The document outlines a workshop aimed at teaching businesses how to effectively use content marketing to attract customers and establish authority. Key topics include blogging, creating e-books, and producing engaging videos, emphasizing the importance of valuable content that can rise to the top of search engine results. The workshop promotes strategies for creating consistent, high-quality online content to enhance customer engagement and drive sales.

1. IGNITE YOUR BUSINESS WITH CONTENT MARKETING
STERLING PERRY -CEO, SENT MEDIA MARKETING
#IGNITEBIZ
BLOGS, E-BOOKS & VIDEOS
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2. Housekeeping
Today’s hashtag: #IGNITEBIZ
Follow @sentmedia
A few minutes of Q&A at the end of each section.
You can also tweet your questions to @sentmediausing #IGNITEBIZ
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3. The Purpose of Today’s Workshop
To show you how to create content for marketing: creating and sharing relevant, valuable information that attracts people to you and creates trust, credibility and authority for your business and that ultimately converts visitors into buyers
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4. What you’re going to learn
How content marketing can ignite your business
How to write successful blog posts.
How to create an E-book that people will want to read.
How to make truly engaging videos.
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5. The Case for Content
Interruption marketing (traditional advertising) is not enough.
Customer behavior and expectations are shifting.
61% of all purchase decisions begin on a search engine.
Everyone is the media. Everyone is a publisher –including you!
Unlike any other form of marketing, content marketing doesn’t have an expiration date. 5

6. What is Content
Content is a broad term that refers to anything created and uploaded to a website.
More than words and images on a page; an embodiment of your brand.
Good content can quickly become the soul of your brand to the online world.
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7. What Can Content Do for You?
Attract customers.
Educate your buyers about a purchase they are considering.
Overcome resistance or address objections.
Establish your credibility, trust, and authority in your industry.
Tell your story.
Build buzz via social networks.
Build a base of fans and inspire customers to love you.
Inspire impulse buys.
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8. The Key to Igniting Sales is to create online content and optimize it so that it appears on the first page of search results when your customers search for you or the products or services you sell.
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9. THE HUB OF YOUR ONLINE CONTENT
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10. What’s a blog
A collection of articles that provide helpful, valuable, educational and remarkable content to your target audience.
By providing this value, blogs can easily and effectively draw prospects to your website.
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11. Top blogging platforms
Wordpress.com
Blogger.com
Medium.com
Bolt.cm
The best place for your blog to be is on your website!!
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12. 43%
OF COMPANIES HAVE ACQUIRED A CUSTOMER THROUGH THEIR BLOG IN 2013.
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What Blogging Can Do?
HELP YOU GET MORE CUSTOMERS
DEMONSTRATE THOUGHT LEADERSHIP
BUILD AUTHORITY AND TRUST WITH PROSPECTIVE CUSTOMERS

13. Want more visits, leads & customers
Each blog post you publish it is seen as an indexed pages on your website.
Each page is an opportunity to get found online. The more indexed pages you have, The more opportunities you have to get found online.
Each blog post is an opportunity to generate new leads.
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14. The 12 blogging guidelines
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15. Define Your Purpose
Who is your audience?
Who is your competition for your audience’s attention?
What is the focus of your blog? What is it about?
What goals are you trying to achieve?
Have you set metrics for measuring those goals?
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16. Set a reliable schedule
How often should you blog?
At least Twice a week is optimal. Tuesdays and Thursday are optimal.
Set your own schedule
Produce a few posts at once and then publish them throughout the week
Use your calendar app
Brainstorm a few topics and main points and then schedule when you’re going to write them.
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17. Mix it up
Mix short and long posts
Meatier posts and less serious posts
Timely posts and timeless posts
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18. Move beyond written word
Spice up your posts with imagery to help further your point.
Images
Embedded YouTube videos
Charts
Infographics
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19. Consider Your Length
“The Mini Skirt Rule” -Your posts should be long enough to cover the essentials, but short enough to keep it interesting.
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20. Learn how to write killer headlines
Pique curiosity
Use superlatives
Use surprising or odd analogies
Be specific
Simplify a complex subject comprehensively
Be contrarian
Use numbers, especially odd numbers
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21. Design is important
Your blog should have style and personality
If you don’t have the resources to hire a designer; there are numerous templates for every publishing platform available online at minimal cost.
Items every blog needs:
Subscription by email
An archive of Recent posts
Social sharing icons
A clear way for someone to contact you
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22. Create momentum
Include relevant calls to action or triggers on each blog post.
Usually in the form of some companion content:
E-book, webinar, cheat sheet, etc.
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23. Consider comment moderation
Due to spammers and trolls, you’ll need some form of comment moderation
Never edit comments that are posted by your readers, even if they disagree
Moderation should be used only to keep inappropriate comments off your site
Monitor for comments so that not much time passes between when the comment is made and when it appears on the site.
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24. Categorize and tag everything
The intent is to allow readers to click on those category names to find other posts you’ve written on the same topic
Think of several top level categories that describe the content you’ll be creating.
Create unique keyword tags for your own unique content. This makes it easier for search engines to find your content.
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25. Write the way you speak
Be casual, informal, friendly and accessible.
Be you.
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26. Don’t Overthink…Just Publish
Blogging is not journalism.
You don’t have present a balance piece of content.
Leave room development and the opinions of your audience.
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27. E-Books
THE SMART WAY
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28. What is an E-book?
A book published electronically, designed to be downloaded and either read on a screen or printed.
It is a guide or technical brief.
Concept-centric, based on ideas and trends of interest.
Conversational tone
Sometimes, visually heavy
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29. What Can An E-Book Do For You
Stand out from the crowd and establish yourself as a leader and authority in your niche.
Generate Income.
Future Transactions.
Shorten Your Sales Cycle.
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30. E-book Creation Process
PLAN IT OUT
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31. Step #1: Create a Mindmap
A mindmapis a visual representation of your thoughts, and it’s a really cleaver way to see how your ideas relate to each other on paper.
Use the mindmapto layout the sections and chapters of your E- book.
http://www.wisemapping.com/ Free online mind mapping
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32. Step #2: Create an Outline
See the different parts of your E- book in the order they’ll presented to your readers
List you sections and subsections in a way that makes sense to your readers.
Spend some time think about the order from a rookie’s perspective
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33. Step #3: Tools You’ll Need
Microsoft Word is very feature rich and will allow you to easily create a professional looking E-book.
Microsoft PowerPoint –For more visually based E-books
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34. Step #4: Make a Template
Page Size
8.5” x 11” or 6” x 9”
Font
Arial or Helvetica work best
Paragraph styles
Pre-select the headings, subheadings, captions, bullets and the body
Header and Footer
Website, contact info, page numbers
Graphics and Logo
For branding include your website on each page.
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35. Step #5: How to Start Writing
You don’t have to start with the Introduction.
Start with a section you know you can easily crank out.
Write and save your E-Book in sections. Each section basically becomes a blog post that you can organize later.
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36. Don’t Forget to Include
Disclaimer and copyright page
A preface
An “About the Author” page
Links
Helpful tools and exercises
A Thank You page
Eye catching graphics
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37. E-book Best Practices
Share or solve. Tell don’t sell.
Have a little fun. Take a relaxed and casual tone.
Tell a story.
Give it an intriguing title.
Add a “Share This E-book with a Friend” callout.
Design matters
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38. Videos
SHOW ME A STORY
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39. Why use online video
Youtube–3 Billions views daily
800 million visitors monthly
2ndlargest search engine in the world
Your video content is 50 times more likely to appear on the first page of search results than standard text based content.
The best way to story tell. 39

40. What to Shoot
Why would the people I want to reach want to watch this?
They either want to be entertained or educated; or both.
What content would lends itself perfectly to video?
Diary-style, How-to’s, interviews, product walk thru’s, behind the scenes, tutorials, company stories, event videos.
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41. Equipment
Visual
DSLR Camera
Smartphone
Webcam
Audio
Lapel microphone
Built in microphone
Lighting
3 point lighting
Desk Lamp
Actual daylight is the best
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42. Editing Software
Window Movie Maker
Drag and Drop editing
Frame animations
Animated Lower thirds
Add audio and music as separate tracks
Directly uploads to the major video sites.
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43. Online Video Tips
Appx3-5 minutes max
More than a “talking head” mix up images and angles
Use text and music
Know your equipment
Get away from as much noise as possible
Beware of lighting & Shadows
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44. Online Video Tips
Be fairly close to the camera’s built-in microphone
Make sure camera is stable
Consider perspective and framing
Watch the video a couple times after filming
Smile, relax and have fun!
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45. Time to Upload
Title
Short, informative and to the point.
Search for related videos to find out what people search for.
Description
Content-rich, use URL’s, keywords
Tags
Tag your video with every applicable word or phrase
Tag names and companies
Thumbnail
Pick the most appropriate thumbnail for the video.
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46. Time to Create 46

47. The Key to Igniting Sales is to create online content and optimize it so that it appears on the first page of search results when your customers search for you or the products or services you sell.
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48. Want to Work With MeCall: 678-820-9577Tweet: @sentmediaEmail: Sterling@TheSentMedia.com
Ignite Your Business E-Book
Digital Marketing Coaching & Consulting
Website Development
Don’t leave without scheduling Your FREE 30 minute consultation!
Audit your website
Audit your social media
Strategy session
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