Assignment #5: Publics

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Assignment #5 for the Media Strategy in Digital Communication course at the Copenhagen Business School, Spring 2011.

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Assignment #5: Publics

  1. 1. Assignment #5Media Strategy in Digital CommunicationCopenhagen Business School
  2. 2. Assignment #5: PublicsMedia Strategy in Digital CommunicationCopenhagen Business School
  3. 3. Today we’ll be analysingour publics.
  4. 4. Today we’ll be analysingour publics.Smith’s Phase One, Step 3(A)
  5. 5. 1Who are the major publics foryour organization?
  6. 6. 1Who are the major publics foryour organization?CustomersProducersEnablersOpinion leaders
  7. 7. 2Who are the key publics forthis situation?
  8. 8. 2Who are the key publics forthis situation?Well, you tell me!
  9. 9. 3Who are the intercessory publicsor major opinion leaders?
  10. 10. 3Who are the intercessory publicsor major opinion leaders?Well, you tell me!Again.
  11. 11. !
  12. 12. Polls
  13. 13. Quotes PodcastsVideos Surveys PollsScreencasts References
  14. 14. Finished? Publish on the blogs.
  15. 15. Finished? Comment on the blogs.
  16. 16. Finished? That’s it. You’ve just tricked the ninja for one more week.

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