This document outlines a promotional campaign for Dior Spa involving a quiz within the Dior App. It aims to target women ages 18-50 interested in wellness and loyal Dior customers. Participants can earn credits toward a free beauty treatment by correctly answering 5 daily quiz questions about Dior brands and treatments. The offer will be promoted through push notifications in the Dior App and magazine articles to spread awareness of the new Dior cream launch and reward loyalty while promoting Dior spas against competitors.