Pinterest Strategies for Business

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Jen Vondenbrink | Life Simplified Business Solution

If you want to learn how to get started using Pinterest for your business, here are some tips, and tactics.

Business

Pinterest
It’s About Strategy, Not Just
Pretty Pictures

Presented by Jen Vondenbrink of Life Simplified

Is Pinterest Right for
Your Business?

Life Simplified 3

Benefits of Pinterest
 Create Awareness
 Drive Traffic to sites/pages/Facebook
 Increase engagement

 Start your online relationship
Life Simplified 4

Now What?

Develop your strategy
– What is your goal?
– Who is your audience?
– What types of things will you pin?

Determining your goal and audience are the two biggest things
you can do to make your Pinterest board work for your
business.

Life Simplified 6

Now What?
Connect the Dots

Pinterest Website

Facebook

Life Simplified 7

Now What?
Develop Tactics
 Pin from multiple sources
 Create multiple boards
 Tell everyone
 Use Pin Descriptions
 Make website/blog Pinterest friendly
 Contests

Life Simplified 8

Jen Vondenbrink
jen@yourlifesimplified.com

For more information check out:
Facebook: http://www.facebook.com/Life.Simplified.Cafe
Twitter: @JVSimplified
LinkedIn: http://www.linkedin.com/company/life-simplified
Website: http://yourlifesimplified.com
Blog: http://yourlifesimplified.com/Life-Simplified/blog

Life Simplified 9

In my blog post 3 Easy Strategies To Drive Traffic To Your Blog Strategy #3 explains why the community you belong to will help you drive traffic to your website or blog without even asking. In fact, 2008 Seth Godin wrote a bestselling book called “Tribes” which he explained why everyone needs a Tribe. One of his key points was how blogs and social networking sites are helping tribes get bigger.

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Pinterest Strategies for Business

1. Pinterest It’s About Strategy, Not Just Pretty Pictures Presented by Jen Vondenbrink of Life Simplified

2. Why Pinterest for Business?  Third most popular social network in US  14.9 million users.  80% of pins are repins (naturally viral)  Shoppers referred by Pinterest were 10% more likely to purchase than when referred from other sites According to Social Media Examiner Life Simplified 2

3. Is Pinterest Right for Your Business? Life Simplified 3

4. Benefits of Pinterest  Create Awareness  Drive Traffic to sites/pages/Facebook  Increase engagement  Start your online relationship Life Simplified 4

5. Life Simplified 5

6. Now What? Develop your strategy – What is your goal? – Who is your audience? – What types of things will you pin? Determining your goal and audience are the two biggest things you can do to make your Pinterest board work for your business. Life Simplified 6

7. Now What? Connect the Dots Pinterest Website Facebook Life Simplified 7

8. Now What? Develop Tactics  Pin from multiple sources  Create multiple boards  Tell everyone  Use Pin Descriptions  Make website/blog Pinterest friendly  Contests Life Simplified 8

9. Jen Vondenbrink jen@yourlifesimplified.com For more information check out: Facebook: http://www.facebook.com/Life.Simplified.Cafe Twitter: @JVSimplified LinkedIn: http://www.linkedin.com/company/life-simplified Website: http://yourlifesimplified.com Blog: http://yourlifesimplified.com/Life-Simplified/blog Life Simplified 9

Editor's Notes

What do people interact with on Pinterest? Food 57% Home 40% Arts & Crafts 34% Style & Fashion 30% Products 26% Vacation 25% Inspiration/Education 20% Children 14% From report by comscore

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