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Building a    Community
             Around your Blog
                                              3
                 From C onception to Integration


@digibomb
First, a quick recap ...




Check out par t   1    Check out par t
                                         2
from par t   1
             1




    The pro blem with blogs
from par t   1
                                         1

1    Community is only in
the comments, and that is
      ver y limited!
from par t   1
                                                           1

1    Community is only in
the comments, and that is
      ver y limited!




                              Reade rs are forced to
                            discuss the topic at hand.
                               No new   discussions.
                                  No interaction.
                                                         2
from par t   1
                          1



What’s the
solution?
from par t   1
                        1



Anybody?
from par t   1
             1




                  Stop speaking and listen!
             Let the comments be your content.
from par t   1
                                        1
 Interac tivity engages
readers a   nd creates a
  positive  impression
from par t   1
                                                     1
 Interac tivity engages
readers a   nd creates a
  positive  impression


                A sense of community
                creates loyal readers
from par t   1
                                                                       1
 Interac tivity engages
readers a   nd creates a                Readers who like you
  positive  impression                   will help you out in
                                             various ways
                A sense of community
                creates loyal readers
from par t   1
                                                                           1
 Interac tivity engages
readers a   nd creates a                  Readers who like you
  positive  impression                     will help you out in
                                               various ways
                A sense of community
                creates loyal readers

                                        Even if  your community is
                                        small, it p rovides you with
                                         an o ppor tunity to get to
                                           kno   w your readers
from par t   1
             1


                 Where do
                  I start?
Bork!
                   You need
                   the right
                 ingredients!




from par t   2
             2
Keep the barriers low




from par t   2
             2
Keep the barriers low

                 Monitor content




from par t   2
             2
Keep the barriers low

                 Monitor content


                           Promote influencers


from par t   2
             2
Keep the barriers low                Be a cheer leader

                 Monitor content


                           Promote influencers


from par t   2
             2
Keep the barriers low                Be a cheer leader

                 Monitor content

                                                     Give your
                           Promote influencers         readers
                                                     homework

from par t   2
             2
Determine who your
Keep the barriers low                Be a cheer leader       community is and
                                                              what they want
                 Monitor content

                                                     Give your
                           Promote influencers         readers
                                                     homework

from par t   2
             2
What’s the
next step?
developers, developers, developers,



      developers, developers, developers,

developers, developers, de
                          velopers,
Development considerations
1   Plugins & Widgets
Determine who your community is and what they want
Determine who your community is and what they want


              Uploads                           Notifications

     Voting


                                     Shares
                                                               Badges


                    Follows
Signatures
                                               Attachments
2   SSO - Single Sign-On
seamless entr y
seamless entr y

leverage your existing userbase
seamless entr y

leverage your existing userbase


     No extra accounts
3   API’s
Create unique experiences
Drive growth and engagement




Create unique experiences
4   Embed
Embed your community into any site in the world with a single line of code
5   Social Connect
Keep the barriers low
6   Mobile
Star t a discussion from anywhere
7   Scalability
What do you do when your
 community goes down?
What do you do when your
 community goes down?
                           Communities are fragile to begin
                            with and take time to cultivate
What do you do when your
   community goes down?
                                                Communities are fragile to begin
                                                 with and take time to cultivate


   As your members increase so does
content, traffic , and ever ything in between,
    this success can create headaches
What do you do when your
   community goes down?
                                                Communities are fragile to begin
                                                 with and take time to cultivate


   As your members increase so does
content, traffic , and ever ything in between,
    this success can create headaches


                                           A ho sted forum provides peace of mind
                                             that your biggest traffic days will be
                                              your greatest days, not your worst
Software options
NOT FREE
   Out of the box design

  N ot plugable, no API
Some social integration
      Mobile Version
Free & open source

 Out of the box design
Not plugable, no API

No m obile version
 No social integration
Free & open source

         Simple API
SSO with WordPress

  Social integration

    Themeable
Free & open source
Simple & clean
 Powerful API
Mobile ready
Social integration
SSO
 Embedable
Some examples
Thank You!


@digibomb

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Building a community around your blog v3

  • 1. Building a Community Around your Blog 3 From C onception to Integration @digibomb
  • 2. First, a quick recap ... Check out par t 1 Check out par t 2
  • 3. from par t 1 1 The pro blem with blogs
  • 4. from par t 1 1 1 Community is only in the comments, and that is ver y limited!
  • 5. from par t 1 1 1 Community is only in the comments, and that is ver y limited! Reade rs are forced to discuss the topic at hand. No new discussions. No interaction. 2
  • 6. from par t 1 1 What’s the solution?
  • 7. from par t 1 1 Anybody?
  • 8. from par t 1 1 Stop speaking and listen! Let the comments be your content.
  • 9. from par t 1 1 Interac tivity engages readers a nd creates a positive impression
  • 10. from par t 1 1 Interac tivity engages readers a nd creates a positive impression A sense of community creates loyal readers
  • 11. from par t 1 1 Interac tivity engages readers a nd creates a Readers who like you positive impression will help you out in various ways A sense of community creates loyal readers
  • 12. from par t 1 1 Interac tivity engages readers a nd creates a Readers who like you positive impression will help you out in various ways A sense of community creates loyal readers Even if your community is small, it p rovides you with an o ppor tunity to get to kno w your readers
  • 13. from par t 1 1 Where do I start?
  • 14. Bork! You need the right ingredients! from par t 2 2
  • 15. Keep the barriers low from par t 2 2
  • 16. Keep the barriers low Monitor content from par t 2 2
  • 17. Keep the barriers low Monitor content Promote influencers from par t 2 2
  • 18. Keep the barriers low Be a cheer leader Monitor content Promote influencers from par t 2 2
  • 19. Keep the barriers low Be a cheer leader Monitor content Give your Promote influencers readers homework from par t 2 2
  • 20. Determine who your Keep the barriers low Be a cheer leader community is and what they want Monitor content Give your Promote influencers readers homework from par t 2 2
  • 22. developers, developers, developers, developers, developers, developers, developers, developers, de velopers,
  • 24. 1 Plugins & Widgets
  • 25. Determine who your community is and what they want
  • 26. Determine who your community is and what they want Uploads Notifications Voting Shares Badges Follows Signatures Attachments
  • 27. 2 SSO - Single Sign-On
  • 29. seamless entr y leverage your existing userbase
  • 30. seamless entr y leverage your existing userbase No extra accounts
  • 31. 3 API’s
  • 33. Drive growth and engagement Create unique experiences
  • 34. 4 Embed
  • 35. Embed your community into any site in the world with a single line of code
  • 36. 5 Social Connect
  • 38. 6 Mobile
  • 39. Star t a discussion from anywhere
  • 40. 7 Scalability
  • 41. What do you do when your community goes down?
  • 42. What do you do when your community goes down? Communities are fragile to begin with and take time to cultivate
  • 43. What do you do when your community goes down? Communities are fragile to begin with and take time to cultivate As your members increase so does content, traffic , and ever ything in between, this success can create headaches
  • 44. What do you do when your community goes down? Communities are fragile to begin with and take time to cultivate As your members increase so does content, traffic , and ever ything in between, this success can create headaches A ho sted forum provides peace of mind that your biggest traffic days will be your greatest days, not your worst
  • 46. NOT FREE Out of the box design N ot plugable, no API Some social integration Mobile Version
  • 47. Free & open source Out of the box design Not plugable, no API No m obile version No social integration
  • 48. Free & open source Simple API SSO with WordPress Social integration Themeable
  • 49. Free & open source Simple & clean Powerful API Mobile ready Social integration SSO Embedable
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.

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