Intersport is a leading sports marketing and media company that has grown over 25 years. They leverage the power of sports to build brands through custom media platforms including television and digital programming, sponsorships, and event marketing. Intersport provides numerous sports media properties and platforms throughout the year across various networks to integrate brands and promote clients.

2. LEVERAGING THE POWER OF SPORTS TO BUILD BRANDS
 Celebrating twenty-five years, Intersport has grown to become
America’s leading independent sports production, media, and event
marketing company.
 Winner of numerous Emmy Awards, Intersport provides solutions
that extend and enhance the client’s strategy with advanced expertise
in production, programming, sponsorships, event marketing, brand
integration, product placement, and digital.
 We build brands by leveraging the power of sports via Intersport’s
custom-created media platforms.
 Provided within is an overview of Intersport’s year-round scale, scope,
and impact.
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3. BRAND EQUITY, FOR LESS
 Intersport media deliverables go well beyond 30-second spots
 Instead of “renting” media, we enable brands to “own” an exclusive platform -
increasing the productivity of clients’ investments
 Intersport brand integration delivers maximum media impact and true brand equity
 For a small fraction of the total commitment required by other sports networks, we
deliver unmatched media value via brand-customized platforms that deliver high-
profile product placement, extensive in-program integration, and/or special brand-
centric features and maximum national reach
 By combining compelling content, big media impact, and category- exclusivity, our
clients can own a national communication platform that creates a powerful
connection, thereby delivering enhanced recall, brand preference, and true
competitive advantage
 Complete details are provided within
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4. SUPERIOR QUALITY
 Don’t just take our word for it
 All of the nation’s major sports networks utilize Intersport’s programming expertise
 Our award-winning production division specializes in the creation of custom media solutions through
original programming, robust distribution, and tailored messaging within high-end programming
 In fact, Intersport is the only producer to create original programming for all of the major broadcast and
sports cable networks
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5. HIGH IMPACT TELEVISION
Intersport’s clients benefit from the following high-impact sponsorship benefits -
which deliver 2-3 times the impressions of the brand’s paid media investment:
 Title Sponsorships
 Participating Sponsorships
 Custom production features
 TV-visible on-site signage
 Product placement
 Custom graphics and show animation
 Programming origination
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6. HIGH IMPACT TELEVISION
Illustrated below are examples of prominent Intersport brand integration― on-air, on-line, on-site, and on-target.
Dominant On-Court Signage Branded Interview Areas Title Sponsor Floor Graphics Branded On-Air Graphics
Sponsored Elements Billboards In-Program Features Branded Give-Aways
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7. HIGH IMPACT DIGITAL MEDIA
 Intersport’s award-winning digital team creates innovative campaigns that
extend and enhance client’s television media platforms, enabling brands to
create a deep connection with their target audience.
 Intersport’s digital expertise includes:
+ Producing high-quality, short-form video programming
(Intersport has created 20,000 video features to date)
+ Developing interactive brand integration initiatives
+ Implementing complimentary social media strategies
+ Creating ownable, annual digital properties
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8. HIGH IMPACT EVENT ACTIVATION
Intersport fields one of the most respected sponsorship and event
marketing companies.
Our ROI-driven expertise includes:
 Sports marketing
 Sports sponsorship activation
 Lifestyle and entertainment marketing
 Sponsorship strategy and consulting
 Owned event assets
 Hospitality
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9. HIGH IMPACT HOSPITALITY
Intersport’s expertise is creating premier custom-
designed experiences at big events which help
companies build a closer relationship with their
clients and/or reward performance.
Some special events include:
 The Masters – The Double Eagle Club
 Super Bowl
 Final Four
 Kentucky Derby
 Customer Golf Outings/Tournaments
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10. WE’RE KNOWN FOR THE COMPANIES WE KEEP
A&E CHRYSLER HOLIDAY INN NISSAN SPALDING
ABC COMCAST HONDA NTN SPEED CHANNEL
ACCENTURE COUNTRYWIDE HOOTERS NUTRISYSTEM SPRINT
ACURA DEGREE HOTWIRE.COM OCTAGON STATE FARM
ADIDAS DELL HYUNDAI ODWALLA SYLVANIA
ADVANCE AUTO PARTS DELOITTE ING CLARION ORACLE SYNACOR
ALBERTO CULVER DENNY’S INTERNATIONAL PAPER PAPA JOHN’S TACO BELL
ALIX PARTNERS DIRECTV JERGENS PEP BOYS TD AMERITRADE
ALLSTATE DISCOVERY CHANNEL JOHN DEERE PEPSI TLC
ALLTEL DISNEY KELLOGG PFIZER TOYOTA
AMERICAN LE MANS SERIES E*TRADE LIBERTY MUTUAL PHILLIPS TRAVELERS
ASTRIVE EA SPORTS LIFELOCK PIZZA HUT TRUE PARTNERS
AT&T EAS LINCOLN PLAYTEX TURTLE WAY
AUDI EJ GALLO MASTERCARD POWERADE UNDER ARMOUR
BEST WESTERN ESPN MCDONALD’S PROCTER & GAMBLE U.S. ARMY
BIG TEN NETWORK EXPERIAN MERCEDES-BENZ PRO VENTURES U.S. POST OFFICE
BLUE CROSS BLUE SHIELD FEDERAL LOAN MERCURY PROGRESSIVE INSURANCE U.S. OLYMPIC COMMITTEE
BLINX FEDEX MERRILL LYNCH REEBOK U.S. MARINE CORPS
BOSLEY FLOMAX MGM RENT-A-CENTER U.S. NAVY
BOWFLEX FORD MIDAS RIGHT GUARD VEGAS.COM
BRIDGEWATER FOX MILLER SAAB VERIZON WIRELESS
BUICK FRS MSNBC SALESFORCE.COM VERSUS NETWORK
BURGER KING FSN NATIONAL CAR RENTAL SAMSUNG VISA
CADILLAC GALLO NAVIGANT SC JOHNSON VOLVO
CAPITAL ONE GEICO NBC SCHUTT SPORTS WARNER BROTHERS
CAREER BUILDER GILLETTE NCAA SEARS WATERFRONT
CBS GMC NETJETS SI.COM WHEATIES
CHASE GNC NFL SKECHERS YOUTUBE
CHEVY GOODYEAR NFL NETWORK SLINGBOX ZANTAC
CHOICE HOTELS GOOGLE NIKE SONY 84 LUMBER
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11. MEDIA PLATFORMS
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12. 2011 CALENDAR YEAR PLATFORMS

13. 2011-2012 BROADCAST YEAR PLATFORMS

14. NFL CHAMPIONSHIP CHASE
The NFL is by far America’s most popular sport, supported by millions of
passionate fans who live and die with their teams’ wins and losses. All of
the excitement and passion of the season boils down to the NFL Playoffs.
NFL Championship Chase is there to document every detail.
Airing prior to the CBS network’s pre-game AFC Championship coverage,
this 1-hour program delivers a glorious recap of all four (4) divisional
playoff games and a visually stunning preview of the AFC and NFC
championship teams.
Utilizing the hallmark access and storytelling of NFL Films, this special will
recap all of the hits, drama, and excitement of the playoffs like no other
program on television.
DATE Sunday, January 22, 2012
TIME 1:00–2:00 PM ET
NETWORK CBS (lead-in to CBS AFC Championship coverage)
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15. ALL-STAR FOOTBALL CHALLENGE
Over the past 13 years, the All-Star Football Challenge has become one of the
most anticipated television events of Super Bowl weekend.
Intersport created this unique football skills competition in order to
showcase the NCAA's elite players prior to the NFL draft. The All-Star
Football Challenge allows football fans of all levels to see the future stars of
the NFL take each other on in a fun and friendly competition before they
face off on the NFL gridiron. The program itself is energetic and features
the very best in college football.
DATE Friday, February 3, 2012
TIME 7:00-9:00 PM ET
NETWORK ESPN/ESPN 2
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16. BEST OF COLLEGE BASKETBALL 2012
Throughout the 2012 college basketball season, Intersport will crisscross
the country to experience premier college basketball match ups. This
interactive fan experience will serve as the "voice" of this college basketball
extravaganza. What was the best atmosphere of the college basketball
season? What was the single greatest game? The best individual
performance? Which college has the best game-day atmosphere? Best of
College Basketball 2012 will deliver the answers.
DATE Sunday, March 25, 2012
TIME 1:00–2:00 PM ET
NETWORK CBS (lead-in to Elite Eight coverage)
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17. COACHES’ TOURNAMENT SHOW
The Coaches’ Tournament Show series on Fox Sports Net is the definitive
source for round-by-round analysis of the men's college basketball
tournament. Each of the three one-hour programs features top-level
Division I coaches breaking down key match-ups and providing their insight
into the brackets. More than 40 coaching greats have participated in this
series including Mike Krzyzewski, Roy Williams, Tom Izzo, Bruce Weber, Rick
Pitino, Bruce Pearl, Billy Gillespie and many more.
DATE Tuesday, March 13 – Thursday, March 15, 2012
Tuesday, March 20 – Thursday, March 22, 2012
Tuesday, March 27 – Friday, March 30, 2012
TIME 3:00–4:00 PM ET
NETWORK FSN (local premiere with multiple encores in primetime and evening schedule)
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18. COLLEGE SLAM DUNK & 3-POINT CHAMPIONSHIPS
For 23 years, the College Slam Dunk & 3-Point Championships have showcased
college basketball’s elite players. A cornerstone of ESPN’s Final Four programming.
This television event features the best collegiate dunkers and sharpshooters facing
off in a series of events designed to thrill both the live crowd and television audience
with electrifying action:
 Men’s 3-Point Shooting Championship
 Women’s 3-Point Shooting Championship
 Battle of the Champions (Men's vs. Women's 3-Point Champions)
 Slam Dunk Competition
DATE Thursday, March 29, 2012 (Final Four Weekend – New Orleans)
TIME 9:00-11:00 PM ET
NETWORK ESPN/ESPN 2
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19. DUNKS OF THE YEAR
Over Final Four weekend, Dunks of the Year will present the most action-packed
hour in college basketball with a countdown of the season’s greatest plays above
the rim.
Dunks of the Year will use college basketball’s most impressive jams as the focal
point to explore different themes and storylines in college basketball such as the
Big Ten’s unrivaled big men, freshman phenoms, mascot dunks, and the best
women’s dunks.
An established Facebook page will allow fans to share their favorite dunks of the
year and ultimately will decide who rocked the rim the best in the 2011-2012
college basketball season. season.
DATE Sunday, April 1, 2012
TIME 3:30-4:30 PM ET
NETWORK CBS
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20. NATIONAL HIGH SCHOOL SLAM DUNK & 3-POINT CHAMPIONSHIPS
The National High School Slam Dunk & 3-Point Championships
moves into it’s 2nd year in New Orleans in 2012, host city of the
NCAA Men’s Basketball Final Four. Sharp shooters and dunk
artists from around the country will be selected in collaboration
with MaxPreps to showcase the future stars of college basketball.
This live event will include a Slam Dunk Championship and a 3-
Point Championship, and will be an adjacent media event to the
High School Basketball All-America Game.
DATE Sunday, April 1, 2012
TIME 4:30-6:00 PM ET
NETWORK CBS
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21. COLLEGE HOME RUN DERBY
Capitalizing on the exploding popularity of college baseball in recent years,
the College Home Run Derby provides an exciting national media and
event marketing property.
This event combines the passion of college athletics with the excitement of
the MLB All-Star Home Run Derby and results in a unique property that
provides comprehensive and customized sponsorship opportunities. Eight
of the top long ball hitters from colleges around the country will put on a
show that will thrill both a live crowd and a national television audience.
DATE Sunday, July 1, 2012
TIME 2:00-3:00 PM ET
NETWORK CBS
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22. GAME! SET! MATCH!
As the only current player to have won 5 US Open crowns, Roger Federer
truly is US Open royalty. His performance and execution at the US Open is
unmatched by that of his peers.
Game! Set! Match!– an original production from Intersport in partnership
with the USTA – will feature a rare and exclusive sit-down interview with
Roger sharing his perspective on his dominance at the US Open.
In addition, Game! Set! Match! will deliver captivating video and original
interviews that celebrate other US Open legends as well as the tradition
and history that set the US Open apart from other Majors.
DATE Sunday, August 12, 2012
TIME 1:00-2:00 PM ET
NETWORK CBS
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23. KIRK HERBSTREIT NATIONAL KICKOFF CLASSIC
Every September, the best high school football teams in the country come
together to compete in the biggest event of its kind: The Kirk Herbstreit
National Kickoff Classic.
This year’s event will host eight (8) high school football match-ups featuring
perennial state champions from the historically powerful football states of
Ohio and Texas, and gridiron powerhouses from around the country. Ohio
Stadium and Cowboys Stadium will become center stage.
DATE/TIME OHIO STADIUM – COLUMBUS, OH
- Sunday, September 4, 2011 (two games)
- Monday, September 5, 2011 (two games)
COWBOYS STADIUM – IRVING, TX
- Monday, September 5, 2011 (four games)
NETWORK ESPN/FSN
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24. GOLF’S BEST OF 2011
Golf ’s Best of 2011 will give viewers the opportunity to experience all the
excitement and pageantry of the entire PGA Tour season. This year-in-
review program will pack all of the emotion and drama of the golf season
that was into one spectacular hour-long special.
In addition to reliving the biggest stories, clutch performances, and best
Major moments from the year in golf, the program will also take a fun and
unique look at the PGA Tour.
DATE Sunday, October 23, 2011
TIME 5:00-6:00 PM ET
NETWORK CBS
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25. COURAGE IN SPORTS
Courage in Sports pays tribute to some of the world’s greatest and most inspiring
athletes. Now in its 22nd year, the program will again recognize those athletes who
embody the spirit of virtue, courage, and excellence.
By bringing together the most uplifting stories, Courage in Sports has become known
as one of the most inspirational hours in sports television.
Whether it’s overcoming adversity or displaying pure excellence, over a career or in
a single performance, these athletes remind us of what courage, effort,
and determination can achieve.
DATE Sunday, November 13, 2011
TIME 5:00-6:00 PM ET
NETWORK CBS
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26. WOMEN’S COLLEGE BASKETBALL TIP-OFF CLASSIC
The 19th Annual Tip-Off Classic is the first and the most prestigious regular
season event of the women’s college basketball season. As part of ESPN and
College Basketball’s 24 hour marathon tip-off, this event showcases the
nation’s premier women’s programs. The 2011 match-up between Miami
(FL) and Tennessee is guaranteed to deliver the same excitement provided
by Baylor and UConn in 2010.
UConn was able to hang on for the victory to extend their consecutive
winning streak to 79 games by holding off top ranked Baylor and their
unstoppable inside force Brittney Griner in front of a sellout crowd in the
Hartford Civic Center.
DATE Tuesday, November 15, 2011
TIME 5:00-7:00 PM ET
NETWORK ESPN 2
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27. BEST OF COLLEGE FOOTBALL 2011
This November Intersport will again deliver an action-packed review of
the college football season that was.
Just as bowl game action is set to kick off, Best of College Football 2011 will
pack all of the emotion and drama of the entire regular season into one
exciting hour of touchdowns, upsets, spectacular catches, and bone-
jarring hits.
DATE Friday, November 25, 2011
TIME 1:30-2:30 PM ET
NETWORK CBS
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28. AMERICAN GIVING AWARDS
This December, the world’s biggest celebrities and top musical acts
will come together to celebrate the outstanding work of five amazing
and inspirational charities. This collection of mega-celebrities will
gather in Hollywood at the renowned Dorothy Chandler Pavilion to
share more than $1 million in donations LIVE.
A premiere talent with universal A dream team of celebrities will
appeal will host the inaugural serve as presenters throughout
The benefitting charities will be selected via one of the largest social American Giving Awards the evening
media campaigns in the history of Facebook. Live fan voting during the
show will then determine how the five deserving charities will share
more than a million dollars for their worthy causes.
The combination of heartwarming stories, giving, music, and
entertainment promises to deliver an award show unlike any other.
DATE Saturday, December 10, 2011
TIME 8:00-10:00 PM ET
NETWORK NBC
Live performances from no less than four of the biggest musical
acts in the world
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