This document provides an overview of a personal branding workshop. The workshop teaches participants how to understand and build their personal brand through three phases: brand discovery, brand communications, and building brand equity. It discusses defining one's unique value, identifying goals, aligning values, demonstrating the brand through communication skills and online presence, and ensuring a consistent brand message across one's professional network and environment. The ultimate goals are to increase visibility, differentiate oneself, gain control over one's professional reputation, and achieve fulfillment and wealth through personal branding.