This document discusses how LiveIntent provides a smarter way to buy display advertising in email. It offers high viewability within premium content, fraud-free environments, cross-device data and targeting, and performance 3-5 times higher than typical rates. LiveIntent uses people's email addresses to connect targeting data like age, gender, location to individuals, and delivers personalized ads to the right people at the right time across all devices. This personalized targeting approach driven by machine learning algorithms achieves much higher standards than traditional display advertising.

1. A smarter way to buy
display
Brand Name
Name Lastname
email@liveintent.com
212-792-5348 xXXX

2. What if you had access to
display inventory that delivered:
 High viewability within premium content.
 Fraud free environments.
 Data and targeting that works across every device,
screen and browser.
 Performance at 3-5X what you’re used to.

3. And what if it was all in the
world’s largest, most popular
digital channels?

4. It’s email

5. With LiveIntent,
you can buy ads
in email just like
you do on the
web,
only with much
higher standards

6. What do we mean by
“higher standards”?

7. More than 750 of the US’s top brands and publishers

8. Ads seen within premium, uncluttered content
High-quality content in
uncluttered template
Fewer ad slots
Less scrolling

9. Subscribers are the most engaged audience
Signed Up
Opted In
Opened
email client
Scanned Inbox
Selected a
trusted
message
Enables
Images

10. Before LiveIntent: Everyone receives the same ad
Jack@emailaddress.com Sarah@emailaddress.com Jill@emailaddress.com

11. After LiveIntent: Subscribers get targeted ads on open
Jill@emailaddress.comSarah@emailaddress.comJack@emailaddress.com

12. How does it work?

13. The email address is the only digital ID tied to a real
person – not a pixel or cookie

14. Your email address connects you to everything
Age
Gender
Time of DayLocation
Browser
Category

15. Including your favorite brand and publishers
Pub Logo

16. All our data and targeting is tied to a person’s
hashed email address
Age
Gender
Time of DayLocation
Browser
Category

17. Hashing emails protects subscriber privacy
= =
The
Person
An active, engaged
human being
The
Email Address
The online ID tied directly
to that person
The
Hash
The de-identified
version of that data

18. The email address is the only digital ID tied to a
real person – not a pixel or cookie
Sarah@emailaddress.com

19. All our data and targeting is tied to a person’s email
address, and therefore the person
Age
Gender
Time of DayLocation
Browser
Category

20. That means…

21. You can use all the standard IAB ad units

22. You can buy through your demand side platform

23. You can use 3rd party data providers
Consumer lifestyle, household
finance and technology usage data
Demographic, interest and purchase data
B2B, demographic, interest and location data
Attributive, demographic,
financial and auto data
1st Party data onboarding and
segmentation

24. And no matter how
you buy or your
goal…

25. Whenever a person
you want to reach
opens an email
newsletter...
Sarah@emailaddress.com

26. Our platform will analyze all the data tied to the email
address of the person opening the email.
Age
Gender
Time of DayLocation
Browser
Category
To: Sarah@emailaddress.com

27. gender
…and our machine
learning algorithm will
use that data and past
performance data to
optimize towards your
goal.
Your
Goal
browser
exposure
content
device
behavior
CPMad size
time
age

28. All of this happens in
hundredths of
a second (that’s really
real-time!)

29. And because the email address remains the same
everywhere a person logs in.
Desktop/laptop
Tablet
Smartphone

30. All our data, targeting and optimization works
everywhere.
To: Sarah@emailaddress.com

31. To: Jill@emailaddress.com
So your ad is seen by the right person.
To: Jake@emailaddress.com

32. At the right time. Every time. Everywhere.
To: Jill@emailaddress.com

33. That’s how we deliver over 450 brands

34. A higher standard of display.
3-5x
performance
100%
cross-device
99%+
real people
Our average click-
through rate is .20%
Login-based targeting works
across every device
Less than 1% of our
impressions are fraud