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SEO Is Dead. Long Live SEO - SEO Camp Montreal 2013

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SEO Is Dead. Long Live SEO - SEO Camp Montreal 2013

  1. 1. SEO is Dead, Long Live SEO!SEO Camp Montreal 2013Monday, 3 June, 13
  2. 2. SEO Is Incredibly Basic ...Monday, 3 June, 13
  3. 3. ★ Title Tags★ H Tags★ Alt Attributes★ Good Keyword Choices★ Keyword-laden Content★ etc.Standard on-page factorsyou know all that cliche crap ...and align with on-page efforts ...Monday, 3 June, 13
  4. 4. SEO is supposed to be aboutoptimizing your website for thesearch engines, right?Monday, 3 June, 13
  5. 5. Sure, in 1997!Monday, 3 June, 13
  6. 6. Search Engine Optimizationis a misnomer.Monday, 3 June, 13
  7. 7. We dont optimize search engines!Monday, 3 June, 13
  8. 8. We find out how after the fact and work tooptimize our content in order to be found.Google optimizes itself!Monday, 3 June, 13
  9. 9. We should be thinking aboutContent OptimizationForget SEO!Monday, 3 June, 13
  10. 10. If you’re not involved incontent creation you’renot in SEO!Monday, 3 June, 13
  11. 11. Decide what contentto produce How to produce itEnsure it caneasily be foundContent OptimizationMonday, 3 June, 13
  12. 12. SEO is all encompassing. It’s about gettingyour site RANKED!Today,Monday, 3 June, 13
  13. 13. How?Off-page efforts!Monday, 3 June, 13
  14. 14. BacklinksArticle MarketingCommentsQuality ContentSocial MediaForumsGuest PostingWhite PapersCase StudiesMonday, 3 June, 13
  15. 15. There’s good an bad content:whitehat vs. blackhat!... but, be careful!Monday, 3 June, 13
  16. 16. Blackhat★ Keyword Stuffing★ Invisible Text★ Doorway Pages★ SpamdexingBasically, break any search engine rules and regulationsMonday, 3 June, 13
  17. 17. Everything else!WhitehatMonday, 3 June, 13
  18. 18. It can help SEO, but don’t rely on it!A quick word on Social MediaMonday, 3 June, 13
  19. 19. Social Media is for building, engaging,and supporting your communityMonday, 3 June, 13
  20. 20. Twitter is by far the worst for SEO!Monday, 3 June, 13
  21. 21. Monday, 3 June, 13
  22. 22. Example:Someone with 5000 followerstweets this presentation. 11 peopleclick the link. That’s a .2% CTR.Talk about an engaged audience!Monday, 3 June, 13
  23. 23. ★ Patience - it takes time to build good SEO★ Always think about the value of your content★ Always consider the relevance of your content★ Social Media is good - but not a proven SEO strategy★ Fire anyone who calls them self an SEO or SMO expert!Some TipsMonday, 3 June, 13
  24. 24. www.TheBrendans.comwww.KeepMarketingFun.com@TheBrendanswww.facebook.com/thebrendans@digibombMonday, 3 June, 13
  25. 25. Thank You!www.TheBrendans.comwww.KeepMarketingFun.com@TheBrendanswww.facebook.com/thebrendans@digibombMonday, 3 June, 13

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