Even more digital advertising revenue & conversions. No additional manual work. Find out how to get better results, faster, with data science in our webinar.
Paid Search & Social Advertising with Travis Wright & QuanticMindQuanticMind
Grow your search engine marketing with the latest tips to optimize your martech stack, target users, and grow revenue with Travis Wright and QuanticMind.
Brand Bidding - Is It Right For You? - Benchmark Search Conference 2016 - Ari...Arianne Donoghue
Arianne Donoghue's talk from Benchmark Search Conference 2016 - detailing icelolly.com's brand bidding journey so far and outlining how you can understand whether brand bidding is right for your business.
Paid search advertising has entered a new era... are your ads keeping up? Or are outdated practices costing you valuable clicks?
Join our expert, Mark Irvine as he covers everything you need to know to get ahead in 2017.
You'll learn:
- What language is... and isn't working in text ads
- A simple way to increase your CTR by up to 60%
- How to boost your business by making your ads mobile-friendly
Are you maximizing on the amazing opportunity to grow your business with paid search advertising?
Join our expert, Mark Irvine as he walks you through the 6 Fundamental Skills every advertiser will need in order to start profiting from this type of marketing.
You'll learn how to:
- Use keyword managment strategies to attract the most valuable traffic to your site
- Adjust bids to ensure you're only spending budget on relevant searches
- Target your ideal audience with the appropriate messaging
In this WordStream webinar, our PPC Evangelist, Erin Sagin, will reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.
You'll leave with tips to turn your account from sinful to superb.
You'll learn:
-Why a solid account structure is so vital and how to make over yours to improve results
-How to develop a strategy to choose the right match types & negatives to get you the best performance possible
-Tactics to allocate your budget and bids across your account for efficient, yet effective spending
When it comes to budgeting, we all want to get our money's worth.
And for PPC in particular, there are a ton of secrets and strategies to cut down costs and stretch your existing budget further.
Join our live webinar to learn 11 brilliant money-saving tricks to eliminate wasted spend and increase ROI from paid search.
You'll learn:
-How to squeeze more from your existing PPC budget
-Strategies to optimize bids, keywords, and landing page performance
-How to identify and fix causes of wasted spend in your account
After analyzing the data from more than half a billion dollars of ad spend, I've uncovered some incredible trends in current online marketing that you NEED to be aware of if you want to be successful in paid search.
Get the inside scoop on what you need to know to dominate your industry in this live webinar.
You’ll learn why:
Quality score is more important than ever
Negative keywords are STILL a missed opportunity in optimization
Average conversion rates are not what they used to be
Time is money - how much of both are you wasting while managing your PPC account?
WordStream has mastered a PPC management strategy that can optimize your paid search campaigns for increased ROI in just 20 minutes each week!
Tune in to hear our Google AdWords experts explain how you can make a huge difference in a small amount of time.
Join our free webinar to learn:
- A proven weekly routine to help you achieve better PPC results
- How much time you should be dedicating to each task
- How our helpful tools can reduce the time you spend on account maintenance
Paid Search & Social Advertising with Travis Wright & QuanticMindQuanticMind
Grow your search engine marketing with the latest tips to optimize your martech stack, target users, and grow revenue with Travis Wright and QuanticMind.
Brand Bidding - Is It Right For You? - Benchmark Search Conference 2016 - Ari...Arianne Donoghue
Arianne Donoghue's talk from Benchmark Search Conference 2016 - detailing icelolly.com's brand bidding journey so far and outlining how you can understand whether brand bidding is right for your business.
Paid search advertising has entered a new era... are your ads keeping up? Or are outdated practices costing you valuable clicks?
Join our expert, Mark Irvine as he covers everything you need to know to get ahead in 2017.
You'll learn:
- What language is... and isn't working in text ads
- A simple way to increase your CTR by up to 60%
- How to boost your business by making your ads mobile-friendly
Are you maximizing on the amazing opportunity to grow your business with paid search advertising?
Join our expert, Mark Irvine as he walks you through the 6 Fundamental Skills every advertiser will need in order to start profiting from this type of marketing.
You'll learn how to:
- Use keyword managment strategies to attract the most valuable traffic to your site
- Adjust bids to ensure you're only spending budget on relevant searches
- Target your ideal audience with the appropriate messaging
In this WordStream webinar, our PPC Evangelist, Erin Sagin, will reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.
You'll leave with tips to turn your account from sinful to superb.
You'll learn:
-Why a solid account structure is so vital and how to make over yours to improve results
-How to develop a strategy to choose the right match types & negatives to get you the best performance possible
-Tactics to allocate your budget and bids across your account for efficient, yet effective spending
When it comes to budgeting, we all want to get our money's worth.
And for PPC in particular, there are a ton of secrets and strategies to cut down costs and stretch your existing budget further.
Join our live webinar to learn 11 brilliant money-saving tricks to eliminate wasted spend and increase ROI from paid search.
You'll learn:
-How to squeeze more from your existing PPC budget
-Strategies to optimize bids, keywords, and landing page performance
-How to identify and fix causes of wasted spend in your account
After analyzing the data from more than half a billion dollars of ad spend, I've uncovered some incredible trends in current online marketing that you NEED to be aware of if you want to be successful in paid search.
Get the inside scoop on what you need to know to dominate your industry in this live webinar.
You’ll learn why:
Quality score is more important than ever
Negative keywords are STILL a missed opportunity in optimization
Average conversion rates are not what they used to be
Time is money - how much of both are you wasting while managing your PPC account?
WordStream has mastered a PPC management strategy that can optimize your paid search campaigns for increased ROI in just 20 minutes each week!
Tune in to hear our Google AdWords experts explain how you can make a huge difference in a small amount of time.
Join our free webinar to learn:
- A proven weekly routine to help you achieve better PPC results
- How much time you should be dedicating to each task
- How our helpful tools can reduce the time you spend on account maintenance
Lisa Myers, CEO of Verve Search, discusses using schema to make search engine results pages (SERPs) richer. Schema allows including additional information like reviews, images, and addresses in SERPs through rich snippets. This grabs users' attention, increases click-through rates (CTRs), and can lead to more conversions. Myers provides examples of how implementing rich snippets in Google AdWords campaigns increased CTRs over 100%. While schema does not currently impact rankings, it may in the future if search engines consider social signals more heavily. Myers urges attendees to implement relevant rich snippets and build author profiles.
More changes have been made to Google's AdWords platform... and this time it involves exact match keywords.
Join our expert, Mark Irvine as he covers everything you need to know to stay ahead of the curve.
You'll learn:
- What exactly is changing
- Steps you can take to prepare your account
- How to continue to optimize your account moving forward
Optimizing and distributing your content by channelsAnton Shulke
This document summarizes a webinar about optimizing and distributing content by channel. It discusses determining a content purpose like presence, currency, or community and choosing appropriate distribution channels. It covers owned, earned, shared and paid media. The webinar advises identifying target audiences, personas and channel opportunities. It also provides tips on designing and optimizing assets for specific channels, including landing pages, ads and core content. Content should be optimized for search engine optimization and social sharing over time. The goal is to deliver value to customers, generate leads, gain links and traffic, and be shared by influencers.
Garry Grant and Sergio Stephano of SEO Inc. provide an in-depth look at the top 10 factors that affect your site’s rankings in 2016. With factors ranging from old stand-bys like content optimization to the latest unveiled secrets of social engagement, some of the information may surprise you!
Some of the topics SEO Inc. will cover include:
*Link Quality & Metrics - The backbone of search engine optimization
*Website Content: Quantity or Quality?
*Social Presence - Impacts of social engagement on SEO
*EAT Principle – The importance of authoritative sites
*Advanced SEO tips and tricks
*Tools - Important tools to stay relevant in today's SEO landscape
*Hands-on SEO Audit using SEMrush
The key to getting ahead in AdWords is knowing who your competition is, and how to win customers before they do. Our experts will cover everything you need to know to build a competitive campaign that will land you customers - every time.
Our live webinar will cover:
- How to identify your biggest competitors within any industry
- What makes a competitive campaign differ from a branding campaign
- The best way to use ad copy to gain the competitive advantage
Google just released a number of brand new AdWords features much earlier than some anticipated.
For advertisers, adopting these features as early as possible will give you a unique leg-up in the marketplace, allowing you to beat your competitors to the punch.
Register now if you’re ready to master these updates and put them into action.You have two live sessions to choose from: July 28 or August 3, both at 1 PM ET.
You'll learn:
-How to take advantage of new Expanded Text Ads (ETAs)
-ETA best practices, based on early-access feature data
-How to use Google’s new device-agnostic bid adjustments
-How to implement responsive display ads and price extensions
This document summarizes key announcements from a PPC conference, including expanded text ads that allow more characters for headlines and descriptions, device-based bid adjustments in enhanced campaigns, new responsive display ads for the Google Display Network with increased character limits and imagery control, and new price extensions that can include product details and prices. It provides best practices for advertisers to take advantage of these changes, such as writing new ads to use the additional character space, including important messaging in headlines, and gradually transitioning to the new ad formats.
Ungagged Vegas November 2015 Presentation - Scaling UpRoland Frasier
Scaling up. How to scale a business from my day 3 presentation at the Ungagged live event in Las Vegas November 2015. This presentation explores domain strategies, scaling an online business, online to offline (O2O) strategies, and much more.
Google announced their latest round of AdWords products, features and research last month and we now know what, if any, impact they will have on you!
Over the last few weeks we've gain new insight and have new learnings from this announcement backed by data.
Join the webinar to learn:
-How these changes will impact your account
-What these changes really mean for you
-The best way to take full advantage of the changes
FREE Quality Leads: Applying Local SEO Ranking Factors | Rainmaker For Contra...Rainmaker For Contractors
This document discusses the importance of local SEO and provides tips to improve local SEO rankings. It covers the following key points:
1. Local SEO is important because it provides free clicks and leads from local searches as people trust organic results more than ads.
2. The factors that most influence rankings in the Local Pack (section 1) and Local Finder (section 2) include business listings, citations, and reviews.
3. To improve rankings, businesses should optimize their Google Business Profile with photos and frequent reviews, add relevant local content to their website, and obtain high-quality backlinks from authoritative local sources.
What have you done in the past 20 minutes?
In that time, you could have significantly improved your paid search campaigns!
Using our 20 Minute Work-Week model, you can make a substantial impact on your PPC performance for continued growth in exposure and clicks. With this small amount of weekly attention, you can see stronger results in your account!
Register for our free webinar to learn:
-A proven weekly workflow to follow for better results
-Which tasks most impact your bottom line
-Tools to use to assist in PPC management
Colin Woon - The bigger the business, the bigger the SEO challengeMarketing Festival
The document discusses the challenges of executing an SEO strategy within a large organization like Telefonica Europe (O2). Some key points:
- Bringing SEO management in-house required learning how the large business operates and meeting many internal stakeholders.
- It was important to distinguish between SEO (the function of optimizing a site for search) and organic search (the traffic source), as they have different objectives.
- At O2, most traffic and sales come from brand search terms, but SEO can help optimize performance for generic search queries.
- Leveraging subdomains and partner sites helps control more of the search results for branded keyword phrases.
- Competing for new
How to Select the Best Keyphrases for Your Marketing Campaigns - andy HeadingtonEventz.Digital
This document provides guidance on selecting keywords for marketing campaigns. It emphasizes starting with keyword research to identify the phrases your target audience uses. Keywords should be grouped into themes to inform website navigation, ads, and landing pages. Both broad and exact match keywords can be used in pay-per-click campaigns, while search engine optimization requires a long-term focus on relevant, optimized content and internal linking. Testing and monitoring are important to ensure keywords and pages are effective at generating traffic and sales.
Matthew Sauer is the Head of Paid Media at Search Factory | iProspect in Brisbane, Australia. He has over 5 years of experience managing paid advertising campaigns for large Australian brands. In this presentation, he will cover keyword research processes, campaign structuring, and writing effective ad copy. For keyword research, he discusses creating seed terms, expanding keywords using tools, refining terms through competitor analysis and identifying opportunities. For campaign structure, he recommends segmenting campaigns by themes and objectives.
Tomasz Sąsiadek - Do It Yourself and dominate search rankings for DIY! Bluera...Marketing Festival
This document discusses BlueRank's SEO strategy and results for their client Leroy Merlin Poland. BlueRank implemented three key ideas: 1) On-site content marketing by developing vast on-site content to drive users from DIY-related keywords. 2) SEO PR by providing SEO workshops and recommendations to editorial teams. 3) Mobile optimization by implementing deep linking on Leroy Merlin's mobile app according to Google best practices. The results included a 30%+ increase in annual non-brand SEO traffic and 7%+ increase in revenue, maintaining Leroy Merlin's position as the leader in DIY organic search visibility in Poland, and winning the European Search Award for best use of content
The document discusses predictions for changes in SEO in 2016. Some of the key predictions include: voice search becoming more important which will impact long-tail keyword patterns; the rise of structured data and rich snippets to provide more direct answers; mobile continuing to dominate requiring responsive mobile-friendly sites and mobile marketing strategies; and competitors like DuckDuckGo and Bing providing bigger challenges requiring staying focused on optimizing for Google.
This document discusses the differences between Google Analytics premium and standard versions. Some key differences include:
- Premium allows for 20 billion hits per month compared to 10 million for standard. It also allows for up to 10 million unsampled sessions versus 500,000 sampled for standard.
- Premium includes access to data-driven attribution modeling, custom dimensions up to 200, and various integrations like Google BigQuery, DoubleClick, and others.
- For one company, upgrading to premium allowed them to do more in-depth customer journey analysis, TV advertising measurement, and utilize custom dimensions for marketing. It also saved them time by providing non-sampled data.
This document provides information about Netzens Softech, an Indian IT company that offers services in search engine optimization, link building, web designing, and pay per click advertising. It discusses the company's vision to help clients meet their goals through IT solutions. Key services outlined include SEO, link building, web design, and pay per click. The document then provides more details on SEO strategies and benefits, as well as outlining the company's web marketing and designing services.
Breaking news!!
Google is announcing their latest round of AdWords products, features and research, and we want to help you understand what's coming. Our founder, Larry Kim, will attend the announcement in person and will break down everything you need to know in regards to these changes so that you are fully prepared for them.
Join the webinar to learn:
-How these changes will impact your account
-What these changes really mean for you
-The best way to take full advantage of the changes
7.21.10 Clickable Webcast Best Practices for Geo-TargetingAnna Agishtein
This document discusses best practices for geo-targeting online advertising campaigns. It explains how search networks determine a user's location based on their profile data, IP address, domain, and query terms. It also outlines different geo-targeting options like standard locations, excluded locations, radius targets, and polygon targets. The document provides recommendations for local campaign best practices, such as expanding the size of geo-targets, using a combination of geo-modified and geo-targeted campaigns, creating separate campaigns for each location, and distributing spend based on performance. Finally, it introduces the Clickable Pro platform for managing search advertising campaigns across multiple networks.
Practical Predictive Analytics Models and MethodsZhipeng Liang
This document is a course completion certificate for Zhipeng Liang from the University of Washington for successfully completing the MOOC "Practical Predictive Analytics: Models and Methods" offered through Coursera. The certificate is signed by Bill Howe, Associate Director of the eScience Institute and Affiliate Assistant Professor of Computer Science and Engineering at the University of Washington, and has been verified by Coursera.
Lisa Myers, CEO of Verve Search, discusses using schema to make search engine results pages (SERPs) richer. Schema allows including additional information like reviews, images, and addresses in SERPs through rich snippets. This grabs users' attention, increases click-through rates (CTRs), and can lead to more conversions. Myers provides examples of how implementing rich snippets in Google AdWords campaigns increased CTRs over 100%. While schema does not currently impact rankings, it may in the future if search engines consider social signals more heavily. Myers urges attendees to implement relevant rich snippets and build author profiles.
More changes have been made to Google's AdWords platform... and this time it involves exact match keywords.
Join our expert, Mark Irvine as he covers everything you need to know to stay ahead of the curve.
You'll learn:
- What exactly is changing
- Steps you can take to prepare your account
- How to continue to optimize your account moving forward
Optimizing and distributing your content by channelsAnton Shulke
This document summarizes a webinar about optimizing and distributing content by channel. It discusses determining a content purpose like presence, currency, or community and choosing appropriate distribution channels. It covers owned, earned, shared and paid media. The webinar advises identifying target audiences, personas and channel opportunities. It also provides tips on designing and optimizing assets for specific channels, including landing pages, ads and core content. Content should be optimized for search engine optimization and social sharing over time. The goal is to deliver value to customers, generate leads, gain links and traffic, and be shared by influencers.
Garry Grant and Sergio Stephano of SEO Inc. provide an in-depth look at the top 10 factors that affect your site’s rankings in 2016. With factors ranging from old stand-bys like content optimization to the latest unveiled secrets of social engagement, some of the information may surprise you!
Some of the topics SEO Inc. will cover include:
*Link Quality & Metrics - The backbone of search engine optimization
*Website Content: Quantity or Quality?
*Social Presence - Impacts of social engagement on SEO
*EAT Principle – The importance of authoritative sites
*Advanced SEO tips and tricks
*Tools - Important tools to stay relevant in today's SEO landscape
*Hands-on SEO Audit using SEMrush
The key to getting ahead in AdWords is knowing who your competition is, and how to win customers before they do. Our experts will cover everything you need to know to build a competitive campaign that will land you customers - every time.
Our live webinar will cover:
- How to identify your biggest competitors within any industry
- What makes a competitive campaign differ from a branding campaign
- The best way to use ad copy to gain the competitive advantage
Google just released a number of brand new AdWords features much earlier than some anticipated.
For advertisers, adopting these features as early as possible will give you a unique leg-up in the marketplace, allowing you to beat your competitors to the punch.
Register now if you’re ready to master these updates and put them into action.You have two live sessions to choose from: July 28 or August 3, both at 1 PM ET.
You'll learn:
-How to take advantage of new Expanded Text Ads (ETAs)
-ETA best practices, based on early-access feature data
-How to use Google’s new device-agnostic bid adjustments
-How to implement responsive display ads and price extensions
This document summarizes key announcements from a PPC conference, including expanded text ads that allow more characters for headlines and descriptions, device-based bid adjustments in enhanced campaigns, new responsive display ads for the Google Display Network with increased character limits and imagery control, and new price extensions that can include product details and prices. It provides best practices for advertisers to take advantage of these changes, such as writing new ads to use the additional character space, including important messaging in headlines, and gradually transitioning to the new ad formats.
Ungagged Vegas November 2015 Presentation - Scaling UpRoland Frasier
Scaling up. How to scale a business from my day 3 presentation at the Ungagged live event in Las Vegas November 2015. This presentation explores domain strategies, scaling an online business, online to offline (O2O) strategies, and much more.
Google announced their latest round of AdWords products, features and research last month and we now know what, if any, impact they will have on you!
Over the last few weeks we've gain new insight and have new learnings from this announcement backed by data.
Join the webinar to learn:
-How these changes will impact your account
-What these changes really mean for you
-The best way to take full advantage of the changes
FREE Quality Leads: Applying Local SEO Ranking Factors | Rainmaker For Contra...Rainmaker For Contractors
This document discusses the importance of local SEO and provides tips to improve local SEO rankings. It covers the following key points:
1. Local SEO is important because it provides free clicks and leads from local searches as people trust organic results more than ads.
2. The factors that most influence rankings in the Local Pack (section 1) and Local Finder (section 2) include business listings, citations, and reviews.
3. To improve rankings, businesses should optimize their Google Business Profile with photos and frequent reviews, add relevant local content to their website, and obtain high-quality backlinks from authoritative local sources.
What have you done in the past 20 minutes?
In that time, you could have significantly improved your paid search campaigns!
Using our 20 Minute Work-Week model, you can make a substantial impact on your PPC performance for continued growth in exposure and clicks. With this small amount of weekly attention, you can see stronger results in your account!
Register for our free webinar to learn:
-A proven weekly workflow to follow for better results
-Which tasks most impact your bottom line
-Tools to use to assist in PPC management
Colin Woon - The bigger the business, the bigger the SEO challengeMarketing Festival
The document discusses the challenges of executing an SEO strategy within a large organization like Telefonica Europe (O2). Some key points:
- Bringing SEO management in-house required learning how the large business operates and meeting many internal stakeholders.
- It was important to distinguish between SEO (the function of optimizing a site for search) and organic search (the traffic source), as they have different objectives.
- At O2, most traffic and sales come from brand search terms, but SEO can help optimize performance for generic search queries.
- Leveraging subdomains and partner sites helps control more of the search results for branded keyword phrases.
- Competing for new
How to Select the Best Keyphrases for Your Marketing Campaigns - andy HeadingtonEventz.Digital
This document provides guidance on selecting keywords for marketing campaigns. It emphasizes starting with keyword research to identify the phrases your target audience uses. Keywords should be grouped into themes to inform website navigation, ads, and landing pages. Both broad and exact match keywords can be used in pay-per-click campaigns, while search engine optimization requires a long-term focus on relevant, optimized content and internal linking. Testing and monitoring are important to ensure keywords and pages are effective at generating traffic and sales.
Matthew Sauer is the Head of Paid Media at Search Factory | iProspect in Brisbane, Australia. He has over 5 years of experience managing paid advertising campaigns for large Australian brands. In this presentation, he will cover keyword research processes, campaign structuring, and writing effective ad copy. For keyword research, he discusses creating seed terms, expanding keywords using tools, refining terms through competitor analysis and identifying opportunities. For campaign structure, he recommends segmenting campaigns by themes and objectives.
Tomasz Sąsiadek - Do It Yourself and dominate search rankings for DIY! Bluera...Marketing Festival
This document discusses BlueRank's SEO strategy and results for their client Leroy Merlin Poland. BlueRank implemented three key ideas: 1) On-site content marketing by developing vast on-site content to drive users from DIY-related keywords. 2) SEO PR by providing SEO workshops and recommendations to editorial teams. 3) Mobile optimization by implementing deep linking on Leroy Merlin's mobile app according to Google best practices. The results included a 30%+ increase in annual non-brand SEO traffic and 7%+ increase in revenue, maintaining Leroy Merlin's position as the leader in DIY organic search visibility in Poland, and winning the European Search Award for best use of content
The document discusses predictions for changes in SEO in 2016. Some of the key predictions include: voice search becoming more important which will impact long-tail keyword patterns; the rise of structured data and rich snippets to provide more direct answers; mobile continuing to dominate requiring responsive mobile-friendly sites and mobile marketing strategies; and competitors like DuckDuckGo and Bing providing bigger challenges requiring staying focused on optimizing for Google.
This document discusses the differences between Google Analytics premium and standard versions. Some key differences include:
- Premium allows for 20 billion hits per month compared to 10 million for standard. It also allows for up to 10 million unsampled sessions versus 500,000 sampled for standard.
- Premium includes access to data-driven attribution modeling, custom dimensions up to 200, and various integrations like Google BigQuery, DoubleClick, and others.
- For one company, upgrading to premium allowed them to do more in-depth customer journey analysis, TV advertising measurement, and utilize custom dimensions for marketing. It also saved them time by providing non-sampled data.
This document provides information about Netzens Softech, an Indian IT company that offers services in search engine optimization, link building, web designing, and pay per click advertising. It discusses the company's vision to help clients meet their goals through IT solutions. Key services outlined include SEO, link building, web design, and pay per click. The document then provides more details on SEO strategies and benefits, as well as outlining the company's web marketing and designing services.
Breaking news!!
Google is announcing their latest round of AdWords products, features and research, and we want to help you understand what's coming. Our founder, Larry Kim, will attend the announcement in person and will break down everything you need to know in regards to these changes so that you are fully prepared for them.
Join the webinar to learn:
-How these changes will impact your account
-What these changes really mean for you
-The best way to take full advantage of the changes
7.21.10 Clickable Webcast Best Practices for Geo-TargetingAnna Agishtein
This document discusses best practices for geo-targeting online advertising campaigns. It explains how search networks determine a user's location based on their profile data, IP address, domain, and query terms. It also outlines different geo-targeting options like standard locations, excluded locations, radius targets, and polygon targets. The document provides recommendations for local campaign best practices, such as expanding the size of geo-targets, using a combination of geo-modified and geo-targeted campaigns, creating separate campaigns for each location, and distributing spend based on performance. Finally, it introduces the Clickable Pro platform for managing search advertising campaigns across multiple networks.
Practical Predictive Analytics Models and MethodsZhipeng Liang
This document is a course completion certificate for Zhipeng Liang from the University of Washington for successfully completing the MOOC "Practical Predictive Analytics: Models and Methods" offered through Coursera. The certificate is signed by Bill Howe, Associate Director of the eScience Institute and Affiliate Assistant Professor of Computer Science and Engineering at the University of Washington, and has been verified by Coursera.
An ad words ad performance analysis by rSimonChen888
This document summarizes an analysis of an AdWords advertising campaign performed with R. It describes getting campaign data via the AdWords API, preparing the data by defining MySQL tables, and presenting 5 scenarios for analyzing the daily clicks, conversions, country-level clicks, comparing campaigns, and comparing campaigns to the mean. The goal is to better understand campaign performance by virtualizing the AdWords data in R.
Boosting conversion rates on ecommerce using deep learning algorithmsArmando Vieira
This document summarizes an approach to use deep learning algorithms to predict the probability that online shoppers will purchase a product based on their website interactions. The approach involves using stacked auto-encoders to reduce the high dimensionality of the product interaction data before applying classification algorithms. Testing on various datasets showed that random forest outperformed logistic regression and that incorporating time data and more training examples improved prediction performance. Further work proposed applying stacked auto-encoders and deep belief networks to fully leverage the large amount of product interaction data.
How Data Science can increase Ecommerce profitsRomexsoft
Want to increase your sales? Here’s a detailed case study on how ecommerce companies can leverage profits with machine learning algorithms.
Here you can find a more about Data Science for Ecommerce - https://www.romexsoft.com/blog/ecommerce-conversions/
Digital analytics with R - Sydney Users of R Forum - May 2015Johann de Boer
This document discusses using the ganalytics R package to access and analyze Google Analytics data through R. It provides an overview of Google Analytics and its APIs, demonstrates how to build queries with ganalytics, extract and summarize data in R. It also discusses enhancing ganalytics by improving documentation, testing, adding features, and internationalization. The document encourages participation in open source development of the package.
Interactively querying Google Analytics reports from R using ganalyticsJohann de Boer
This presentation introduces the Google Analytics reporting APIs and how these can be accessed for data analysis using R. Examples are provided that demonstrate using the ganalytics package for R to answer analysis questions with accompanying visualisations.
1) There are several general methods for acquiring web data through R, including reading files directly, scraping HTML/XML/JSON, and using APIs that serve XML/JSON.
2) Scraping web data involves extracting structured information from unstructured HTML/XML pages when no API is available. Packages like rvest and XML can be used to parse and extract the desired data.
3) Many data sources have APIs that allow programmatic access to search, retrieve, or submit data through a set of methods. R packages like taxize and dryad interface with specific APIs to access taxonomic and research data.
R and Hadoop are changing the way organizations manage and utilize big data. Think Big Analytics and Revolution Analytics are helping clients plan, build, test and implement innovative solutions based on the two technologies that allow clients to analyze data in new ways; exposing new insights for the business. Join us as Jeffrey Breen explains the core technology concepts and illustrates how to utilize R and Revolution Analytics’ RevoR in Hadoop environments.
Slides from my lightning talk at the Boston Predictive Analytics Meetup hosted at Predictive Analytics World, Boston, October 1, 2012.
Full code and data are available on github: http://bit.ly/pawdata
This document summarizes a presentation given by Revolution Analytics on using R for marketing analytics. It discusses challenges like needing to make decisions faster based on more data and predictive models. It provides examples of companies using Revolution's R software to improve results, such as increasing lift for a client by 14% and saving another $270k. The presentation promotes Revolution's R software for handling big data and analytics faster through techniques like parallel processing and distributed computing. It argues Revolution R is the leading commercial provider of high performance R software.
This document outlines an agenda for a seminar on data science applications for e-commerce. It discusses how data science can be used to improve recommendations, analyze the relationship between physical and online sales, enable dynamic pricing and personalized offerings, gather and use external data, optimize order fulfillment through anticipatory shipping, and improve customer service. Specific examples are provided for how data mining techniques can be applied to transaction data, web logs, product data and other sources to gain insights.
This document provides 9 tips for getting the most from Google Analytics reports. It discusses configuring features like Adwords auto-tagging, ecommerce tracking, goals and funnels, campaign tracking codes, customizing the dashboard, scheduling email reports, site search tracking, event tracking, and exploring advanced reports. Additional resources on Google Analytics and analytics terminology are also referenced.
Natural Language Processing in R (rNLP)fridolin.wild
The introductory slides of a workshop given to the doctoral school at the Institute of Business Informatics of the Goethe University Frankfurt. The tutorials are available on http://crunch.kmi.open.ac.uk/w/index.php/Tutorials
Customer Segmentation with R - Deep Dive into flexclustJim Porzak
Jim Porzak's presentation at useR! 2015 in Aalborg, Denmark. Learn on how to segment customers based on stated interest surveys using the flexclust package in R. Covers basic customer segmentation concepts, introduction to flexclust, and solutions to three practical issues: the numbering problem, the stability problem, and the best choice for k.
R by example: mining Twitter for consumer attitudes towards airlinesJeffrey Breen
This document describes analyzing sentiment towards airlines on Twitter. It searches Twitter for mentions of airlines, collects the tweets, scores the sentiment of each tweet using a simple word counting algorithm, and summarizes the results for each airline. It then compares the Twitter sentiment scores to customer satisfaction scores from the American Customer Satisfaction Index. A linear regression shows a relationship between the Twitter and ACSI scores, suggesting Twitter sentiment analysis can provide insights into customer satisfaction.
Leverage all the customer data you have collected over the years and use these simple data analytic techniques to align your marketing expense better and identify your best customers.
This document summarizes a webinar about analyzing Google Analytics data with R. The webinar covered an introduction to R, why use R for Google Analytics data, getting started with R and the Google Analytics API, and provided three examples of real-life applications including predicting product revenue, assessing marketing campaign value over time, and creating visualizations with ggplot2. Speakers included Kushan Shah from Tatvic and Andy Granowitz from Google Analytics.
The document discusses how chief marketing officers who leverage customer data and analytics will have a seat at the executive table, while those who don't risk being seen as just promotions officers. It provides statistics on growth in marketing-related jobs between 2010 and 2020, with the highest growth being in marketing research analysis at 41%. Finally, it outlines different skills, metrics, and tools needed for analytics roles at Chase Digital and Express CRM.
Marketing Analytics 101: How to Measure the Effectiveness of Your WebsiteHubSpot
You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure the effectiveness of their online efforts. This includes understanding what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the effectiveness of your website.
Paid Search, SEO, Video Search, Directories, Content Syndication, Reputation Management… There are few sources of visibility and traffic more valuable than the search engine results page (SERP). In this 2-hour class, we’ll cover the options available to marketers, as well as discuss how specific marketers should maximize the true ROI of every form of search engine marketing. No single strategy works for every marketer, but there are tried and proven ways to dramatically improve your chances of success. We will keep the session interactive for those who have specific challenges they would like to address.
Kevin Lee presented a 2-hour search marketing master class. He is the executive chairman of Didit, a digital marketing agency he founded in 1996. The presentation covered many aspects of search engine optimization (SEO) and pay-per-click (PPC) advertising, with the goal of helping attendees get promotions, raises, or better jobs through improved digital marketing skills. Lee emphasized optimizing campaigns for high-value keywords and segments through techniques like geo-targeting, bid management, and evaluating keyword elasticity.
Whether you’re planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely. PPC accounts in all stages could probably use a refresher when it comes to spend planning, overall budgeting, and cost measurement.
For more information, visit www.wordstream.com
Whether you're planning your initial PPC budget or re-evaluating your current spend, there are always ways to spend your PPC dollars more wisely. Chances are, your PPC account could use a refresher when it comes to spend planning, overall budgeting, and cost measurement.
In this webinar, WordStream's Larry Kim and Hanapin Marketing's Carrie Albright will share best practices and creative tips for budget management, including:
- Reconciling PPC budget with your overall marketing costs
- Adjusting your strategy for large or small accounts
- Choosing the right metrics to help define your spend
- Incorporating expenses like agency or staff overhead
Watch now to learn proven strategies for better managing your ad spend.
New Madison Ave: Data & Marketing Technology Solutions – April 2015New Madison Ave
New Madison Ave., is a professional services firm, founded in 2003, delivering strategic and tactical data and technology enabled marketing solutions to encourage behaviors, create competitive advantage and drive top line growth for marketing organizations.
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...Mintigo1
To view the full webinar, please visit:
http://www.mintigo.com/how-to-be-a-data-driven-marketing-powerhouse-with-predictive-analytics-big-data/
Description:
How is it that b-to-b marketers have more data sources than ever before, but many are still in the dark about how to reach more of the right prospects? Sometimes the sheer volume of data can seem overwhelming, but it doesn’t have to be. In fact, with the right processes, skills and tools, many companies are transforming their approach to demand creation and letting data do the work for them.
Marketers need to make decisions in a data-rich environment, where vast amounts of customer data are flowing not only from the company’s internal systems such as CRM, marketing automation and web analytics, but also from external sources such as social, mobile, and other sources that can be found all over the web. But how do you separate the good data that signify buying signals from the noise found in the rest of the data? And what new skills and processes bring them to life?
In this dynamic session, we’ll hear from thought leaders from LinkedIn, SiriusDecisions and Mintigo on the best strategies for taking a data-driven approach to marketing. They will address key considerations and best practices to answer essential questions around:
-How the explosion of big data and emerging predictive technologies is transforming the marketing discipline
-Examples of marketers at leading companies are effectively utilizing big data & predictive analytics
-Recommendations for preparing your marketing team to become a data-driven organization
The Speakers:
- Russ Glass, Head of Products at LinkedIn
- Megan Heuer, VP & Group Director, Data-Driven Marketing at SiriusDecisions
- John Bara, President & CMO at Mintigo
5 tips als je nu wilt starten met digital marketing analyticsAvanade Nederland
The document discusses tips for starting digital marketing analytics and the importance of digital marketing analytics. It provides 5 guidelines for digital marketing analytics: 1) Think big, start small, prove ROI fast, 2) Don't focus on a single silo, 3) Experiment before industrializing, 4) Fail fast, and 5) Be ready to act. Case studies are presented showing how various companies improved outcomes through digital marketing analytics.
MSP Marketing Update: Tips to Turn Your Website Into Your Best Performing Sal...Kaseya
This document provides an overview of a presentation about turning websites into effective sales tools. The presentation agenda includes introductions, an overview of the sponsor Kaseya, a discussion of best practices for web design, content, and analytics by speaker Dan Shapero. Attendees can complete a poll to win a prize. The document then provides details about Kaseya and why MSPs choose it. It outlines digital marketing techniques and which attendees use most. The bulk of the document covers topics like SEO, content creation, conversion optimization, and analytics. It promotes the services of ClikCloud and next steps to learn more about Kaseya and MSP opportunities.
CPC Search is a full-service SEM agency that focuses on keyword tools, ad testing, bidding strategies, campaign structure, quality score, landing pages, and conversion tracking to optimize client campaigns. Case studies show they increased revenues and conversions for an e-commerce client, increased registrations while lowering costs for a B2C client, and increased conversions while maintaining costs for a B2B client. Testimonials praise their results and ability to quickly achieve growth targets.
New Relic Telemetry for Digital MarketingHeiko Specht
Use existing Data to build a strong real time digital marketing analytics engine. Incl. alerting, custom dashboard, custom data enrichment. Here is how it works
Secrets to Accelerating SEO Results - slidesDemandWave
This document provides an overview of a webinar about accelerating SEO results. It describes a proven accelerator process that empowers clients to get results 66% faster, cut costs in half, experience double lead volume, and gain $8 in pipeline revenue for every $1 spent. The process takes a holistic approach including research, implementation, and tracking adjustments. Case studies are presented showing large increases in traffic, leads, and sales for various companies that utilized this approach.
MassTLC seminar: Connecting Marketing to Revenue through Sales Analytics, En...MassTLC
Do you know how much revenue your marketing programs will drive? Can you trace leads through closed deals? How can you better enable your sales people and help them grow business faster? How do you institute a culture of sales and marketers working together?
This panel presented how they tackle the issues to provide visibility into performance across the full sales and marketing funnel.
The New Digital Marketing Playbook - slides 10-08-13DemandWave
This document outlines Mike Turner's presentation on the new digital marketing playbook. It discusses how the old playbook of focusing on individual channels like SEO, paid search, display, etc. is outdated. The new playbook requires an integrated approach across channels to influence customers throughout their journey. It provides examples of how to use each channel effectively, such as using SEO to attract customers and paid search when they are in-market. The presentation concludes by highlighting how coordinating strategies across channels for a company led to a 10x return on marketing investment.
PPC Service Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a PPC Service Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3kEmCnW
The document discusses metrics that matter for product management in the boardroom. It covers why metrics matter for alignment, accountability, and decision making. It then discusses different types of metrics to implement like product performance, demand generation, adoption, and quality. It emphasizes that the right metrics must be selected based on the business model and product lifecycle stage. The right metrics can identify portfolio strengths and drive organizational behavior change when shared appropriately.
Digital Advertising Agency For Business Growth Proposal Powerpoint Presentati...SlideTeam
"You can download this product from SlideTeam.net"
Introducing Digital Advertising Agency For Business Growth Proposal Powerpoint Presentation Slides. This versatile PPT deck has both the standard as well as the wide-screen version available. You can easily choose from a variety of fonts, color schemes, images, and orientations on the PowerPoint interface to customize this PPT slide for your needs. This PPT model is compatible with Google Slides as well as Microsoft PowerPoint. https://bit.ly/3hmbhbV
Digital Advertising Agency For Business Growth Proposal PowerPoint Presentati...SlideTeam
If your company needs to submit a Digital Advertising Agency For Business Growth Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2AM6wH7
Een nieuwe manier van werken verdient een nieuwe manier om business cases te maken.
Realistisch, gespecificeerd, meetbaar, haalbaar en passend binnen de doelstellingen van de organisatie. In deze webinar bespreken we de verschillende stappen om tot een business case te komen, hoe we de scope en beoogde resultaten duidelijk definiëren en hoe we de verschillende belanghebbenden kunnen overtuigen om zo draagvlak en budget te krijgen.
We make businesses grow by saving up to 30% to 60 % FTE costs. We empower small businesses in the USA especially in the Digital marketing industry to rapidly grow.
Similar to Webinar: Maximize Keyword Profits & Conversions with Data Science (20)
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.