The document provides social media best practices for businesses using Facebook pages. It recommends imprinting visitors by controlling the first thing they see, spreading the word about the page using various marketing methods, optimizing the page URL for searchability, regularly posting engaging content like photos and videos to maintain the page, and interacting with fans to gain more fans. It also stresses the importance of monitoring page analytics over the long term to understand engagement.

1. Social Media Best Practices (Facebook)(Happy Social Media Week)fuse843

2. Social Media Best Practices (Facebook)How to raise a business“fan” page

3. ImprintingControl the first thing they see

4. ImprintingControl the first thing they see …and make sure it’s not your wall

5. Imprinting

6. Shout it Out!Spread the word

7. Shout it Out!Spread the word …Using CPC, CPM, printed collateral, your other Web sites

8. Shout it Out!Spread the word …

9. Snip It!

10. Snip It!Change this …http://www.facebook.com/pages/Downtown-Deli/135005302748to this.http://www.facebook.com/DowntownDeliDO IT NOW – http://www.facebook.com/username

11. Basic MaintenanceYou know, feed it and bathe it and all that

12. Basic Maintenancewww.mediafeedia.comWall posts, photos, video, events, RSS feeds

13. Get yourself some LigersIt’s pretty much our favorite interactionMore on what makes for a good post at Feb. 21 Social Media Club Savannahhttp://www.facebook.com/SMCSavannahMore ligers, more fans. So go engage your viewership.

14. Worry and WatchFOR THE REST OF YOUR LIFE!!!

15. Make no Mistake …Things Will Happen!

16. You’re not in Control …Justin Timberlake is

17. Now this is where it gets tricky

18. New page design

19. No suggesting friends

20. Logging in as a page

21. Commenting on a page as a pageWho knows what’s else?