2. insticator is a platform that has
reformed the engagement of TV
content by syncing gamification,
social validation, and a reward
system all into one sticky
experience.
1
4. the insticator team
Ryan O’Callaghan
Graphic Designer and
Rewards Manager
Zack has always had a
passion for TV. He founded
his first entertainment and
media business (RedRush
Entertainment), which he
sold. He now blends his
passion for all things media
with an understanding of
what drives people.
Puneet joins Insticator
coming from Accenture. He is
armed with a Masters in
Computer Science and years
of corporate experience. A
young and energetic
perfectionist, he brings
constant innovation to the
Insticator development team.
Zack Dugow
Founder and CEO
Puneet Arora
Lead Developer
Tianyi Cong
Full Stack Developer
Zhongjing Yap
Front End Developer
Emily Cottone
Community Manager
3
5. board of advisors
Keith BoeskyTom Cunniff
Natan Edelsburg
Eric MontoyaKristi RiordanElias Roman
Dan SilberbergerRay Vergel de DiosMike Vorhaus
4
6. Orange Fab Accelerator
Insticator was accepted into the Orange Fab Accelerator program.
Over 2,000 companies applied for this partnership and mentoring
opportunity, and Insticator was one of a select few. Orange is a leader
in the telecommunications world with over 231 million customers and
161,000 employees. The program searched for elite companies that
“change the way people connect and communicate. ” Insticator
worked closely with Orange executives and benefited from their vast
resources. We are apart of the Orange family and can have them
assist us in expansion and growth.
insticator and orange
5
+
7. 18
- 24
50%
27%
12%
5% 4% 2%
USERS BY AGE
25
- 34
35
- 44
45
- 54
55
- 64
65+
600%
user
growth
last 3 months
demographics
60%
5%UNITED
STATES
CANADA
UNITED KINGDOM
INDIA
5%
5%
additional 25%
dispersed among
Germany, Australia, Brazil,
Netherlands, Italy, France,
Greece, Romania, Poland,
Philipines, Mexico, Ireland,
Sweden, Spain and more
65%35%
6
8. insticat r history
JAN 2012
AN IDEA IS BORN
AUG 2013
PREDICTIONS GO LIVE
JAN 2014
INSTICATOR REWARDS LAUNCH
5 PARTNERS SIGN ON
MAR 2014
USER CREATED PREDICTIONS TAKE OFF
APR 2014
6 API PARTNERS EMBED WIDGET
TRAFFIC DOUBLES
7
9. insticator features
embeddable widget
fuctional in websites, iOS,
Android, and
Facebook fan pages
api embed dashboard
and backend
management
leaderboards custom to
TV shows, sports, and
friend lists
rewards catalogue easily
accessible to vendors and
partners
immersive and organized
Native platform
prediction creation and
user polling system
1 2 3
4 5 6
8
10. Create and share predictions
to gamify the TV and sports
experience. Fans answer
predictions and interact in
the Time Inc environment.
9
11. embed the insticator widget
• embeddable in all partner environments
• fully customizable by show or sport
• easy to use templates
• customizable to blend into any platform
• ad ready
Will the Lannisters keep
the Throne?
yes
no
10
12. no
Can the US advance past
Group G?
yes
no
World Cup
11
15. reward with partner merchandise
• offer products in the Insticator Rewards Catalogue
• collect user info for marketing
• convert web users into returning customers
Sports Illustrated
1000 points
People Magazine
1000 points
Entertainment Weekly
1000 points
14
16. gamify the experience
• customize widgets with badges and leaderboards
• incentivize users to return
• use competition and social validation to engage users
15
18. From: Insticator
To: John
It’s Showtime!
GAME OF THRONES starts in 1 hour
Check out these other great shows!
SILICON VALLEYVEEP
insticator sends out tune-in emails
• 47% of users will watch a show after receiving a
reminder email
• 34% of users will watch a suggested show
17
19. RYAN O’CALLAGHAN
GLOBAL LEADERBOARD RANK: 14
POINTS: 4,680
FAVORITES
ACTIVITY
Parks and Recreation
The Mindy Project
Modern Family
Glee
Brooklyn Nine-Nine
TV SHOW RANK
1
4
12
19
28
Entertainment Weekly
1000 points
Get 6 months free now! Entertainment Weekly is your all-access
pass to the most creative minds and brightest stars in Hollywood.
We keep you plugged into pop culture.
Will Bran find the three-eyed raven?
50 points
Ryan anwered YES
BADGES
DIRECTOR
You really know your TV!
You’re calling all of the
shots now!
PREDICTIONS CREATED BY
RYAN
see more
see more
Ryan redeemed a reward 1 hour ago
Ryan made a Game of Thrones prediction 3 hours ago
FRIENDS
see more
Ryan made a Game of Thrones prediction 3 hours ago
Will Tyrion face execution?
50 points
Ryan anwered YES
dynamic experience
Showcase the enitre Insticator experience in any partner environment. Users can
connect with other fans, share their successes, and show off what they’ve won.
18
20. 9 embed partners
Insticator’s beta embed is currently active in 9 websites,
featuring predictions from single shows
no
19
21. The Originals Online
This is the perfect engagement tool. My followers love it, because we love to
make predictions and live tweet them during the show. This just made it
simpler and better. We've gained more fan interaction because of it.
LP2 Entertainment
The relationship with Insticator makes perfect sense for LP2 Entertainment.
Our subsidiary business, Team TV Supernatural Dramas, focuses on fandom
in the supernatural TV world, and Insticator's goals to target that demograph-
ic enhances our ability to reach a desired audience. Couldn't be happier with
this relationship.
Vampire Diaries Online
Insticator is a wonderful tool that enhances a TV viewer's experience and has
definitely helped increase engagement among our readers and followers.
quotes from our partners
20
23. vampire diaries case study
Four Fansites Embedded the Insticator Embed
The four participating websites faced a similar issue: though
they could drive traffic to their domains, the fans weren’t
spending much time on the site. Insticator’s embeddable
turn-key platform was embedded into all four sites to stimulate
the interest of users, gamify the fanpage experience, and
increase page views, yielding more advertising dollars and
driving tune-in.
• Active Embed Use
After embedding the Insticator experience into the partner sites, clicks on predictions
increased by 65.7%
• Daily Unique and Page View Growth
In the eight weeks of the campaign, partners saw on average a 20.1% increase in page views
and a 21.6% increase in uniques daily
• Double Twitter Reach
By coordinating Twitter social pushes with the partners, social reach was shared to an
audience double their usual reach (817,479)
• Expanded Social Following
Over the duration of the campaign, participating sites saw an average of 16.5% more Twitter
followers (48,675) and 10.3% more Facebook fans (10,354)
*Detailed report available upon request
22
24. TV SaaS Market
• Worth $17 billion
• Expected to gross $22 billion by 2015
• Projected to grow 20% by 2020
• Only 7% of SaaS companies have over 10 thousand users
Gamification Market
• Worth $421 million in 2013 - expected to gross $2.8 billion by 2016
• 70% of large companies are using some form of gamification with 50% driving
innovation
TV Internet Advertising Market
• TV currently accounts for 58% of all internet ads with a 4.3% spend growth in 2013
(compared to a 4.5% spend growth in online ads in general)
• Internet display advertising grew 32% in 2013 overall
• Worth $5 billion in online video advertising
• Expected to gross $33 billion by 2020
market forecast
23
