – The Style Spy Founder/Editor-in-ChiefRita Silvan – ELLE Canada Editor-in-ChiefLaura Decarufel – ELLE Canada Senior EditorBernadette Morra – FASHION Magazine Acting Editor-in-ChiefCaitlan Moneta – FASHION Magazine Assistant Fashion EditorBryan Soroka – Style Magazine Editor-in-ChiefOlivier Felicio – Style Magazine PresidentMaggie Wrobel – Globe and Mail Deputy Editor/StyleAnn-Marie Colacino – Metro News Fashion EditorNathalie Roze Fischer – Metro News Fashion & Pop CultureDouglas Kelly – National Post Editor-in-ChiefBenjamin Errett – National Post Fashion EditorRita DeMontis – Sun Media Newspaper Fashion EditorDavid Graham – Toronto Star Fashion EditorTanya Kim – EtalkJesse Cruickshank (ETalk)Dan LevyCityTV News Reporters Toronto Fashion BloggersNylon Magazine Editors IndustryHolt Renfrew BuyersThe Bay buyersWardrobe StylistBoutique Store Owners

19. INTEGRATED MARKETING & COMMUNNICATIONSPRESS KITINVITE & TICKET

20. SPONSORS

21. SPONSORS

22. SPONSORS

23. STYLING PLAN: MAKE-UP PLANLips:Red matte lips Eyes:Lavender powder eye shadow, cream eye shadow as highlight, white eye shadow on tear ducts, black liquid liner on top lash line, white eye liner on bottom water line ,black mascara on upper and lower lashes, brown eye shadow under bottom lashes Cheeks: Matte bronzer under cheek bones to define Brows:“Pin-up” brow, defined arch, filled in with appropriate shade Skin:Liquid foundation with translucent powder to finish

24. STYLING PLAN: HAIRPLAN Hair: Keep hair down with big curls

25. Hair length must be past chest

26. Apply extensions/weave to models with short hair

27. Apply thickening spray

28. Set hair in rollers

29. use big barrel curling irons for those who need it