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SPA PLAZA ATHENEE
DIOR INSTITUT
SoLoMo
- A quizz with five questions about the Dior
brand and Spa treatments
- If they respond right to the five questions
they get 5 credits
- They need 30 credits to win a beauty care
of their choice in any Dior Spa all over the
world
- The offer is valid for one year

- They can play just once a day
TARGET AUDIENCE
- Women : 18 – 50 years old

- People who have the Dior App
- People interesting in wellness

- People who have the Dior App but who go
by the competitors
- Our loyal customers
Why this offer ?
- We wanted to target the people aware of Dior
- It will be the opportunity to promote the launch of
the new Dior cream which is supposed to come
into the market soon
- To reward the loyalty of the Dior customers

- To make the buzz around Dior spas because
there is a lot of competition. All the brands have
their own spa
DIOR APP
PUSH MESSAGE

- Through the Dior App, they will receive a push
message to inform them about the quizz
- They will receive the push message from
Monday to Friday for 1 month

-

To be able to play the quizz, they have to be
in the district of a Dior Spa (in a hotel). On this
condition, a link will appeared to reach the
questions
SPREAD THE OFFER
- Word of mouth : to get the App and then to
play

- A special article in women magazines (Elle,
Vogue…) about what is doing Dior

- The employees of the Spa can inform their
customers
INFOGRAPHIC
MOBILE
- Connecting people
- Intermediary between
the brand & the
customer
- A way to keep in
touch with them

LOCATION
- Way to target the
audience
- Way to attract
customers

SOCIAL
- The sharing of
information
- New form of
communication
to be always
connected

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Spa plaza athenee

  • 2. SoLoMo - A quizz with five questions about the Dior brand and Spa treatments - If they respond right to the five questions they get 5 credits - They need 30 credits to win a beauty care of their choice in any Dior Spa all over the world - The offer is valid for one year - They can play just once a day
  • 3. TARGET AUDIENCE - Women : 18 – 50 years old - People who have the Dior App - People interesting in wellness - People who have the Dior App but who go by the competitors - Our loyal customers
  • 4. Why this offer ? - We wanted to target the people aware of Dior - It will be the opportunity to promote the launch of the new Dior cream which is supposed to come into the market soon - To reward the loyalty of the Dior customers - To make the buzz around Dior spas because there is a lot of competition. All the brands have their own spa
  • 5. DIOR APP PUSH MESSAGE - Through the Dior App, they will receive a push message to inform them about the quizz - They will receive the push message from Monday to Friday for 1 month - To be able to play the quizz, they have to be in the district of a Dior Spa (in a hotel). On this condition, a link will appeared to reach the questions
  • 6. SPREAD THE OFFER - Word of mouth : to get the App and then to play - A special article in women magazines (Elle, Vogue…) about what is doing Dior - The employees of the Spa can inform their customers
  • 7. INFOGRAPHIC MOBILE - Connecting people - Intermediary between the brand & the customer - A way to keep in touch with them LOCATION - Way to target the audience - Way to attract customers SOCIAL - The sharing of information - New form of communication to be always connected