The document discusses Apex Enterprise Patterns and best practices for developing in Salesforce, focusing on separation of concerns (SoC) and the 'don't repeat yourself' (DRY) principle. It highlights common issues encountered in Apex development, provides guidelines for structuring applications with service, domain, and selector layers, and outlines strategies for avoiding pitfalls related to error handling and governor limits. The document also includes references to design patterns, example code snippets, and resources for further reading.