Understanding and exploring ways to optimize the social media space in Indian market.

1. A Holistic Approach to Social Media
Adding Value to
your brand
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2. A popular way to
connect people is now
observed as the
hottest business tool
to collaborate and
advocate one’s vision
and strategy
It has the potential to
help one’s company
identify what their
customers are saying
about their products or
services and enable
them to build their own
personal brand
Whether you are a
fortune 500 company or
a growing firm, social
media must be on one’s
radar
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Why?
What?
Who?
Right social media platform. Targeted Audience. Quick Response

3. www.iverbinden.com
Social Media Facts, Figures, Numbers and Statistics of
2014

4. 74%
28% 40%
42%
23%
80%
40%
23%
4.2 billion people use
mobile device to access
social media sites
Social media generates
almost double the
marketing leads of trade
show, telemarketing, PPC
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g+
Use of Social Media for Lead Generation
and Promotion in Percentile
28%
74%
42%
11%
40%
23%
80%
40%
23%
Geo-location
Photo
Sharing
4.2 billion people
use mobile device to
access social media
sites
Social media
generates almost
double the
marketing leads of
trade show,
telemarketing, PPC

5. www.iverbinden.com
Choose the Right Social Media Platform
We Help You

6. The Chosen One’s
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What to share: Start
conversation, buzz creation,
posting an update, interact with
other brands
Post frequency: Multiple times
a day
What to share: All types of
online content, events, ad
Post frequency: Once or
twice a day
What to share: creative and
visual content like food and
decor
Post frequency: Multiple times
a day
What to share: Location
based business review and
search
Post frequency: Before
business opens or during
change of location
What to share: Menu,
innovative ideas, promoting
value shared by business
Frequency: Twice a week

7. www.iverbinden.com
Verbinden to be your Social Media Management Partner

8. Aim Strategy Incorporation Execution Measurement
We channelize to
delight your customers
with authentic flavors
and style
Frame a strategy using
the right social media
platforms and
campaigns
Cross integration of
several social media
platforms to create a
right mix
Designing the plan with
set targets and timeline
with quality parameters
in place at every step
Assimilating our work
deeply to help you
provide tangible results
Recipe for Success
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9. www.iverbinden.com
Hard Rock Café India Case Study- How They Did It?

10. www.iverbinden.com
Problem: Lack of centralized social
media strategy for the five Hard Rock Café’s
across the country on all the social media
platforms
Objective: To help Hard Rock
Café leverage the social media space
in the most optimal way to connect
with fans across the country
Approach Outcome
Facebook, twitter, blogs, email marketing used to
connect with fans
translated café customers to online followers using
Facebook
links on the blog were also Apture enabled and linked to
all social media platforms
Tweeting on all the posts, responding to queries and
feedback
E-mail list/E-mail marketing helped connect fans with
managers of café directly
Facebook
25,000 likes/fans in a year on Facebook
100 new joinee/day
Twitter:
Single twitter page helped in
improving call to action
1,300 followers with large number
of @HRCIndia mention
Blogs/ E-mail Marketing:
4,000-5,000 unique monthly visitors
700 unique ID’s collected and collate to
70% of total promotion

11.  Initiating conversation at
initial level to generate
interest and advance brand
engagement with audience
 Engaging more audience by
inviting them to exchange
ideas
 Keep updating about the
hygiene standards
adopted by the restaurant
when the customer visits
 Publishing reviews, ratings
and certifications granted
 Rectifying any undesired
incident by quick action
• Engagement through
interactions
• Asking Audience to respond
with their views on specific
topics
 Respond promptly to
any feedback provided
by the customers
 Ask for their opinions
and monitor comments
• Generating reports based
on real-time data
• Providing timely alerts on
any major event or viral
content
 To get the traffic onto your
social media platforms
• Using information/data which
can get more and more
attraction
 Initiate the discussion by
creating inorganic profiles
to capture attention, further
link them to customers by
tagging in comments
 Schedule updates by
posting comments on peak
hours to drive maximum
traffic
Integrated
Social Media
Management
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12. www.iverbinden.com
Accountability with Our Insights Report

13. SocialMeasurementMaturity
Building Follower Base
Measure
Volume
•No of fans
•No of shares
•Difference in the website
traffic
Measure
Engagement
•Participation Rate
•Fan Activity
Measure Business
Success
•Brand Awareness
•Sales Contribution
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14. Discussions..!!
Thank You
For any queries, please can contact-
Mr. Vinay Kumar
Chief Operations Officer
Mob No. +91-8884017000
E-mail id vinay@iverbinden.com
www.iverbinden.com