This document provides an overview of the TMZ media property and its opportunities for sponsorships. It shows that TMZ has a massive cross-platform audience, with over 44 million monthly unique visitors across desktop, mobile, and linear TV. TMZ dominates the entertainment news space and has experienced strong growth, especially on mobile where traffic is up 255% year-over-year. The document provides examples of successful sponsor integrations TMZ has done and campaign metrics. It positions TMZ as a trusted source that can deliver engaging content and activations across multiple screens for sponsors.
Teads Entertainment Barometer June 2015 - Films & Gaming
The Teads Labs collects and assembles data from a variety of video-sharing websites and online social networking channels.
The global data is analysed to create video rankings based on a numerous parameters linked to each brand channel including: the number of total views, number of total videos, video length, shares, comments, likes, dislikes and interaction rates.
The regular analysis on branded videos provides world-wide business and consumer trends and related opportunities for brands to understand the video landscape of a particular category in a specific time frame.
Teads Entertainment Barometer June 2015 - Films & Gaming
The Teads Labs collects and assembles data from a variety of video-sharing websites and online social networking channels.
The global data is analysed to create video rankings based on a numerous parameters linked to each brand channel including: the number of total views, number of total videos, video length, shares, comments, likes, dislikes and interaction rates.
The regular analysis on branded videos provides world-wide business and consumer trends and related opportunities for brands to understand the video landscape of a particular category in a specific time frame.
Our CEO, Peter Warman, delivered Gameforum's keynote in January 2018 in London. Gaming has entered a new phase of accelerated growth from both a consumer and an industry perspective. Its “new” form is accelerating the convergence of the mobile, sports, media, and entertainment industries. What opportunities do these new dimensions of gaming provide anyone with a stake or interest in the games market and industry?
This white paper, brought to you by Newzoo and B2B networking event Esports BAR, aims to help brands understand the European ecosystem, its diversity, and the implications of culture on esports preferences. The report also features an in-depth look at four of the most vibrant local esports ecosystems: Sweden, Poland, Spain, and Germany.
FutureM 2014 - TV's Real-Time Social Soundtrack: The Win For Brands, Content ...FutureM
FutureM 2014
TV's Real-Time Social Soundtrack: The Win For Brands, Content Partners & Fans
Speaker: David Grossman (@davidgrossman8) Head of Entertainment, Twitter Content Partnerships Team
Our Global Games Market Report consists of trends, revenues, and projections for all regions and top countries, market segments, and key countries for the period 2016-2020. Trusted by key players both inside and outside the industry, it provides a clear overview of the current state and future outlook of the global games market.
Teads’ Labs collects and assembles data from a variety of video-sharing websites and online social networking channels.
The global data is analysed to create video rankings based on a numerous parameters linked to each brand channel including: the number of total views, number of total videos, video length, shares, comments, likes, dislikes and interaction rates.
The regular analysis on branded videos provides world-wide business and consumer trends and related opportunities for brands to understand the video landscape of a particular category in a specific time frame.
The State and Future of Mobile Esports in Asia and the WestNewzoo
Over the past two years, the global esports market grew by 102% to reach $655 million in 2017. While mobile has quickly grown as the biggest gaming screen worldwide, its esports scene is largely lagging that of PC and console.sing data from our esports solutions we examine the role of mobile in esports, the top performing titles, trends, and the differences between Asia and the West.
This white paper, brought to you by Newzoo and B2B networking event Esports BAR, aims to help brands understand the esports audiences in North and Latin America, where a one-size-fits-all strategy would fail to cater to the diversity of the area.
Helping ASO and business results with good Vitals, device coverage and high q...GameCamp
What we learnt about Vitals based on hundreds of millions of downloads? How we work to decrease crashes, ANRs. Where we see stronger correlation between Vitals and business results, where we see lower? Presentation based on T-Bull mobile games.
How to use influencers to drive growth - case study of Fortnite mobile launch...GameCamp
What results can influencers drive effectively and where it's not enough? Should I do pre-rolls os dedicated videos? How to choose the right creators? Our top tips about cooperating with influencers to promote mobile version of Fortnite (Epic Games) across a dozen markets. Our view on the subject as an agency made of specialists from advertising and media industries.
China App Index: Mad for Mid-core: Card Games Collect GamersWandouLabs
Following the huge domestic success of I'm MT, Chinese publishers are crazy for mid-core games, especially ones that use card-collecting elements to drive gameplay.
U.S. gaming console and PC sales will reach $25.3 billion in 2016 and represent a growing opportunity for marketers, according to new analysis from Adobe Digital Insights (ADI).
Our CEO, Peter Warman, delivered Gameforum's keynote in January 2018 in London. Gaming has entered a new phase of accelerated growth from both a consumer and an industry perspective. Its “new” form is accelerating the convergence of the mobile, sports, media, and entertainment industries. What opportunities do these new dimensions of gaming provide anyone with a stake or interest in the games market and industry?
This white paper, brought to you by Newzoo and B2B networking event Esports BAR, aims to help brands understand the European ecosystem, its diversity, and the implications of culture on esports preferences. The report also features an in-depth look at four of the most vibrant local esports ecosystems: Sweden, Poland, Spain, and Germany.
FutureM 2014 - TV's Real-Time Social Soundtrack: The Win For Brands, Content ...FutureM
FutureM 2014
TV's Real-Time Social Soundtrack: The Win For Brands, Content Partners & Fans
Speaker: David Grossman (@davidgrossman8) Head of Entertainment, Twitter Content Partnerships Team
Our Global Games Market Report consists of trends, revenues, and projections for all regions and top countries, market segments, and key countries for the period 2016-2020. Trusted by key players both inside and outside the industry, it provides a clear overview of the current state and future outlook of the global games market.
Teads’ Labs collects and assembles data from a variety of video-sharing websites and online social networking channels.
The global data is analysed to create video rankings based on a numerous parameters linked to each brand channel including: the number of total views, number of total videos, video length, shares, comments, likes, dislikes and interaction rates.
The regular analysis on branded videos provides world-wide business and consumer trends and related opportunities for brands to understand the video landscape of a particular category in a specific time frame.
The State and Future of Mobile Esports in Asia and the WestNewzoo
Over the past two years, the global esports market grew by 102% to reach $655 million in 2017. While mobile has quickly grown as the biggest gaming screen worldwide, its esports scene is largely lagging that of PC and console.sing data from our esports solutions we examine the role of mobile in esports, the top performing titles, trends, and the differences between Asia and the West.
This white paper, brought to you by Newzoo and B2B networking event Esports BAR, aims to help brands understand the esports audiences in North and Latin America, where a one-size-fits-all strategy would fail to cater to the diversity of the area.
Helping ASO and business results with good Vitals, device coverage and high q...GameCamp
What we learnt about Vitals based on hundreds of millions of downloads? How we work to decrease crashes, ANRs. Where we see stronger correlation between Vitals and business results, where we see lower? Presentation based on T-Bull mobile games.
How to use influencers to drive growth - case study of Fortnite mobile launch...GameCamp
What results can influencers drive effectively and where it's not enough? Should I do pre-rolls os dedicated videos? How to choose the right creators? Our top tips about cooperating with influencers to promote mobile version of Fortnite (Epic Games) across a dozen markets. Our view on the subject as an agency made of specialists from advertising and media industries.
China App Index: Mad for Mid-core: Card Games Collect GamersWandouLabs
Following the huge domestic success of I'm MT, Chinese publishers are crazy for mid-core games, especially ones that use card-collecting elements to drive gameplay.
U.S. gaming console and PC sales will reach $25.3 billion in 2016 and represent a growing opportunity for marketers, according to new analysis from Adobe Digital Insights (ADI).
The Top Skills That Can Get You Hired in 2017LinkedIn
We analyzed all the recruiting activity on LinkedIn this year and identified the Top Skills employers seek. Starting Oct 24, learn these skills and much more for free during the Week of Learning.
#AlwaysBeLearning https://learning.linkedin.com/week-of-learning
Vuedb.com - Vue is an online database of information related to films, television programs and video games, including cast, production crew, fictional characters, biographies, plot summaries, trivia and reviews
AT&T’s Announcement: "We've begun a formal advertising media and creative agency review that will cover all traditional and digital services in the U.S. for our Entertainment Group, Business Solutions and Corporate Brand work." (Adweek)
AT&T is looking to adopt "a single integrated media and creative operating model made up of affiliated agencies. Doing so will improve efficiencies, quality and consistency across our portfolio."
Current & Previous Agencies: The primary media incumbent is WPP’s MEC, which won a consolidation review back in 2007, when the client was spending an estimated $2.3 billion annually. Prior to that review, five shops handled the business including MEC, Digitas, GSD&M Idea City, Initiative and OMD.
saidWot compiled a case study to showcase the success and online presence around the MTN Radio Award. We are proud to be a partner and category sponsor to the MTN Radio Awards.
At Octoly, we believe in the power of passion. Passion is what drives us as human beings. Passion gives us the inner strength to push ourselves beyond expected limits. It’s what drives creativity, de nes our belief system, makes crowds gather and cheer, and gives birth to society’s great cultural icons - everything from media stars to superstar brands. Thousands of YouTubers reach this level of passion, by reviewing games and featuring publishers on YouTube and their other socials channels.
This year, the team at Activate has defined the 9 most important insights for tech and media in 2017. Key points:
*Super-serve the super-users and chase the attention unicorns
*Subscriptions will feed the world (or at least internet and media businesses)
*Learn to live with the discovery oligopoly
*The bot battles are about winning the great messaging war
*eSports is the next tech phenomenon
*You already know the new winners in Pay TV
*Video Streaming: The bundle is the future
*Audio: Smart Speakers, Gray Music
*Post-Household America: A new era of users
(SKIP TO SLIDE 113 IF YOU ALREADY KNOW WHAT TWITTER IS.) A presentation I gave at the Nurun Montreal head office in February 2009. The subject covers an idea I had about leveraging the viral potential of Twitter to benefit both its users and third parties looking for some marketing love.
New Business Pitch Alert! Playstation Vue is looking for a new agency for creative marketing in the US. Here you can find all the information you need to know about it!
UX Week Presentation of the CNN Digital 2013 replatforming and redesign, with a focus on the mobile and social rationale behind it and the brand design and user experience approach being taken to complete the cross-platform responsive relaunch.
At Activate, we've identified the 9 most important insights for tech and media in 2016. Key points:
* The average American spends more time on tech and media than on work or sleep
* Messaging will blow past social networking as the dominant personal media activity
* The next big winners in streaming music and audio are already (quietly!) here
* The long-awaited cord cutting moment isn't coming any time soon
* There is potential for a "cable killer" to show up, but it won't look like you expect
* E-sports and wagering really are going to change the game in gaming
* Want to get rich in the App Store? Good luck!
* These are the companies grabbing all the money in consumer tech and media
* And we demonstrate a simple way to predict what acquisitions and partnerships tech and media companies will be making to stay competitive
Also available here:
http://www.wsj.com/articles/think-again-nine-top-insights-into-tech-and-media-for-2016-1445618763
http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
3. 3
MASSIVE SCALE
5 IN ENTERTAINMENT#
TOTAL UVs
(000)
1. YOUTUBE.COM 197,634
2. CBS Interactive 142,281
3. Comcast NBCUniversal 132,555
4. PANDORA.COM 84,879
5. Warner Bros. Ent Group - All Sites 83,059
6. TMZ 72,212
7. IMDb 64,162
8. Viacom Digital 61,352
9. AOL-HuffPost Entertainment 59,609
10. Vimeo 55,479
11. IHeartRadio Network 54,114
12. Yahoo Celebrity 49,421
13. VEVO 48,480
14. Townsquare Media 44,934
15. iTunes Software (App) 43,925
5. WBDEG All Sites 83,059
Source: comScore Media Metrix Multiplatform, September 2014
4. APP STATS
• Over 83MM downloads!
• #1 Movie app with 10.8MM UVs
• A18-34, 40%
• Larger Audience than Fandango app (7MM UVs)
and Moviefone app (1.2MM UVs)
Source: comScore Mobile Metrix 2.0, September, 2014
OPPORTUNITIES
• Targeting: Genre & Geo & Tab
• Roadblock - Box Office, Theaters, DVD tabs
• Conquesting of top blockbuster titles
THE WEEKEND DECISION MAKER
THE OFFICIAL MOBILE DESTINATION FOR RATINGS AND REVIEWS AS WELL AS THE
BEST SOURCE FOR SHOWTIMES, THEATERS AND DVD INFO
The Most
Downloaded
Movie App in
History!
4
5. 5
$28K
average
theatrical
deal
Help Users Find New Amsterdam Vodka in THEIR TOWN
$28K
average
theatrical
deal
Target
Electronics,
QSR and
Autos
Top 20 of
free apps
all-time
*Requires TBD build time. Subject to approval, mocks for demo purposes only
NATIVE MAPPING TOOL
7. 7
Adweek Selected Subaru’s Campaign on Rotten Tomatoes as the 2014 MPOY
“Subaru’s Ride of Her Life campaign was treated like a real movie.
A plot synopsis and cast list appeared on Rotten Tomatoes…”
-Adweek, 11/10/14
Source: http://www.adweek.com/news-gallery/advertising-branding/when-clients-let-media-agencies-take-risks-good-things-happen-161309#campaign-spending-more-25-million-1
MEDIA PLAN OF THE YEAR
8. Site Description
o The unquestioned authority in Entertainment news
o The most trusted name in Sports news
o Home of the iconic Tomatometer and the most trusted movie review site
o The industry leader in comics since 1934
o The place for hilarious, family friendly fun
8
PROPERTY OVERVIEW
9. 9
Source: TMZ.com (comScore, Multi-Platform, Sept 2014, TMZ.com),TMZ TV (NSS Galaxy Explorer, P2+ Live +SD, 13-14 season to
date=9/9/13-5/25/14; NSI WRAP Overnights, P2+ Live +SD, Weighted market average)
A True Cross-Platform Leader with a 360° Approach
WHO WE ARE
TMZ, the unquestioned and unrivaled leader in pop culture
and entertainment news, will leverage its winning formula
of branded entertainment, high impact, video, social,
mobile and native advertising to activate complete cross-
platform integrations for Foot Locker.
Scale and Efficiency:
o 44MM Desktop and Mobile users: #1 in comScore
o 2.7MM+ daily viewers watch TMZ on TV
o 1.2MM+ daily on-air and online viewers of TMZ Live
o 50/50 male and female split
Enormous Social Presence:
o 3MM+ Twitter followers
o 4.9MM+ Facebook likes
o 1.2MM+ YouTube subscribers
44
Million
UVs
10. 10
CRITICALLY RECOGNIZED
Mainstream Media is Recognizing TMZ as a Cross-Platform Leader
Hottest Digital Publication
Finalist
DIGITAL TELEVISION VIDEO
Outstanding News
Entertainment Program
Nominee
Branded Content
Nominee
11. 11
A BOLD NEW VOICE
Everyone – Even the Competition - is Talking about TMZ
“This remarkable string of scoops
has highlighted the unexpected
power and reach of TMZ.”
“TMZ’s one-upping of traditional
media shows how rules and roles
are changing.”
“Brick by brick, TMZ has grown
from a website to a three-show
entertainment brand that often
sets the national news agenda.”
“TMZ has struck again, and the
rest of the mainstream media
are in hot pursuit.”
“TMZ is breaking stories
that define the whole news
cycle.”
14. 14
The Greatest Sports Stories Happen Off the Field
Sponsorship Details:
o 40+ sports stories per week
o “Sponsored by” clickable logo integration
o TMZ Sports Homepage roadblock with banner
media and skin at 100% SOV
.
Click To Watch The TMZ Sports Promo Video
There’s never an off-
season with TMZ Sports.
Now a
popular TV
show
15. Site Partner Activations
o TMZ Live offers breaking news and unreal product integrations
o Custom TMZ YouTube Staffer Videos featuring authentic reviews
o Man-on-the-street interviews with product placement
o Celebrity Spotting with real-time product sampling
15
UNIQUE SPONSORSHIPS
17. 17
Compelling Content
the Hottest Daily Topics
90+ new
videos per
week
Friday’s “In case you missed it” wrap-up
show, highlighting the big videos of the
week from TMZ, TMZ Sports and
toofab.com.
TMZ Chatter
The latest pop culture news from INSIDE
the TMZ newsroom. TMZ staffers deliver
details on breaking news, with personal
thoughts on each topic.
TMZ Reacts
Candid, real-time reactions of TMZ staffers
seeing new photos, videos, or stories for
the first time.
Dax Chat
Daily LIVE show with Dax and TMZ staff
guests, discussing the days topics and
interacting live with YouTube viewers.
Lawyer V. Lawyer
Derek and Jason go over the legal
implications of the hottest TMZ stories,
and translate the legal jargon into
digestible bites perfect for the YouTube
audience.
TMZ Recap
TMZ staffers recap the before, during, and
after of major Hollywood events
(MTV VMA’s, Oscars, etc.)
TMZ Takeout
18. 18
MAN ON THE STREET
50K
Views for
only 24 hrs
Click for “Man on the Street” Clip
19. ON-AIR
Syndicated
Entertainment
News Magazine
UVs (000)
YAHOO CELEBRITY 49,421
TMZ 44,674
EONLINE.COM 34,957
PEOPLE.COM 29,090
USMAGAZINE.COM 25,127
ONLINE
Celebrity
Entertainment Site
19
3 SCREEN DOMINANCE
TMZ Tops its competitors No Matter the Platform
MOBILE
Celebrity Website/
Apps
#
1
#
2
#
1
Reach (000)
TMZ 2,964
ACCESS HOLLYWOOD 2,800
EXTRA 2,503
INSIDER 1,873
DISH NATION 1,453
UVs (000)
TMZ 28,044
EONLINE 24,476
YAHOO CELEBRITY 24,426
PEOPLE.COM 19,265
USMAGAZINE.COM 16,238
Source: comScore Media Metrix Multiplatform September for Online & Mobile 2014 | Nielsen Syndicated Average AA Reach Projection for On-Air TMZ On TV 9/1-9/28/14
21. 21
THOUGHT STARTERS
1 4
Week of Greatness Tweet
Let’s Promote The Week of Greatness
Mobile Web Takeover
3
TMZ Live Integration
2
Video Pre-Roll
Homepage Roadblocks
Homepage Roadblock
Tune-In Tweet
Sneaker Photo Gallery and
Category Sponsorship
22.
23. THE LARGEST DIGITAL AUDIENCE
TOTAL
AUDIENCE
Ranking/Site
Total Unique
Visitors (000)
Visits (000)
1 TMZ.com 44,674 134,647
2 Eonline.com 39,328 100,544
3 Yahoo U.S. Celebrity 29,329 119,342
4 People.com 29,090 107,063
5 USMagazine.com 25,127 59,081
6 TownSquare Ent News 27,178 71,106
7 FOX News Ent 21,739 78,937
8 Billboard/THR 21,282 31,745
9 CNN Entertainment 18,743 116,194
10 Hollywood Life 17,289 22,157
11 Entertainment Weekly 17,207 37,473
12 Gawker.com 14,329 42119
13 PerezHilton.com 10,013 34,320
Source: comScore Multiplatform, September 2014
24. 24
Reaching More Sports Fans
With an audience of 16MM males, TMZ has become a new
force in SPORTS NEWS beating established players
including Sports Illustrated, NBC Sports and NFL.com!
UNIQUES
Males (000)
1 ESPN.COM 34,641
2 SB Nation 18,165
3 TMZ.COM 15,917
4 NBC SPORTS 14,305
5 NFL.COM 12,704
6 SPORTS ILLUSTRATED 10,376
7 IGN.COM 8,910
8 DEADSPIN.COM 7,662
9 FUNNYORDIE.COM 4,245
10 GAMESPOT.COM 3,787
Source: M18+, comScore Media Metrix Multiplatform, July 2014, TMZ.com
25. Rank Site(s) TOTAL UV’s
1. WBDEG* 57,963
2. IMDB.com 55,351
3. BleacherReport.com 43,297
4. SBNation.com 22,686
5. IGN.com 15,088
6. Gawker.com 14,329
7. TheOnion.com 10,009
8. CollegeHumor.com 6,117
9. FunnyOrDie.com 5,648
Source: comScore Media Metrix Multiplatform, September 2014
MALE SKEWING SITES
*WBDEG includes: TMZ, Flixster, Rotten Tomatoes and DC Comics
26. 26
CASE STUDY
Client Objective
o Promote UFC 166 and increase Pay-Per-View (PPV) buys
TMZ Strategy
o Target a new segment of sports fans by celebrating the fighters as celebrities
o Launch new social media tactics to drive earned media exposures
o Engage fans with the “Battle Mode” voting game to educate them on fighters
o Encourage TMZ fans to join the conversation by inviting Dana White to TMZ Live
Program Results
o 14+ million earned media exposures with a custom “tweet-stakes”
o 17,500+ votes on Battle Mode Game, with an average time spend of 3:31
o Four (4) minute TMZ Live segment featuring Dana White; with 391,000+ viewers
o 3x the average CTR for the Homepage takeover
o Two (2) original articles discussing UFC fighters published during key weekend,
totaling over 360K views
TMZ Homepage skin average CTR is .83 %; Article views as of 10/23/13; Earned Media Exposures: Absolute Delivery; Reach: Unduplicated Uniques