This report analyzes the effectiveness of different types of media on Facebook, including paid media (homepage ads), paid media with social context (homepage ads featuring friends who are fans), and earned media (organic impressions generated by users sharing with their friends). The study uses Nielsen's BrandLift methodology to measure the impact of these media types on key metrics like ad recall, awareness, and purchase intent. The results provide insights into how to optimize campaigns by combining paid and earned media to maximize both reach and effectiveness.
1) A study by Nielsen and Facebook analyzed the effectiveness of paid, earned, and paid media with social advocacy on Facebook.
2) Earned and paid media with social advocacy were highly effective at increasing brand recall, awareness, and purchase intent, but earned media alone has limited reach.
3) Combining paid, earned, and paid with social advocacy provides the highest effectiveness while also achieving large reach, making it the optimal mix for marketers on Facebook.
This document discusses how social media has changed how brands use paid and earned media. It summarizes new research from Nielsen and Facebook on the effectiveness and reach of paid media impressions versus earned media impressions from social advocacy. The research finds that while earned media impressions have the highest impact, they have limited reach. Combining paid and earned media through "social ads" that contain social endorsements can drive higher brand lift while achieving broader reach similar to paid campaigns. The document recommends marketers create a mix of social impressions incorporating both paid and earned media to maximize effectiveness.
1) A study by Nielsen and Facebook analyzed the effectiveness of paid, earned, and paid media with social advocacy on Facebook.
2) Earned and paid media with social advocacy were highly effective at increasing brand recall, awareness, and purchase intent, but earned media alone has limited reach.
3) Combining paid, earned, and paid with social advocacy provides the highest effectiveness while also achieving large reach, making it the optimal mix for marketers on Facebook.
1. The document summarizes the key marketing trends for 2011 based on Unica's annual marketing survey.
2. Some of the top trends include marketers bridging the gap between data analysis and action, letting customers lead interactions through inbound marketing, and leveraging online behavioral data.
3. Marketers are also focusing on improving email integration and segmentation, treating mobile as multiple channels, and getting more serious about cross-channel attribution to understand effectiveness.
The document outlines a framework for how brands can maximize the impact of their social marketing programs on Facebook by focusing on fan reach, engagement, and amplification in order to deliver brand exposure at scale and drive measurable marketing ROI. It also provides case studies that demonstrate how concentrated social media campaigns can significantly amplify the reach of earned media exposure and drive increased purchase behavior. Finally, the document establishes benchmarks for how leading brands perform in terms of key metrics like fan reach and amplification ratios.
Social Media - Communal and consumption perspectivesMichael Ling
This document provides a literature review on communal and consumption perspectives of social media. It discusses several marketing perspectives including traditional marketing, relationship marketing, and tribal marketing. It explores characteristics of online consumers and how they satisfy social and psychological needs through social media. The review examines perspectives that consumers are both individualistic and seek social links through consumption. It also discusses how social capital and information flow theories are relevant to understanding social media use.
An integrated marketing plan combines multiple marketing tools, such as websites, social media, print advertising, and direct mail, into a cohesive effort with consistent messaging. When done effectively, an integrated plan produces dramatically better results than individual isolated efforts. The document provides a six-step process for developing an integrated marketing plan: 1) define goals, 2) select appropriate tools, 3) determine budget, 4) coordinate components, 5) measure results, and 6) work with experts. Integrated plans allow marketers to precisely measure each campaign and refine future efforts based on analytics from online and offline interactions.
1) A study by Nielsen and Facebook analyzed the effectiveness of paid, earned, and paid media with social advocacy on Facebook.
2) Earned and paid media with social advocacy were highly effective at increasing brand recall, awareness, and purchase intent, but earned media alone has limited reach.
3) Combining paid, earned, and paid with social advocacy provides the highest effectiveness while also achieving large reach, making it the optimal mix for marketers on Facebook.
This document discusses how social media has changed how brands use paid and earned media. It summarizes new research from Nielsen and Facebook on the effectiveness and reach of paid media impressions versus earned media impressions from social advocacy. The research finds that while earned media impressions have the highest impact, they have limited reach. Combining paid and earned media through "social ads" that contain social endorsements can drive higher brand lift while achieving broader reach similar to paid campaigns. The document recommends marketers create a mix of social impressions incorporating both paid and earned media to maximize effectiveness.
1) A study by Nielsen and Facebook analyzed the effectiveness of paid, earned, and paid media with social advocacy on Facebook.
2) Earned and paid media with social advocacy were highly effective at increasing brand recall, awareness, and purchase intent, but earned media alone has limited reach.
3) Combining paid, earned, and paid with social advocacy provides the highest effectiveness while also achieving large reach, making it the optimal mix for marketers on Facebook.
1. The document summarizes the key marketing trends for 2011 based on Unica's annual marketing survey.
2. Some of the top trends include marketers bridging the gap between data analysis and action, letting customers lead interactions through inbound marketing, and leveraging online behavioral data.
3. Marketers are also focusing on improving email integration and segmentation, treating mobile as multiple channels, and getting more serious about cross-channel attribution to understand effectiveness.
The document outlines a framework for how brands can maximize the impact of their social marketing programs on Facebook by focusing on fan reach, engagement, and amplification in order to deliver brand exposure at scale and drive measurable marketing ROI. It also provides case studies that demonstrate how concentrated social media campaigns can significantly amplify the reach of earned media exposure and drive increased purchase behavior. Finally, the document establishes benchmarks for how leading brands perform in terms of key metrics like fan reach and amplification ratios.
Social Media - Communal and consumption perspectivesMichael Ling
This document provides a literature review on communal and consumption perspectives of social media. It discusses several marketing perspectives including traditional marketing, relationship marketing, and tribal marketing. It explores characteristics of online consumers and how they satisfy social and psychological needs through social media. The review examines perspectives that consumers are both individualistic and seek social links through consumption. It also discusses how social capital and information flow theories are relevant to understanding social media use.
An integrated marketing plan combines multiple marketing tools, such as websites, social media, print advertising, and direct mail, into a cohesive effort with consistent messaging. When done effectively, an integrated plan produces dramatically better results than individual isolated efforts. The document provides a six-step process for developing an integrated marketing plan: 1) define goals, 2) select appropriate tools, 3) determine budget, 4) coordinate components, 5) measure results, and 6) work with experts. Integrated plans allow marketers to precisely measure each campaign and refine future efforts based on analytics from online and offline interactions.
A study by the European publisher Sanoma found that media engagement is highest for titles with clear editorial positions that often appeal to specialist audiences. The study developed a measurement tool to assess media engagement across different channels based on behavioral, relational, and experiential dimensions and how they correlate with advertising impact. The study found magazines have the highest advertising engagement, while newspapers have the highest overall media engagement. Media titles with clear identities or targeting specific audiences had the best media engagement scores.
How fluent are you in paid media? The vocabulary that was once exclusive to the advertising industry has become required learning for today's top PR professionals. This quick guide defines key paid media terms and explains why they matter to all communicators.
Facebook and Beyond - Lessons for Brand Engagement with Social Customers Lithium
The dividends for a well developed Facebook presence will ultimately depend on marketers investing in adopting sophisticated long-term strategies for customer engagement.
GfK NextGeneration- Social Media Marketing During the Holiday Season Iris Wen
The proposal was selected from a hundreds of other entrants as a top 10 national finalist in the competition. This marketing research project illuminated potential areas of development through integration of consumer content and brand interactions in B2C marketing during the holiday season. The research was conducted with quantitative and qualitative methods on the following topics:
-Identifying the visibility of social media marketing during the holiday season
-Compare the involvement of consumers on social media to business activities
-Generate social media market strategies to further engage consumers during the holiday season.
Paid Owned Earned - the book [sample editorial] by Nick BurcherPaid Owned Earned
The document provides praise and endorsements for the book "Paid, Owned, Earned" from several industry leaders. It discusses how the book covers all aspects of consumer engagement in the digital age and explains concepts like paid, owned, and earned media. It also provides biographies of the author, Nick Burcher, and details about the book including its publication information.
1. The document discusses word-of-mouth marketing in online communities and how marketers are targeting opinion leaders through seeding campaigns where new products are given to influential bloggers.
2. The researchers studied a seeding campaign for a new camera phone where 90 bloggers were given the phone for free and found that bloggers responded in different ways when discussing the campaign on their blogs.
3. Some strategies bloggers used were minimizing mentions of the campaign, embracing it enthusiastically, full disclosure with justification, and open analysis of impacts; each strategy had benefits and risks for maintaining community trust.
Giving an overview of why Paid Owned and Earned Media (POEM) is more relevant than ever before. Understand the what the channels are; reason for growth; and how to approach it.
The document discusses how to calculate ROI for social media marketing by measuring metrics that are meaningful to business executives. It recommends speaking the language of sales, revenue, and costs. It also suggests aligning social media goals with the traditional sales funnel by viewing social media as adding three levels: exposure, influence, and engagement. The document provides specific metrics to measure at each level of the funnel depending on the marketer's goals of brand awareness, lead generation, or customer retention.
This document summarizes a study on word-of-mouth (WOM) marketing in online communities. The study analyzed a marketing campaign where a technology company seeded mobile phones with prominent bloggers. 83 blogs were followed for 6 months. The study found that bloggers adopted 4 communication strategies in response - evaluation, embracing, endorsement, and explanation. Each strategy was influenced by the blogger's narrative, the forum, community norms, and the promotion. The strategies showed how marketing messages are systematically altered through communal WOM rather than simply amplified.
The document introduces the concept of content marketing and discusses various types of long-form content options, specifically white papers and eBooks. It provides examples of how companies like Oracle and IBM have used white papers to position themselves as thought leaders. EBooks are described as longer form reports that present complex information in a visually appealing and reader-friendly format. The goal is to inspire readers to explore different content options and take action, as publishing content that prospects want is the best way to attract and retain customers.
Score social media_workshop_series 1 - 2012Penney Fox
This document provides an introduction to social media and getting started with Facebook pages and profiles. It discusses the importance of social media for businesses and why they should use platforms like Facebook. It then covers how to set up a Facebook profile page versus a Facebook fan page for businesses. The document provides tips for engaging audiences and growing fans on Facebook pages by posting regularly and interacting with followers. Finally, it briefly introduces LinkedIn as a social network for professional connections.
Building Your Brand wth Blogging Nov 2012Penney Fox
Building Your Brand with Blogging discusses how to start and grow a successful blog to build your brand. It recommends choosing between free blogging platforms like Blogger or hosting your own blog with WordPress, then creating a content calendar and writing schedule. The document provides tips for writing engaging blog posts and growing your audience through online and offline promotions like commenting on other blogs, social media sharing, and events. The overall goal is to use blogging to expand your online presence, engage customers, and establish yourself as a thought leader in your industry or field.
This document provides guidance to mental health counselors on using social media to build their practice. It discusses popular social media platforms like Facebook, LinkedIn, and blogging and how counselors can use them to engage with potential clients, particularly mothers. Specific tips are provided, such as creating a Facebook page for a practice focused on family counseling and gardening therapy. Counselors are advised to establish social media policies and boundaries to ensure client confidentiality when using these platforms.
Rental take-up of office space in Stuttgart was 191,500 square meters in 2012, below the record level in 2011 but still above the 10-year average. Rental volume in the central business district remained high at 61,500 square meters due to new construction projects. Rental take-up fell in the southern markets of Vaihingen and Möhringen likely due to a lack of new space, particularly for small premises. The northern markets benefited from land development by automotive companies. The largest individual lease was 12,000 square meters in the Bülow Carré building to a law firm.
Why is it okay to have sex when you chooseErick Comas
The document lists several potential benefits and risks of having sex. Some benefits mentioned are that sex can help relieve stress, act as a workout, help with insomnia, reduce pain, control depression, bring partners closer together, and reduce blood pressure. Some risks listed are that sexual desire could lead to rape, irresponsible sex raises chances of diseases, and sex can result in pregnancy. The document also discusses arguments for and against waiting to have sex until marriage.
Este documento describe las centrales nucleares españolas de Almaraz I y II, Ascó I y II. Las centrales de Almaraz I y II se encuentran en la provincia de Cáceres y se refrigeran con el agua del pantano Arrocampo. Ambas centrales comenzaron a operar en 1981 y 1983 respectivamente. Las centrales de Ascó I y II se ubican en Tarragona y se refrigeran con el río Ebro. Ascó I y II entraron en funcionamiento en 1983 y 1985. El documento también proporciona detalles sobre la producción
This document provides an overview of social media and tips for using platforms like Facebook and LinkedIn for business purposes. It discusses how to create Facebook fan pages and LinkedIn profiles, engage communities on these sites, and develop social media marketing strategies and policies. The key takeaways are how social networking allows businesses to connect with customers, build their brand, and participate in online conversations. Guidelines are also presented for appropriate social media use and content by employees representing their organizations.
A study by the European publisher Sanoma found that media engagement is highest for titles with clear editorial positions that often appeal to specialist audiences. The study developed a measurement tool to assess media engagement across different channels based on behavioral, relational, and experiential dimensions and how they correlate with advertising impact. The study found magazines have the highest advertising engagement, while newspapers have the highest overall media engagement. Media titles with clear identities or targeting specific audiences had the best media engagement scores.
How fluent are you in paid media? The vocabulary that was once exclusive to the advertising industry has become required learning for today's top PR professionals. This quick guide defines key paid media terms and explains why they matter to all communicators.
Facebook and Beyond - Lessons for Brand Engagement with Social Customers Lithium
The dividends for a well developed Facebook presence will ultimately depend on marketers investing in adopting sophisticated long-term strategies for customer engagement.
GfK NextGeneration- Social Media Marketing During the Holiday Season Iris Wen
The proposal was selected from a hundreds of other entrants as a top 10 national finalist in the competition. This marketing research project illuminated potential areas of development through integration of consumer content and brand interactions in B2C marketing during the holiday season. The research was conducted with quantitative and qualitative methods on the following topics:
-Identifying the visibility of social media marketing during the holiday season
-Compare the involvement of consumers on social media to business activities
-Generate social media market strategies to further engage consumers during the holiday season.
Paid Owned Earned - the book [sample editorial] by Nick BurcherPaid Owned Earned
The document provides praise and endorsements for the book "Paid, Owned, Earned" from several industry leaders. It discusses how the book covers all aspects of consumer engagement in the digital age and explains concepts like paid, owned, and earned media. It also provides biographies of the author, Nick Burcher, and details about the book including its publication information.
1. The document discusses word-of-mouth marketing in online communities and how marketers are targeting opinion leaders through seeding campaigns where new products are given to influential bloggers.
2. The researchers studied a seeding campaign for a new camera phone where 90 bloggers were given the phone for free and found that bloggers responded in different ways when discussing the campaign on their blogs.
3. Some strategies bloggers used were minimizing mentions of the campaign, embracing it enthusiastically, full disclosure with justification, and open analysis of impacts; each strategy had benefits and risks for maintaining community trust.
Giving an overview of why Paid Owned and Earned Media (POEM) is more relevant than ever before. Understand the what the channels are; reason for growth; and how to approach it.
The document discusses how to calculate ROI for social media marketing by measuring metrics that are meaningful to business executives. It recommends speaking the language of sales, revenue, and costs. It also suggests aligning social media goals with the traditional sales funnel by viewing social media as adding three levels: exposure, influence, and engagement. The document provides specific metrics to measure at each level of the funnel depending on the marketer's goals of brand awareness, lead generation, or customer retention.
This document summarizes a study on word-of-mouth (WOM) marketing in online communities. The study analyzed a marketing campaign where a technology company seeded mobile phones with prominent bloggers. 83 blogs were followed for 6 months. The study found that bloggers adopted 4 communication strategies in response - evaluation, embracing, endorsement, and explanation. Each strategy was influenced by the blogger's narrative, the forum, community norms, and the promotion. The strategies showed how marketing messages are systematically altered through communal WOM rather than simply amplified.
The document introduces the concept of content marketing and discusses various types of long-form content options, specifically white papers and eBooks. It provides examples of how companies like Oracle and IBM have used white papers to position themselves as thought leaders. EBooks are described as longer form reports that present complex information in a visually appealing and reader-friendly format. The goal is to inspire readers to explore different content options and take action, as publishing content that prospects want is the best way to attract and retain customers.
Score social media_workshop_series 1 - 2012Penney Fox
This document provides an introduction to social media and getting started with Facebook pages and profiles. It discusses the importance of social media for businesses and why they should use platforms like Facebook. It then covers how to set up a Facebook profile page versus a Facebook fan page for businesses. The document provides tips for engaging audiences and growing fans on Facebook pages by posting regularly and interacting with followers. Finally, it briefly introduces LinkedIn as a social network for professional connections.
Building Your Brand wth Blogging Nov 2012Penney Fox
Building Your Brand with Blogging discusses how to start and grow a successful blog to build your brand. It recommends choosing between free blogging platforms like Blogger or hosting your own blog with WordPress, then creating a content calendar and writing schedule. The document provides tips for writing engaging blog posts and growing your audience through online and offline promotions like commenting on other blogs, social media sharing, and events. The overall goal is to use blogging to expand your online presence, engage customers, and establish yourself as a thought leader in your industry or field.
This document provides guidance to mental health counselors on using social media to build their practice. It discusses popular social media platforms like Facebook, LinkedIn, and blogging and how counselors can use them to engage with potential clients, particularly mothers. Specific tips are provided, such as creating a Facebook page for a practice focused on family counseling and gardening therapy. Counselors are advised to establish social media policies and boundaries to ensure client confidentiality when using these platforms.
Rental take-up of office space in Stuttgart was 191,500 square meters in 2012, below the record level in 2011 but still above the 10-year average. Rental volume in the central business district remained high at 61,500 square meters due to new construction projects. Rental take-up fell in the southern markets of Vaihingen and Möhringen likely due to a lack of new space, particularly for small premises. The northern markets benefited from land development by automotive companies. The largest individual lease was 12,000 square meters in the Bülow Carré building to a law firm.
Why is it okay to have sex when you chooseErick Comas
The document lists several potential benefits and risks of having sex. Some benefits mentioned are that sex can help relieve stress, act as a workout, help with insomnia, reduce pain, control depression, bring partners closer together, and reduce blood pressure. Some risks listed are that sexual desire could lead to rape, irresponsible sex raises chances of diseases, and sex can result in pregnancy. The document also discusses arguments for and against waiting to have sex until marriage.
Este documento describe las centrales nucleares españolas de Almaraz I y II, Ascó I y II. Las centrales de Almaraz I y II se encuentran en la provincia de Cáceres y se refrigeran con el agua del pantano Arrocampo. Ambas centrales comenzaron a operar en 1981 y 1983 respectivamente. Las centrales de Ascó I y II se ubican en Tarragona y se refrigeran con el río Ebro. Ascó I y II entraron en funcionamiento en 1983 y 1985. El documento también proporciona detalles sobre la producción
This document provides an overview of social media and tips for using platforms like Facebook and LinkedIn for business purposes. It discusses how to create Facebook fan pages and LinkedIn profiles, engage communities on these sites, and develop social media marketing strategies and policies. The key takeaways are how social networking allows businesses to connect with customers, build their brand, and participate in online conversations. Guidelines are also presented for appropriate social media use and content by employees representing their organizations.
Razonamiento Abstracto para determinadas soluciones a problemas que se presenten en cualquier circunstancias en la vida matematicas, fisicas y quimicas.............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
The document discusses the origins and concepts of Six Sigma. It began at Motorola in 1987 and was later adopted by other companies like GE. Six Sigma aims to reduce defects to 3.4 per million opportunities by driving processes to operate with as little variability as possible. It uses statistical methods and process improvement tools to help companies lower costs, increase customer satisfaction and profits.
Nielsen Advertising Effectiveness Understanding The Value Of A Social Media I...Julie Benlolo
1) A study by Nielsen and Facebook analyzed the effectiveness of different types of impressions on Facebook, including paid impressions, paid impressions with social context, and organic impressions.
2) The study found that while organic impressions were highly effective at increasing brand recall, awareness, and purchase intent, their reach was limited since they depend on user engagement with ads.
3) Paid impressions with social context, like displaying the names of a user's friends who "liked" a brand, were also very effective and achieved greater reach than organic impressions alone. The optimal strategy combines paid, social, and organic impressions.
Nielsen research: Social media impressions in Facebook adsMitya Voskresensky
This document summarizes research from Nielsen and Facebook on understanding the value of social media impressions, specifically comparing the effectiveness and reach of paid versus earned media. Key findings include:
- Earned media from consumer engagement on social platforms can be as or more effective than paid media in increasing brand awareness and purchase intent, but often has more limited reach.
- "Social ads" that include endorsements from friends tend to drive greater brand lift than regular paid ads while achieving similar reach levels.
- To be most successful, marketers should create a mix of paid, socially endorsed paid, and earned media impressions to balance high effectiveness with broader reach.
- The report analyzes data from over 800,000
Да разберем стойността на импресиите в социалните медииguest5884b0d
This document summarizes research from Nielsen and Facebook on understanding the value of social media impressions. It finds that:
1) Paid social media impressions (homepage ads) are effective at reaching large audiences but have limited impact on brand metrics.
2) Impressions with social context (ads featuring friends who are fans) drive greater brand lift while still achieving paid reach.
3) Earned impressions from organic user sharing have the highest impact but more limited reach since they rely on existing fans.
The key for marketers is combining paid, social, and earned impressions to maximize both reach and effectiveness in changing attitudes.
[Research];[Understanding the Value of Social Media]AiiM Education
1) A study by Nielsen and Facebook analyzed the effectiveness of different types of impressions on Facebook, including paid impressions, paid impressions with social context, and organic impressions.
2) The study found that while organic impressions were highly effective at increasing brand recall, awareness, and purchase intent, their reach was limited since they depend on user engagement with ads.
3) Paid impressions with social context, like displaying the names of a user's friends who "liked" a brand, were also very effective and achieved greater reach than organic impressions alone. The optimal strategy combines paid, social, and organic impressions.
1) The document analyzes data from Nielsen and Facebook to understand the value and effectiveness of paid, earned, and paid media with social advocacy on Facebook.
2) Earned media like organic impressions from engaging with ads are highly effective at increasing brand awareness, recall, and purchase intent but have limited reach.
3) Incorporating social context into paid ads by including friends who are brand fans significantly increases ad recall, awareness, and purchase intent over paid ads alone. Combining paid and earned media maximizes both effectiveness and reach for marketers.
Social Media study Facebook and Nielsenguest165c18a
This document summarizes research from Nielsen and Facebook on understanding the value of social media impressions, specifically comparing the effectiveness and reach of paid, paid with social advocacy, and earned media on Facebook. Key findings include:
- Earned media from consumer engagement with brands on social media can be as effective as paid media in lifting brand awareness and purchase intent, but often has more limited reach than paid campaigns.
- "Social ads" that include social context like a user's friends who 'like' a brand drive greater brand lift than typical paid ads while achieving similar reach.
- The most effective way for marketers to leverage social media is to create a mix of paid, paid with social advocacy, and earned
AdvertisingEffectiveness:Understanding the Value ofa Social Media ImpressionJordi Sabater Domènech
This document summarizes research from Nielsen and Facebook on understanding the value of social media impressions. It finds that:
1) Paid social media impressions (homepage ads) are effective at reaching large audiences but have limited impact on brand metrics.
2) Impressions with social context (endorsements from friends) drive greater brand lift while still achieving paid campaign scale.
3) Earned impressions from user engagement have the highest impact but limited reach since they rely on existing connections.
The key for marketers is combining paid, endorsed, and earned impressions to maximize both impact and audience size. The report provides data on the effectiveness and reach of each type of impression.
1) The document analyzes data from Nielsen and Facebook to understand the value and effectiveness of paid, earned, and paid media with social advocacy on Facebook.
2) Earned media like organic impressions from engaging with ads are highly effective at increasing brand awareness, message awareness, and purchase intent, but have limited reach.
3) "Social ads" that include social context like friends who are fans drive greater brand lift than regular paid ads while maintaining similar reach, making them an effective hybrid of paid and earned media.
1) A study by Nielsen and Facebook analyzed the effectiveness of paid, earned, and paid media with social advocacy on Facebook.
2) Earned and paid media with social advocacy were highly effective at increasing brand recall, awareness, and purchase intent, but earned media alone has limited reach.
3) Combining paid, earned, and paid with social advocacy provides the highest effectiveness while also achieving large reach, making it the optimal mix for marketers on Facebook.
Social media impressions - April 2010 (Nielsen)Maple Aikon
This document discusses the value of paid media impressions versus earned media impressions on social media platforms. It analyzes data from Nielsen and Facebook studies of over 800,000 users and 125 advertising campaigns. The studies found that:
1) Earned media impressions, such as organic posts from friends, are generally the most effective at improving brand metrics like awareness and purchase intent, but have limited reach.
2) Paid media impressions can achieve greater reach but are less effective than earned impressions.
3) "Social ads" that include endorsements from friends (a hybrid of paid and earned media) can drive increased brand lift while maintaining the reach of paid campaigns.
4) To be successful, marketers
2º oleada del estudio "The power of Like" elaborado por la compañia ComScore en colaboración con Facebook en el que se analiza el impacto e influencia que tiene esta red social para los intereses de empresas y marcas. (inglés)
The document outlines a framework for how brands can maximize the impact of their social marketing programs on Facebook by focusing on fan reach, engagement, and amplification in order to deliver brand exposure at scale and drive measurable marketing ROI. It also provides case studies that demonstrate how concentrated social media campaigns can significantly amplify the reach of earned media exposure and drive increased purchase behavior. Finally, the document establishes benchmarks for how leading brands perform in terms of key metrics like fan reach and amplification ratios.
The Power of_Like - How Social Marketing WorksBoris Loukanov
ANDREW LIPSMAN VP, Marketing, comScore
GRAHAM MUDD, Head of Measurement Partnerships, Facebook
Carmela Aquin, Senior Marketing Manager, comScore
Patric Kemp, Senior Data Analyst, comScore
The document summarizes research from comScore and Facebook on how social media marketing works. Some key findings include:
- Brands can maximize the impact of their social marketing programs on Facebook by focusing on fan reach, engagement, and amplification to Friends of Fans through both earned and paid content.
- Leading brands typically achieve an earned amplification ratio of 0.5-2x, extending the reach of their earned media to Friends of Fans. This can be increased by optimizing fan reach and engagement and supplementing with paid ads.
- Targeted social media campaigns can significantly amplify the reach of earned media and drive increased awareness and purchase behavior among exposed fans and friends.
- Exposure to
The document outlines a framework for how brands can maximize the impact of their social marketing programs on Facebook by focusing on fan reach, engagement, and amplification in order to deliver brand exposure at scale and drive measurable marketing ROI. It also provides case studies that demonstrate how concentrated social media campaigns can significantly amplify the reach of earned media exposure and drive increased purchase behavior. Finally, the document establishes benchmarks for how leading brands perform on key metrics like amplification ratio.
The formula for effective facebook adsguest6aff87b
This document summarizes a Nielsen report analyzing the effectiveness of Facebook ads. The study found that earned media through social sharing significantly increased the impact of paid ads. Exposure to both paid ads and subsequent organic shares from friends led to higher brand awareness, ad recall, and purchase intent compared to paid ads alone. The report recommends that advertisers use paid media to drive more earned sharing, in order to leverage the combined power of both paid and organic impressions.
Insights Throughout the CPG Brand LifecycleNM Incite
NM Incite’s social media research and analytics offer brands insight into real-time, authentic consumer expression that can transform how marketers build strong brands, create passionate and engaged communities and ultimately achieve superior sales outcomes. Learn how NM Incite’s solutions can be layered with other Nielsen assets to produce powerful insights, providing a valuable competitive advantage.
Facebook has evolved from a platform where brands needed fans to share messages, to one where they can reach all customers. While organic reach of posts may decline over time as more content is shared, paid distribution through ads enables brands to maximize delivery of messages. Creating engaging content that provides value makes posts more likely to be seen organically or when advertised to a broad range of customers beyond just fans. Leveraging social context from fans engaged with brand messages through ads can improve advertising effectiveness and lower costs.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
1. Advertising
Effectiveness: Understanding the Value of
a Social Media Impression
APRIL 2010
INSIDE:
• How social networking and consumer engagement
have changed how brand marketing works
• An approach for understanding the value of earned
and paid impressions in a social context
• How creating a Facebook fan base can drive social
advocacy within paid media, thus increasing its
effectiveness
• Data and insights that directly measure the
effectiveness and reach of paid media, paid
media with social advocacy, and earned media