« En 2013, le top 25 des marques les plus présentes dans la vie des Belges apporte une nouvelle démonstration de la transformation digitale de notre société », Hugues Rey, CEO, Havas Media Belgique.
La montée des marques digitales (4 dans le top 5) - le maintien des marques locales (7 dans le top 25)
L’analyse du Top 25 des marques les plus présentes dans la vie des Belges (classement basé sur le score d’exposition perçu par les 15-64 ans ) nous confirme qu’une marque sur deux est une marque digitale ou ICT. Mieux, le Top 5 est constitué quasi exclusivement de marques digitales ou technologiques (Google, Microsoft, Facebook et Nokia), à l’exception de Coca-Cola qui se classe quatrième.
Les marques locales se distinguent également, en présentant 7 dans le Top 25 : Belgacom, Côte d’Or, Spa, Proximus, Colruyt et Delhaize.
La même analyse menée sur la cible 15-34 ans nous rappelle que Facebook et Apple sont plus plébiscitées par les jeunes générations. Certaines marques font leurs apparitions ou progressent de façon exemplaire: Kellog’s, Danette, Peageot, Senseo et Garnier. La sentence est malheureusement négative pour Spa et Proximus
L'Oréal Brandstorm 2015 - Lancome Travel Retail - National Final ItalyPatrick Bartl
L'Oréal Brandstorm is a business and marketing competition since 1992.
The challenge of the edition 2015 was to put yourself in the shoes of an international marketing director for Travel Retail and imagine a new retail experience for the brand Lancôme to attract new customers.
This presentation was presented at the National Final in Milan, Italy, on April 14, 2015.
E-Commerce Paris 2016 will take place from the 12th to the 14th of September 2016 at Paris expo Porte de Versailles, and will be jointly held alongside the Equipmag show.
« En 2013, le top 25 des marques les plus présentes dans la vie des Belges apporte une nouvelle démonstration de la transformation digitale de notre société », Hugues Rey, CEO, Havas Media Belgique.
La montée des marques digitales (4 dans le top 5) - le maintien des marques locales (7 dans le top 25)
L’analyse du Top 25 des marques les plus présentes dans la vie des Belges (classement basé sur le score d’exposition perçu par les 15-64 ans ) nous confirme qu’une marque sur deux est une marque digitale ou ICT. Mieux, le Top 5 est constitué quasi exclusivement de marques digitales ou technologiques (Google, Microsoft, Facebook et Nokia), à l’exception de Coca-Cola qui se classe quatrième.
Les marques locales se distinguent également, en présentant 7 dans le Top 25 : Belgacom, Côte d’Or, Spa, Proximus, Colruyt et Delhaize.
La même analyse menée sur la cible 15-34 ans nous rappelle que Facebook et Apple sont plus plébiscitées par les jeunes générations. Certaines marques font leurs apparitions ou progressent de façon exemplaire: Kellog’s, Danette, Peageot, Senseo et Garnier. La sentence est malheureusement négative pour Spa et Proximus
L'Oréal Brandstorm 2015 - Lancome Travel Retail - National Final ItalyPatrick Bartl
L'Oréal Brandstorm is a business and marketing competition since 1992.
The challenge of the edition 2015 was to put yourself in the shoes of an international marketing director for Travel Retail and imagine a new retail experience for the brand Lancôme to attract new customers.
This presentation was presented at the National Final in Milan, Italy, on April 14, 2015.
E-Commerce Paris 2016 will take place from the 12th to the 14th of September 2016 at Paris expo Porte de Versailles, and will be jointly held alongside the Equipmag show.
La edición global de ‘Futuro Digital’ recopila datos del comportamiento desde desktop, Smartphone, y Tablet, de más de 40 países, para construir una imagen de las tendencias que dan forma al entorno digital.
Utilizando ejemplos de una selección de mercados fuera de los Estados Unidos, en este informe se describen los comportamientos que han alterado al público y el consumo de medios en un mundo Multi-plataforma. Este estudio proporciona una comprensión a nivel macro del paisaje digital, así como destacar los valores extremos específicos que se pueden dar a los dueños de medios y anunciantes, de una ventaja cuando actúan de forma global o local.
Los temas clave dentro de la edición 2016 incluyen:
Nuevas implicaciones multi-plataforma de contenido y publicidad.
¿Cómo ha evolucionado el consumo de desktop y sigue siendo relevante?
El aumento de las audiencias “solo móviles”.
Desafíos y recompensas en la aplicación móvil “battleground”
Factores que influyen en la selección de plataforma.
Polarización de las audiencias y comportamientos a través de dispositivos.
El aumento de video digital a través de todas las plataformas.
signmesh snapshot - top 10 of January 2018 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Luxury retail trends and customer experience in a digital era. A perspective on the customer experience of the future, case studies from leading retailers today and the implications for business corporate strategy, retail stores, employees and HR.
For more on Retail, Digital, Employee and Customer Experience connect with Deloitte Digital Southeast Asia @DeloitteDigi_SG. We’re always happy to talk.
From strategy to delivery, Deloitte Digital combines cutting-edge design with trusted business and technology acumen to define and deliver tomorrow’s business, today. Deloitte Digital is committed to helping clients unlock the business value of emerging technologies.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Take a look at the community around you. What do you see? This is what our Intern, Chelsea, envisioned when she immersed herself into each Park neighborhood in Orlando.
La edición global de ‘Futuro Digital’ recopila datos del comportamiento desde desktop, Smartphone, y Tablet, de más de 40 países, para construir una imagen de las tendencias que dan forma al entorno digital.
Utilizando ejemplos de una selección de mercados fuera de los Estados Unidos, en este informe se describen los comportamientos que han alterado al público y el consumo de medios en un mundo Multi-plataforma. Este estudio proporciona una comprensión a nivel macro del paisaje digital, así como destacar los valores extremos específicos que se pueden dar a los dueños de medios y anunciantes, de una ventaja cuando actúan de forma global o local.
Los temas clave dentro de la edición 2016 incluyen:
Nuevas implicaciones multi-plataforma de contenido y publicidad.
¿Cómo ha evolucionado el consumo de desktop y sigue siendo relevante?
El aumento de las audiencias “solo móviles”.
Desafíos y recompensas en la aplicación móvil “battleground”
Factores que influyen en la selección de plataforma.
Polarización de las audiencias y comportamientos a través de dispositivos.
El aumento de video digital a través de todas las plataformas.
signmesh snapshot - top 10 of January 2018 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Luxury retail trends and customer experience in a digital era. A perspective on the customer experience of the future, case studies from leading retailers today and the implications for business corporate strategy, retail stores, employees and HR.
For more on Retail, Digital, Employee and Customer Experience connect with Deloitte Digital Southeast Asia @DeloitteDigi_SG. We’re always happy to talk.
From strategy to delivery, Deloitte Digital combines cutting-edge design with trusted business and technology acumen to define and deliver tomorrow’s business, today. Deloitte Digital is committed to helping clients unlock the business value of emerging technologies.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Take a look at the community around you. What do you see? This is what our Intern, Chelsea, envisioned when she immersed herself into each Park neighborhood in Orlando.
Washington folks spend a lot of time writing briefings. But you might not guess just how much -- and now you don't have to. Check out this survey that lays it all bare.
It's All About Attractions: Simpilfy Your Tourism Marketing Strategy To Attra...BIGEYEAgency
With no slowdown in sight for the international travel industry, opportunities abound to attract and retain visitors to a desired destination. Why do businesses face potential marketing struggles in a thriving economic environment? BIGEYE shows you how possessing a greater understanding of area attractions - and properly positioning these unique attributes - might just simplify your strategy altogether, while resonating with your target traveler.
Facebook is about a two way conversation, not just shouting your message to a group. Learn steps you can take to engage your audience and ultimately grow your business.
Messaging That Delivers: The Lasting Benefits of Employing a Cause Marketing ...BIGEYEAgency
Without question, consumers find great favor with brands that aid in the development and promotion of charitable causes, and the lasting business benefits of cause marketing are undeniable. In this example, BIGEYE showcases the supporting statistics that effectively serve to increase exposure and awareness for non-profit organizations throughout Florida, with business benefits that far exceed increased brand awareness alone.
NEW VIDEO CODE OF CONDUCT IN LUXURY MARKETINGOMD EMEA
Five years ago, the luxury industry was reluctant to be social. However, in recent years, big luxury brands have been shifting their ad spend to digital channels and we are now seeing print trends like the ‘September Issue’ emerge across social video.
We Are Excited to Share Our Latest Digital Report - Egypt 2024
As we navigate the ever-evolving digital landscape, staying ahead of trends and understanding the current market dynamics is crucial for success. we are thrilled to share our comprehensive Digital Report, which offers in-depth insights into the latest developments, emerging trends, and future outlooks in the digital domain.
🔍 **Key Highlights:**
- Detailed analysis of current market trends and consumer behaviors.
- Data-driven insights into competitive strategies and industry benchmarks.
- Forward-looking predictions to guide strategic planning and innovation.
This report is the culmination of rigorous research, analysis, and collaboration, designed to equip professionals, businesses, and enthusiasts with the knowledge to make informed decisions and strategies.
Whether you're looking to enhance your digital strategy, understand market shifts, or explore new opportunities, this report offers valuable perspectives and actionable insights.
📈 Dive into the report for a deeper understanding of how these trends can impact your strategies and operations. Let's embrace the digital future together!
This is an overview of what you should be focusing on in 2020 to maximize your online marketing efforts. In the slides, I go over platform overview, and necessary items to focus on in 2020. Slide Deck from Digital Marketing Trends for 2020 workshop.
After a relationship with WPP’s Maxus that has lasted for about 10 years, Church & Dwight Co., the leading U.S. producer of baking soda and the company behind ARM & HAMMER, Trojan, Nair and Oxi Clean, is reviewing its media agency business.
The main numbers, statistics and trend analysis of Runet (russian segment of the Internet), which describe its fundamental features, concerning Digital Marketing field.
Pernod Ricard saw in Profiler the opportunity to gain different insights and generate advanced Personas based on extensive data about Socio-Demographics, Hobbies & Activities, Media Preferences, Arts and Leisure (favorite Festivals, etc), Travel Habits, Brands affinities, just to name a few.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
StarCompliance is a leading firm specializing in the recovery of stolen cryptocurrency. Our comprehensive services are designed to assist individuals and organizations in navigating the complex process of fraud reporting, investigation, and fund recovery. We combine cutting-edge technology with expert legal support to provide a robust solution for victims of crypto theft.
Our Services Include:
Reporting to Tracking Authorities:
We immediately notify all relevant centralized exchanges (CEX), decentralized exchanges (DEX), and wallet providers about the stolen cryptocurrency. This ensures that the stolen assets are flagged as scam transactions, making it impossible for the thief to use them.
Assistance with Filing Police Reports:
We guide you through the process of filing a valid police report. Our support team provides detailed instructions on which police department to contact and helps you complete the necessary paperwork within the critical 72-hour window.
Launching the Refund Process:
Our team of experienced lawyers can initiate lawsuits on your behalf and represent you in various jurisdictions around the world. They work diligently to recover your stolen funds and ensure that justice is served.
At StarCompliance, we understand the urgency and stress involved in dealing with cryptocurrency theft. Our dedicated team works quickly and efficiently to provide you with the support and expertise needed to recover your assets. Trust us to be your partner in navigating the complexities of the crypto world and safeguarding your investments.
3. BUSINESS MODEL
Interests based Targeting possibilities
for Agencies and Brands
Declarative Information &
Location
Age, family, studies, job
Activity on Facebook Apps
and Services
Page Likes, Post Likes,
comment, shares, Post clicks
Other Online Activity
Websites you visit
News you read
4. What if you could use Facebook as a Audience Profiling tool
& Get a full understanding of the people that matter to your brand?
5. MARKET RESEARCH 3.0 Fast
Localised
Interests
…
Thousands of
criteria
available
AGE GENDER GEO-LOCALISATION
RELATIONSHIP STATUS
EDUCATION
SOCIO-DEMOGRAPHICS
FAMILY STATUS
INDUSTRIES
TV Channel
Newspapers
Radio Channels
MEDIA PREFERENCES
Magazines
Social Networks
Digital Activities Primary Browser
TECHNOLOGIES
Mobile Devices IOS Android
HOBBIES AND ACTIVITIES
SPORTS Genre
HOME & GARDEN
Teams Athletes
SHOPPING
TECHNOLOGY
OUTDOOR RECREATION
TRAVEL
PETS
ARTS AND ENTERTAINMENT
ARTS
READING
MOVIES
MUSIC
LIFE EVENTS
TV
GAMES
Genre Bands & Singers
TV SHows TV Presenters
Genre
Automotive SERVICES
Energy
BRANDS AFFINITIES
PRODUCTS
Food&Drinks
Fashion
Banks
Electronics
Retail Stores
Transport E-Commerce
JOHN DOESEARCH FREE TRIAL
15
?
2
PEUGEOT
AUTOMATIC
CUSTOM #1
CUSTOM #2
NEW PERSONA
SEE DETAILS
TARGET AUDIENCE
1 10 000 persons
REFERENCE AUDIENCE
30 900 000 persons
TOP SHOPPING
DEVICE
MOBILE
64%
% TARGET
Clothes 82% 43%
% REFERENCE
Jewelry 51% 47%
Sunglasses 57% 48%
PREFERED SPORTS
TOP - TV CHANNELS
GOLF - 70%
MOUNTAIN BIKE - 60%
SKI - 55%
BROWSER
CHROME
76%
OS MOBILE
ANDROID
80%
OS DESKTOP
WINDOWS 10
71%
MENU VIEW MODE EDIT MODE
GENDER
MAN WOMAN
82%
SOCIO-DEMOGRAPHICS
HOBBIES & ACTIVITIES MEDIA PREFERENCESTECHNOLOGY
ARTS
BRAND AFFINITIES
AGE REPARTITION
RELATIONSHIP
LIVING IN
18 > 24 = 16%
25 > 34 = 14%
35 > 44 = 19%
45 > 54 = 19%
55 > 64 = 14%
65+ = 12%
01
MARSEILLE02
LYON03
LILLE04
PARIS
65%MARRIED
EDUCATION
62%BACHELOR
TRAVEL
OUTDOOR RECREATION
BEACH
MOUTAIN
CRUISE
TOP - SOCIAL NETWORKS
TOP - NEWSPAPERS
FLOP - TV CHANNELS
TOP - MAGAZINES
PRODUCTS
LE PARISIEN
24%
PARIS MATCH
28%
AUTOMOTIVE ALCOHOLIC DRINK
GRAZIA
21%
TÉLÉ LOISIRS
16%
LE MONDE
17%
FIGARO
18%
L’OBSERVATEUR
10%
SERVICES
BANKING E-COMMERCE
6. JOHN DOESEARCH FREE TRIAL
15
?
2
PEUGEOT
AUTOMATIC
CUSTOM #1
CUSTOM #2
NEW PERSONA
SEE DETAILS
TARGET AUDIENCE
1 10 000 persons
REFERENCE AUDIENCE
30 900 000 persons
TOP SHOPPING
DEVICE
MOBILE
64%
% TARGET
Clothes 82% 43%
% REFERENCE
Jewelry 51% 47%
Sunglasses 57% 48%
PREFERED SPORTS
TOP - TV CHANNELS
GOLF - 70%
MOUNTAIN BIKE - 60%
SKI - 55%
BROWSER
CHROME
76%
OS MOBILE
ANDROID
80%
OS DESKTOP
WINDOWS 10
71%
MENU VIEW MODE EDIT MODE
GENDER
MAN WOMAN
82%
SOCIO-DEMOGRAPHICS
HOBBIES & ACTIVITIES MEDIA PREFERENCESTECHNOLOGY
ARTS
BRAND AFFINITIES
AGE REPARTITION
RELATIONSHIP
LIVING IN
18 > 24 = 16%
25 > 34 = 14%
35 > 44 = 19%
45 > 54 = 19%
55 > 64 = 14%
65+ = 12%
01
MARSEILLE02
LYON03
LILLE04
PARIS
65%MARRIED
EDUCATION
62%BACHELOR
TRAVEL
OUTDOOR RECREATION
BEACH
MOUTAIN
CRUISE
TOP - SOCIAL NETWORKS
TOP - NEWSPAPERS
FLOP - TV CHANNELS
TOP - MAGAZINES
PRODUCTS
LE PARISIEN
24%
PARIS MATCH
28%
AUTOMOTIVE ALCOHOLIC DRINK
GRAZIA
21%
TÉLÉ LOISIRS
16%
LE MONDE
17%
FIGARO
18%
L’OBSERVATEUR
10%
SERVICES
BANKING E-COMMERCE
JOHN DOESEARCH FREE TRIAL
15
?
2
PEUGEOT
AUTOMATIC
CUSTOM #1
CUSTOM #2
NEW PERSONA
SEE DETAILS
TARGET AUDIENCE
1 10 000 persons
REFERENCE AUDIENCE
30 900 000 persons
TOP SHOPPING
DEVICE
MOBILE
64%
% TARGET
Clothes 82% 43%
% REFERENCE
Jewelry 51% 47%
Sunglasses 57% 48%
PREFERED SPORTS
TOP - TV CHANNELS
GOLF - 70%
MOUNTAIN BIKE - 60%
SKI - 55%
BROWSER
CHROME
76%
OS MOBILE
ANDROID
80%
OS DESKTOP
WINDOWS 10
71%
MENU VIEW MODE EDIT MODE
GENDER
MAN WOMAN
82%
SOCIO-DEMOGRAPHICS
HOBBIES & ACTIVITIES MEDIA PREFERENCESTECHNOLOGY
ARTS
BRAND AFFINITIES
AGE REPARTITION
RELATIONSHIP
LIVING IN
18 > 24 = 16%
25 > 34 = 14%
35 > 44 = 19%
45 > 54 = 19%
55 > 64 = 14%
65+ = 12%
01
MARSEILLE02
LYON03
LILLE04
PARIS
65%MARRIED
EDUCATION
62%BACHELOR
TRAVEL
OUTDOOR RECREATION
BEACH
MOUTAIN
CRUISE
TOP - SOCIAL NETWORKS
TOP - NEWSPAPERS
FLOP - TV CHANNELS
TOP - MAGAZINES
PRODUCTS
LE PARISIEN
24%
PARIS MATCH
28%
AUTOMOTIVE ALCOHOLIC DRINK
GRAZIA
21%
TÉLÉ LOISIRS
16%
LE MONDE
17%
FIGARO
18%
L’OBSERVATEUR
10%
SERVICES
BANKING E-COMMERCE
MORE
Customizable
JOHN DOESEARCH FREE TRIAL
15
?
2
PEUGEOT
AUTOMATIC
CUSTOM #1
CUSTOM #2
NEW PERSONA
SEE DETAILS
TARGET AUDIENCE
1 10 000 persons
REFERENCE AUDIENCE
30 900 000 persons
TOP SHOPPING
DEVICE
MOBILE
64%
% TARGET
Clothes 82% 43%
% REFERENCE
Jewelry 51% 47%
Sunglasses 57% 48%
PREFERED SPORTS
TOP - TV CHANNELS
GOLF - 70%
MOUNTAIN BIKE - 60%
SKI - 55%
BROWSER
CHROME
76%
OS MOBILE
ANDROID
80%
OS DESKTOP
WINDOWS 10
71%
MENU VIEW MODE EDIT MODE
GENDER
MAN WOMAN
82%
SOCIO-DEMOGRAPHICS
HOBBIES & ACTIVITIES MEDIA PREFERENCESTECHNOLOGY
ARTS
BRAND AFFINITIES
AGE REPARTITION
RELATIONSHIP
LIVING IN
18 > 24 = 16%
25 > 34 = 14%
35 > 44 = 19%
45 > 54 = 19%
55 > 64 = 14%
65+ = 12%
01
MARSEILLE02
LYON03
LILLE04
PARIS
65%MARRIED
EDUCATION
62%BACHELOR
TRAVEL
OUTDOOR RECREATION
BEACH
MOUTAIN
CRUISE
TOP - SOCIAL NETWORKS
TOP - NEWSPAPERS
FLOP - TV CHANNELS
TOP - MAGAZINES
PRODUCTS
LE PARISIEN
24%
PARIS MATCH
28%
AUTOMOTIVE ALCOHOLIC DRINK
GRAZIA
21%
TÉLÉ LOISIRS
16%
LE MONDE
17%
FIGARO
18%
L’OBSERVATEUR
10%
SERVICES
BANKING E-COMMERCE
PERSONA360°
7. Partnerships
A marketing persona is a composite sketch of a key
segment of your audience. For all marketing purposes,
you need personas to help you deliver a marketing
strategy that will be most relevant to your audience.
JOHN DOESEARCH FREE TRIAL
15
?
2
PEUGEOT
AUTOMATIC
CUSTOM #1
CUSTOM #2
NEW PERSONA
SEE DETAILS
TARGET AUDIENCE
1 10 000 persons
REFERENCE AUDIENCE
30 900 000 persons
TOP SHOPPING
DEVICE
MOBILE
64%
% TARGET
Clothes 82% 43%
% REFERENCE
Jewelry 51% 47%
Sunglasses 57% 48%
PREFERED SPORTS
TOP - TV CHANNELS
GOLF - 70%
MOUNTAIN BIKE - 60%
SKI - 55%
BROWSER
CHROME
76%
OS MOBILE
ANDROID
80%
OS DESKTOP
WINDOWS 10
71%
MENU VIEW MODE EDIT MODE
GENDER
MAN WOMAN
82%
SOCIO-DEMOGRAPHICS
HOBBIES & ACTIVITIES MEDIA PREFERENCESTECHNOLOGY
ARTS
BRAND AFFINITIES
AGE REPARTITION
RELATIONSHIP
LIVING IN
WORKING IN
18 > 24 = 16%
25 > 34 = 14%
35 > 44 = 19%
45 > 54 = 19%
55 > 64 = 14%
65+ = 12%
01
MARSEILLE02
LYON03
LILLE04
PARIS
65%MARRIED
EDUCATION
62%BACHELOR
MARKETING
SALES
ENTREPRENEUR
TRAVEL
OUTDOOR RECREATION
BEACH
MOUTAIN
CRUISE
BARBECUE
PETS
TOP - SOCIAL NETWORKS
TOP - NEWSPAPERS
FLOP - TV CHANNELS
TOP - MAGAZINES
PRODUCTS
LE PARISIEN
24%
PARIS MATCH
28%
AUTOMOTIVE
AUTOMOTIVE
SOFT DRINK
ALCOHOLIC DRINK
CLOTHINGS
ELECTRONICS
GRAZIA
21%
TÉLÉ LOISIRS
16%
LE MONDE
17%
FIGARO
18%
L’OBSERVATEUR
10%
SERVICES
BANKING
LODGING
TRANSPORT
E-COMMERCE
MUSIC
GAMES
Notes:
Crafted with by Social-Karma
CAMPING FISHING
DOGS BIRDS CATS
Actionable
Persona based Marketing
Content
Strategy
Positioning
Product
Offers
Media Mix
Choices
Brand
Strategy
ACQUISATION
AWARENESS
Data-Driven
Marketing
ENGAGEMENT
9. Your Customers Your Website Visitors
Your Social Media
Audience
Your Own Audience
Define the people that matter to your brand?
Demographics Location
Interests or Behaviours
Email addresses
Phone #
All pages
Specific pages
Your Facebook fans
Your target
Your competitors
10. Target Audience What are the overrepresented and underrepresented criteria
in my audience compared to reference audience?
Reference Audience
versus
JOHN DOESEARCH FREE TRIAL
15
?
2
PEUGEOT
AUTOMATIC
CUSTOM #1
CUSTOM #2
NEW PERSONA
SEE DETAILS
TARGET AUDIENCE
1 10 000 persons
REFERENCE AUDIENCE
30 900 000 persons
TOP SHOPPING
DEVICE
MOBILE
64%
% TARGET
Clothes 82% 43%
% REFERENCE
Jewelry 51% 47%
Sunglasses 57% 48%
PREFERED SPORTS
TOP - TV CHANNELS
GOLF - 70%
MOUNTAIN BIKE - 60%
SKI - 55%
BROWSER
CHROME
76%
OS MOBILE
ANDROID
80%
OS DESKTOP
WINDOWS 10
71%
MENU VIEW MODE EDIT MODE
GENDER
MAN WOMAN
82%
SOCIO-DEMOGRAPHICS
HOBBIES & ACTIVITIES MEDIA PREFERENCESTECHNOLOGY
ARTS
BRAND AFFINITIES
AGE REPARTITION
RELATIONSHIP
LIVING IN
18 > 24 = 16%
25 > 34 = 14%
35 > 44 = 19%
45 > 54 = 19%
55 > 64 = 14%
65+ = 12%
01
MARSEILLE02
LYON03
LILLE04
PARIS
65%MARRIED
EDUCATION
62%BACHELOR
TRAVEL
OUTDOOR RECREATION
BEACH
MOUTAIN
CRUISE
TOP - SOCIAL NETWORKS
TOP - NEWSPAPERS
FLOP - TV CHANNELS
TOP - MAGAZINES
PRODUCTS
LE PARISIEN
24%
PARIS MATCH
28%
AUTOMOTIVE ALCOHOLIC DRINK
GRAZIA
21%
TÉLÉ LOISIRS
16%
LE MONDE
17%
FIGARO
18%
L’OBSERVATEUR
10%
SERVICES
BANKING E-COMMERCE
1
Deliverables Process
Comparison 2Collection
3
14. Heavy UsersLight Users
Decrease CPR
by 30 %
200% more
Engagement
Results
• Generate more
Engagement on
Social Networks
• Understand
similarities and
differences among
customers segments
• Create new content
for customer
segments
SolutionChallenge
6 Segments were
created based on
their consumption
Social Media Usage
Using E-mails or
Phone Numbers
CA
1
CA
2
CA
3
CA
4
CA
5
CA
6
Content Adaptation based on the
motivations and interests of each
segment.
Retargeting with tailored content
All marketing
purposes
Next Steps
16. Data-driven media
decisions
Exclusive Insights
about brands’ target
groups
JOHN DOESEARCH FREE TRIAL
15
?
2
PEUGEOT
AUTOMATIC
CUSTOM #1
CUSTOM #2
NEW PERSONA
SEE DETAILS
TARGET AUDIENCE
1 10 000 persons
REFERENCE AUDIENCE
30 900 000 persons
TOP SHOPPING
DEVICE
MOBILE
64%
% TARGET
Clothes 82% 43%
% REFERENCE
Jewelry 51% 47%
Sunglasses 57% 48%
PREFERED SPORTS
TOP - TV CHANNELS
GOLF - 70%
MOUNTAIN BIKE - 60%
SKI - 55%
BROWSER
CHROME
76%
OS MOBILE
ANDROID
80%
OS DESKTOP
WINDOWS 10
71%
MENU VIEW MODE EDIT MODE
GENDER
MAN WOMAN
82%
SOCIO-DEMOGRAPHICS
HOBBIES & ACTIVITIES MEDIA PREFERENCESTECHNOLOGY
ARTS
BRAND AFFINITIES
AGE REPARTITION
RELATIONSHIP
LIVING IN
WORKING IN
18 > 24 = 16%
25 > 34 = 14%
35 > 44 = 19%
45 > 54 = 19%
55 > 64 = 14%
65+ = 12%
01
MARSEILLE02
LYON03
LILLE04
PARIS
65%MARRIED
EDUCATION
62%BACHELOR
MARKETING
SALES
ENTREPRENEUR
TRAVEL
OUTDOOR RECREATION
BEACH
MOUTAIN
CRUISE
BARBECUE
PETS
TOP - SOCIAL NETWORKS
TOP - NEWSPAPERS
FLOP - TV CHANNELS
TOP - MAGAZINES
PRODUCTS
LE PARISIEN
24%
PARIS MATCH
28%
AUTOMOTIVE
AUTOMOTIVE
SOFT DRINK
ALCOHOLIC DRINK
CLOTHINGS
ELECTRONICS
GRAZIA
21%
TÉLÉ LOISIRS
16%
LE MONDE
17%
FIGARO
18%
L’OBSERVATEUR
10%
SERVICES
BANKING
LODGING
TRANSPORT
E-COMMERCE
MUSIC
GAMES
Notes:
Crafted with by Social-Karma
CAMPING FISHING
DOGS BIRDS CATS
Insights inform the
strategy and creative
process
Prepare
pitches &
create persona
in less than
one day
Cost decreased
significantly
Save hours
on creation
persona, pitch &
market studies
every week
Became
reseller
• Create innovative &
stronger pitches
• Less gut feeling for
media planning
• Improve content
Strategy
• Optimise budget
spent
Challenge ResultsSolution
Used worldwide by Ogilvy
18. Time saving
Understandi
ng of brand
position in
Belgium
Creating new
acquisition
strategies
Strong
competitor
analysis
Adjust &
enrich persona
adjusted for
Belgium
Compare every brand in
similar way with different
studies
Example: Beefeater
1. Who are the Gin lovers ?
2. Beefeater Lover?
3. Persona Beefeater
Cross comparison
between different studies
and understand the
Belgian market
Analysis of the 5 different brands
Understand audiences
preferences on festivals,
nightclubs, restaurants
and other possible places
of consumption
Challenge ResultsSolution
• Information from HQ,
but Belgium is not the
same: Check,
Compare, Adjust
• Understand
Competitors
• Improve Acquisition
Strategy
Full marketing analysis
Negotiations
Western Europe
19. Thank You for your attention !
Any questions ?
jun@social-karma.eu
+32 493 31 17 38
francois@social-karma.eu
+32 474 899 007