iTunes for Scholarly
    Publishing?
        SSP, 2008
         Boston




                    Geoffrey Bilder
                    Director of Strategic Initiatives
Dian Fossey Examines
   The Industry…
        ~2005
Picture An Industry Where…


•   Major sellers of content were
    •   Frightened of cannibalizing their physical sales
    •   Slow to innovate in online sales
    •   Slow to cooperate with each other on standards
    •   Seen as profiteering
    •   Afraid because their customers were starting to
        distribute the content for free
And then a competitor emerged from
outside the industry and threatened to
         turn it upside down…
A few observations
about our industry...
Publishers and
   librarians are
conspiring to annoy
    researchers
http://www.useit.com/
It is easier for a camel to pass
  through the eye of a needle
  than to find a library website
  that is usable and friendly
  and provides services rather
  than talking about them in
  weird library jargon.

THE USER IS NOT BROKEN: A MEME MASQUERADING AS A MANIFESTO
K.G. Schneider
http://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php
It is easier for a camel to pass
through the eye of a needle
than to find a publisher
website that is usable and
friendly and provides services
that haven’t been co-opted
by a weird marketing agenda.
http://www.gapingvoid.com/Moveable_Type/archives/004527.html
One possible
exception...
The Society of
Pyschoceramicists
Dulce et Decorum Est Desipere in Loco



                       Pyschoceramics
                           Review
We don’t know who
 our audience is
Subscribers & PPV   Unrecognized
Who are they?
http://www.nsf.gov/statistics/infbrief/nsf08305/
S&E                       S&E Related    Non S&E   Unemployed
Not in labour force



                          14.0%
                                        22.2%
                  2.1%




                                          23.2%
                  38.4%
Our PPV pricing is
     mental
$
 ?£
 €
~ $5.00
~ $1.00
> $20.00
Our ability to easily
offer flexible pricing
 models is terrible
iTunes strengths
Critical mass
Simple Interface
Simple pricing
Disaggregation (per song)
Cheap pricing
iPod
And iPub?
Critical mass
Simple Interface
Simple pricing
Disaggregation (per article)
Cheap pricing
iPod
And iPub?
Critical mass    ✔
Simple Interface
Simple pricing
Disaggregation (per article)
Cheap pricing
iPod
And iPub?
Critical mass  ✔
Simple Interface ✔
Simple pricing
Disaggregation (per article)
Cheap pricing
iPod
And iPub?
Critical mass  ✔
Simple Interface ✔
Simple pricing ✘
Disaggregation (per article)
Cheap pricing
iPod
And iPub?
Critical mass  ✔
Simple Interface ✔
Simple pricing ✘
Disaggregation (per article)   ✔
Cheap pricing
iPod
And iPub?
Critical mass  ✔
Simple Interface ✔
Simple pricing ✘
Disaggregation (per article)   ✔
Cheap pricing    ✘
iPod
And iPub?
Critical mass  ✔
Simple Interface ✔
Simple pricing ✘
Disaggregation (per article)   ✔
Cheap pricing    ✘
iPod   ✘
And iPub?
Critical mass  ✔
Simple Interface ✔
Simple pricing ✘
Disaggregation (per article)   ✔
Cheap pricing    ✘
iPod   ✘
And iPub?
Critical mass  ✔
Simple Interface ✔
Simple pricing ✘
Disaggregation (per article)   ✔
Cheap pricing    ✘
iPod   ✘
And iPub?
Critical mass  ✔
Simple Interface ✔
Simple pricing ✘
Disaggregation (per article)   ✔
Cheap pricing    ✘
iPod   ✘
And iPub?
Critical mass  ✔
Simple Interface ✔
Simple pricing ✘
Disaggregation (per article)   ✔
Cheap pricing    ✘
iPod   ✘
And iPub?
Critical mass  ✔
Simple Interface ✔
Simple pricing ✘
Disaggregation (per article)   ✔
Cheap pricing    ✘
iPod    ?
Thank You
gbilder@crossref.org

300 bilder